Converde Group
Converde Group is a US-based manufacturer of patented organic liquid fertilizers, LED lighting, greenhouse systems, and oil and gas remediation products, serving commercial agriculture, government, greenhouse operators, and energy customers across 19 countries in North America, Latin America, and Asia Pacific.
- Company typePrivate
- Founded2008
- HeadquartersSt. Petersburg, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Converde Group does
Converde Group is a US-based, privately held manufacturer of sustainable agriculture and clean-technology products, operating through four product divisions: Crop Science (organic liquid fertilizers under the PURE and Converde Complete brands), Illumination (modular LED outdoor and grow lights), Greenhouses (controlled-environment systems with proprietary root-zone temperature management), and Energy Science (environmentally friendly oil and gas remediation products). The company's core technical platform rests on a patented triboelectric generator that integrates gases (N2, CO2, O2) into fluids at concentrations previously considered unattainable, and a patented nano technology that reduces surface tension to improve nutrient absorption; the company claims 30-50% better nitrogen utilization versus conventional fertilizers as a result.
Converde serves commercial agriculture operators, government agricultural programs, greenhouse operators, and the oil and gas industry, distributing through a combination of direct enterprise field sales, wholly-owned regional subsidiaries, and exclusive distribution partners. The company operates manufacturing facilities in Florida (fertilizer blending) and Illinois (LED lighting), with additional fertilizer manufacturing in Canada, an R&D center in Ajax, Ontario, raw material reserves in southwest Texas, and regional distribution operations covering 19 countries across North America, Latin America, and Asia Pacific as of 2013. Subsidiaries include Converde Crop Science Inc., Converde Energy Science Inc., Converde Mexico, Converde South America S.A., and Converde Panama S.A.
Revenue is generated primarily through hardware sales (fertilizer in 5-gallon to 275-gallon containers, LED lighting fixtures, greenhouse systems, and energy remediation products) at quote-based pricing via direct sales and channel partners. The company's products are USDA NOP certified organic by Americert, providing regulatory positioning in the organic agriculture segment. The company was founded in 2008 and is led by CEO Stephen Mushahwar, Chief Marketing and Sales Officer Ryan Colgrove, and Chief Creative Officer Jonathan Roehm. No external institutional investors, PE, or VC backing is disclosed in the source material.
Converde Group firmographics
Firmographics- Name
- Converde Group
- Legal name
- Converde Group International, LTD.
- Website
- https://converde.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Converde Group is a US-based manufacturer of patented organic liquid fertilizers, LED lighting, greenhouse systems, and oil and gas remediation products, serving commercial agriculture, government, greenhouse operators, and energy customers across 19 countries in North America, Latin America, and Asia Pacific.
- Ownership category
- akta.pro rank
Where Converde Group is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Converde Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Products Sales: Sale of organic fertilizer products including PURE line and Converde Complete enhancers. Products sold in 5-gallon pails, 55-gallon poly-drums, and 275-gallon totes.
- LED Lighting Products: Sale of X-Series outdoor LED lighting and PURE LED grow lights for commercial and agricultural applications.
- Greenhouse Systems and Solutions: Complete greenhouse development services including layout, conceptual design, project planning, control equipment, growing systems, control software, fertilization and installation.
- Energy Science Products: Environmentally friendly remediation products for oil industry using proprietary ingredients fixated with gases for oil separation applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PURE liquid fertilizers available in multiple container sizes |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Converde Group product offering
Product offeringCore offering
Converde Group manufactures and sells patented organic liquid fertilizers (PURE by Converde) and organic soil enhancers (Converde Complete line) for commercial agriculture, modular outdoor LED lighting systems (X-Series) and LED grow lights, integrated greenhouse systems with root zone temperature control, and environmentally friendly oil remediation products (Converde Energy Science). The company sells direct to commercial farming operations, government organizations, greenhouse operators, and the oil and gas industry through a global distribution network spanning 19 countries across North America, Latin America, and Asia Pacific.
Differentiator
Problem solved
Functional benefit
Brands
- PURE by Converde: Patented technology liquid fertilizers with fixed nitrogen, carbon dioxide, and oxygen at high saturation levels; the world's first true organic solution and complete chemical free replacement fertilizer
- Converde Complete
- X-Series Outdoor Lighting
- PURE LED Grow Light
- Converde Greenhouses
Products and services
- Converde PURE Patented liquid fertilizer fixed with nitrogen (N2), carbon dioxide (CO2), and oxygen (O2) molecules using triboelectric generator technology, with reduced surface tension for increased nutrient absorption; available in 5-gallon pail, 55-gallon poly-drum, and 275-gallon tote configurations.
- Converde Complete Organic soil and fertilizer enhancers that nourish, replenish, regenerate, and revitalize soil; includes specialized crop formulations such as AllCropGro, RiceGro, CornGro, SoybeanGro, CerealGrainsGro, HayGro, CottonGro, TomatoGro, CeleryGro, PotatoGro, VegetableGro, FruitGro, FruitTreeGro, FlowerGro, VineyardGro, TobaccoGro, TurfSodGro, and PastureGro.
