AMG Super

What AMG Super does

Acclaim Wealth, formerly AMG Super, is an Australian privately-held wealth management platform that distributes exclusively through licensed financial advisers. Founded around 2000 and rebranded to its current name, the company is headquartered in Brisbane with offices in Sydney and a postal address in Newcastle, operating with a small team of 11-50 employees. The platform is positioned around individual HIN (Holder Identification Number) ownership, allowing clients to directly own ASX securities while retaining the efficiencies, administration, and reporting of a managed platform wrapper. It serves Australian financial advisers and their end clients, with product modules covering superannuation administration, ASX investment access, and insurance solutions.

The underlying technology combines individual HIN custody with platform-grade administration and reporting, supported by customised investment options and investor-focused trading rules designed to avoid fail trades on the ASX. The platform differentiates on configurability and the structural combination of individual security ownership with platform efficiencies, rather than on automation or AI tooling. Distribution is sales-led: a National Adviser Services team in Brisbane handles inbound adviser support, while regional Business Development Managers (notably James Thompson covering NSW, WA, and ACT from Sydney) drive field relationships. Marketing is largely digital — company website, LinkedIn, and direct adviser engagement — supplemented by product documentation and how-to resources.

The revenue model is recurring, built on platform and administration fees charged to superannuation fund members, with additional GST implications for advice fees that took effect 1 July 2024 following an ATO notice on Reduced Input Tax Credits. The company earns no disclosed direct-to-consumer revenue and has no disclosed funding rounds or institutional investors. Strategic affiliations exist through shared board members with DDH Graham Limited, but no formal parent ownership is disclosed. The firm has accumulated several regional quality recognitions, including Money Magazine's Best Cash Super Product 2024, Rainmaker AAA Superannuation Products 2024, Money Magazine's Best Value Death Insurance in Super – Women 2025, and Heron Partners Quality Star Rating for 2026-27.

Name

AMG Super

Website

https://amgsuper.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Acclaim Wealth (formerly AMG Super) is a privately-held Australian wealth management platform that distributes individual HIN superannuation and investment products exclusively through licensed financial advisers and their end clients.

Ownership category

akta.pro rank

Product category

Superannuation and Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Full-Service Retail Brokerage & Wealth Platforms (FSAAAAAA)

akta.pro secondary industry

Private Banking & UHNW Wealth Advisory (FSAEABAC)

Keywords

• Retail superannuation platform
• Wealth management platform
• Superannuation administration
• Financial adviser platform
• Investment administration services

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Administration Fees: Revenue generated through platform and administration fees charged to superannuation fund members. The company also references GST implications on advice fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Acclaim Wealth (formerly AMG Super) is an Australian wealth management platform that combines individual HIN ownership with platform administration efficiencies. It enables financial advisers to manage superannuation and investment portfolios for their clients, with full ASX trading access, comprehensive reporting, and optional insurance products. Distribution is exclusively through licensed financial advisers, with revenue from recurring platform and administration fees.

Product overview

Acclaim Wealth (formerly AMG Super) is a single unified wealth management platform that delivers the benefits of individual HIN (Holder Identification Number) ownership combined with platform efficiencies. The core Acclaim Wealth Platform enables advisers to manage investments for their clients, with modules for Investments (ASX trading) and Insurance products. The platform is distinguished by its customisable approach, individual HIN ownership model, and comprehensive reporting capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Acclaim Wealth Platform

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DDH Graham LimitedcoreStrategic or Co-development PartnerUgo Di Girolamo serves as Executive Chairman & Managing Director of DDH Graham Limited and is also Chairman of Acclaim Wealth. Peter Lockhart is a Director of DDH Graham Limited since 1988 and serves as Director of Acclaim Wealth. This represents a significant strategic connection between the two financial services entities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netwealth: Netwealth is an ASX-listed Australian wealth platform with a comparable adviser-led distribution model, customisable investment options, and a focus on serving HNW and mass-affluent clients. Directly comparable to Acclaim in target customer, technology positioning, and recurring platform-fee revenue model.
• HUB24: HUB24 is a leading ASX-listed Australian wealth management platform serving financial advisers and their clients with HIN-supported investment access and comprehensive reporting. It is the most direct competitor to Acclaim Wealth given overlapping adviser-led GTM, individual security ownership capabilities, and platform administration economics.
• Praemium: Praemium operates an Australian separately-managed-account and wealth platform distributed through advisers. Comparable to Acclaim on adviser-led B2B2C distribution, customisable portfolio construction, and recurring platform administration revenue.

Broad incumbents

• Insignia Financial (IOOF): Insignia Financial operates multiple Australian wealth platforms (including IOOF, MLC wealth) distributed through advisers with superannuation, investment and pension products. Comparable to Acclaim on adviser-led super/platform distribution, but operates at substantially greater scale.
• AustralianSuper: AustralianSuper is Australia's largest superannuation fund, offering accumulation and pension products with investment choice menus. It is a broad incumbent in the same superannuation ecosystem but operates a fundamentally different distribution model (direct-to-member rather than adviser-led platform).
• Macquarie Wrap: Macquarie Wrap is the platform division of Macquarie Group's wealth business, offering adviser-led investment and superannuation wrap services. It is a broader incumbent competitor with deeper resourcing, broader asset coverage, and bank balance-sheet backing versus Acclaim's independent platform model.
• BT Panorama (Westpac): BT Panorama is the wealth platform within Westpac's BT Financial Group, serving advisers and retail clients with investment, superannuation and insurance wrap capabilities. Comparable in adviser-led distribution and product breadth but competes from a much larger institutional base.
• Rest Superannuation: Rest is one of Australia's largest industry super funds offering accumulation and retirement products to employer-sponsored members. Comparable to Acclaim's superannuation offering at a product-category level but operates a different distribution and governance model (industry fund vs adviser-led platform).
• Colonial First State (CFS): Colonial First State is one of Australia's largest wrap platforms offering superannuation, investment and pension products via advisers. A broad incumbent comparable to Acclaim in target segment and product mix, though operating at materially greater scale and asset coverage.

Emerging players

• Powerwrap: Powerwrap is a smaller Australian wealth platform targeting advisers with managed account and wrap capabilities. Comparable to Acclaim as a smaller-scale, adviser-led platform competing for the same independent adviser segment, though with different technology and investment-option emphasis.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/acclaimwealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMG Super