ISC SPORT
ISC SPORT is Australia's largest custom teamwear supplier, designing and manufacturing made-to-order performance apparel across all major Australian sports codes for 2,500+ amateur clubs, schools, and elite teams, now operating a strategic Under Armour co-branded range.
- Company typePrivate
- Founded1995
- HeadquartersRosebery, Australia
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What ISC SPORT does
ISC SPORT (legal entity: ISC TEAMWEAR PTY LTD, ABN 90 608 430 860) is an Australian custom performance sports apparel manufacturer and self-described largest custom teamwear supplier in Australia, founded in Sydney circa 1995 and headquartered at 3-222 Botany Road, Alexandria NSW. The company designs, manufactures, and distributes made-to-order teamwear using sublimation, cut & sew, embroidery, and appliqué decoration techniques across all major Australian sports codes — Rugby League, AFL, Rugby Union, Cricket, Netball, Basketball, Football (soccer), Hockey, and Touch Football — with manufacturing lead times of 5-7 weeks for sublimated products and 8-10 weeks for cut & sew products (with a 2-4 week Fast Track option). Technology infrastructure comprises a proprietary online Customiser for real-time design visualisation, Club Shops and Squad Stores as B2B/B2C online storefronts for partner organisations, and a bespoke Trade Management System (TMS) for end-to-end order tracking.
The business operates a hybrid go-to-market model: enterprise and mid-market accounts are served through dedicated Account Managers handling design consultation, quoting, and bespoke ordering, while grassroots and SMB customers access self-serve design and Club Shop pre-order workflows. Customers include amateur sporting clubs, schools and educational institutions, professional and semi-professional teams, and state/national sports leagues and governing bodies, with marquee accounts including Hawthorn Hawks (AFL), Canberra Raiders (NRL), NSW Waratahs (Super Rugby), QRL, WAFL, VAFA, and SMJFL. As of late 2024, the company reported serving over 2,500 amateur clubs, leagues, and schools and reaching more than 800,000 athletes annually. Revenue is generated primarily from one-time custom teamwear sales, transaction-fee economics on Club Shop pre-orders, Fast Track expedited product sales, and a licensing arrangement with Under Armour for co-branded ranges following Under Armour's December 2024 strategic investment that made Under Armour a major shareholder.
Following the Under Armour transaction, ISC has rolled out Under Armour-branded teamwear across Basketball (Feb 2025), Rugby League, Rugby Union, Aussie Rules, Training, Sideline (Oct 2025), and Football (Oct 2025) categories, with Under Armour serving as the strategic partner for Oceania market expansion. The company employs 51-100 staff, is PCI DSS Level 1 compliant, integrates Stripe, PayPal, and Afterpay for payments, uses Australia Post for fulfilment, and is led by CEO and Managing Director Jason Schulman and Chief Customer Officer James Hadenham. The company remains privately held and domiciled in NSW, Australia, with no publicly disclosed revenue figures.
ISC SPORT firmographics
Firmographics- Name
- ISC SPORT
- Legal name
- ISC TEAMWEAR PTY LTD
- Website
- https://iscsport.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ISC SPORT is Australia's largest custom teamwear supplier, designing and manufacturing made-to-order performance apparel across all major Australian sports codes for 2,500+ amateur clubs, schools, and elite teams, now operating a strategic Under Armour co-branded range.
- Ownership category
- akta.pro rank
ISC SPORT industry classification
Industry- Product category
- Custom Sports Apparel Manufacturing
- NAICS
- Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Team Sports & On-Field Performance Apparel (CRAAAEAE), Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where ISC SPORT is headquartered
LocationHeadquarters
- HQ city
- Rosebery
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
ISC SPORT business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Teamwear Sales: Direct sales of custom-designed sports apparel to sporting clubs, schools, and organizations. Orders placed through website or Account Managers with customisation options across all major Australian sports codes. Production times vary: sublimated products 5-7 weeks, cut & sew products 8-10 weeks.
- Club Shop Pre-orders: Online storefronts for partner organizations where members can pre-order custom teamwear. Orders collected over a period, then produced and delivered to the club for distribution. Minimum order quantities typically 20-30 items per product.
- Fast Track Products: Shorter lead time custom products (2-4 weeks) for off-field products, merchandise, events, staff uniforms, corporate wear, and supporter merchandise.