- X-Series Outdoor Lighting Multi-functional, modular, feature-rich outdoor LED lighting system delivering up to 115 lumens per watt using Philips High Brightness LED modules, with dimmable smart technology, over-voltage/under-voltage protection, custom heat-dissipation enclosures, and a 10-year warranty.
- PURE LED Grow Light LED grow lighting with dramatically reduced heat, crop sensitive programming, and versatile, power-packed design for greenhouse and indoor agriculture applications.
- Converde Greenhouses Complete greenhouse development services including layout, conceptual design, project planning, control equipment, growing systems, control software, fertilization, and installation; features proprietary root zone temperature control and high-pressure nutrient dispersion misting for fewer resources, less energy, and more harvests.
- Converde Energy Science Environmentally friendly remediation products for the oil industry using proprietary ingredients fixated with gases for oil separation applications, including products tailored for fracturing and gravel pack operations.
Quantifiable outcome
- 30-50% better utilization of nitrogen compared to conventional fertilizers
- +3 more outcomes
Companies that use Converde Group
Customer profileSegments4 records
Ideal customer profiles4 records
Converde Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Converde Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Syed TraderscoreConverde Group and Syed Traders partnership in Pakistan for fertilizer distribution and Asia Pacific marketing. Syed Traders is located at E 191-A, Airport Road, Bhatta Chownk, Lahore Cantt, Pakistan. Converde has been distributing fertilizer products in Pakistan since 2010.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Converde Group competitors and assessment
Company assessmentEmerging players
- CropX Technologies: Agritech company offering soil sensing, irrigation, and nutrient management solutions for sustainable agriculture. Comparable to Converde's data-driven crop enhancement and resource-efficiency positioning.
- Plenty Unlimited: Vertical farming and indoor agriculture company building controlled-environment agriculture systems with proprietary lighting and nutrient delivery. Comparable to Converde Greenhouses' integrated CEA platform with LED and nutrient misting.
- Indigo Ag: Agriculture technology company focused on sustainable crop inputs and microbial treatments. Comparable to Converde's mission-driven, sustainability-positioned crop science products targeting yield and soil health.
Broad incumbents
- CF Industries Holdings: Major nitrogen fertilizer manufacturer producing ammonia, urea, and UAN for agricultural and industrial markets. Comparable to Converde's PURE nitrogen-based fertilizer business as a large-scale incumbent in the same chemistry.
- ICL Group: Global specialty minerals and fertilizers company serving agriculture, food, and industrial markets. Comparable to Converde's specialty fertilizer and crop enhancement product strategy.
- Acuity Brands: Major North American LED lighting and lighting controls company serving commercial, outdoor, and horticultural applications. Comparable to Converde's X-Series modular outdoor LED offering.
- Nutrien Ltd. World's largest fertilizer producer and agricultural retailer with crop input solutions including specialty fertilizers. Directly comparable to Converde's crop science vertical but at vastly larger scale and broader product portfolio.
- Yara International: Global crop nutrition leader with specialty fertilizers and sustainable agriculture solutions. Directly comparable to Converde's organic and specialty fertilizer positioning and international distribution footprint.
- Signify (Philips Lighting): Global leader in LED lighting with horticultural lighting products (including Philips GreenPower LED). Directly comparable to Converde's X-Series outdoor lighting and PURE LED Grow Light, leveraging the same Philips LED components.
Direct peers
- The Scotts Miracle-Gro Company: Leading consumer lawn and garden care company with specialty organic fertilizer lines. Comparable to Converde Complete's consumer-adjacent crop-specific fertilizer SKUs and brand-led go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key highlights7 records
Customer concentration
Converde Group social profiles
Digital presenceConverde Group compliance and trust
Trust signalCompliance1 record
Converde Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Converde Group leadership team
Management profileNumber of profiles
Profiles3 records
Converde Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Converde Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Converde Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Converde Group
What does Converde Group do?
Converde Group manufactures and sells patented organic liquid fertilizers (PURE by Converde) and organic soil enhancers (Converde Complete line) for commercial agriculture, modular outdoor LED lighting systems (X-Series) and LED grow lights, integrated greenhouse systems with root zone temperature control, and environmentally friendly oil remediation products (Converde Energy Science). The company sells direct to commercial farming operations, government organizations, greenhouse operators, and the oil and gas industry through a global distribution network spanning 19 countries across North America, Latin America, and Asia Pacific.
Is Converde Group a public or private company?
Converde Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Converde Group founded?
Converde Group was founded in 2008. It employs 1,001 to 5,000 people.
Where is Converde Group based?
Converde Group is headquartered in St. Petersburg, United States, in the North America region.
How does Converde Group make money?
Four revenue lines are on record. Agricultural Products Sales are the primary driver. The others are LED Lighting Products, greenhouse Systems and Solutions and energy Science Products.
Who are Converde Group's main competitors?
Emerging players on record are CropX Technologies, Plenty Unlimited and Indigo Ag. Broad incumbents are CF Industries Holdings, ICL Group, Acuity Brands, Nutrien Ltd., Yara International and Signify (Philips Lighting). The Scotts Miracle-Gro Company is listed as a direct peer.
Does Converde Group have an API?
No public API is recorded for Converde Group.