Fish shop

What Fish shop does

La Poissonnerie (operating as Fish shop) is a French B2B wholesale seafood distributor founded in 2007 in Puget-sur-Argens, serving restaurant and hospitality professionals for more than 15 years. The company sources fresh, frozen, and aquaculture seafood — fish, shellfish, crustaceans, and Mediterranean specialties — directly from French fishing auctions (including Sète for Mediterranean species), partner Mediterranean ports, and international suppliers spanning Spain, Italy, Greece, Scandinavia, the UK, the Netherlands, North America, Africa, and Indonesia. It maintains a catalogue of over 500 product references and introduces more than 100 new products annually. Operations are anchored in a 3,000 m² facility at 4 Carreou, Puget-sur-Argens, comprising 2,566 m² of operational workspace, 342 m² of packaging storage, 1,200 m² of cold storage (including 364 m³ of negative cold), and a 1.5-tonne live crustacean vivier.

The revenue model is direct B2B sales of seafood products to professional chefs and restaurateurs, supplemented by on-site custom preparation services (filleting, scaling, gutting, and specific cuts) performed by artisan fishmongers and a 24/7 delivery service with 24-48 hour fulfilment. Pricing is quote-based and not publicly disclosed. The technical backbone is an IT-based batch-level traceability system that assigns a unique identifier to every product at receipt, enabling boat-to-plate tracking; this is operational IT rather than AI/ML. The company is affiliated with the Collège Culinaire de France (co-chaired by Alain Ducasse and Joël Robuchon) and runs the RecyFish seafood-waste recycling program in partnership with Veolia (collection bins) and Stef (reverse logistics to fertilizer processing), making it a recognized sustainability pioneer in the French Mediterranean seafood trade.

Name

Fish shop

Legal name

La Poissonnerie

Website

https://la-poissonnerie.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

La Poissonnerie (Fish shop) is a French B2B wholesale seafood distributor founded in 2007 in Puget-sur-Argens, supplying restaurants and hospitality professionals with 500+ fresh, frozen, and aquaculture seafood references, custom on-site preparation, IT-based traceability, and 24/7 delivery from a 3,000 m² facility.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (31171)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Seafood Wholesale (Fresh & Frozen) (AFAIADAD)

akta.pro secondary industries

Shellfish Processing (Shrimp, Crab, Lobster, Mollusks) (AFANADAC), Seafood Markets & Fishmongers (CRAHAHAC)

Keywords

• Wholesale seafood distribution
• Fresh fish supply
• Custom fish preparation
• Restaurant seafood supply
• Seafood traceability systems

Headquarters

HQ city

Le Puget-sur-argens

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D

Revenue model

1. Seafood Product Sales: Sale of fresh and frozen seafood products including fish, crustaceans, and shellfish to restaurant and hospitality professionals. Products sourced daily from French auctions and international suppliers, with hundreds of product references available.
2. Custom Processing Services: On-site custom cutting and preparation services including filleting, scaling, gutting, and specific cuts tailored to customer requirements. Processing performed by skilled artisan fishmongers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

La Poissonnerie is a wholesale distributor of fresh, frozen, and live seafood (fish, shellfish, crustaceans) serving restaurant and hospitality professionals across France. The company sources daily from French fishing auctions and international suppliers, operates a 3,000 m² preparation facility with on-site custom cutting services, and delivers to professional kitchens 24/7.