- Under Armour Licensed Products: Sales of Under Armour branded custom teamwear through the strategic partnership, combining Under Armour's global brand with ISC's local supply chain and customisation capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Custom Teamwear - Quote-based pricing |
| Unit Pricing | Pay-as-you-go | Fast Track Products - 2-4 week delivery |
| Unit Pricing | Pay-as-you-go | Pack Pricing - Multi-garment bundles |
| Unit Pricing | Multi-year contract | Minimum Order Quantities |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
ISC SPORT product offering
Product offeringCore offering
ISC Sport designs and manufactures fully customisable, made-to-order performance sports apparel for teams across all major Australian sporting codes including Rugby League, AFL, Rugby Union, Cricket, Netball, Basketball, Hockey, Touch Football, and Football. Products are produced using sublimation and cut & sew techniques with decoration options including embroidery, sublimation, and appliqué, and are supported by online design tools, club storefronts, and a custom order management system.
Product overview
ISC Sport is Australia's largest custom teamwear supplier offering a comprehensive portfolio of performance sports apparel and supporting platforms. The core offering is Custom Teamwear—a fully bespoke design and manufacturing service for teams across multiple sports codes including Rugby League, Rugby Union, Australian Rules Football, Basketball, Cricket, Netball, Football (Soccer), Touch Football, Hockey, and School Leavers. This core is augmented by the Under Armour Teamwear partnership (launched December 2024), which brings Under Armour's global performance brand into ISC's custom teamwear ecosystem. The product portfolio spans on-field uniforms (jerseys, shorts, socks), training wear, sideline apparel, outerwear, and accessories, available across Performance, Pro, and Elite quality tiers. Decoration options include sublimation, cut & sew, embroidery, and appliquxe9. Supporting platforms include an online Customiser tool for real-time design, Squad Stores for team merchandise sales, Club Shops as B2C retail storefronts for partner organisations, and a Teamwear Management System (TMS) for order tracking. Fast Track products offer expedited 2-4 week delivery for urgent orders.
Differentiator
Problem solved
Functional benefit
Brands
- Club Shops: Online storefronts where teams can access and shop their team's custom merchandise
- Squad Stores™
- Under Armour Teamwear (powered by ISC Sport)
Products and services
- Custom Teamwear Fully customisable, made-to-order performance sports apparel for teams of all sizes across all major Australian sporting codes. Includes on-field uniforms (jerseys, shorts, socks) and off-field wear, with design, embroidery, sublimation, and appliqué decoration options, and inclusive sizing (Men's XXS-8XL, Women's 6-24, Kids 4-16). Production lead times of 5-7 weeks for sublimated products and 8-10 weeks for cut & sew products.
- Under Armour Teamwear
Quantifiable outcome
- Served over 2,500 amateur clubs, leagues and schools with 800,000+ athletes annually
- +3 more outcomes
Companies that use ISC SPORT
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
ISC SPORT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ISC SPORT partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, core and minor.
- Under ArmourflagshipStrategic partnership announced December 2024 with Under Armour becoming a major shareholder in ISC Sport. Combines Under Armour's global brand and performance expertise with ISC's local supply chain and customisation capabilities. First joint collection (Basketball) launched February 2025 with expansion across multiple sports. Under Armour serves as 'Sports House' partner for Oceania market expansion.
- North Adelaide Football Clubcore3-year apparel partnership, third SANFL club to partner with ISC. One of oldest teams in SANFL with 14 Men's League Premierships. ISC provides on-field and off-field garments across Junior, Women's and Men's League for over 450 players.
- Western Australia Football League (WAFL)coreComprehensive apparel partnership with WAFL and Country Football Western Australia (CFWA), solidifying position in Western Australian football market.
- West Adelaide Football Clubcore3-year partnership with SANFL club. Includes teamwear, supporter merchandise, and sponsorship. Club committed to plastic-free packaging for deliveries.
- VAFA (Victorian Amateur Football Association)coreOfficial on-field licensed apparel partner for 2 seasons. Joins existing VAFA on-field partners providing custom teamwear for amateur football clubs.
- Queensland Rugby League (QRL)coreReturn to Rugby League in Queensland as official licensed supplier for 2025 Season. Several decades of history manufacturing custom rugby league apparel.
- South Metro Junior Football League (SMJFL)corePartnership extension for 5 years until 2029. Largest independent sporting league in Australia. Ongoing support of community football in the region.
- Canberra RaiderscoreDecades-long partnership recognised as the longest running apparel partnership in NRL, extended until 2028. ISC provides official playing kit and apparel for NRL team.
- Sydney Children's Hospitals Foundation (SCHF)minorPartnership to raise awareness and funds for children's health. ISC donates $1 from every Custom Teamwear Pack sold from June 2023 onwards. Supports SCHF in creating content for children's health and safety messaging.
