Guidants

What Guidants does

Guidants operates as stock3 AG, a privately held German trading software company headquartered in Munich and founded in 2000. The company was rebranded from Guidants to stock3, with the legal entity structured as an Aktiengesellschaft (public limited company) under German law, though no public listing is identified. The platform serves primarily German-speaking retail traders and active investors across the DACH region, with a secondary segment of professional market participants served through an Enterprise offering.

The core product is the stock3 Terminal, a web-based, modular trading and analytics platform. Built-in capabilities include the Charting Widget for technical analysis (real-time data, multiple chart types, indicators, drawing tools, price alerts), the Aktien-Screener for filtering stocks on technical and fundamental criteria, the proprietary stock3 Score evaluating 28 fundamental and quantitative criteria, a Knock-out-Rechner for derivatives pricing and position sizing, Musterdepots (virtual portfolios), and watchlists. The platform features multi-brokerage integration with 13+ partners — finanzen.net, Consorsbank, Comdirect, Flatex, JustTrade, Smartbroker, Coinbase, Bitpanda, TradeGateDirect, and others — enabling direct trade execution from the terminal. An AI assistant branded 3AI (KI) is integrated for AI-augmented analysis.

The business model is a freemium subscription stack across six tiers: Free, Plus (€11.99/month), Select (€39.99/month), Ultimate (€71.99/month), Core (€26.39/month technical-only), and Enterprise (starting at €89/month), with annual billing discounts of 20-36%. Go-to-market combines product-led growth at the entry levels with a sales-led motion for the Enterprise tier. A secondary revenue stream is generated via broker referrals when users execute trades through integrated platforms. Distribution is digital-first (web terminal, iOS/Android apps, weekly newsletter, blog) and the platform is available in German, consistent with the DACH focus.

Name

Guidants

Legal name

stock3 AG

Website

https://guidants.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Guidants, operating as stock3 AG, is a Munich-based trading software company founded in 2000 that delivers a modular web-based terminal — with charting, screening, multi-broker execution across 13+ partners, and an AI assistant — to German-speaking retail and professional traders across the DACH region via a freemium subscription stack.

Ownership category

akta.pro rank

Product category

Trading and Investment Analysis Software

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industry

Multi-Asset Electronic Trading Platforms (FSAFANAH)

Keywords

• Trading software
• Stock analysis platform
• Technical charting tools
• Broker connectivity
• Portfolio management

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription - Premium Tiers: Recurring monthly/yearly subscriptions across multiple tiers (Plus, Select, Ultimate, Core, Enterprise) with varying feature sets and price points from €11.99 to €89+ per month
2. Brokerage Integration Referrals: Integration with multiple brokerages may generate referral or transaction-based revenue when users execute trades through connected platforms

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels3 records

Core offering

Guidants (operating as stock3) provides a customizable web-based trading and investment analysis terminal that combines real-time charting, stock screening, fundamental scoring, AI-assisted analysis (3AI), and direct execution connectivity to 13+ partner brokers. The platform is offered across freemium and subscription tiers targeting both individual investors and professional market participants in German-speaking markets.

Product overview

stock3 is a comprehensive trading platform operated by stock3 AG, offering a modular product architecture centered around the stock3 Terminal as the core platform. The portfolio includes multiple subscription tiers (Free, Plus, Select, Ultimate, Core, and Enterprise) providing progressively enhanced features for different user segments—from casual investors to professional traders. Key integrated modules include Charting for technical analysis, Aktien-Screener for stock filtering, stock3 Score for fundamental analysis, Knock-out-Rechner for derivatives calculations, Watchlists, and Musterdepots. The platform features Multi-Brokerage connectivity, enabling users to connect their existing brokerage accounts. All tiers have access to 3AI (the platform's AI assistant) except for the Free tier.

Differentiator

Problem solved

Functional benefit

Brands

• stock3 Plus: Premium subscription tier with analyses, trading setups, and AI features
• stock3 Select
• stock3 Ultimate
• stock3 Core
• stock3 Enterprise

Products and services

• stock3 Terminal

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• finanzen.netcoreTechnology or IntegrationBroker integration partner allowing users to connect their finanzen.net brokerage account and trade directly through the stock3 Terminal platform
• ConsorsbankcoreTechnology or IntegrationBroker integration partner enabling Consorsbank customers to execute trades directly from stock3 Terminal
• ComdirectcoreTechnology or IntegrationBroker integration partner allowing Comdirect account holders to trade via stock3 Terminal
• FlatexcoreTechnology or IntegrationBroker integration partner enabling Flatex customers to use stock3 Terminal for trading execution
• JustTradecoreTechnology or IntegrationBroker integration partner for JustTrade users to execute trades through stock3 Terminal
• SmartbrokercoreTechnology or IntegrationBroker integration partner for Smartbroker users to access stock3 Terminal trading features
• Harald WeygandcoreStrategic or Co-development PartnerFeatured expert trader providing dedicated depot picks and analysis for stock3 Select subscribers. Named expert on platform with dedicated expert profile page and trading recommendations

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• eToro: Global social-trading platform with German-market presence; competes for self-directed retail traders seeking community, expert signals, and multi-asset execution — a similar proposition to stock3's Ultimate tier.
• Finanzen.net: Germany's largest financial information portal with portfolio, watchlist, and broker-integration features; both a competitor (for screeners and news-driven analysis) and a stock3 broker-integration partner.
• Comdirect: Large incumbent German broker offering its own Pro-Tool trading desktop with charting and screening — a vertically integrated alternative to stock3's broker-agnostic terminal for customers already holding Comdirect accounts.
• JustTrade: German online broker with its own mobile trading app; integrated into stock3 Terminal but also competing for the same retail execution-and-analysis use case.
• Smartbroker: German discount broker with an in-house trading platform; competes with stock3 for active retail traders while also being one of stock3's broker-integration partners.
• Flatex (flatexDEGIRO): Major German online broker with proprietary trading platforms and screeners; competes with stock3 both as a broker and as a tool provider for active retail and semi-professional traders.

Direct peers

• Wikifolio: Austrian/German social-trading platform where users publish and follow investment strategies; overlaps with stock3's expert-content and community elements (e.g., Harald Weygand-style named experts) for German-speaking retail investors.
• Scalable Capital: Munich-headquartered digital wealth and trading platform serving German retail investors with its own app and analytical tooling; competes for the same self-directed DACH trader segment that stock3 targets.
• TradingView: Global web-based charting and trading platform with social and screening tools; the most direct competitor to stock3 Terminal for retail and active traders in DACH and globally, with overlapping charting, screening, and broker-integrated execution features.
• Trade Republic: Germany-based neo-broker with its own mobile trading app, integrated into stock3 as a broker partner; competing for the same German retail-investor mindshare and increasingly bundling analytics features that overlap with stock3's premium tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/guidants

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guidants