Southwest Spine & Sports

What Southwest Spine & Sports does

Founded in 1999 by Dr. Michael Wolff, MD, Southwest Spine & Sports is a physician-owned outpatient medical practice headquartered in Scottsdale, Arizona, specializing in non-surgical orthopedic medicine, interventional pain management, and regenerative therapies. The practice serves approximately 150 patients per week, primarily adults presenting with chronic spine, disc, joint, and musculoskeletal conditions, alongside a growing cohort of wellness and aesthetic patients. It operates from a single clinical site with 11–50 employees and has run continuously for more than 25 years.

The clinical offering is anchored by three regenerative pillars: the proprietary Discseel Procedure, which uses a fibrin-based biologic sealant to treat chronic discogenic back pain; PRP (platelet-rich plasma) and related biologic injections for joint and tendon pathology; and image-guided interventional pain procedures. Since 2025 the practice has layered on cash-pay wellness and aesthetic services, including the BTL Aesthetics EMSCULPT neo body-contouring platform, the EMSELLA pelvic-floor treatment, NAD+ intravenous therapy, and a Peptide Therapy service scheduled for 2026. Dr. Wolff holds the distinction of being the first designated Master Instructor for the Discseel Procedure, and the practice has published a 3-year, 725-patient clinical outcomes study in Pain Physician Journal reporting 82% improvement among Discseel recipients.

Revenue is generated through fee-for-service outpatient care, combining insurance-reimbursed interventional work with cash-pay regenerative and aesthetic procedures. A patient-financing partnership with Cherry lowers the upfront cost barrier for high-ticket offerings such as Discseel, and a telemedicine channel extends consult reach beyond the Phoenix metro and supports international patient travel. The practice carries no external funding and is privately held by the founding physician.

Name

Southwest Spine & Sports

Legal name

Southwest Spine & Sports

Website

http://swspineandsports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Physician-owned outpatient practice founded in 1999 in Scottsdale, Arizona, delivering non-surgical orthopedic, regenerative pain, and body-contouring treatments. Serves roughly 150 patients weekly across chronic pain, regenerative, wellness, and aesthetic segments under founder Dr. Michael Wolff.

Ownership category

akta.pro rank

Product category

Pain Management & Regenerative Medicine

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pain Management (Spine & Musculoskeletal) (HLAKALAM)

akta.pro secondary industries

General Orthopedics (HLAKALAA), Sports Medicine (HLAKALAB), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), Sports Physical Therapy & Return-to-Play Rehab (HSADAIAB)

Keywords

• Interventional pain management
• Regenerative medicine
• Non-surgical spine care
• Orthopedic sports medicine
• Platelet-rich plasma therapy

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Outpatient Procedural Care: The practice generates revenue primarily through billable outpatient medical procedures and consultations. Revenue is derived from interventional spine and sports medicine treatments including the Discseel Procedure, PRP injections, biologic injections, epidural steroid injections, joint injections, radiofrequency treatments, nerve blocks, IV wellness therapies, EMSCULPT neo, EMSELLA, and peptide therapy. The Discseel Procedure is not covered by insurance. Other treatments may be partially covered depending on the patient's plan.
2. Financing / Payment Plans: The practice partners with Cherry, Advance Care, and eFinancing Solutions to offer patient financing options including 0% APR plans and interest-bearing plans from 5.99% APR, enabling patients to pay for treatments over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Southwest Spine & Sports is an outpatient interventional PM&R practice that diagnoses and treats spine, joint, nerve, and musculoskeletal conditions without surgery. Core billable offerings include the FDA-approved Discseel Procedure for spinal disc repair, PRP therapy, image-guided biologic injections, epidural steroid and joint injections, radiofrequency treatments, nerve blocks, plus functional wellness devices (EMSCULPT neo, EMSELLA) and peptide, NAD+, and IV wellness services.

Product overview

Southwest Spine & Sports is an interventional orthopedic and regenerative medicine practice offering a comprehensive portfolio of non-surgical treatments for spine, sports, and joint conditions. The core offerings center on three regenerative treatments: The Discseel® Procedure (FDA-approved fibrin biologic for disc repair), Platelet-Rich Plasma (PRP) Therapy, and Biologic Therapy. Supporting treatments include epidural steroid injections, joint injections, pulsed and continuous radiofrequency treatments, and nerve blocks. The practice also offers wellness services including IV therapy (Myers Cocktail, Glutathione) and NAD+ injection therapy. Recent additions include EMSCULPT neo® (HIFEM body contouring device) and EMSELLA® (pelvic floor strengthening chair) for functional wellness, plus Peptide Therapy using BPC-157 and TB-500. The practice emphasizes a whole-person approach, combining traditional interventional pain management with regenerative medicine to treat conditions including degenerative discs, chronic back/neck pain, and joint injuries without surgery.

