Windsor
Windsor is a UK-based insurance and reinsurance broker providing risk transfer, advisory, and capital markets services to businesses and private individuals across the United Kingdom and international markets.
- Company typePrivate
- Founded1994
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
What Windsor does
Windsor is described in firmographic data as a provider of insurance and reinsurance broking services to businesses and private individuals in the United Kingdom and internationally. The firm's service taxonomy spans personal, private client, small business, and corporate insurance lines, alongside reinsurance and capital markets & advisory activities, indicating a vertically diversified intermediary model rather than a single product proposition. Sector specialisations include aviation, marine, energy, real estate, financial institutions, fintech, healthcare, life sciences, sport and entertainment, transportation and logistics, technology, and public sector, evidencing broad underwriting-vertical expertise. The source data under analysis is dominated by material relating to a separately identified UK insurance group (Howden Group Holdings Ltd.), an employee-owned, UK-private insurance broker founded in 1994 with $51bn+ USD in premium under management and 24,000+ global colleagues operating across 40+ countries. The relationship between the Windsor entity in firmographics and the Howden group is not unambiguously established in the supplied sources, and reconciliation between the two relies on inference. No AI/ML capability, pricing model, named customer, or revenue disclosure is available for Windsor in the input data.
Windsor firmographics
Firmographics- Name
- Windsor
- Legal name
- Howden Group Holdings Ltd.
- Website
- https://Windsor.co.uk
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- Windsor is a UK-based insurance and reinsurance broker providing risk transfer, advisory, and capital markets services to businesses and private individuals across the United Kingdom and international markets.
- Ownership category
- akta.pro rank
Windsor industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)
- akta.pro secondary industry
- Commercial Lines P&C Reinsurance (FSAOABAB)
Keywords
Where Windsor is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Windsor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Windsor product offering
Product offeringCore offering
Windsor provides insurance and reinsurance broking services to businesses and private individuals in the United Kingdom and internationally. The firm places coverage across commercial lines (property, casualty, cyber, marine, aviation, trade credit, professional indemnity, D&O), specialty lines (fine art & specie, kidnap & ransom, climate risk), and offers employee benefits, risk advisory, and reinsurance solutions tailored by sector and client size.
Differentiator
Problem solved
Functional benefit
Products and services
- Business & Corporate Insurance Broking Insurance broking and placement services for corporates and SMEs across property, casualty, cyber, marine, aviation, trade credit, professional indemnity, D&O, and specialty lines, organised by sector expertise.
Companies that use Windsor
Customer profileIdeal customer profiles4 records
Windsor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Windsor partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
Windsor competitors and assessment
Company assessmentDirect peers
- Lockton: Large independent, privately held insurance broker with strong specialty lines and a significant London presence; competes directly with Windsor in UK and international specialty placements.
- Besso Insurance Group: UK-based independent Lloyd's broker focused on specialty lines; similarly sized specialist broker with a comparable target market of UK and international commercial clients.
- Howden Group Holdings Ltd. UK-headquartered specialty insurance and reinsurance broker with extensive multi-line and international capabilities; the most directly comparable peer given the conflated data and overlapping specialty offerings across aviation, marine, cyber, fine art, and reinsurance.
- Ed Broking (Ed): Specialist wholesale and reinsurance broker headquartered in London; directly comparable to Windsor on specialty risk placement and reinsurance intermediation.
- Miller Insurance Services: London-based specialist broker with deep specialty and reinsurance capabilities; a closely comparable mid-sized specialist broker to Windsor in the Lloyd's and London-market ecosystem.
- JLT Specialty (Marsh Specialty): JLT merged into Marsh; its legacy specialty operations continue as Marsh Specialty, offering direct overlap in marine, energy, aviation, and political risk specialties.
Broad incumbents
- WTW (Willis Towers Watson): WTW is a global brokerage and advisory firm with strong UK specialty placement capabilities across aviation, marine, cyber, and financial lines, overlapping directly with Windsor's product set.
- Marshandl London (Marsh Ltd.): Marsh, part of Marsh McLennan, operates one of the largest UK commercial insurance and reinsurance broking platforms; broader portfolio but direct overlap with Windsor in the placement of specialty commercial and reinsurance risks for UK and international clients.
- Arthur J. Gallagher & Co. Gallagher is a top-tier global broker with a substantial UK and specialty practice; competes head-to-head for specialty placements and reinsurance clients.
- Aon UK (Aon plc): Aon's UK operation is a global incumbent with extensive specialty broking and reinsurance capabilities; a broad competitor across most specialty lines Windsor operates in.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Windsor social profiles
Digital presenceWindsor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Windsor leadership team
Management profileNumber of profiles
Windsor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Windsor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Windsor
What does Windsor do?
Windsor provides insurance and reinsurance broking services to businesses and private individuals in the United Kingdom and internationally. The firm places coverage across commercial lines (property, casualty, cyber, marine, aviation, trade credit, professional indemnity, D&O), specialty lines (fine art & specie, kidnap & ransom, climate risk), and offers employee benefits, risk advisory, and reinsurance solutions tailored by sector and client size.
Is Windsor a public or private company?
Windsor is a private company. It is classified as management employee owned and is currently operating.
When was Windsor founded?
Windsor was founded in 1994.
Where is Windsor based?
Windsor is headquartered in London, United Kingdom, in the Europe region.
Who are Windsor's main competitors?
Direct peers on record are Lockton, Besso Insurance Group, Howden Group Holdings Ltd., Ed Broking (Ed), Miller Insurance Services and JLT Specialty (Marsh Specialty). Broad incumbents are WTW (Willis Towers Watson), Marshandl London (Marsh Ltd.), Arthur J. Gallagher & Co. and Aon UK (Aon plc).
Does Windsor have an API?
No public API is recorded for Windsor.
What industry is Windsor in?
Windsor's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAJ, Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines), with a secondary code of FSAOABAB, Commercial Lines P&C Reinsurance. Its NAICS code is 52421 and its SIC code is 6411.