Coral Reef Malaga
Online Spanish marine aquarium retailer based in Málaga, selling live marine animals and equipment from premium brands (Red Sea, Tropic Marin, Aquaforest, Ecotech Marine, Tunze) to hobbyists across the Spanish peninsula via a direct-to-consumer e-commerce model.
- Company typePrivate
- Founded-
- HeadquartersMálaga, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Coral Reef Malaga does
Coral Reef Malaga is a privately-held Spanish e-commerce retailer specializing in marine aquarium products, operating from Calle Halcón, 13 in Málaga, Spain. The company is structured as a sole proprietorship owned by Alberto Vila Vázquez (NIF: 25084891X) and employs between 1 and 10 people. Its online storefront at coralreefmalaga.es serves marine aquarium hobbyists across the Spanish peninsula.
The company's product catalog spans 25+ categories, combining live marine animals (fish, corals, invertebrates, and anemones) with equipment and consumables sourced from premium international brands including Red Sea, Tropic Marin, Aquaforest, Ecotech Marine, AI, and Tunze. Distribution is executed from a single Málaga fulfillment point with a free-shipping policy on orders exceeding €100 (maximum 20kg). The business also leverages WhatsApp as a customer-service channel to provide direct technical support for hobbyists. The company has accumulated 8,000+ customers and 25,000+ orders across its operating history.
The business model is direct-to-consumer e-commerce: revenue is generated through per-order sales of livestock and equipment, with shipping economics incentivized by the €100 free-shipping threshold to encourage larger basket sizes. There are no disclosed funding rounds, investors, partnerships, or institutional arrangements. The sole proprietorship structure, owner-operator model, and absence of any AI/ML or data infrastructure point to a lifestyle/small business rather than a venture-scale or PE-eligible asset.
Coral Reef Malaga firmographics
Firmographics- Name
- Coral Reef Malaga
- Legal name
- Coral Reef Malaga
- Website
- https://coralreefmalaga.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Online Spanish marine aquarium retailer based in Málaga, selling live marine animals and equipment from premium brands (Red Sea, Tropic Marin, Aquaforest, Ecotech Marine, Tunze) to hobbyists across the Spanish peninsula via a direct-to-consumer e-commerce model.
- Ownership category
- akta.pro rank
Coral Reef Malaga industry classification
Industry- Product category
- Marine Aquarium Supplies
- NAICS
- Pet and Pet Supplies Retailers (45991)
- akta.pro primary industry
- Aquarium & Fish Supplies Retail (CRALAHAI)
Keywords
Where Coral Reef Malaga is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Coral Reef Malaga business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- E-commerce Product Sales: Direct online sales of marine aquarium products including equipment, additives, food, livestock (fish, corals, invertebrates), and consumables. Products are sold at individual prices with free shipping threshold for orders over €100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with free shipping threshold |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Coral Reef Malaga product offering
Product offeringCore offering
Coral Reef Malaga sells marine aquarium supplies online and through a physical store in Málaga, Spain. Its catalog spans live marine animals (fish, corals, invertebrates, anemones, tridacnas, zoanthus, gorgonias, algae) along with equipment (pumps, heaters, filtration, lighting, skimmers, reactors, controllers, UV sterilizers, RO/DI, chillers, CO2, ozone, jellyfish Kreisel tanks), consumables (additives, fish food, marine salt, medications), and substrates (live rock, resins). The business serves individual marine and reef aquarium hobbyists across Spain with home delivery and free shipping on peninsula orders over €100.
Product overview
Coral Reef Málaga operates an online e-commerce platform specializing in marine aquarium products. Their portfolio consists of a single unified online store offering over 25 distinct product categories, including live marine animals (fish, corals, invertebrates, anemones, gorgonias, zoanthus, tridacnas, algae, plumeros), aquarium equipment (pumps, heaters, filtration systems, protein skimmers, lighting, control systems, reactors, UV sterilizers, CO2 systems, ozonizers, RO/DI systems, aquariums/sumps, coolers, skimmers, dosing pumps), consumables (additives, fish food, marine salt, medications), and specialty items (jellyfish tanks, live rock, substrates). They serve both retail customers and professional marine aquarium enthusiasts, operating as an online-only retailer with delivery services across Spain.
Differentiator
Problem solved
Functional benefit
Products and services
- Live Marine Fish Live marine fish for saltwater aquariums, including various species suitable for reef environments. Sold to marine aquarium hobbyists in Spain.
- Live Corals Live coral specimens including soft corals, LPS hard corals, and SPS hard corals for reef aquariums. Sold to marine aquarium hobbyists.
- Marine Invertebrates Marine invertebrates including shrimps, crabs, and other saltwater invertebrates for aquariums.
- Marine Anemones Marine anemones suitable for saltwater reef aquariums.
