mobilidée sàrl

What mobilidée sàrl does

mobilidée sàrl is a Geneva-based private limited company founded in 2003 by three students around a project linked to local public transport, now operating as a specialized mobility management SaaS provider. Its core product is the fairmove platform (rebranded from fairpark in May 2023), a Swiss Made Software–certified solution available as a mobile application (iOS and Android) and web platform that unifies parking management, carpooling coordination, multimodal incentives, CO2 emissions monitoring, company resource sharing, and gamification within a single configurable tenant. The platform integrates with Google Maps Platform for commute intelligence, Worldline SIX Saferpay and Stripe for payments, and supports access-control and license-plate-reader integrations for enterprise parking deployments.

The company monetizes through annual SaaS subscriptions on a quote-based enterprise pricing model, supplemented by strategic mobility consulting, implementation services, professional training (including co-developed SANU modules), and hardware sales of bike parking solutions through the Le Garage showroom in Geneva. Its go-to-market is consultative and enterprise field sales-led, targeting mobility managers, HR directors, and facility management specialists across Swiss enterprises (Pictet, Capital Group, Swiss Re, Audemars Piguet, Patek Philippe, Vacheron Constantin, Merck, Migros Vaud/Genève, Securitas, Losinger Marazzi), international organizations (IOC, ICRC, WHO, Global Fund), public authorities (Canton and City of Geneva), healthcare (CHUV), education (EPFL, University of Geneva), and retail (Centre commercial Balexert). A Canadian regional office in Montreal, led by Louis-Philippe Tessier, extends the model into the North American market.

Supporting service lines include CitéZEN urban mediation, the Centrale Mobilité hub for the Plan-les-Ouates industrial zone, Noctambus night transport operations, and the Le Garage active-mobility showroom. The firm holds B Corp (2019, first in Swiss mobility), ISO 27001, and 1+ pour tous certifications, and reports platform scale of more than 140,000 active users, 80,000+ managed parking spaces, and 10 million+ parking reservations, with a headcount of approximately 20 professionals organized under Co-Directors Giorgio Giovannini (Founder) and Sandra Brazzini.

Name

mobilidée sàrl

Legal name

mobilidée sàrl

Website

https://mobilidee.ch

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

mobilidée sàrl is a Geneva-based SaaS provider of the fairmove mobility management platform, serving Swiss and Canadian enterprises, public authorities, and international organizations with integrated parking, carpooling, CO2 monitoring, and multimodal incentive solutions.

Ownership category

akta.pro rank

Product category

Mobility Management Software

NAICS

Administrative and Support Services (561)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Parking & Toll Payment/Reservation Platforms (BPAMAIAL)

akta.pro secondary industries

Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Access & Revenue Control (PARCS) & Payment Systems (BPABAKAD)

Keywords

• Mobility management software
• Parking management solutions
• Corporate carpooling platforms
• Employee commute optimization
• Sustainable mobility consulting

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. fairmove Platform Subscription: SaaS subscription model for fairmove platform with access to all features via single subscription, including configuration, development options, and unlimited admin support.
2. Consulting Services: Strategic consultancy for mobility plans, implementation support, and steering of action plans including recommendation implementation.
3. Training Programs: Professional training for mobility management including SANU training modules and internal company/corporate training sessions.
4. Bike Parking Solutions: Sale of bike parking systems and accessories through Le Garage showroom including vertical lifts, individual boxes, bike carousels, cargo bike stands, RFID access stations with charging.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

mobilidée sells the fairmove SaaS platform — available as a web application and iOS/Android apps — that lets organizations manage parking, carpooling, multimodal mobility benefits, CO2 monitoring, gamification, and shared resource pooling in a single tool. The platform is delivered alongside strategic mobility consulting, professional mobility management training, the Le Garage showroom for active mobility hardware (bike parking, e-bikes, cargo bikes), the CitéZEN urban mediation service, the Centrale Mobilité hub for the ZIPLO industrial zone, and the Noctambus night transport service in Geneva.

Product overview

mobilidea sàrl operates as a mobility solutions company offering a unified platform product (fairmove) supported by multiple service offerings. The core product is fairmove, a comprehensive mobility management platform that was rebranded from fairpark in May 2023. fairmove is available as a mobile app (iOS, Android) and web platform, and is certified as Swiss Made Software. The platform integrates multiple modules for parking management, carpooling, multimodal incentives, CO2 monitoring, gamification, and company resource sharing. Supporting services include Le Garage (active mobility showroom), Mobility Management Training, CitéZEN (urban mediation), and the Centrale Mobilité service for the Plan-les-Ouates industrial zone. The company also developed Noctambus night transport service. The portfolio is delivered through consultancy, implementation, and activation support services.

