ValueMatch

What ValueMatch does

ValueMatch B.V. is a privately held Dutch management consulting firm headquartered in Utrecht that develops and distributes online psychometric assessment instruments built on the Spiral Dynamics framework (originating with Clare W. Graves and extended by Dr. Don Beck) combined with Frederic Laloux's Reinventing Organizations model. Its core platform generates three profiles — a Value Profile (personal values), a Culture Profile (organizational culture and structure) and a Change Profile (fit between individuals and their environment) — delivered via a multilingual web-based system (10+ languages). The methodology measures underlying value systems rather than observed behavior and includes a proprietary Spiral Dynamics extension for mapping organizations against 'teal' and 'yellow' evolutionary cultures.

Name

ValueMatch

Legal name

ValueMatch B.V.

Website

https://valuematch.net

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

ValueMatch B.V. is a Dutch consultancy that builds Spiral Dynamics-based online assessments (Value, Culture and Change profiles) and trains a global network of certified practitioners to deliver coaching and culture transformation services.

Ownership category

akta.pro rank

Product category

Organizational Development & Values Assessment Services

NAICS

Educational Support Services (6117), Custom Computer Programming Services (541511), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Assessment & Item Writing / Test Content Development (EDAGAKAE), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Portfolio, Performance & Rubric-Based Assessment Platforms (EDAFADAL)

Keywords

• Values assessment tools
• Spiral dynamics assessments
• Organizational culture surveys
• Leadership development training
• Practitioner certification programs

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Assessment Sales: Individual and group assessments sold through e-commerce platform. Reports delivered digitally within one working day after questionnaire completion.
2. Certification Training: Online Certified Practitioner Training (€1,075 for individuals/small businesses, €1,275 corporate). Spiral Dynamics Level 3 Mentor Program (€3,975 + €475 intake).
3. Coaching Services: Online assessment with coaching session (45 minutes for €140). Complete culture surveys and advisory services for organizations.
4. Publications and Tools: Physical and digital products including books, posters, ValueGame cards, ValueDolls, and ValueGlasses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ValueMatch sells online assessment tools and accompanying services grounded in Spiral Dynamics and the Reinventing Organizations framework. Its core deliverables are three assessment profiles — Value, Culture, and Change — that measure underlying value systems rather than behavior. These assessments are complemented by certification training programs (Levels 1–3), workshop tools (ValueGame card sets), physical training materials (posters, glasses, mats, dolls), coaching sessions, and corporate culture surveys delivered via a multilingual online platform.

