Zhangqiu Metallic Pigment Co.

What Zhangqiu Metallic Pigment Co. does

Zhangqiu Metallic Pigment Co., Ltd. is a privately held Chinese specialty chemical manufacturer founded in 1987 and headquartered in Sangyuan Industrial Park, Zhangqiu City, Shandong Province. The company produces metallic pigments across six product categories: aluminum paste and powder (including leafing/non-leafing variants for automotive and industrial coatings), bronze powders (copper-zinc-aluminum alloys for printing inks), Vacuum Metallized Pigment (VMP) for mirror-like finishes, colored aluminum paste, and pearl/chameleon pigments. Production is vertically integrated: the company operates its own aluminum metal powder manufacturing facilities rather than outsourcing feedstock, and employs 50 professional R&D technicians focused on new product development and customer technical service. The Silver Rocket sub-brand houses premium product lines including UNE Series aluminum paste and aluminum pellets.

The company serves industrial B2B customers across coatings (automotive OEM/refinish, industrial, powder, coil, plastic), printing inks (solvent, eco-friendly, water-based, bronze), building materials (AAC concrete, solar), plastic masterbatch, and consumer product finishes. It claims over 20 years of supply relationships with multinational corporations and participates in industry exhibitions such as the European Coatings Show 2023. Distribution is direct via the company website (zqmetallic.com) with downloadable product catalogues and a product finder tool, supported by content marketing across company news, industry news, technical knowledge articles, and product highlights.

Revenue is generated through hardware-style sales of manufactured pigments to enterprise industrial buyers; no pricing model or unit economics are publicly disclosed. The company has 501-1,000 employees, no disclosed institutional investors or funding rounds, and no public listing. Operating geographies list Asia Pacific, while selected customer commentary indicates global MNC reach. There is no disclosed M&A, leadership turnover, or restructuring activity in the available record.

Name

Zhangqiu Metallic Pigment Co.

Legal name

Zhangqiu Metallic Pigment Co.,LTD.

Website

https://zqmetallic.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Zhangqiu Metallic Pigment Co. is a privately held Chinese manufacturer, founded in 1987, that produces aluminum paste, aluminum powder, bronze powder, VMP, and pearl pigments for industrial customers in coatings, printing inks, building materials, and plastic masterbatch.

Ownership category

akta.pro rank

Product category

Specialty Metallic Pigments

NAICS

Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Pigments & Dyes (IMAEAHAJ)

akta.pro secondary industries

Powder Coatings (IMAEAHAE), Automotive & Transportation Coatings (IMAEAGAC), Industrial & Protective Coatings (IMAEAGAB)

Keywords

• Metallic pigments
• Aluminium paste
• Bronze powder
• Vacuum metallized pigment
• Pearlescent pigments

Headquarters

HQ city

Zhangqiu

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Metallic Pigment Sales: Zhangqiu Metallic Pigment Co. generates revenue through the manufacture and sale of metallic pigments including aluminum paste, aluminum powder, bronze powder, VMP, and pearl pigments to various industrial customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Zhangqiu Metallic Pigment Co. manufactures and sells metallic pigments including aluminium paste, aluminium powder, bronze powder, Vacuum Metallized Pigment (VMP), coloured aluminium paste, and pearl pigments (crystal pearlescent and chameleon). The company operates its own aluminium metal powder production facilities and employs 50 R&D technicians to formulate tailor-made pigments for automotive coatings, industrial coatings, powder coatings, masterbatches, printing inks (solvent, eco-friendly, water-based), AAC building materials, and solar industry applications.

Product overview

Zhangqiu Metallic Pigment Co. is a leading manufacturer specializing in metallic pigments with over 30 years of experience. The company operates as a single unified product portfolio encompassing aluminum metal powders, aluminium pastes, bronze powders, VMP (Vacuum Metallized Pigments), colored aluminum pastes, and pearl pigments. Their products are organized into six main categories: Coatings & Masterbatch (including aluminium paste for automotive and industrial coatings, metalic pigment powder for powder coatings), Printing Ink Industry (covering metallic pigments for solvent inks, eco-friendly inks, water-based inks, and bronze powders), Building Materials Industries (including aluminum powder and paste for AAC and solar applications), Colored Aluminum Paste, VMP for mirror-like metallic effects, and Pearl Pigments (including crystal pearlescent and chameleon pigments). The Silver Rocket sub-brand represents their premium product lines including Silver Rocket UNE, Silver Rocket Aluminum Paste, Silver Rocket Bronze Powder, and Silver Rocket Aluminum Pellet.

