Central Realty Group
Central Realty Group is a privately held, founder-led full-service real estate brokerage in Orlando, Florida, serving Central Florida buyers, sellers, renters, and investors with residential, commercial, and land transactions, property management, and mortgage advisory.
- Company typePrivate
- Founded-
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Central Realty Group does
Central Realty Group and Properties (CRG) is a privately held, founder-led real estate brokerage headquartered at 12250 Menta Street #105, Orlando, Florida, serving the Central Florida market including Orlando, Kissimmee, Davenport, Winter Haven, and Lake Wales. The company operates as a full-service brokerage and property services firm, offering residential sales, commercial property transactions, vacant land sales, residential rentals, rental property management, and mortgage advisory. Its customer base spans individual home buyers, home sellers, renters, commercial property investors, land investors, and international buyers supported through an EB-5 Visa program advisory. The firm is led by Jorge B. Castorani, a licensed Real Estate Broker with more than 30 years of experience, supported by a multidisciplinary internal team that includes a transaction coordinator, tax/financial consultant, mortgage specialist, banker broker, home inspector, and licensed real estate agents.
CRG's product surface is built around an IDX Broker-integrated property listings platform on its company website, supplemented by digital rental application processing, a mortgage calculator, standardized realtor transaction forms, and a mortgage advisory resource hub. The firm is an active MLS participant, enabling it to list and market properties across the regional MLS network. Technology depth is limited to standard brokerage tooling: there is no proprietary platform, no API or SDK surface, no mobile application, and no disclosed AI or machine-learning capabilities. The gtm motion is sales-led and agent-driven, with multi-channel top-of-funnel marketing across Facebook, Instagram, YouTube, and LinkedIn, mid-funnel content on the company website, and bottom-of-funnel direct agent consultation.
CRG's revenue model combines transaction commissions on residential, commercial, and land sales (the primary stream), recurring or managed-services revenue from rental property management, and professional services revenue from mortgage origination assistance delivered through affiliated specialists. Pricing is not publicly disclosed and is negotiated on a per-transaction basis. The company is independently operated with no disclosed institutional investors, no parent company, no subsidiaries, and no reported funding rounds, consistent with a small, lifestyle-scale regional brokerage rather than a venture- or PE-backed platform.
Central Realty Group firmographics
Firmographics- Name
- Central Realty Group
- Legal name
- Central Realty Group and Properties
- Website
- https://centralrg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Central Realty Group is a privately held, founder-led full-service real estate brokerage in Orlando, Florida, serving Central Florida buyers, sellers, renters, and investors with residential, commercial, and land transactions, property management, and mortgage advisory.
- Ownership category
- akta.pro rank
Central Realty Group industry classification
Industry- Product category
- Residential and Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Investment Sales Brokerage (BPAJABAI), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Central Realty Group is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Central Realty Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Sales Commission: Traditional real estate commission on residential and commercial property sales. The company acts as broker for property transactions, earning fees on completed sales.
- Rental Property Management: Property management services for rental properties, including tenant placement and property oversight.
- Mortgage Services: Mortgage origination assistance and guidance provided through affiliated mortgage specialists and bankers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Central Realty Group product offering
Product offeringCore offering
Central Realty Group is a full-service real estate brokerage that buys, sells, and rents residential, commercial, and vacant land properties across Central Florida. The company supports clients through the full transaction lifecycle with in-house mortgage advisory, rental application processing, property management, and EB-5 Visa program guidance for international investors.
Product overview
Central Realty Group operates as a real estate services company offering a comprehensive suite of property-related products. The core offering consists of a Property Listings Platform that displays residential, commercial, and vacant land listings across Central Florida. Supporting services include Rental Application Services for tenant screening, Mortgage Services with a companion Mortgage Calculator tool, and Realtor Forms for professional transaction management. The company's integrated product portfolio enables home buyers, sellers, renters, and investors to access property listings, mortgage guidance, and professional real estate forms through a single platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Listings Platform IDX Broker-powered online property listings platform showcasing featured and additional residential, commercial, and vacant land properties for sale and rent across Central Florida, including Orlando, Kissimmee, Davenport, Winter Haven, and Lake Wales. Provides virtual tours and direct listing detail links for prospective buyers and renters.
- Rental Application Services Formal rental application processing service for prospective tenants, providing downloadable, printable, signable rental application forms (4 pages) that are submitted via email ([email protected]) or fax (407-582-9015). Used by individuals and families applying to rent residential properties managed or listed by Central Realty Group.
- Mortgage Services Mortgage advisory service guiding prospective homebuyers through shopping for a mortgage, finding low interest rates, understanding closing costs, and the pre-approval process. Delivered in coordination with affiliated mortgage specialists, bankers, and banker brokers. Designed for residential property buyers financing a home purchase.
- Realtor Forms Professional real estate transaction forms package including Showing Agreement, Property Pre-Touring Agreement, Compensation Agreement, and Exclusive Buyer Brokerage Agreement. Used by buyers and agents to formalize brokerage engagements and tour arrangements for property transactions.
