Mibrand
Mibrand Vietnam is a Hanoi-based market research and brand strategy consultancy founded in 2014, serving enterprise clients across banking, automotive, FMCG, telecom, and healthcare in Vietnam with proprietary tools including the Brand Beat Score and i-survey platform.
- Company typePrivate
- Founded2014
- HeadquartersHanoi, Vietnam
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mibrand does
Mibrand Vietnam (Công ty Cổ phần Mibrand Việt Nam) is a Hanoi-headquartered market research and brand strategy consulting firm established in 2014 as part of the Media Venture Vietnam (MVV Group). The firm provides market research, brand development, and brand strategy services to enterprise clients across banking, automotive, FMCG, telecommunications, and healthcare sectors in Vietnam. Its client roster includes large domestic enterprises such as BIDV, Vietcombank, Techcombank, MB Bank, VietinBank, Honda, Yamaha, Vinamilk, Viettel, Vietnam Post, and Saigon Eye Hospital.
The company operates proprietary research infrastructure including the i-survey data collection platform and the Brand Beat Score (BBS), an annually published brand health measurement framework that has tracked the Vietnamese banking sector across approximately eight consecutive years. Analysis is supported by established research software (SPSS, NVIVO 12), and the firm runs a sizeable field operation with 385 interviewers supplementing a research and consulting staff described at roughly 200 professionals.
Mibrand generates revenue primarily through project-based professional services engagements, including syndicated research products (the BBS), custom market research studies, brand strategy consulting, and a newer brand claim substantiation service that aligns with Vietnam's updated advertising regulations (Thông tư 12/2026 and Nghị định 87/2026). The company also maintains a branch presence in Ho Chi Minh City alongside its Hanoi headquarters, enabling coverage of both major Vietnamese economic centers.
Mibrand firmographics
Firmographics- Name
- Mibrand
- Legal name
- Công ty Cổ phần Mibrand Việt Nam
- Website
- https://mibrand.vn
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mibrand Vietnam is a Hanoi-based market research and brand strategy consultancy founded in 2014, serving enterprise clients across banking, automotive, FMCG, telecom, and healthcare in Vietnam with proprietary tools including the Brand Beat Score and i-survey platform.
- Ownership category
- akta.pro rank
Mibrand industry classification
Industry- Product category
- Market Research & Brand Strategy Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B / Industrial Market Research (MPAAALAA)
- akta.pro secondary industries
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ), Brand Research & Positioning (Audience/Competitive Insights) (MPAAAEAI)
Keywords
Where Mibrand is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices2 records
Markets served
Mibrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Market Research Services: Custom market research projects including consumer behavior studies, market sizing, product development research, and brand health tracking
- Brand Strategy Consulting: Strategic brand consulting including positioning, brand architecture, communication strategy, and brand value assessment
- Brand Claim Substantiation Surveys: Independent market surveys to legally substantiate advertising claims ('Top 1', 'Number 1', 'Best' statements) for regulatory compliance under Vietnamese advertising laws
- Brand Health Reports: Annual brand health measurement reports and rankings for specific industries (banking, consumer finance, etc.)
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mibrand product offering
Product offeringCore offering
Mibrand provides B2B market research and brand strategy consulting services to Vietnamese enterprises. The firm conducts consumer behavior studies, market sizing, brand health tracking, advertising effectiveness measurement, and brand claim substantiation surveys, while also offering brand positioning, identity design, and brand architecture consulting. Services are delivered using a proprietary field research infrastructure (i-survey platform) and the proprietary Brand Beat Score (BBS) brand health methodology.
Product overview
Mibrand is a market research and brand strategy consulting company headquartered in Hanoi with a branch in Ho Chi Minh City, Vietnam. The company operates as a boutique consultancy offering integrated services rather than a unified software product. Its core service portfolio consists of three main pillars: (1) Market Research services including customer profiling, behavior analysis, and new product development research; (2) Brand Development services covering positioning, identity design, and communication strategy; and (3) Brand Strategy services including product, pricing, and distribution strategy. Mibrand has developed proprietary tools including the i-survey online survey platform and the Brand Beat Score (BBS) methodology for brand health measurement. The company serves diverse industries including banking, automotive, healthcare, FMCG, real estate, and telecommunications, with clients such as Honda, Yamaha, Vinamilk, Viettel, and major Vietnamese banks.