Product overview

ValueMatch offers a suite of online assessment tools and accompanying services based on Spiral Dynamics and Reinventing Organizations frameworks. The core product consists of three main assessment types: Value Assessment (measuring personal value profiles), Culture Assessment (measuring organizational culture and structure), and Change Assessment (measuring fit with current life/work conditions). These assessments generate profiles that uncover dynamics between people and their workplace environments. Supporting the assessment platform, ValueMatch provides training programs (Certified Practitioner Training, Level 1-3 certifications), workshop tools (ValueGame boxes and coach sets), training materials (posters, glasses, mats, Matryoshka dolls), publications, and coaching services. The ecosystem also includes an Evolution Experience workshop and knowledge testing services. The company operates through an online academy and a global network of hundreds of certified practitioners across 30+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Values Report Individual assessment that reveals personal value systems and provides insight into how well the respondent fits into current life or work conditions. Priced at €73 per person, includes questionnaire, Value Profile Report and Change Profile Report. For individuals and professionals seeking self-understanding.
• Personal Values and Change Report Combined assessment bundling personal values and change profiles to provide a fuller picture of personal values and fit with current life or work conditions. Priced at €95 per person. Aimed at individuals and coaches who want a single integrated report.
• Personal Change Report Standalone Change Profile assessment that measures how well the respondent fits into current life or work conditions. Priced at €73 per person. Used by individuals and HR/transition practitioners.
• Matching Jobs and People Organizational assessment tool that matches jobs and people on the basis of values alignment. Priced at €495 (corporate €595). Used by HR teams to align hiring and internal mobility with values fit.
• Online Assessment System Web-based platform for conducting ValueMatch assessments, managing questionnaires, generating reports, and processing results. Supports English, Dutch, German, French, Spanish, Italian, Russian, Chinese, Croatian, Turkish, and Polish. Reports delivered digitally within one working day. Used by individual buyers and certified practitioners.
• ValueGame Workshop Box Card-based workshop tool for exploring eight themes of organizational culture — leadership, decision-making, humanity, meaning of success, organization structure, meetings, accountability, and customers. Box of 8 card sets (384 cards). Priced at €169. Used by certified practitioners and internal change teams in group settings.
• ValueGame Coach Set Single set of ValueGame cards (illustrations and descriptions for each value system across eight organizational culture themes) intended for one-on-one coaching sessions. Priced at €39. Used by individual coaches and therapists.
• PVC Poster Change Model Spiral Dynamics A0 Overview of the Spiral Dynamics Change Model printed on 510 g/m² PVC canvas (A0, 84 x 119 cm), writable with an erasable marker. Also used for workshop mood checks. Priced at €46.
• ValueGlasses Spiral Dynamics Color-coded glasses that visually represent the Spiral Dynamics value systems. Sold at €39 as a physical training aid for coaches, trainers, and workshop facilitators.
• Color Mat Spiral Dynamics Color-coded floor mat displaying the Spiral Dynamics value systems in a workshop-usable format. Priced at €84. Used in group trainings and exercises.
• ValueDolls Matryoshka Dolls Matryoshka-style nesting dolls representing the Spiral Dynamics value systems as a physical, tactile teaching aid. Priced at €69. Used in coaching and training to illustrate nested value layers.
• Unlocking Organizational Potential – A Values-Based Approach Paperback book on the values-based approach to organizational development, sold at €20. Used by practitioners, students, and clients adopting ValueMatch's methodology.
• ValueMatch Online Certified Practitioner Training Comprehensive certification program teaching application of Spiral Dynamics Integral using ValueMatch online questionnaires and profiling instruments. Covers organizational culture, change processes, group coaching, and personal coaching. Successful completion confers ValueMatch Certified Practitioner status. Priced at €1,075 (individuals/small businesses) or €1,275 (corporate, 20+ employees).
• Navigating Complexity, Values and Change – Spiral Dynamics Level 1 Masterclass Level 1 certification training in Spiral Dynamics Integral, authorized by the Don Beck Spiral Dynamics Integral Foundation. Priced at €725 (corporate €875). Part of the SDi certification ladder.
• SDi Level 3 Mentor Program Advanced 18-month online Spiral Dynamics Level 3 mentor program with individual coaching from experienced SDi Level 4 Master practitioners. Completion of a research project is required for SDi Level 3 certification. Pricing: €475 intake plus €3,975 program (excl VAT); additional assessments from €70 per respondent.
• Coaching with Values – Mastering Spiral Dynamics and ValueMatch Assessments Intensive training program for mastering coaching with values using the Spiral Dynamics framework and ValueMatch assessment tools. Priced at €975 (corporate €1,175–€1,275). Designed for coaches and HR practitioners who want to integrate ValueMatch instruments into client work.
• Evolution Experience Dynamic experiential workshop exploring human development through play, role-playing, drama, exercises, and presentations, using Spiral Dynamics as a guide. Currently offered only as in-house events for organizations.

Quantifiable outcome

• Organizations can identify misfit between employee values and current organizational culture
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, regional and minor.

• Don Beck Spiral Dynamics Integral FoundationcoreStrategic or Co-development PartnerValueMatch trainers are certified by Don Beck and/or the Foundation. ValueMatch is authorized to certify people in levels 1, 2, and 3 on behalf of the Foundation. Dr. Don Beck, founder of Spiral Dynamics Integral, endorsed ValueMatch assessment instruments as 'an excellent piece of work that is true to the Clare W. Graves tradition and Spiral Dynamics extension.'
• Cidrix (China)regionalChannel Partner/ Reseller/ DistributorChinese partner organizing translated courses in Chinese for participants who speak Chinese. ValueMatch works with this partner to deliver SDI training in Mandarin.
• Jon Freeman (United Kingdom)minorStrategic or Co-development PartnerUK-based partner collaborating with ValueMatch to offer the online Spiral Dynamics Level 3 mentor program for those wanting to deepen their knowledge and receive guidance on practical application.
• Synnervate (Netherlands)minorStrategic or Co-development PartnerDutch partner that co-developed the Spiral Dynamics Knowledge Test with ValueMatch. The free knowledge test is offered through this platform to help determine if one has sufficient Spiral Dynamics knowledge for the Certified Practitioner Training.
• Patrick 't HartminorStrategic or Co-development PartnerCollaboration on development of the ValueGame card-based workshop tool for exploring organizational culture themes in a playful workshop setting.
• Marieke van der VeldenminorStrategic or Co-development PartnerIllustrator who created the drawings for the ValueGame card set, depicting eight themes of organizational culture.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/ValueMatchNL
• YouTubeyoutube.com/@valuematch
• Facebookfacebook.com/valuematch
• LinkedInlinkedin.com/company/valuematch
• Instagraminstagram.com/valuematch

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ValueMatch