Manoj Publications

What Manoj Publications does

Manoj Publications is a sole proprietorship book publishing and printing house headquartered in Burari, New Delhi, India, established in 1998 by proprietor Sawan Gupta. The company manufactures and sells educational, children's, story, religious, mythological, and activity books, along with adjacent products such as wooden educational toys, board games, laminated wall charts, and flash cards. Its catalog spans 500+ titles across 40+ categories, distributed through multiple sub-brands including GO WOO (laminated charts), Little Berry (educational toys), Sawan (puzzles and workbooks), and Benny Series (character-based learning). Content is produced in multiple Indian languages including Hindi, English, Tamil, Telugu, Kannada, Marathi, Gujarati, and Bengali, with formats ranging from board books and paperbacks to hardbound, pop-up, and wipe-clean formats.

The company operates an in-house printing press it describes as matching international standards, giving it vertical control over manufacturing. Products are sold on a unit-pricing basis at Rs 20–1,450 per piece, with minimum order quantities on certain items (e.g., 100 pieces for colouring books), indicating a B2B-leaning bulk distribution approach. Target customer segments include children aged 3-12 (primary), schools and preschools, adults seeking coloring and art therapy books, and religious readers; the company holds an Import Export Code and claims to serve global clients, though primary operations are India-based. Distribution channels are the company website (manojpublications.in) and the IndiaMART B2B marketplace, with no institutional investors, no funding history, and no documented strategic partnerships.

The revenue model is straightforward one-time unit sales of physical books and learning products, with self-reported annual turnover in the Rs 25–100 Crore band. The firm is a small proprietorship (26–50 employees) with no disclosed technology platform, no AI capabilities, and no app or digital product surface. Its defensibility rests on catalog depth, multi-language publishing capability, and in-house production capacity rather than technology or network effects.

Name

Manoj Publications

Legal name

Manoj Publications

Website

https://manojpublications.in

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Manoj Publications is a New Delhi-based sole proprietorship publishing and printing house established in 1998, manufacturing 500+ titles of children's, educational, activity, religious, and mythological books for schools, retailers, and consumers across India, sold via IndiaMART and its own website.

Ownership category

akta.pro rank

Product category

Book Publishing

NAICS

Book Publishers (51313), Book Publishers (513130), Books Printing (323117)

SIC

Books: Publishing Or Publishing & Printing (2731), Book Printing (2732)

akta.pro primary industry

Children’s Activity & Workbook Publishing (MPAJAFAG)

akta.pro secondary industries

Children’s Book Print-on-Demand (Picture Books, Early Readers, YA) (MPAJANAC), Religious & Spiritual Print-on-Demand (Bibles, Devotionals) (MPAJANAG), Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)

Keywords

• Children book publishing
• Educational book manufacturer
• School textbook publishing
• Religious book publishing
• Activity book production

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Book Sales: Revenue generated from manufacturing and selling various types of books including children's books, educational books, school books, activity books, story books, colouring books, religious books, and board books. Products are sold at per-piece unit pricing ranging from Rs 20 to Rs 1,450.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Manoj Publications is a New Delhi-based book publisher and manufacturer that publishes and prints educational, children's, school, activity, story, colouring, religious (Vedas, Puranas, Bhagavad Gita, Ramayana), and mythological books through its own in-house printing press. The company produces 500+ titles across multiple formats (board books, hardbound, paperback, wipe-clean, pop-up) and in several Indian languages, selling directly to consumers, schools, and religious readers via its website and IndiaMART. It also manufactures complementary educational products such as laminated charts, flash cards, board games, and educational toys under sub-brands GO WOO, Little Berry, Sawan, and Benny Series.

Product overview

Manoj Publications is a book publisher established in 1998, specializing in educational and children's literature. The company operates as a single unified publishing business offering multiple product categories: Children Books (picture books, flap books, board books), School Books (nursery through Class 8), Activity Books (workbooks, wipe-clean books, sticker activities), Story Books (fairy tales, mythology, phonic stories), Colouring Books (with free supplies, adult coloring, mandala patterns), Educational Books (grammar, maths, cursive writing), Board Books (multi-language all-in-one books), Hindi School Books, Vedas and Religious Texts, Mythological Books (Ramayana, Mahabharat), and Kid Toys/Educational Games. Key sub-brands include GO WOO (educational charts), Little Berry (educational toys and kits), Sawan (puzzles and workbooks), and Benny Series (character-based learning books). Products are distributed across formats including board books, paperback, hardbound, pop-up books, and activity kits. The company also produces laminated charts, flash cards, board games, and art craft kits. Target audiences range from toddlers (0-3 years) through primary school children (3-12 years), with select products for teens and adults.

Differentiator

Problem solved

Functional benefit

Brands

• GO WOO: Sub-brand used for educational charts, laminated charts, and children's learning materials. Products include educational charts for kids, hard laminated charts, and flash cards.
• GOWOO
• Sawan

Products and services

• Children Books Picture books, board books, and illustrated books for children covering topics such as great Indian leaders, flap books, activity books, and picture libraries; intended for children aged 3-12 and sold at Rs 30-350 per piece.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Karadi Tales: Indian children's picture book publisher known for mythology-based and folk-tale titles, often paired with audio narration. Directly comparable to Manoj's mythological (Ramayana, Mahabharata) and moral story segments, with a more premium positioning.
• Pratham Books: Non-profit Indian children's publisher with an extensive multi-language story book catalogue across Indian languages. Comparable to Manoj's story book and early reader lines, particularly in serving underserved regional-language markets.
• Tulika Books: Independent Indian children's book publisher producing picture books and early readers in multiple Indian regional languages. Highly comparable to Manoj's bilingual board books and multi-language catalogue, with stronger brand recognition in the premium picture-book segment.
• Amar Chitra Katha (ACK Media): India's leading children's mythology and biography comic publisher. Directly comparable to Manoj's mythological books and Sawan biography sub-brand, with much stronger brand equity and retail distribution.
• Frank Educational Aids: Indian manufacturer of educational charts, flash cards, and learning aids for schools. Closely comparable to Manoj's GO WOO laminated charts and flash card lines serving the school and preschool channel.
• Sterling Publishers: Long-standing Indian publisher of children's fiction, educational titles, and religious books including mythology. Directly comparable to Manoj's combined children's, educational, and Vedas/religious lines.
• Madhuban (Vikas Publishing House): Indian children's and educational publisher with picture books, story books, and textbooks across Indian languages. Comparable to Manoj's bilingual and regional-language children's catalogue.

Broad incumbents

• Scholastic India: Indian arm of global children's publisher Scholastic, producing school book fairs, children's fiction, and educational titles. Comparable to Manoj's children and school book categories but with significantly stronger retail and school-fair distribution.
• Ratna Sagar: Established Indian educational publisher covering school textbooks, children's books, and reference works. Comparable to Manoj's school book and children's book range but with broader curriculum partnerships and national distribution.
• Navneet Education Limited: Large, publicly-listed Indian educational publisher producing school textbooks, guides, and stationery. Overlaps with Manoj's school books and educational materials but operates at much greater scale with stronger institutional distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/manoj-publications

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manoj Publications