Differentiator
Problem solved
Functional benefit
Products and services
- Nghiên cứu thị trường (Market Research)
Quantifiable outcome
- 8 consecutive years of Brand Beat Score methodology deployment for banking sector
- +3 more outcomes
Companies that use Mibrand
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles3 records
Mibrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Mibrand partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Mibrand competitors and assessment
Company assessmentBroad incumbents
- NielsenIQ: Global market research giant with established operations in Vietnam; competes for the same enterprise research and consumer insights mandates that Mibrand serves, though at much larger scale.
- Ipsos: Global market research and brand consulting firm with strong Vietnam presence; directly overlaps Mibrand's brand health measurement, advertising effectiveness, and consumer research offerings.
- Kantar: World leader in brand research and brand strategy consulting; competes head-on with Mibrand's Brand Development, brand strategy, and BBS-style brand health tracking services.
- Interbrand: Global brand strategy and brand consulting firm offering brand valuation, positioning, and identity services; overlaps with Mibrand's brand strategy and brand development pillars.
Direct peers
- Decision Lab: Vietnam-based market research and consumer insights firm offering consumer research, brand health, and media measurement to enterprise clients — a direct domestic peer with overlapping service lines.
- Q&Me Vietnam Market Research: Vietnam-focused market research firm specializing in online consumer surveys and quantitative research for FMCG/retail clients; directly comparable in methodology and client base.
- Brand Finance: Global brand valuation and brand strategy consultancy; competes with Mibrand on brand value assessment, brand strength indices, and brand health benchmarking engagements.
- The Big Group Vietnam: Vietnamese branding, design, and integrated brand communications agency; comparable in brand identity, packaging, and creative services that Mibrand also lists in its portfolio.
Regional players
- Elm Tree Consulting Vietnam: Vietnam-based brand strategy and creative consultancy serving enterprise clients; competes regionally for branding, identity, and brand strategy engagements.
- Indochina Research: Indochina-focused market research firm with operations across Vietnam, Cambodia, and Laos; competes for the same multi-country consumer and brand research mandates that Vietnamese-only firms like Mibrand cannot fully cover.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Mibrand social profiles
Digital presenceMibrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mibrand leadership team
Management profileNumber of profiles
Profiles3 records
Mibrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mibrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mibrand
What does Mibrand do?
Mibrand provides B2B market research and brand strategy consulting services to Vietnamese enterprises. The firm conducts consumer behavior studies, market sizing, brand health tracking, advertising effectiveness measurement, and brand claim substantiation surveys, while also offering brand positioning, identity design, and brand architecture consulting. Services are delivered using a proprietary field research infrastructure (i-survey platform) and the proprietary Brand Beat Score (BBS) brand health methodology.
Is Mibrand a public or private company?
Mibrand is a private company. It is classified as corporate owned and is currently operating.
When was Mibrand founded?
Mibrand was founded in 2014. It employs 11 to 50 people.
Where is Mibrand based?
Mibrand is headquartered in Hanoi, Vietnam, in the Asia region.
How does Mibrand make money?
Four revenue lines are on record. Market Research Services are the primary driver. The others are brand Strategy Consulting, brand Claim Substantiation Surveys and brand Health Reports.
Who are Mibrand's main competitors?
Broad incumbents on record are NielsenIQ, Ipsos, Kantar and Interbrand. Direct peers are Decision Lab, Q&Me Vietnam Market Research, Brand Finance and The Big Group Vietnam. Regional players are Elm Tree Consulting Vietnam and Indochina Research.
Does Mibrand have an API?
No public API is recorded for Mibrand.
What industry is Mibrand in?
Mibrand's product category is Market Research & Brand Strategy Consulting. Its primary akta.pro industry code is MPAAALAA, B2B / Industrial Market Research, with a secondary code of BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541910 and its SIC code is 7311.