- Hawthorn Football Club (Hawthorn Hawks)coreLong-term apparel partnership with 4-year extension announced May 2024. ISC provides on-field uniforms and off-field apparel for AFL club. Partnership includes supporter merchandise and brand collaboration for Under Armour market entry.
- NSW WaratahscoreOngoing apparel partnership extension for NSW Rugby Union and Waratahs Rugby. ISC continues as Official Partner of NSW Rugby Union.
- Canterbury Rugby LeaguecoreLong-standing partnership extension as Preferred Apparel Partner until 2024 for the governing body.
- Capital FootballminorNew apparel partnership with ACT's football governing body. Includes kitting out Canberra United and Capital Football teams and staff.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ISC SPORT competitors and assessment
Company assessmentBroad incumbents
- PUMA Teamwear: Global sportswear major with a custom teamwear offering across football, rugby, cricket, and netball; competes for league-wide apparel partnerships in Australia.
- Adidas Teamwear: Global sportswear leader supplying custom team kits for football, rugby, cricket and basketball clubs; competes with ISC's broader sports-code coverage and brand-tier positioning.
- Canterbury (Pentland Brands): Heritage rugby apparel brand owned by Pentland Brands, supplying teams globally; competes with ISC's rugby league and rugby union offerings at both amateur and professional levels.
- Asics Oceania Teamwear: Global athletic brand with a teamwear division serving Australian clubs and schools across netball, basketball, and football; competes with ISC's premium tier and offers broader brand recognition.
- Nike Team Sports: Global sportswear leader with custom teamwear programs (e.g., Nike Pro, NTC) for elite and amateur teams across multiple codes; competes with ISC at the premium tier especially via NIKECustom.
Direct peers
- Cardinal Sport: Another Australia-based custom teamwear supplier offering design and manufacturing services across major Australian sports codes; directly competes with ISC for amateur club, school, and league apparel contracts.
Emerging players
- Joma Sport: Spanish sportswear brand expanding in teamwear globally with growing presence in football, futsal, and rugby; comparable custom kit capability and increasingly relevant in Australian amateur markets.
- Macron Sports Hub Australia: Italian teamwear specialist with custom kits for football, rugby, basketball and netball; emerging competitor in Australia competing for club-level apparel contracts at comparable price points.
Regional players
- Hummel Australia: Danish sportswear brand with an active teamwear presence in Australia for football, handball, and other codes; comparable custom-teamwear offering competing in similar Australian amateur and semi-professional segments.
- Kappa Australia: Italian sportswear brand with Australian distribution focused on teamwear for rugby league, football, and netball; competes for club apparel contracts in the same codes ISC serves.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ISC SPORT social profiles
Digital presenceISC SPORT compliance and trust
Trust signalCompliance3 records
ISC SPORT financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISC SPORT leadership team
Management profileNumber of profiles
Profiles2 records
ISC SPORT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISC SPORT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISC SPORT
What does ISC SPORT do?
ISC Sport designs and manufactures fully customisable, made-to-order performance sports apparel for teams across all major Australian sporting codes including Rugby League, AFL, Rugby Union, Cricket, Netball, Basketball, Hockey, Touch Football, and Football. Products are produced using sublimation and cut & sew techniques with decoration options including embroidery, sublimation, and appliqué, and are supported by online design tools, club storefronts, and a custom order management system.
Is ISC SPORT a public or private company?
ISC SPORT is a private company. It is classified as corporate owned and is currently operating.
When was ISC SPORT founded?
ISC SPORT was founded in 1995. It employs 51 to 100 people.
Where is ISC SPORT based?
ISC SPORT is headquartered in Rosebery, Australia, in the Oceania region.
How does ISC SPORT make money?
Four revenue lines are on record. Custom Teamwear Sales are the primary driver. The others are club Shop Pre-orders, fast Track Products and under Armour Licensed Products.
Who are ISC SPORT's main competitors?
Broad incumbents on record are PUMA Teamwear, Adidas Teamwear, Canterbury (Pentland Brands), Asics Oceania Teamwear and Nike Team Sports. Cardinal Sport is listed as a direct peer. Emerging players are Joma Sport and Macron Sports Hub Australia. Regional players are Hummel Australia and Kappa Australia.
Does ISC SPORT have an API?
No public API is recorded for ISC SPORT.
What industry is ISC SPORT in?
ISC SPORT's product category is Custom Sports Apparel Manufacturing. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAAAEAE, Team Sports & On-Field Performance Apparel. Its NAICS code is 339920 and its SIC code is 3949.