HPM

What HPM does

HPM Co., Ltd. (株式会社エイチピーエム) is a Sapporo-based property management and rental brokerage company that was spun off from Hot House Co., Ltd. in June 2022. The company operates two service divisions: Property Management (PM), which handles rental management for property owners, and Customer Support (CS), which handles rental brokerage for tenants, primarily in the Sapporo metropolitan area and Hokkaido. HPM's flagship offering is AssetRich, described as Japan's first management-fee-included property management service that absorbs tenant move-out restoration costs, bundled with a proprietary Owner App for portfolio tracking, rent, loan, and contract visibility.

The company's technology stack centers on a suite of proprietary mobile and web applications — the AssetRich Owner App, the totono resident app (iOS/Android with 24/7 chat support), a real-time partner agency portal receiving 5,000+ daily clicks, and the Misekuru service (patent pending) for in-car property viewings. HPM complements these with a digital-first "no-store-visit" workflow, a 600+ partner agency network claiming 98%+ coverage of Sapporo rental inventory, and maintains 96% average occupancy across its managed portfolio.

HPM generates revenue through four streams: (1) recurring management fees on managed rental properties (with AssetRich as the differentiated subscription-style offering), (2) per-transaction tenant placement commissions at the standard Japanese rate of one month rent plus tax, with seasonal and partnership-driven discounts, (3) corporate welfare benefit referral fees from partner companies whose employees receive discounted brokerage, and (4) real estate buy/sell brokerage through its sister entity Hot House Real Estate Sales Co., Ltd. As of June 2026, HPM operates with 29 employees and pursues an explicit target of managing 10,000 units and becoming the No.1 property management company in Sapporo by 2028.

Name

HPM

Legal name

株式会社エイチピーエム (HPM Co., Ltd.)

Website

https://ho10-house.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

HPM Co., Ltd. is a Sapporo-based property management and rental brokerage company specializing in rental management for property owners and tenant placement services in Hokkaido, Japan, operating under its AssetRich subscription model and a 600+ partner agency network.

Ownership category

akta.pro rank

Product category

Property Management Services

NAICS

Residential Property Managers (531311)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Rental property management
• Rental brokerage services
• Tenant placement
• Real estate management
• Apartment leasing services

Headquarters

HQ city

Sapporo

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Rental Property Management (賃貸管理事業): Property management services for owners including tenant placement, rent collection, maintenance, and restoration. Revenue from management fees. Key differentiator is the AssetRich model where HPM absorbs restoration costs, with revenue derived from management fees.
2. Rental Brokerage / Tenant Placement (賃貸仲介事業): Tenant placement services for renters. Revenue from brokerage commissions. Company offers discounted/waived fees through campaigns (ヒマ割, コメ割) and university partnerships (free for students).
3. Welfare Benefit Program (福利厚生サービス): Corporate partnership program offering discounted or free broker fees (50-100% discount) to employees of partner companies, generating referral-based brokerage revenue.
4. Real Estate Sales (不動産売買事業): Buy/sell brokerage of income properties, new properties, condominiums, renovated properties, and land through subsidiary company株式会社ほっとハウス不動産販売.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

HPM provides rental property management services for property owners (PM division) and rental brokerage/tenant placement services for renters (CS division) in Sapporo, Hokkaido, Japan. Its flagship AssetRich program is Japan's first management-fee-included service that absorbs tenant move-out restoration costs on behalf of owners, supported by proprietary owner and resident mobile apps and a network of 600+ partner agencies covering 98%+ of Sapporo rental listings.

Product overview

HPM (Hot House Property Management) operates as a real estate management company offering property management (PM) and rental intermediation (CS/Customer Support) services. The core product is AssetRich, Japan's first management-fee-include-type service that eliminates owner restoration costs, complemented by dedicated mobile apps for owners (AssetRich Owner App) and residents (totono). Supporting services include Misekuru (patented in-car apartment searching), online store, and seasonal campaigns (Hima-wari and Kome-wari). The company uses DX and technology to differentiate from traditional property management, with operations in Sapporo and Chitose.

Differentiator

Problem solved

Functional benefit

Brands

• アセットRich (AssetRich): Property management service featuring zero-cost restoration upon tenant move-out and a dedicated owner app, positioning HPM's cost-inclusive management model as Japan's first.
• totono
• ヒマ割
• コメ割
• ミセクル (Misekuru)
• 来店不要！車の中で理想のお部屋探し（特許出願中）
• 家賃スライド
• LINEでかんたんお部屋探し
• ほっとハウスプレゼンツ ラッキーライン

Products and services

• AssetRich (アセットリッチ) Japan's first management-fee-included property management service for rental property owners. Covers tenant move-out restoration costs at no charge, includes dedicated owner and resident mobile apps, and supports a 96% average occupancy rate across the managed portfolio.
• Hot House PM (Property Management Division) Property management division (賃貸管理事業) of HPM offering outsourced rental property management for owners, including tenant placement, rent collection, maintenance, restoration cost coverage via AssetRich, owner app access, and dedicated account managers.
• Hot House CS (Customer Support / Rental Brokerage) Rental brokerage / tenant placement division (賃貸仲介事業) of HPM providing apartment search, no-store-visit property tours, and contracting services for renters in Sapporo, supported by 600+ partner agencies and seasonal campaigns.
• Misekuru (ミセクル) In-Car Property Search Patent-pending in-car property search service where HPM staff meets prospective renters in their vehicle to show rental properties, providing a fully no-store-visit rental search experience.
• Online Shop (オンライン店) Remote Rental Consultation Remote rental consultation platform allowing customers to search, view and contract rental properties without visiting any physical store, supported by LINE chatbot, phone and email channels.
• Real Estate Sales Brokerage (via subsidiary ほっとハウス不動産販売) Buy/sell brokerage of income properties, new properties, condominiums, renovated properties and land operated through subsidiary company ほっとハウス不動産販売 (Hot House Real Estate Sales Co., Ltd.).
• Welfare Benefit Program (福利厚生サービス) Corporate welfare benefit program offering employees of partner companies 50-100% discount on standard rental broker fees for tenant placement.

