FA-EL
FA-EL A/S is a privately held Danish electrical contractor operating four branches across the Randers, Mariager, Vorup, and Fårup areas, providing residential, commercial, industrial, and agricultural installation, renovation, and 24/7 emergency services, plus UL/cUL-certified custom panel production, DBI-certified thermography and fire ventilation, heat pump installation, and security systems.
- Company typePrivate
- Founded2000
- HeadquartersFårup, Denmark
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FA-EL does
FA-EL A/S is a privately held Danish electrical contracting company headquartered in Fårup, Denmark, operating four branches (FA-EL A/S in Fårup, Vorup EL A/S in Randers SV, Randers El-Service A/S in Spentrup, and the 2012-acquired Mariager El-Center A/S) that collectively cover the Randers, Mariager, Vorup, and Fårup areas of Jutland. The company was founded when Frank Andersen acquired Asferg El & Fårup installationsforretning in December 2000, was reincorporated as FA-EL A/S in 2008, and is still owner-managed by Andersen together with Jeppe Frost Andersen. Service revenue comes predominantly from project-based electrical installations, renovations, troubleshooting, and 24/7 emergency callouts across residential, commercial, industrial, and agricultural customers, supplemented by recurring DBI-certified thermography inspections and fire ventilation maintenance.
Beyond core wiring work, FA-EL operates three differentiated specialty lines. First, it runs an in-house custom electrical panel production facility (Tavleproduktion) including PLC and HMI programming, with UL 508A and cUL certification (E-file E31186) under ongoing UL International Demko inspection, enabling export of certified industrial control panels to Sweden, Norway, Germany, Canada, and the USA. Second, it offers DBI-certified thermography and fire ventilation services that are often insurance-mandated and can be bundled into annual service agreements. Third, it sells and installs heat pumps (Invest Living MSA-series, air-to-air, priced at DKK 10,000-15,000), appliances, and security systems (CCTV and alarms) for both consumer and business customers. Distribution is purely direct-to-customer via phone, website contact forms, and on-site field service, with a physical showroom in Spentrup for appliance sales and a 24/7 emergency line. The company has no disclosed funding, no parent, and no public listing; growth has historically come from tuck-in acquisitions of neighboring local electricians rather than external capital.
FA-EL firmographics
Firmographics- Name
- FA-EL
- Legal name
- FA-EL A/S
- Website
- https://fa-el.dk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FA-EL A/S is a privately held Danish electrical contractor operating four branches across the Randers, Mariager, Vorup, and Fårup areas, providing residential, commercial, industrial, and agricultural installation, renovation, and 24/7 emergency services, plus UL/cUL-certified custom panel production, DBI-certified thermography and fire ventilation, heat pump installation, and security systems.
- Ownership category
- akta.pro rank
FA-EL industry classification
Industry- Product category
- Electrical Contracting Services
- NAICS
- Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Outlet, Switch, GFCI/AFCI & Receptacle Installation (HSAOADAE)
- akta.pro secondary industries
- Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF), Smoke/CO Detector & Life-Safety Electrical Troubleshooting (HSAOAEAJ), Testing, Commissioning & Energization Services (HV) (EUAEABAI)
Keywords
Where FA-EL is headquartered
LocationHeadquarters
- HQ city
- Fårup
- HQ country
- Denmark
- HQ region
- Europe
Offices4 records
Markets served
FA-EL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Electrical Installation Services: Core revenue from electrical installations, wiring, and upgrades for residential, commercial, industrial, and agricultural customers. Includes new installations and renovation projects.
- Heat Pump Installation: Installation of air-to-air heat pumps from Invest Living MSA series, priced between 10,000-15,000 DKK plus additional modules.
- Appliance Sales and Installation: Sale, installation, service, and repair of major appliances (white goods). Customers can purchase from their inventory with delivery and installation included.
- Custom Electrical Panel Production: Design, production, and delivery of custom electrical panels for machine systems, including PLC and HMI programming. Exports to Nordic countries and North America with UL certification.
- Thermography Services: Preventive inspection services using thermal imaging to detect electrical faults. Often required by insurance companies annually. Can be bundled into service agreements.
- Fire Ventilation Systems: Installation, maintenance, and service of fire ventilation systems for compliance with building regulations.
- Security Systems: Installation of alarm systems and CCTV/video surveillance for businesses and private residences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Heat pump installation (Invest Living MSA series, air-to-air) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
FA-EL product offering
Product offeringCore offering
FA-EL A/S delivers electrical installation, renovation, service, and troubleshooting for residential, commercial, industrial, and agricultural customers across the Randers, Mariager, Vorup, and Fårup areas of Denmark. The company also produces custom electrical control panels (with UL/cUL certification for North American export), conducts DBI-certified thermography inspections, installs DBI-approved fire ventilation systems, and sells/installs heat pumps, appliances, and security systems. It operates four branch departments with 24/7 emergency response capability.