Differentiator

Problem solved

Functional benefit

Brands

• fairmove: A technological solution for managing mobility in companies and organizations, available as mobile app (iOS, Android) or web platform. Features include parking management, carpooling, CO2 monitoring, multimodality incentives, resource sharing, and gamification.
• Centrale Mobilité
• CitéZEN
• Le Garage
• Noctambus

Products and services

• fairmove Swiss Made Software mobility management platform for organizations, available as a web application and native iOS/Android apps. Manages parking allocation, carpooling, multimodal mobility benefits and budgets, CO2 emissions monitoring, gamification, and shared-resource pooling in a single tool. Customers are enterprises, public authorities, international organizations, healthcare institutions, and universities.
• Centrale Mobilité (ZIPLO) Mobility center launched in 2011 for the Plan-les-Ouates industrial zone, offering a range of solutions to encourage responsible mobility for organizations and employees in the zone.
• CitéZEN Urban mediation service developed by mobilidée that creates harmonious and secure environments in public and private spaces through trained professionals specializing in conflict prevention and proximity mediation.
• Le Garage (active-mobility showroom and bike parking hardware sales) Physical showroom at Rue de la Servette in Geneva where visitors can test eco-mobile transport solutions (e-scooters, e-bikes, cargo bikes) and where mobilidée sells bike parking systems — vertical lifts, individual boxes, bike carousels, cargo bike stands, and RFID access stations with charging — in partnership with Hakken Mobility, Velopa, Wimtek, Bikeep, Wattworld, and Koch & Partner.
• Noctambus Night transport service developed and operated by mobilidée for public transport in the Geneva region.
• Mobility Management Training Professional training program giving participants the expertise and tools to manage internal mobility projects, conduct simple mobility diagnostics, propose improvement measures, and stay informed about new mobility practices. Includes SANU mobility management modules and internal corporate training sessions.
• Strategic Mobility Consulting and Implementation Services Consulting services covering strategic advice, implementation, and activation phases for mobility plans — supporting enterprises, public authorities, and international organizations in deploying fairmove and complementary mobility solutions.

Quantifiable outcome

• CO2 emissions reduction through multimodal transportation promotion
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• SANU future learningcoreStrategic or Co-development PartnerCollaborative development of 4 training modules in mobility management. SANU is a specialized institution for continuing education in environmental advising, and mobilidee co-developed training curriculum with them.
• Google Maps PlatformcoreTechnology or IntegrationIntegration of Google Maps APIs for retrieving location-specific information including commute times via different transport modes. Used for travel time calculations and navigation features within fairmove.
• Worldline SIX SaferpaycoreTechnology or IntegrationPayment processing partner for securing and processing payment transactions through fairmove platform. Ensures PCI compliance for payment data handling.
• StripecoreTechnology or IntegrationAdditional payment processing partner for secure payment transactions on the fairmove platform.
• Centrale Mobilité (ZIPLO)coreStrategic or Co-development PartnerEstablished in 2011 by mobilidee to provide mobility solutions for Plan-les-Ouates industrial zone users. Now operates autonomously, helping organizations manage employee mobility. Won Prix cantonal de developpement durable in 2015.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EasyPark Group: European leader in parking and mobility apps covering on-street and off-street payment, traffic enforcement support, and data analytics for cities. Broader incumbent targeting similar buyers (cities, enterprises) with a wider geographic footprint, overlapping with fairmove's digital parking + enforcement positioning.
• PayByPhone: Large-scale mobile parking payment provider serving municipalities and operators across Europe and North America. Overlap with fairmove's mobile-payment and enforcement-adjacent features inside its parking management module.

Direct peers

• Karos: France-based carpooling platform purpose-built for employer mobility plans and short-distance commuting. Directly comparable to fairmove's carpooling feature, including CO2 tracking and multimodal incentives.
• ParkBee: European smart-parking marketplace platform enabling drivers and operators to find, reserve, and pay for parking spaces. Closest direct competitor to fairmove's parking management module, operating a shared-parking marketplace across multiple countries.
• Klaxit: French workplace carpooling platform with strong overlap to fairmove's carpooling module; serves similar enterprise and public-authority buyers and integrates with mobility policies and subsidies.
• Wunder Mobility: Provider of white-label mobility platform software for cities and corporates covering car-sharing, ride-pooling, scooter sharing, and fleet management. Direct architectural peer to fairmove as a multi-modal enterprise mobility platform, though Wunder focuses more on shared-vehicle operators and MaaS integrators.
• BePark: Belgian smart-parking platform enabling private operators to digitize and monetize their parking assets via reservations and access control. Directly comparable B2B smart-parking SaaS with similar access-control/integration capabilities to fairmove's parking module.

Regional players

• Commune d'Engagement Mobility (Sustainable Mobility startups Swiss/Francophone): Swiss and Francophone regional providers (e.g., Velohelp, Mobility Hub, Cite-ZEN-equivalents) operating workplace mobility consulting and sustainability programs comparable to mobilidee's consulting arm and Centrale Mobilité hub, but focused on regional municipal/industrial zones.

Emerging players

• Shamrock Mobility / Mobility-as-a-Service suites (e.g., Vulog, Atom): Operators of white-label shared-mobility platforms for car-sharing, scooter-sharing and corporate mobility programs. Comparable to fairmove's resource-sharing module (vehicles, workspaces, shuttles) within a broader MaaS stack.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mobilidée sàrl