Monarch Housing Associates

Name

Monarch Housing Associates

Legal name

Monarch Housing Associates

Website

https://monarchhousing.org

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Affordable Housing Consulting

NAICS

Other Community Housing Services (624229), Administration of Housing Programs, Urban Planning, and Community Development (9251)

SIC

Non-Operating Establishments (9995)

akta.pro primary industry

Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

akta.pro secondary industries

Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Affordable Housing Property Management (BPAJAGAJ)

Keywords

• Affordable housing consulting
• Homeless system planning
• Supportive housing development
• Housing development advisory
• Homelessness data analysis

Headquarters

HQ city

Cranford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Housing Development Consulting Services: Monarch earns fees as a contracted development consultant assisting community service providers, housing authorities, private developers, and municipalities in navigating the affordable housing development process. Services include site selection, assembling development teams, financial projections, funding applications, loan/equity closings, construction disbursement coordination, and tax credit consulting. Revenue is project-based and tied to milestones in housing development transactions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Monarch Housing Associates is a nonprofit consulting organization that provides affordable and supportive housing development consulting, homeless system planning, and public policy advocacy services across New Jersey. Its Housing Development Team assists developers, housing authorities, and municipalities in navigating capital financing (LIHTC, HOME, CDBG, HUD programs) and project execution. Its Homeless Planning Team serves as consultant to Continuums of Care in 18 of 21 NJ counties, providing CoC application preparation, grant management, system monitoring, and statewide Point-in-Time Count coordination. Public Policy and Advocacy work focuses on legislative engagement and coalition building around housing justice.

Product overview

Monarch Housing Associates is a mission-driven nonprofit organization offering a portfolio of consulting and planning services focused on affordable and supportive housing development and homeless system planning throughout New Jersey. The core offerings include Housing Development Consulting Services (with Tax Credit Consulting as a specialized module), the Homeless Planning Team Services, and Public Policy and Advocacy work. Additional programs include NJCounts (the annual Point-in-Time Count), the BIPOC Developers' Collaborative, the 100-Day EHV Challenge, the Community Led Planning and Development (CLPD) Program, and the annual Housing As A Human Right Conference. Specialized consulting is also provided for hospital partnership housing projects. These services collectively support communities in developing housing, ending homelessness, and advocating for housing policy reform.

Differentiator

Problem solved

Functional benefit

Products and services

• Housing Development Consulting Services A statewide housing consulting team assisting clients to develop affordable and mixed-income rental housing for seniors, families, and persons with special needs. Services include site selection, assembling development teams, financial projections, funding applications, loan and equity closings, and construction disbursement coordination.
• Homeless Planning Team Services Works with 18 of 21 counties in New Jersey on homeless planning efforts including HUD CoC support, data analysis, system planning and program development, and racial equity initiatives to end homelessness.
• Public Policy and Advocacy Public policy and advocacy work focused on legislation and policy review, partner development, program development, and building community support to ensure adequate resources for affordable housing and homeless services.
• NJCounts (Point-in-Time Count) Annual Point-in-Time Count coordinated for the State of New Jersey, commissioned by NJHMFA. A comprehensive one-day count of all persons experiencing homelessness across the state, providing critical data for community planning to end homelessness.
• Tax Credit Consulting Services Specialized consulting securing 9% and 4% federal low income housing tax credit awards from NJHMFA, creating affordable, mixed-income and special needs housing in New Jersey. Since 2005, Monarch has secured more than 20 such awards, creating over 1,400 units.
• Community Led Planning and Development (CLPD) Program Innovative project partnering with National Innovation Service to address racial inequity in homelessness systems, utilizing Participatory Budgeting to integrate individuals directly impacted by homelessness as co-creators of strategies and systems. Piloting in 7 communities across New Jersey.
• Housing As A Human Right Conference Annual conference serving as a learning community bringing together practitioners, policymakers and impacted communities to share insights on ensuring housing justice in New Jersey. Focuses on intersections of housing, homelessness, and race.
• BIPOC Developers' Collaborative A New Jersey-based collective of developers of color, advocates, and partners dedicated to addressing structural inequities developers of color face in the affordable housing field. Core values: Representation, Equity, Compassion, Advocacy.
• 100-Day EHV Challenge Initiative launched to connect households experiencing homelessness to the DCA-EHV (Emergency Housing Voucher) program, supporting communities in creating system efficiencies to expedite connections to housing for persons experiencing homelessness. 8 NJ communities joined the challenge.