Product overview

La Poissonnerie is a seafood wholesale business serving marine product professionals and the restaurant industry. The company operates a single unified offering centered on fresh, seasonal, and traceable seafood products, with an integrated preparation workshop and delivery service. The portfolio includes products sourced from French auctions (fresh line-caught fish), Mediterranean ports (sardines, anchovies, octopus), international imports (tuna, cod, lobster, scallops), and aquaculture (salmon, sea bass, sea bream). These are complemented by custom cutting/preparation services, 24/7 delivery, and sustainability initiatives including the RecyFish recycling program. The company also holds a partnership with the Collège Culinaire de France.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Seafood Products Fresh and seasonal seafood sourced directly from French auctions, including line-caught fish and small-boat catches such as sea bass, turbot, monkfish, John Dory, and red mullet, sold to restaurant and hospitality professionals.
• Mediterranean Seafood Seafood products sourced from the Mediterranean region, including sardines, anchovies, octopus, red soups, and bouillabaisses, sourced from the Sète auction and partner Mediterranean ports.
• Imported Seafood Imported seafood from Europe (Spain, Italy, Greece), Africa and Indonesia (tuna, swordfish, marlin, mahi-mahi), Scandinavia (cod, pollock), North America (sea scallops, lobster), Netherlands (pike perch, sole, mussels), and the United Kingdom (monkfish, cod, whiting, julienne).
• Aquaculture Products Farmed seafood including Norwegian and Scottish salmon (including Label Rouge and organic salmon), sea bass, royal sea bream, and turbot available in all sizes.
• Custom Fish Preparation Service On-site custom fish preparation including whole, gutted, scaled, and filleted cuts, performed by skilled fishmongers using traditional French techniques, tailored to customer specifications.
• 24/7 Delivery Service Round-the-clock delivery service available 24 hours a day, 7 days a week, including holidays, with 24-48 hour supply capability for professional customers; orders accepted via phone (04.94.83.47.47) and email ([email protected]).

Quantifiable outcome

• Track every product from boat to plate with unique batch numbering system
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VeoliacoreStrategic or Co-development Partner · 1 February 2017Partnership with Veolia for the RecyFish initiative, an innovative seafood waste recycling program. Veolia provides RecyFish collection bins during fresh fish deliveries, enabling proper disposal and recycling of non-edible seafood parts and waste.
• StefcoreStrategic or Co-development Partner · 1 February 2017Partnership with Stef for the RecyFish initiative logistics. Stef collects pallets of seafood by-products from Veolia's RecyFish bins and processes them for transformation into fertilizer, based on reverse logistics principles.
• Collège Culinaire de FranceminorStrategic or Co-development PartnerAffiliation with the Collège Culinaire de France, an organization co-chaired by Alain Ducasse and Joël Robuchon, which promotes quality artisanal food products and transparency in restaurant sourcing.
• OVH SARLminorOthersWeb hosting provider for the company website, with servers located at 2 rue Kellermann, 59100 Roubaix, France.
• Creamania WebminorOthersWeb development agency responsible for the company website, located at Centre Agora, 83440 Callian, France.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Nomad Foods: Pan-European frozen food company (owner of Birds Eye, Findus) with seafood a major category; comparable in seafood distribution to European customers but at vastly larger scale and focused on branded frozen retail rather than fresh foodservice.
• Princes Group: UK-headquartered food and beverage group with a sizeable seafood portfolio (tuna, sardines, salmon, etc.) selling to retailers and foodservice across Europe; comparable along European seafood sourcing and B2B supply, though at significantly larger scale and with branded focus.
• Thai Union Group: Global seafood conglomerate (owner of John West, King Oscar, Petit Navire, Mareblu) with major European operations including France; comparable as a major seafood brand and distributor across the Mediterranean and beyond, though far larger and tied to its own manufacturing footprint.

Regional players

• Clearwater Seafoods: Canadian shellfish and seafood company harvesting and distributing scallops, lobster, clams and other species globally through foodservice and retail; comparable along premium shellfish distribution and value-added processing, though focused on Canadian waters rather than Mediterranean.
• Highliner Foods: North American seafood processor and distributor supplying prepared and value-added seafood to foodservice and retail; comparable along B2B seafood preparation and packaged distribution to professional buyers, but operating in the US and Canada rather than Europe.
• Pescanova: Spanish seafood processor and distributor with broad Mediterranean and Atlantic sourcing, selling fresh, frozen and prepared seafood through retail and foodservice channels; comparable to La Poissonnerie along fresh seafood distribution and Mediterranean product lines, though larger and operating in Iberia/Latin America rather than France.
• Young's Seafood: UK-based seafood processor supplying fresh, frozen and prepared seafood to UK retailers and foodservice; comparable in its combined processing and B2B distribution model serving food professionals, but operating primarily in Britain.
• Samherji: Icelandic seafood group involved in fishing, processing and global distribution of whitefish, shellfish and pelagic species; comparable in seafood sourcing/processing and international distribution to foodservice customers, though operating from a different catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/la-poissonnerie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fish shop