What Professional Landcare Network does

The National Association of Landscape Professionals (operating under the doing-business-as names "Professional Landcare Network" and "NALP") is a US-based, Virginia-incorporated nonprofit professional membership association serving the landscape, design-build, and lawn care industries. It functions as the national trade association for the sector, providing unified advocacy representation before policymakers, professional development, training, industry events, and workforce development resources to its member companies and individuals.

The core operational asset is the Learning Hub, an online on-demand training platform offering technician and business manager courses that was bundled into standard membership as a free member benefit. NALP also operates a portfolio of signature annual events: ELEVATE (national conference), Field Trip (industry company tours), Leaders Forum (executive conference), Renewal & Remembrance (veteran volunteer event at Arlington National Cemetery and the National Mall), the National Collegiate Landscape Competition (NCLC) with career fair, and the Executive Leadership Program at UVA Darden. Recognition programs (Awards of Excellence, Safety Recognition Awards), the Edge News content/blog, and the Safety Tailgate Training Toolkit round out the product portfolio.

Revenue is generated through four streams: annual membership dues (subscription/recurring), event registration fees (transactional), publications and merchandise through the NALP store, and fee-based professional development programs including the UVA Darden executive education offering. Distribution is direct via website membership enrollment, event registration, and the NALP store, with a Find a Member directory serving as a consumer-facing lead-generation channel. The Elite Partner program anchors non-dues sponsorship revenue with Aspire (software), Caterpillar (construction equipment), Hustler/DeWalt (mowing equipment), and STIHL (handheld power equipment).

Name

Professional Landcare Network

Legal name

National Association of Landscape Professionals

Website

https://landcarenetwork.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Association of Landscape Professionals (Professional Landcare Network / NALP) is a US-based nonprofit trade association providing advocacy, training, events, and workforce development to landscape, design-build, and lawn care companies and professionals across the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees for landscape and lawn care professionals, with tiered benefits including access to training, advocacy, and industry resources
2. Event Registration Fees: Revenue from national conferences and events including ELEVATE, Field Trip, Leaders Forum, Executive Leadership Program, and National Collegiate Landscape Competition
3. Publications and Store: Sales of safety training toolkits, publications, and industry resources through the NALP store
4. Training Programs: Fee-based professional development and training programs including executive education at UVA Darden

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Professional Landcare Network, operating as the National Association of Landscape Professionals (NALP), is a nonprofit trade association that sells annual memberships to landscape and lawn care professionals. Its core offering bundles member benefits — including online on-demand training via the Learning Hub, advocacy representation, Edge News content, recognition programs, and access to a national community — together with separately ticketed industry events and a publication store.

Product overview

The National Association of Landscape Professionals (NALP), operating as Professional Landcare Network, is a trade association that serves its members through a portfolio of professional development services, industry events, and content resources. The core member benefit is The Learning Hub, an online on-demand training platform, complemented by Edge News for industry insights. NALP operates major industry events including ELEVATE (annual national conference), Field Trip (company tours), Leaders Forum (executive conference), and the National Collegiate Landscape Competition (student competition). Additional offerings include the Executive Leadership Program at UVA Darden (executive education), Renewal & Remembrance (veteran memorial volunteer event), and recognition programs including Awards of Excellence and Safety Recognition Awards. The association also provides resources like the Safety Tailgate Training Toolkit.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered elite partner.

• Aspire (Software Solutions)elite partnerGTM or Marketing PartnerAspire is an Elite Partner of NALP providing software solutions for landscape business management. As part of the partnership, NALP promotes Aspire's software to its membership as a preferred business management tool.
• Caterpillarelite partnerGTM or Marketing PartnerCaterpillar serves as an Elite Partner providing construction equipment solutions for the landscaping industry. The partnership enables NALP members to access Caterpillar's equipment offerings through the partner program.
• Hustler/DeWaltelite partnerGTM or Marketing PartnerHustler and DeWalt are Elite Partners providing mowing equipment solutions. The partnership connects NALP's landscape professional members with commercial mowing equipment through Stanley Black & Decker brands.
• STIHLelite partnerGTM or Marketing PartnerSTIHL is an Elite Partner providing handheld power equipment for landscape professionals. The partnership offers NALP members access to professional-grade handheld equipment solutions.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AmericanHort: National U.S. trade association for the horticulture and nursery industry, providing advocacy, education, and events to member businesses. Directly comparable to NALP in mission (industry trade association), revenue model (dues, events, publications), and customer base (green-industry professionals).
• Professional Grounds Management Society (PGMS): Membership organization for grounds management professionals working at institutional and commercial sites. Comparable to NALP as a professional association in the grounds/landscape services space with education and credentialing programs.
• Irrigation Association: U.S. trade association for irrigation professionals and companies, offering certification, advocacy, and education. Comparable to NALP in serving an adjacent outdoor services segment with a similar dues/events/training revenue model and shared contractor customer base.
• National Pest Management Association (NPMA): U.S. trade association for the pest management industry with advocacy, training, certification, and events. Comparable to NALP in serving outdoor property-services contractors with overlapping workforce-development and regulatory-advocacy functions.
• Tree Care Industry Association (TCIA): Trade association serving tree care and arboriculture professionals with accreditation, training, and safety programs. Closely comparable to NALP as an outdoor green-industry trade association serving contractors with training, certification, and event-based member benefits.
• Snow & Ice Management Association (SIMA): Trade association for snow and ice removal contractors, providing education, certification, and an annual conference. Directly comparable to NALP as a professional association serving outdoor service contractors with seasonal/event-driven revenue and a similar member demographic.

Others

• Outdoor Power Equipment Institute (OPEI): Trade association representing manufacturers of outdoor power equipment. Comparable to NALP as a U.S. trade association in the landscape supply chain, but represents the equipment-vendor side rather than the contractor side and is an industry ecosystem participant rather than a direct competitor.

Broad incumbents

• American Society of Association Executives (ASAE): Industry association for association professionals and the broader trade-association ecosystem. Comparable to NALP as a membership-organization operator with similar governance, dues, and event revenue mechanics, but at a meta-level serving other associations rather than landscape professionals.
• National Association of Home Builders (NAHB): Large U.S. trade association for residential construction and remodeling, including a landscape/contractor segment. Comparable to NALP as a much larger, broader-vertical trade association with overlapping membership demographics and a similar advocacy/training/events business model.
• National Association of REALTORS (NAR): Largest U.S. trade association with a dues-plus-events-plus-advocacy business model serving real estate professionals. Comparable to NALP as a benchmark for what a scaled national professional trade association looks like operationally and economically, though operating in a different vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/landcarenetwork
• Facebookfacebook.com/ProfessionalLandcareNetwork
• LinkedInlinkedin.com/company/22319
• Instagraminstagram.com/landscape_assoc
• Xx.com/PLANET2005

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Landcare Network