Quantifiable outcome

• Over 3,000 units of affordable and supportive housing developed in New Jersey
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, historical and minor.

• RAIN Foundation (Essex County LGBT RAIN Foundation)coreStrategic or Co-development PartnerMonarch is providing consulting services to the RAIN Foundation for developing supportive housing for LGBTQ young adults in Newark's West Ward. The project, expected to open in 2022, creates 11 one-bedroom units of permanent supportive housing. The RAIN Foundation is the sponsor, developer, and property manager. The City of Newark provided property valued at $400,000 for a nominal amount and committed $1.3 million. The project is funded by HUD CoC, FHLBNY, BCB Bank, and Essex County HOME program.
• St. Joseph's Health (Paterson, NJ)coreStrategic or Co-development PartnerMonarch is providing consulting services to St. Joseph's Hospital for the Barclay Street Project, in partnership with St. Joseph's Hospital, NJCDC and Community Asset Preservation Corporation (CAPC). This is the first affordable housing development project funded under the NJHMFA Hospital Partnership Subsidy Program, which provides $12 million in total funding with hospitals matched dollar-for-dollar up to $4 million by NJHMFA.
• New Jersey Housing and Mortgage Finance Agency (NJHMFA)coreImplementation/ SI/ Consulting PartnerMonarch has coordinated NJCounts (the annual Point-in-Time Count) for the state of New Jersey since 2014, commissioned by NJHMFA. Monarch supports NJCounts through preparing annual surveys, providing training, organizing data collection, analyzing results, and preparing final reports for all 21 counties.
• National Innovation ServicecoreStrategic or Co-development PartnerMonarch has partnered with National Innovation Service to bring the Community Led Planning and Development (CLPD) Program to Morris County CoC, Southern NJ CoC (Camden, Gloucester, Cumberland, Cape May), Monmouth County CoC, Bergen County CoC, and the Office of Homelessness Prevention. The CLPD program addresses racial inequity in homelessness using participatory budgeting and integrates individuals directly impacted by homelessness as co-creators of strategies.
• New Jersey Office of Homelessness Prevention (OHP)coreStrategic or Co-development PartnerThe New Jersey Office of Homelessness Prevention is a partner in the CLPD Program alongside Monarch and National Innovation Service, focusing on integrating voices of people who have experienced homelessness into planning conversations at the local and state level.
• Rutgers Center for Health PolicycoreStrategic or Co-development PartnerMonarch partnered with Rutgers Center for State Health Policy on a project linking HMIS data with Medicaid Management Information System (MMIS) data. The study focused on healthcare usage of persons experiencing homelessness compared to those not experiencing homelessness, and the impact of permanent supportive housing on healthcare system usage. Multiple peer-reviewed publications resulted from this partnership.
• 18 of 21 New Jersey Continuums of Care (CoC)coreImplementation/ SI/ Consulting PartnerMonarch's Homeless Planning Team serves as consultant to 18 of 21 NJ Continuums of Care, providing HUD CoC application preparation, grant management, program & system monitoring, and planning oversight. Counties served include Atlantic, Bergen, Burlington, Camden, Cape May, Cumberland, Essex, Gloucester, Hudson, Hunterdon, Mercer, Middlesex, Monmouth, Morris, Ocean, Passaic, Salem, Somerset, Sussex, Union, Warren (not all 21 explicitly confirmed).
• Mental Health Association of New Jersey (MHANJ)historicalStrategic or Co-development PartnerMonarch Housing Associates was incorporated in June 1990 by the Mental Health Association of New Jersey. For a year prior to incorporation, MHANJ's Policy Committee researched and debated options to provide independent housing for persons with mental illness. Monarch was formed to support development of supportive housing throughout New Jersey, collaborating with agencies providing mental health services.
• New Jersey Department of Community Affairs (DCA)coreStrategic or Co-development PartnerMonarch launched the 100-Day EHV Challenge on August 1, 2021 to connect households experiencing homelessness to the DCA-EHV program (Emergency Housing Voucher). The State of New Jersey PHA within DCA was awarded 996 vouchers to be used in coordination with Continuums of Care across the state.
