Hanse CRM

What Hanse CRM does

Hanse CORE (legal entity Hansecore GmbH, formerly Hanseforce GmbH) is an owner-managed Salesforce consulting boutique headquartered in Hamburg, Germany. Founded in 2014, the firm positions itself as a 100% Salesforce Consulting Partner serving the German Mittelstand, with an active client base exceeding 150 mandates. The company is CEO-led by founder Peter Glowka and is founder-owned and bootstrapped, with no disclosed outside investors. In 2025 the firm announced a rebrand from Hanseforce to Hanse CORE and a packaged four-module service catalogue (CORE Lösungen).

Its core offering is professional services around the Salesforce platform, organised into four solution modules: CONTEXT (data and system integration), OPERATIONS (process optimisation, digitisation, and low-code application delivery), REASONING AI (configuration of AI agents, including autonomous and generative variants tied to Salesforce Agentforce), and ENGAGEMENT (collaborative workspaces and adoption support). The technology stack is intentionally single-platform — CRM, Service Cloud, Sales Cloud and Agentforce on Salesforce — augmented by low-code tooling and integration/data-management systems. There is no proprietary platform or proprietary AI model; the firm's technical edge is concentrated in 70+ Salesforce certifications across the team and a structured approach to combining data integration, process automation and AI agents in client engagements.

Hanse CORE generates revenue through three streams: project-based Salesforce consulting and implementation work (primary), ongoing optimisation, health checks and support (subscription/recurring), and Salesforce training services. Pricing is quote-based and project-specific with no publicly disclosed tiers; the website uses an inquiry-led 'Jetzt anfragen' model rather than self-service purchasing. The go-to-market is direct B2B enterprise sales targeting the German Mittelstand, segmented vertically across Financial Services (primary), Healthcare & Life-Sciences, Manufacturing & Engineering, Professional Services, and Software & IT-Services. Customer logos disclosed include REIA Capital, Prosenio, TOP Vermögensverwaltung, Paychex Deutschland, Lumitos AG, Aquila Capital, Valmet Automotive and Evidia. The operating footprint is DACH (Germany, Austria, Switzerland), and the firm has held Salesforce Consulting Partner status continuously since 2014 with eight consecutive years of TOP CONSULTANT recognition.

Name

Hanse CRM

Legal name

Hansecore GmbH

Website

https://hansecrm.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Hanse CORE (formerly Hanseforce GmbH) is an owner-managed, Hamburg-based Salesforce consulting boutique serving the German Mittelstand with implementation, integration, process automation and AI-agent (Agentforce) configuration services across Financial Services, Healthcare, Manufacturing and Professional Services.

Ownership category

akta.pro rank

Product category

CRM Consulting Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPAEAGAC

CRM Implementation & Customization Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAEAGAD

CRM Managed Services & Support

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Enterprise Applications Services (ERP/CRM/HRIS)

SECONDARYBPAFAFAK

Customer Service/Support CRM & Contact Center Platforms

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

SECONDARYBPAFAFAA

CRM Strategy & Consulting

Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services

Keywords

• Salesforce consulting services
• CRM implementation services
• Digital transformation consulting
• AI agent deployment
• Cloud integration solutions

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Salesforce Consulting & Implementation Services: Core revenue stream from Salesforce consulting, implementation, and digital transformation projects for mid-market German enterprises
2. Ongoing Support & Optimization: Continuous optimization, health checks, and support services for existing Salesforce implementations
3. Training Services: Salesforce training services offered as part of the service portfolio

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hanse CRM (operating as Hanse CORE, formerly Hanseforce GmbH) is a Hamburg-based Salesforce consulting partner that delivers end-to-end Salesforce implementation, customization, and optimization services for German Mittelstand companies. Its offerings are organized around four integrated CORE Solutions modules: CONTEXT (data and integrations), OPERATIONS (process and application optimization), REASONING AI (autonomous AI agents), and ENGAGEMENT (collaborative workspaces), complemented by ongoing support, training, and turnaround project services.

Product overview

Hanse CORE (formerly Hanseforce) is a holistic Salesforce consulting and IT services firm offering four integrated solution modules: CONTEXT (data and integrations), OPERATIONS (processes and applications), REASONING AI (artificial intelligence agents), and ENGAGEMENT (workspaces and collaboration). These four modules form the CORE Lösungen (CORE Solutions) portfolio, providing end-to-end digital transformation services from data integration through AI-powered process automation to collaborative workplace environments.