Differentiator

Problem solved

Functional benefit

Products and services

• The Discseel® Procedure Minimally invasive, FDA-approved outpatient procedure in which a fibrin biologic is injected under fluoroscopic guidance to seal torn or leaking spinal discs and promote regeneration of healthy disc tissue, treating chronic low back pain, annular tears, herniated discs, bulging discs, degenerative disc disease, and sciatica without surgery. Most patients walk within 24 hours.
• Platelet-Rich Plasma (PRP) Therapy Concentration of the patient's own platelets (5-6x baseline) injected under ultrasound or fluoroscopic guidance into injured tendons, ligaments, joints, or spinal tissues; growth factors accelerate healing of soft tissue injuries, degenerative arthritis, and spinal conditions.
• Biologic / Cell-Based Therapy Non-surgical outpatient procedure using image-guided (fluoroscopy or ultrasound) injection of concentrated all-natural biologics into injured discs or joints to reduce inflammation, initiate cellular repair, and stimulate regeneration of new healthy tissue as an alternative to surgery and steroids.
• Epidural Steroid Injections Fluoroscopically guided injection of local anesthetic and anti-inflammatory steroid into the epidural space to reduce nerve inflammation and alleviate chronic spinal pain.
• Joint Injections Steroid medication injected into peripheral joints (shoulder, elbow, hip, knee, ankle, wrist) using fluoroscopic guidance to relieve pain and reduce inflammation.
• Pulsed Radiofrequency Treatment Pain management technique applying a controlled electrical field around an electrode to block pain signal transmission from damaged or irritated nerves without destroying tissue.
• Radiofrequency (RF) Thermocoagulation / Ablation Radiofrequency current heats targeted nerve tissue to interrupt pain signals, providing long-lasting relief for chronic back, spine, and sacroiliac joint pain.
• Nerve Blocks Selective nerve root blocks and medial branch blocks used to diagnose and treat pain, inflammation, and numbness in the neck, back, limbs, and spine.
• IV Wellness (Myers Cocktail, Glutathione) Intravenous therapies including Myers Cocktail (vitamins and minerals) and Glutathione (antioxidant) for immune support, energy, hydration, and anti-aging.
• NAD+ Therapy Subcutaneous injection program designed to restore NAD+ levels for boosted cellular energy, enhanced brain function, and support for healthy aging.
• EMSCULPT neo® FDA-cleared non-invasive body contouring device combining High-Intensity Focused Electromagnetic (HIFEM) and synchronized radiofrequency (RF) energies to induce supramaximal muscle contractions, increase lean muscle, reduce fat, and support core strength, posture, and post-Discseel rehabilitation.
• EMSELLA® FDA-cleared HIFEM chair device that strengthens the pelvic floor through supramaximal muscle contractions (equivalent to 12,000 Kegel exercises per session) to treat urinary incontinence in men and women; patient remains fully clothed for ~28 minutes per session.
• Peptide Therapy (BPC-157 and TB-500) Prescription therapy combining BPC-157 and TB-500 peptides used for muscle, tendon, and ligament injury recovery, chronic pain management, and athletic performance optimization.