Quantifiable outcome

• Average occupancy rate maintained at 96% across managed properties
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• レバンガ北海道 (Levanga Hokkaido)flagshipGTM or Marketing Partner · 13 February 2026HPM is an official sponsor of Levanga Hokkaido, a professional basketball team based in Hokkaido. Players wear HPM-branded practice uniforms. This is a flagship community partnership supporting local sports and regional vitality.
• 札幌大谷大学 / 札幌大谷大学短期大学部 (Sapporo Otani University / Sapporo Otani Junior College)coreStrategic or Co-development PartnerUniversity partnership where HPM provides exclusive housing services for students: free broker fees, free property introductions across all Sapporo, shuttle service to viewings, and move-in support. Students identify themselves at contact to receive benefits.
• 北海道武蔵女子短期大学 / 北海道武蔵女子大学 (Hokkaido Musashi Women's Junior College / Hokkaido Musashi Women's University)coreStrategic or Co-development PartnerUniversity partnership providing student-specific rental housing services: free broker fees, all Sapporo property introductions, shuttle service, and post-move-in support.
• 東海大学 札幌校舎 (Tokai University Sapporo Campus)coreStrategic or Co-development PartnerUniversity partnership for Tokai University Sapporo students offering free broker fees, full Sapporo property introductions, shuttle service, and ongoing support.
• Good不動産 (Good Fudosan)coreStrategic or Co-development PartnerAnnual joint study sessions and exchanges held between HPM and Good不動産 from Fukuoka. The partnership focuses on knowledge sharing, best practices in property management, and mutual business improvement. Both companies share innovations and conduct collaborative training.
• M&M (Partner Company)minorStrategic or Co-development PartnerPartner company participating in joint study sessions and exchanges with HPM. Relationship focuses on collaborative business improvement and best practice sharing.
• 株式会社ホットハウス (HOTHOUSE Co., Ltd.)flagshipOthersParent/affiliated company from which HPM was spun off in June 2022. HOTHOUSE operates the core rental business. HPM focuses on property management (PM) and customer support (CS) divisions.
• 株式会社ほっとハウス不動産販売 (Hothouse Real Estate Sales Co., Ltd.)flagshipOthersSubsidiary company handling real estate buy/sell brokerage services. As part of HPM group, enables end-to-end support from property management to purchase and sale of income properties.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Others

• LIFULL: Operator of LIFULL HOME'S, one of Japan's largest real estate listing portals covering rentals, sales, and new builds. Comparable as an ecosystem partner that channels prospective tenants to PM operators like HPM, and a potential alternative search channel that competes for renter attention.
• AtHome: Japan-focused real estate listing portal strong in regional and rental markets, including Hokkaido. Comparable as a complementary and competing listing/marketing channel that HPM's partner agencies and CS division rely on for tenant reach.
• Recruit (SUUMO): Operator of SUUMO, Japan's dominant real estate comparison and listing platform. Comparable as a primary upstream marketing channel and competitive alternative-discovery surface for HPM's tenant acquisition funnel.

Broad incumbents

• Daiwa House Living: Subsidiary of Daiwa House Industry focused on rental property management for institutional and individual owners at national scale. Comparable as a large incumbent offering comprehensive residential PM services, but with a much broader portfolio and no specialization in tech-led restoration-cost absorption.
• Tokyu Housing Lease: Tokyu Fudosan group company providing rental property management, brokerage, and tenant support services primarily in the Tokyo metropolitan area. Comparable as a large, established residential PM operator with both owner-facing management and renter-facing services.
• Mitsui Fudosan Residential Lease: Mitsui Fudosan group company offering rental property management, brokerage, and subleasing services for managed residential properties across Japan. Comparable as a national-scale residential PM incumbent with integrated owner and tenant solutions.
• UR (Urban Renaissance Agency): Semi-governmental corporation managing a massive portfolio of rental housing across Japan. Comparable as a high-occupancy, large-scale residential PM operator, though publicly chartered and not a direct commercial competitor to HPM.

Direct peers

• Apaman Shop Holdings: Japan's largest franchise rental agency network, combining tenant-placement brokerage with property management services across the country. Directly comparable to HPM as a multi-region player offering rental intermediation plus landlord PM services through partner/franchise agents.
• Good Fudosan: Fukuoka-based tech-enabled property management and brokerage company explicitly named as HPM's partner for joint study sessions and best-practice exchange. Operates a similar DX-driven rental PM model outside Hokkaido, making it the most directly comparable peer to HPM's positioning and culture.

Regional players

• Haseko Community: Haseko group's condominium and rental management arm operating primarily in metropolitan Japan. Comparable as a residential-focused PM operator with technology investments, though with a condominium-skewed portfolio rather than HPM's apartment/tenant placement mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/hpm.2022

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HPM