• The BIPOC Developers' CollaborativecoreStrategic or Co-development PartnerSince 2023, the BIPOC Developers' Collaborative has been working to address the underrepresentation of developers of color in New Jersey's affordable housing space. It is a New Jersey-based collective of developers of color, advocates, and other partners dedicated to addressing structural inequities. Core values: Representation, Equity, Compassion, Advocacy.
• Kitchen & Associates (Architect)minorImplementation/ SI/ Consulting PartnerKitchen & Associates serves as the architect for the RAIN Foundation Supportive Housing project in Newark. Monarch is providing development consulting on the same project.
• Connell Foley (Attorney)minorImplementation/ SI/ Consulting PartnerConnell Foley serves as attorney for the RAIN Foundation Supportive Housing project in Newark. Monarch is providing development consulting on the same project.
• Helms and Elmore Equality Housing, LLCminorStrategic or Co-development PartnerThe RAIN Foundation oversees development, operations, and ongoing maintenance in partnership with Helms and Elmore Equality Housing, LLC, for the LGBTQ supportive housing project in Newark.
• Rutgers Center for State Health Policy (CSHP)coreStrategic or Co-development PartnerRutgers CSHP is a Session/Panel Sponsor for the 2026 conference. Rutgers CSHP partnered with Monarch on healthcare spending and homelessness research, linking HMIS and Medicaid data.
• Housing and Community Development Network of New Jersey (HCDNNJ)coreStrategic or Co-development PartnerTaiisa Kelly, Monarch CEO, serves on the Board of Directors for HCDNNJ. Dan Coghlan was the 2016 Community Scholar for the Housing and Community Development Network of New Jersey.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Enterprise Community Partners: National nonprofit that invests capital and provides advisory services for affordable housing and community development. Directly comparable to Monarch as a peer/competitor in NJ housing development consulting, and an active conference sponsor and partner.
• Affordable Housing Alliance: NJ-based nonprofit providing housing counseling, homelessness prevention, and affordable housing services. Comparable NJ-focused mission and homelessness services scope; a former employer of Monarch's Monmouth CoC analyst.
• Corporation for Supportive Housing (CSH): National nonprofit focused on scaling supportive housing for vulnerable populations. Directly comparable to Monarch's supportive housing development and homeless planning work, and an active Monarch conference sponsor.
• Supportive Housing Association of New Jersey (SHA-NJ): Statewide trade association for supportive housing providers in NJ. Directly comparable to Monarch on NJ supportive housing policy and advocacy; Monarch COO Asish Patel chairs its Board.
• National Innovation Service: National nonprofit partnering with communities to redesign systems for equity. Direct co-development partner with Monarch on the CLPD Program across 7 NJ communities; closely comparable on participatory, equity-focused homeless systems work.
• Cinnaire: Regional CDFI serving the Mid-Atlantic and Michigan with LIHTC equity and lending for affordable housing. Closely comparable to Monarch as a NJ/Mid-Atlantic affordable housing capital and advisory provider, and an active conference sponsor.
• Fair Share Housing Center: NJ-based nonprofit focused on affordable housing advocacy and development. Directly comparable to Monarch on NJ-specific housing policy advocacy and access to capital; an active Monarch conference sponsor.
• LISC (Local Initiatives Support Corporation): National CDFI providing loans, grants, and advisory support for affordable housing and community development. A conference sponsor with active NJ presence (LISC-NJ has delivered $1.6B+ to NJ neighborhoods), making it a direct competitor for housing development and CoC consulting work.
• NJ Community Capital: NJ-based CDFI providing financing and technical assistance for affordable housing and community development. Comparable geographic focus, lending + advisory model, and developer/borrower relationships overlapping with Monarch's client base.
• Housing and Community Development Network of New Jersey (HCDNNJ): Statewide NJ nonprofit advocacy coalition for affordable housing. Monarch CEO Taiisa Kelly sits on its Board; comparable in mission, NJ geographic focus, and policy advocacy function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/monarchhousing/photos/a.2413011795402151/2413012848735379
• Xx.com/monarchhousing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Monarch Housing Associates