- Tridacna Clams Giant clams (Tridacna species) for reef aquariums.
- Zoanthus Corals Zoanthid coral specimens for reef aquariums.
- Gorgonian Corals Gorgonian coral specimens for marine aquariums.
- Marine Algae Marine algae specimens for saltwater aquariums.
- Plumeros (Mushroom Corals)
Companies that use Coral Reef Malaga
Customer profileSegments1 record
Ideal customer profiles1 record
Coral Reef Malaga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coral Reef Malaga partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Coral Reef Malaga competitors and assessment
Company assessmentDirect peers
- Premium Aquatics: US online marine aquarium retailer selling corals, fish, equipment, and supplies. Directly comparable specialty marine e-commerce competitor with similar customer segment and brand mix.
- Marine Depot: Established US online retailer specializing in marine and reef aquarium supplies, livestock, and equipment. Closely comparable specialty marine aquarium e-commerce business serving hobbyists with broad SKU coverage across major brands.
- Aquarium Co-Op: US marine and freshwater aquarium e-commerce retailer with strong content/community focus. Comparable niche-specialist DTC model serving hobbyists with equipment, livestock, and consumables.
- Bulk Reef Supply: Leading US marine aquarium e-commerce retailer offering equipment, consumables, salt, additives, and livestock with strong educational content and YouTube presence. Directly comparable DTC marine aquarium retailer model with overlapping brand portfolio and customer segment.
- Reef2Land: European online marine aquarium retailer based in the UK serving hobbyists with corals, fish, equipment, and consumables. Comparable DTC marine specialty retailer with similar SKU breadth and target customer.
Broad incumbents
- Zooplus: Europe's largest online pet retailer operating across multiple countries including Spain. Comparable as pan-European broad-line pet e-commerce platform with aquarium assortment; relevant competitive reference for category dynamics even though it does not specialize in marine reefing.
- TiendAnimal: Leading Spanish online pet retailer with broad assortment including aquarium supplies. Comparable as a Spanish-market online pet retailer competing for hobbyist wallet share, though diversified across all pet categories.
- AquaForest: Polish-based manufacturer and retailer of marine aquarium additives, foods, and equipment with pan-European distribution. Comparable as both a brand stocked by Coral Reef Malaga and as a competing marine aquarium retailer.
- Kiwoko: Spain's largest specialty pet retail chain with both physical stores and e-commerce. Comparable through broad-line pet and aquarium retail in the Spanish market, though Kiwoko is a generalist versus Coral Reef Malaga's marine-specialist positioning.
- Tropical Marine Centre (TMC): UK-based established marine aquarium brand and supplier (TMC Reef) with both manufacturing/brand presence and retail distribution. Comparable through its marine aquarium equipment line carried by Coral Reef Malaga, but operates at a much larger, multi-channel scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Coral Reef Malaga social profiles
Digital presenceCoral Reef Malaga financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coral Reef Malaga leadership team
Management profileNumber of profiles
Profiles1 record
Coral Reef Malaga funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coral Reef Malaga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coral Reef Malaga
What does Coral Reef Malaga do?
Coral Reef Malaga sells marine aquarium supplies online and through a physical store in Málaga, Spain. Its catalog spans live marine animals (fish, corals, invertebrates, anemones, tridacnas, zoanthus, gorgonias, algae) along with equipment (pumps, heaters, filtration, lighting, skimmers, reactors, controllers, UV sterilizers, RO/DI, chillers, CO2, ozone, jellyfish Kreisel tanks), consumables (additives, fish food, marine salt, medications), and substrates (live rock, resins). The business serves individual marine and reef aquarium hobbyists across Spain with home delivery and free shipping on peninsula orders over €100.
Is Coral Reef Malaga a public or private company?
Coral Reef Malaga is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coral Reef Malaga founded?
Coral Reef Malaga was founded in -1. It employs 1 to 10 people.
Where is Coral Reef Malaga based?
Coral Reef Malaga is headquartered in Málaga, Spain, in the Europe region.
How does Coral Reef Malaga make money?
One revenue line is on record: E-commerce Product Sales.
Who are Coral Reef Malaga's main competitors?
Direct peers on record are Premium Aquatics, Marine Depot, Aquarium Co-Op, Bulk Reef Supply and Reef2Land. Broad incumbents are Zooplus, TiendAnimal, AquaForest, Kiwoko and Tropical Marine Centre (TMC).
Does Coral Reef Malaga have an API?
No public API is recorded for Coral Reef Malaga.
What industry is Coral Reef Malaga in?
Coral Reef Malaga's product category is Marine Aquarium Supplies. Its primary akta.pro industry code is CRALAHAI, Aquarium & Fish Supplies Retail. Its NAICS code is 45991.