Differentiator

Problem solved

Functional benefit

Brands

• Silver Rocket: A sub-brand of Zhangqiu Metallic Pigment Co. for aluminum pigments, bronze powders, and aluminum pellets used in masterbatches, inks, and plastic products. Includes product lines such as Silver Rocket UNE for non-leafing applications and Silver Rocket UNE Series.
• Silver Rocket

Products and services

• Aluminium Paste for Automotive Coatings Specialised aluminium paste formulations designed for automotive coating applications, providing metallic finish, controlled flake orientation, and enhanced durability for automotive coating manufacturers.
• Aluminium Paste for Industrial Coatings Aluminium paste for industrial coating applications offering corrosion resistance, metallic appearance, and consistent batch-to-batch performance for industrial coatings manufacturers.
• Metallic Pigment Powder for Powder Coatings Metallic pigment powder designed for powder coating applications, providing bright metallic effects and excellent dispersion properties for powder coating manufacturers.
• Aluminium Pigment for Masterbatches Aluminium pigment concentrate for plastic masterbatch applications, providing metallic effects for agricultural film, express bags, and other plastic products for masterbatch producers.
• Metallic Pigment for Solvent Ink Metallic pigments formulated for solvent-based printing ink systems, providing brilliant metallic finishes for printing ink manufacturers serving packaging and specialty printing.
• Metallic Pigment for Eco-friendly Ink Environmentally friendly metallic pigments designed for eco-friendly ink formulations with reduced environmental impact for printing ink producers targeting sustainable packaging and labels.
• Water-borne Aluminium Paste for Ink Water-based aluminium paste for printing ink applications, offering a more sustainable alternative to solvent-based products for water-based ink producers.
• Bronze Powder for Ink Bronze powder metallic pigments for printing inks, delivering golden metallic effects for premium decorative finishes in packaging and specialty printing for ink manufacturers.
• Aluminum Powder for AAC Aluminum powder for Autoclaved Aerated Concrete (AAC) production, produced by dry grinding process with high active aluminum content and fast gas generating speed for AAC manufacturers.
• Aluminium Paste for AAC Aluminium paste formulation for AAC production, providing consistent gas generation and long storage stability for Autoclaved Aerated Concrete producers.
• Aluminium Powder for Solar Industry Specialised aluminium powder products for solar industry applications, supporting reflective coatings and related solar industry inputs for solar material buyers.
• Colored Aluminum Paste Coloured aluminium paste products offering metallic effects with colour variations for specialised coating and decorative applications.
• VMP (Vacuum Metallized Pigment) Vacuum Metallized Pigments that create extremely smooth surfaces generating mirror-like effects similar to foil, applicable to all printing processes and ink technologies for coatings and inks manufacturers.
• Crystal Pearlescent Pigments Crystal pearlescent pigments providing lustrous, pearl-like visual effects for various coating and decorative applications.
• Chameleon Pigment Color-shifting chameleon pigments that provide variable visual effects depending on viewing angle, for decorative and specialty coating applications.
• Silver Rocket UNE (UNIQUE Series) Aluminium Paste Premium Silver Rocket UNE aluminium paste optimised through meticulous grading, grinding, and surface treatment processes, designed for non-leafing applications with consistent high-gloss metallic finishes for coatings manufacturers.
• Silver Rocket Aluminum Paste Sub-brand premium aluminium paste featuring high aluminium content and fine particle size, low odour, easy handling, and broad applicability for masterbatch, ink, and plastic manufacturers.
• Silver Rocket Bronze Powder Sub-brand premium bronze powder composed of copper, zinc, and aluminium powders delivering superb metallic luster in various gold and copper shades for printing ink and coating manufacturers.
• Silver Rocket Aluminum Pellet Sub-brand eco-friendly aluminium pellets compatible with various plastic systems, featuring low dust and low odour properties suitable for injection molding environments for plastic manufacturers.

Quantifiable outcome

• Over 30 years of experience in metallic pigment manufacturing
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silberline Manufacturing Co. US-based specialty manufacturer of aluminum effect pigments and metallic flakes serving automotive, coatings, plastics, and printing ink markets. Comparable product portfolio and customer base to Zhangqiu with strong MNC customer relationships globally.
• Carl Schlenk AG: German-based global manufacturer of metallic effect pigments including aluminum pastes and powders, bronze powders, and vacuum-metallized pigments. Most directly comparable peer to Zhangqiu across the full metallic pigment portfolio serving coatings, inks, plastics, and printing end markets.
• Eckart GmbH (ALTANA AG): German effect pigment manufacturer (part of ALTANA) producing metallic pigments, VMP, pearlescent pigments, and printing ink pigments. Direct competitor across nearly all of Zhangqiu's product lines with stronger brand and IP positions in European markets.
• Toyo Aluminium K.K. Japanese manufacturer of aluminum pigments including pastes, powders, and flakes for automotive coatings, industrial coatings, printing inks, and plastics. Closest Asia-Pacific comparable peer to Zhangqiu with similar end-market exposure and technology base.

Broad incumbents

• BASF SE: Global chemical major with a pigments business serving coatings, plastics, printing, and specialty effect applications. Functions as a broad incumbent competitor in metallic and effect pigments with substantially greater R&D, geographic reach, and customer service capacity than Zhangqiu.
• Sun Chemical (DIC Corporation): Global inks and pigments supplier owned by Japan's DIC Corporation with a broad portfolio of metallic pigments, effect pigments, and printing ink materials. Significantly larger and more diversified than Zhangqiu but overlapping in metallic pigment supply to printing and coatings customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/zqmetallic1987
• LinkedInlinkedin.com/company/zhangqiu-metallic-pigment-co-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zhangqiu Metallic Pigment Co.