Product overview
FA-EL A/S is an electrical services company operating under a unified brand with four branches (FA-EL A/S, Mariager El-Center A/S, Vorup EL A/S, Randers El-Service A/S). The company provides comprehensive electrical services organized into: core electrical services (El-installationer, El-renovering with IHC Wireless smart lighting); specialized technical services (Termografi for thermographic inspections, Brandventilation for fire ventilation systems, Industriinstallationer for industrial applications, Tavleproduktion for control panel manufacturing including UL-certified panels); security services (Videoovervågning for erhverv, Alarm-installation); and comfort solutions (Installation af varmepumpe using Invest Living MSA-series, Montering af hvidevarer for appliance services). The product portfolio serves residential, commercial, industrial, and agricultural customers in the Randers, Mariager, and Vorup areas of Denmark.
Differentiator
Problem solved
Functional benefit
Brands
- Mariager El-Center A/S: A subsidiary brand of FA-EL A/S operating in the Mariager area, retained after the 2012 acquisition.
- Vorup EL A/S
- Randers El-Service A/S
Products and services
- El-installationer (Electrical Installations)
Quantifiable outcome
- Many insurance companies require annual thermography inspection by DBI-certified inspector for electrical panels
- +1 more outcomes
Companies that use FA-EL
Customer profileSegments4 records
Ideal customer profiles4 records
FA-EL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FA-EL partnerships and signals
Strategic signalScale indicators3 records
Recent moves11 records
Expansion highlights5 records
FA-EL competitors and assessment
Company assessmentDirect peers
- LMJ Group (Lindpro): Danish electrical contracting group serving residential, commercial, and industrial customers with installation and automation services. Functionally similar to FA-EL as a multi-branch Danish electrician, albeit at greater scale and geographic spread.
- EL:CON Group: Danish electrical contracting company offering installation, service, and automation across residential, commercial, and industrial customers. Comparable to FA-EL in service mix and target segments within the Danish market.
- Kemp & Lauritzen: Major Danish electrical installation and service contractor with broad residential, commercial, and industrial coverage. Directly comparable to FA-EL as a multi-service electrician with both installation and technical/automation capabilities, though at significantly larger scale.
- Wicotec Kirkebjerg: Danish technical installation and contracting company covering electrical, plumbing, and HVAC across residential, commercial, and industrial segments. Directly comparable regional electrical services peer with similar multi-trade capabilities.
Broad incumbents
- Bravida Danmark: Danish subsidiary of Nordic-listed Bravida, providing electrical, HVAC, and technical services across residential, commercial, and industrial. Operates as a broad incumbent that competes with FA-EL on industrial and commercial installation contracts but at significantly larger scale and Nordic footprint.
- Caverion Danmark: Danish arm of Nordic-listed Caverion, delivering building solutions including electrical installations, automation, and technical services. Overlaps with FA-EL's industrial installation, automation, and panel/scope work as part of a much broader portfolio.
- Solar Group: Danish-headquartered electrical wholesale and services group with installation and energy advisory offerings. Comparable to FA-EL on electrical supply and service adjacency, though Solar operates primarily as a wholesaler with broader product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FA-EL social profiles
Digital presenceFA-EL compliance and trust
Trust signalCompliance5 records
FA-EL financial estimates
Financial estimateRevenue estimate
Valuation estimate
FA-EL leadership team
Management profileNumber of profiles
Profiles8 records
FA-EL subsidiaries and ownership
Company hierarchySubsidiaries3 records
FA-EL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FA-EL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FA-EL
What does FA-EL do?
FA-EL A/S delivers electrical installation, renovation, service, and troubleshooting for residential, commercial, industrial, and agricultural customers across the Randers, Mariager, Vorup, and Fårup areas of Denmark. The company also produces custom electrical control panels (with UL/cUL certification for North American export), conducts DBI-certified thermography inspections, installs DBI-approved fire ventilation systems, and sells/installs heat pumps, appliances, and security systems. It operates four branch departments with 24/7 emergency response capability.
Is FA-EL a public or private company?
FA-EL is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FA-EL founded?
FA-EL was founded in 2000. It employs 11 to 50 people.
Where is FA-EL based?
FA-EL is headquartered in Fårup, Denmark, in the Europe region.
How does FA-EL make money?
Seven revenue lines are on record. Electrical Installation Services are the primary driver. The others are heat Pump Installation, appliance Sales and Installation, custom Electrical Panel Production, thermography Services, fire Ventilation Systems and security Systems.
Who are FA-EL's main competitors?
Direct peers on record are LMJ Group (Lindpro), EL:CON Group, Kemp & Lauritzen and Wicotec Kirkebjerg. Broad incumbents are Bravida Danmark, Caverion Danmark and Solar Group.
Does FA-EL have an API?
No public API is recorded for FA-EL.
What industry is FA-EL in?
FA-EL's product category is Electrical Contracting Services. Its primary akta.pro industry code is HSAOADAE, Outlet, Switch, GFCI/AFCI & Receptacle Installation, with a secondary code of HSAOADAL, Electrical Permitting, Inspection Preparation & Compliance Services. Its NAICS code is 33531 and its SIC code is 3600.