Quantifiable outcome

• 82% of Discseel Procedure patients report improvement and pain reduction (based on over 7,000 procedures performed nationally)
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Empower Physical TherapyminorStrategic or Co-development Partner · 1 November 2025Dr. Wolff conducted an in-service training event for the Empower Physical Therapy team from offices around the Phoenix valley. The training covered regenerative medicine, biologic and non-surgical treatments offered for PreHab and ReHab care, strengthening the referral and collaborative care relationship.
• Maag's Toy FoundationminorOthers · 1 March 2025Southwest Spine & Sports has been a proud sponsor of Maag's Toy Foundation for multiple years. Over 34 years, the non-profit has netted more than $1 million and collected more than 15,000 new toys. Donations have supported Chicanos Por La Casa shelter and Medical Leadership Council for Navajo Nation children.
• BTL Aesthetics (EMSCULPT neo / EMSELLA)coreTechnology or Integration · 1 March 2025Southwest Spine & Sports is an official provider of EMSCULPT neo and EMSELLA devices from BTL Aesthetics. These FDA-cleared devices are used for functional wellness applications including core strengthening, muscle building, fat reduction, and pelvic floor strengthening.
• Scottsdale Professionals CollectiveminorGTM or Marketing Partner · 1 February 2025Founded by Dr. Brook Choulet and Lindsay Benjamin J.D., this curated community fosters in-person connections among leading physicians and attorneys in Scottsdale. Dr. Wolff and Callie Needs are members, forging valuable relationships with local professionals.
• Dr. Kevin Pauza / Discseel TechnologiescoreStrategic or Co-development Partner · 1 December 2024Dr. Kevin Pauza serves as Chief Medical Adviser and Director of Discseel Technologies. He co-developed the Discseel Procedure with Dr. Michael Wolff, who was named the first Master Instructor for the Discseel Procedure. The partnership involves ongoing clinical research, training of other physicians, and publication of 3-year outcomes data in the Pain Physician Journal. The Discseel Procedure is a groundbreaking intra-annular fibrin study involving 725 patients demonstrating statistically significant improvements.
• Dr. William Fitz, MD (Ohio)minorStrategic or Co-development Partner · 1 November 2024Dr. Michael Wolff hosted a training session for Dr. William Fitz at his Ohio practice, sharing years of expertise in disc injection and Discseel Procedure techniques to equip Dr. Fitz to offer this procedure to his patients.
• Paradise Valley City Lifestyle Magazine / Nadine BubeckminorGTM or Marketing Partner · 1 May 2024Nadine Bubeck, owner of Paradise Valley City Lifestyle Magazine, publishes regular features on Dr. Wolff and Southwest Spine & Sports. The magazine has featured Dr. Wolff as a Top Physician, Trendsetter, and wellness expert across multiple issues, contributing to regional brand awareness.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Regenexx: National network of regenerative medicine clinics offering PRP and cell-based orthopedic therapies. Directly comparable to Southwest Spine & Sports in regenerative spine and joint care, though operating via a franchise/affiliate model rather than a single owned practice.
• DISC Sports & Spine Center: Outpatient spine and sports medicine practice specializing in minimally invasive procedures, disc treatments, and sports injury care. Closely comparable in procedural offering and spine-focused outpatient model.
• StemCell ARTS (Regenexx affiliate, Bethesda): Affiliated Regenexx clinic providing image-guided regenerative orthopedic treatments. Comparable in delivering image-guided PRP and biologic injections for spine and joint conditions on a cash-pay basis.
• DISCSEEL Procedure Network Providers: Other physician practices certified to perform the Discseel Procedure nationally. Direct clinical peers offering the same FDA-approved fibrin biologic disc-sealing procedure to regional patient populations.

Regional players

• Arizona Pain & Spine Institute: Arizona-based interventional pain management practice offering epidural steroid injections, radiofrequency ablation, and regenerative therapies. Operates in the same regional market with overlapping non-surgical spine services.
• ATR Orthopedics & Sports Medicine: Regional orthopedic and sports medicine group offering non-surgical and surgical treatment of musculoskeletal conditions. Comparable in the non-surgical orthopedic and sports medicine segment within a defined geographic market.

Broad incumbents

• HSS Hospital for Special Surgery: Largest US orthopedic specialty hospital providing comprehensive surgical and non-surgical orthopedic and sports medicine care. Sets the clinical benchmark for orthopedic outcomes and is a destination competitor for high-acuity spine and sports cases.
• Cedars-Sinai Kerlan-Jobe Institute: Major orthopedic and sports medicine group within the Cedars-Sinai system, offering surgical and non-surgical sports medicine care. Comparable in serving athletes and active patients with spine and joint conditions.
• Mayo Clinic Orthopedic Surgery: National destination orthopedic program with regenerative medicine research and clinical offerings. Comparable in evidence-based spine and sports medicine, though scaled across a full academic medical center.
• Athletico Physical Therapy: National outpatient physical therapy and rehabilitation provider with overlapping non-surgical orthopedic and sports rehabilitation services. Comparable in the rehab and return-to-play segment, though PT-led rather than physician-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/results?search_query=southwest+spine+and+sports
• LinkedInlinkedin.com/company/southwest-spine-&-sports-p.c.
• Instagraminstagram.com/swspineandsports
• Xx.com/SWSpineSports

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southwest Spine & Sports