- Residential Rentals Residential rental property brokerage and management service offering rental listings and tenant placement for properties in Central Florida communities including Davenport, Kissimmee, and Orlando. Includes rental application processing and ongoing property oversight.
- Residential Sales Residential property sales brokerage service for buyers and sellers in Central Florida, featuring homes for sale across Winter Haven, Orlando, and Kissimmee. Includes pricing guidance, marketing, virtual tours, and end-to-end transaction handling.
- Commercial Properties Commercial real estate brokerage service offering office and retail building listings in Central Florida. Positioned for investors seeking higher rental income potential and long-term appreciation. Targets commercial property investors and businesses seeking locations.
- Vacant Land Lots Vacant land and lot brokerage service offering parcels for sale in Central Florida. Positioned as investment opportunities for building, farming, or future development, including EB-5 Visa-eligible investments for international buyers.
Companies that use Central Realty Group
Customer profileSegments5 records
Ideal customer profiles4 records
Central Realty Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Central Realty Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- IDX BrokercoreIDX Broker provides the integrated property listing platform used on the Central Realty Group website. This integration allows the company to display up-to-date MLS property listings for residential, commercial, and land properties directly on their website.
- MLS (Multiple Listing Service)coreAs a licensed real estate brokerage, Central Realty Group has access to MLS listings to list and market properties for sale and rent. The MLS logo appears on the company website indicating active participation.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Central Realty Group competitors and assessment
Company assessmentDirect peers
- Redfin: Tech-enabled consumer brokerage with in-house agents and an MLS-integrated search platform. Competes on listing exposure and buyer representation in Florida markets overlapping with Central Realty Group's footprint.
- Compass: Modern, tech-forward residential brokerage with proprietary platform and agent-focused tools. Competes for the same agent talent and seller mandates that Central Realty Group relies on, with greater technology investment.
- HomeSmart: Tech-forward, low-commission brokerage with a national agent network and Florida presence. Competes on transaction economics and agent value proposition against traditional independent brokerages.
- eXp Realty: Tech-enabled, cloud-based brokerage operating nationally with a large agent network and revenue-share model. Direct competitor for residential transaction commissions and a structural threat to traditional regional brokerages in Central Florida.
- EXIT Realty Corp. International: Franchise brokerage with strong agent-network economics and U.S. footprint including Florida. Competes for independent agents considering affiliation versus remaining with firms like Central Realty Group.
Broad incumbents
- RE/MAX: Globally recognized real estate franchise with dense Central Florida agent coverage. Direct overlap in residential sales and rental representation across Orlando, Kissimmee, and surrounding markets.
- Century 21 Real Estate: Global real estate franchise with broad residential and commercial coverage including Central Florida. Competes for the same buyers, sellers, and agent-recruitment pool.
- Keller Williams Realty: Largest U.S. residential franchise brokerage with significant Orlando/Central Florida market-center presence. Competes for the same agents, listings, and buyer leads with national brand and training infrastructure.
- Coldwell Banker: Established national residential and commercial brokerage with Florida offices. Overlaps with Central Realty Group on residential, luxury, and commercial representation in the same Central Florida corridor.
Regional players
- Watson Realty Corp. Long-established Florida-headquartered residential brokerage with deep Central and Northeast Florida presence. Most comparable Florida-rooted regional competitor, directly overlapping Central Realty Group's territory and buyer/seller pool.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Central Realty Group social profiles
Digital presenceCentral Realty Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Central Realty Group leadership team
Management profileNumber of profiles
Profiles10 records
Central Realty Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Central Realty Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Central Realty Group
What does Central Realty Group do?
Central Realty Group is a full-service real estate brokerage that buys, sells, and rents residential, commercial, and vacant land properties across Central Florida. The company supports clients through the full transaction lifecycle with in-house mortgage advisory, rental application processing, property management, and EB-5 Visa program guidance for international investors.
Is Central Realty Group a public or private company?
Central Realty Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Central Realty Group founded?
Central Realty Group was founded in -1. It employs 1 to 10 people.
Where is Central Realty Group based?
Central Realty Group is headquartered in Orlando, United States, in the North America region.
How does Central Realty Group make money?
Three revenue lines are on record. Real Estate Sales Commission is the primary driver. The others are rental Property Management and mortgage Services.
Who are Central Realty Group's main competitors?
Direct peers on record are Redfin, Compass, HomeSmart, eXp Realty and EXIT Realty Corp. International. Broad incumbents are RE/MAX, Century 21 Real Estate, Keller Williams Realty and Coldwell Banker. Watson Realty Corp. is listed as a regional player.
Does Central Realty Group have an API?
No public API is recorded for Central Realty Group.
What industry is Central Realty Group in?
Central Realty Group's product category is Residential and Commercial Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAI, Investment Sales Brokerage. Its NAICS code is 5312 and its SIC code is 6531.