Differentiator

Problem solved

Functional benefit

Products and services

• CONTEXT (Data & Integrations) Data and integration solution that connects and manages all relevant enterprise systems and data sources to create context and transparency as the foundation for business processes and informed decision-making. Targeted at companies seeking unified data foundations across CRM, ERP, and operational systems.
• OPERATIONS (Processes & Applications) Process optimization, digitization, and automation service combined with seamless business applications for employees, customers, and partners. Delivered through low-code Salesforce solutions that improve operational workflows.
• REASONING AI (Artificial Intelligence) AI solution delivering individualized AI agents that support complex workflows or autonomously orchestrate and resolve tasks as a scalable digital workforce. Leverages generative AI and autonomous agent capabilities for end-to-end workflow automation.
• ENGAGEMENT (Workspaces & Collaboration) Modern collaborative work environment service for high-performance teams that bridges companies, people, and technology to ensure user acceptance and sustainable change. Focused on workplace modernization through Salesforce-based collaboration tools.
• Salesforce Consulting & Implementation Services Core consulting offering covering end-to-end Salesforce CRM, Service Cloud, Sales Cloud, and Agentforce implementation, customization, and digital transformation project delivery for German Mittelstand enterprises. Delivered as project-based engagements with the firm's 70+ certified consultants.
• Ongoing Support & Optimization Continuous optimization, health checks, and support services for existing Salesforce implementations on a recurring subscription basis. Covers performance tuning, user adoption, and ongoing enhancement of deployed Salesforce environments.
• Salesforce Training Services Salesforce training services offered as part of the firm's portfolio to enable client teams to effectively use and administer implemented Salesforce platforms.

Quantifiable outcome

• 4.9/5.0 customer satisfaction rating
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or Integration · 1 January 2014100% Salesforce Consulting Partner since 2014. Certified partner specializing in Salesforce CRM implementation, optimization, and digital transformation services. Listed on Salesforce AppExchange Consulting Partner directory.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• mindsquare GmbH: Germany-based IT consulting firm specializing in Salesforce, SAP, and Microsoft platform implementations for mid-market enterprises. Closely comparable to Hanse CORE in target customer (German Mittelstand), service portfolio, and delivery model.
• Cloudreach (Atos): European cloud and Salesforce implementation consultancy (now part of Atos) serving enterprise clients with CRM and cloud transformation. Comparable Salesforce implementation focus, though operating at larger scale.
• Allgeier Enterprise Services: German IT services firm with Salesforce consulting practice serving enterprise and mid-market clients across DACH. Comparable Salesforce-centric delivery model with broader portfolio.
• Cassini Consulting: German Salesforce consulting boutique focused on CRM and digital transformation projects for mid-sized German enterprises. Comparable scope, customer profile, and Salesforce-centric delivery model to Hanse CORE.
• SHS VIVEON: Munich-based consulting firm with dedicated Salesforce and CRM practice serving financial services and enterprise clients in DACH. Highly comparable vertical mix and Salesforce implementation orientation.
• Powerteam (PT): German Salesforce consulting partner focused on CRM implementations, integrations, and managed services for mid-market firms in DACH. Directly comparable in scope and target segment.

Broad incumbents

• Capgemini Invent: Global management and technology consultancy with a large Salesforce and CRM transformation practice serving enterprise clients across DACH. Overlaps with Hanse CORE on Salesforce delivery at a larger scale and broader portfolio.
• Accenture Salesforce Business Group: Global SI with one of the largest Salesforce practices worldwide, including substantial DACH delivery. Competes with Hanse CORE on Salesforce implementation work, though typically at enterprise scale.
• Deloitte Digital: Global consultancy with a dedicated Salesforce practice offering CRM transformation, agentic AI, and integration services. Represents the higher end of competitive overlap for mid-market and enterprise deals.

Emerging players

• Slalom: Global consulting firm with a strong Salesforce and AI agent practice, expanding in European markets. Comparable in customer-centric, mid-market focus, but operating at broader scale and geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hanse_core
• Xx.com/hansecrm
• Facebookfacebook.com/hansecrm
• LinkedInlinkedin.com/company/hanse-crm-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hanse CRM