Treat Yourself

What Treat Yourself does

Treat Yourself is a private US-registered company founded in 2015 and headquartered in Hopland, California, with a stated focus on holistic, nature-inspired self-care products and 11–50 employees per firmographic data. However, the only detailed product and technology evidence available describes a materially different business: a single Android mobile application called Panen99 APK (version 9.6), a ~20MB freemium client targeted at Indonesian Android smartphone users (Android 7.0+, minimum 2GB RAM), distributed directly via third-party websites rather than the Google Play Store.

The Panen99 APK's documented value proposition is a lightweight, mobile-optimized alternative to browser-based access to an underlying platform (Panen99), with faster login, simplified navigation, and periodic stability updates. Technical differentiators claimed in the source material are ease-of-use, small install footprint, and Indonesian-language localization; no proprietary AI/ML, data assets, or platform-architecture detail is disclosed.

The business model appears to be freemium consumer distribution with a nominal listed price of Rp 888 (Indonesian Rupiah) and pay-as-you-go billing cadence; no subscription tiers, enterprise pricing, advertising revenue, or transaction-fee mechanics are documented. Marketing is conducted via website landing pages and SEO targeting Indonesian keywords. The substantial mismatch between the self-care firmographic profile and the Indonesian-language gaming/entertainment APK product record is a material data-quality concern and should be resolved before any investment decision.

Name

Treat Yourself

Website

https://treatyourselfinc.com

Company type

Private

Founded year

2015

Headcount range

1–10 employees

Short description

Treat Yourself is a private US company (Hopland, CA; founded 2015) with a stated self-care focus, but available product evidence describes an Indonesian-market Android APK (Panen99 v9.6) distributed as a freemium mobile client for consumer gaming/entertainment access — a material data inconsistency that warrants verification.

Ownership category

akta.pro rank

Product category

Mobile Gaming Applications

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYMPAFAHAG

Device & Client App Ecosystems for Cloud Gaming (TV/OTT apps, mobile clients, thin clients)

Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Cloud Gaming & Game Streaming Services

SECONDARYMPAEAKAF

Player Account Management (PAM), CRM & Loyalty Platforms

Media, Entertainment & Sports/Gambling, Betting & Casinos/Gaming Technology, Platforms & Data (iGaming Platforms, Odds, Risk, KYC)

Keywords

• Mobile gaming application
• Android entertainment app
• Online gaming platform
• Mobile casino gaming
• APK distribution service

Headquarters

HQ city

Tustin

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations

Pricing tiers

Distribution channels1 record

Marketing channels1 record

Core offering

Treat Yourself distributes the Panen99 APK, an Android mobile application (version 9.6, ~20 MB) that provides Indonesian users with lightweight, mobile-friendly access to an online gaming/entertainment platform. The app offers faster login, simplified navigation, and optimized performance compared to browser-based access, distributed via direct website download.

Product overview

Treat Yourself offers a single mobile application product: Panen99 APK. This Android application provides users with lightweight, mobile-friendly access to the Panen99 platform, featuring simplified navigation, faster login processes, and optimized performance compared to browser-based access. The application is distributed as a downloadable APK file with a file size of approximately 20 MB and supports Indonesian language interface.

Differentiator

Problem solved

Functional benefit

Products and services

• Panen99 APK Panen99 APK is an Android mobile application providing Indonesian users with streamlined, mobile-friendly access to an online gaming/entertainment platform. The app features faster login, simplified navigation, lightweight ~20 MB installation footprint, Indonesian language interface, and is compatible with Android 7.0+ devices with a minimum of 2 GB RAM and 100 MB storage.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves2 records

Expansion highlights2 records

Others

• Vidio (EMTEK): Vidio is a leading Indonesian OTT streaming and entertainment app. It is thematically comparable as an Indonesia-focused mobile entertainment distribution platform, though its content model (streaming video) differs from Panen99's gaming focus.

Broad incumbents

• Likee (formerly LIKE): Likee is a short-video and live entertainment platform with significant Indonesian users. It is broadly comparable as a mobile entertainment incumbent serving the same Indonesian Android market, though its content mix differs.
• BIGO LIVE: BIGO LIVE is a major livestreaming and entertainment platform with deep Indonesian penetration. It is comparable as a broader incumbent offering mobile entertainment/gaming experiences to the same Indonesian Android user base, though at much greater scale.

Direct peers

• Nimo TV: Nimo TV is a mobile-first live gaming and entertainment platform popular across Southeast Asia, including Indonesia. It overlaps directly with Panen99's positioning as a mobile client for accessing entertainment/gaming content on Android.
• HAGO: HAGO is a lightweight Android-first social and casual gaming/entertainment app popular in Southeast Asia. It is highly comparable to Panen99 APK because both target Indonesian/mobile-first users with a single, easy-to-install client delivering quick-access games and live entertainment.
• Cube TV: Cube TV is a mobile gaming and live entertainment app targeting Southeast Asian users. It is comparable to Panen99 APK because both deliver lightweight mobile clients providing casual gaming and live entertainment to Indonesian Android audiences.

Regional players

• Sociabuzz: Sociabuzz is an Indonesian-region digital platform with mobile entertainment monetization tools. It is a regional peer that operates adjacent enabling services for Indonesia's mobile gaming/entertainment ecosystem.

Emerging players

• Hutch (mobile gaming operator): Hutch operates mobile-first casual and real-money gaming apps targeted at Southeast Asian markets including Indonesia. It is comparable as an emerging player in the same mobile gaming distribution and client-app space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights2 records

Customer concentration

• LinkedInlinkedin.com/company/treatyourselfinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treat Yourself