What Fiery Angel does

Fiery Angel Ltd. is a privately-held theatrical production company incorporated in the United Kingdom and headquartered at 26 Great Queen Street in London's Covent Garden theatre district. Founded and led by Directors Edward Snape and Marilyn Eardley, the company produces award-winning drama, comedy, musicals, and event theatre for the West End, UK touring, and international touring circuits. The active slate includes Kinky Boots at the London Coliseum, The Hollow and Animal Farm on UK tour, The Boy at the Back of the Class, and the international touring productions of Murder on the Orient Express and Death on the Nile. The company is part of the Fiery Group conglomerate alongside sister companies Fiery Entertainment, Fierylight, Children's Theatre Partnership, and Fiery Dragons, which provide adjacent entertainment, lighting, and family programming capabilities.

The company's competitive positioning rests on a deep content library of licensed adaptations — most prominently Agatha Christie Ltd properties (Murder on the Orient Express, Death on the Nile, And Then There Were None, The Hollow) and musicals such as Kinky Boots — combined with recurring creative partnerships with directors Lucy Bailey, Robert Icke, Nikolai Foster, and others. Historical productions including The 39 Steps (Olivier/Tony/Moliere winner; 9 years West End, 3 years Broadway, 40+ territories) and Kinky Boots (Olivier/Tony/Grammy winner) provide a track record of long-run, multi-territory hits. Recent diversification includes literary adaptations (George Orwell's Animal Farm), family programming (The Boy at the Back of the Class, Olivier Award winner for Best Family Show), and contemporary hits (Fleabag, Long Day's Journey Into Night).

Revenue is generated primarily through producer participation in ticket sales at West End venues, UK touring theatres, and international venues, supplemented by theatrical adaptation licensing relationships with rights-holders such as Agatha Christie Ltd, Cyndi Lauper, Harvey Fierstein, and Ken Ludwig. Distribution is event-driven: productions are staged at partner venues (e.g., London Coliseum) and reach audiences via venue box offices, production-specific websites (e.g., murderontheorientexpressplay.com), and third-party ticketing platforms, with awareness driven through Instagram, Facebook, YouTube, and email newsletters. The company has no institutional investors identified and operates as a founder-controlled enterprise.

Name

Fiery Angel

Legal name

Fiery Angel Ltd.

Website

https://fiery-angel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fiery Angel is a London-based independent theatrical production company producing award-winning drama, comedy, musicals, and event theatre for the West End, UK touring, and international touring circuits, serving theatre audiences and venue partners.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theatrical Productions: Fiery Angel generates revenue through producing and presenting live theatrical productions including drama, comedy, musicals, and event theatre. Revenue comes from ticket sales at West End venues, UK tours, and international touring productions. The company also licenses theatrical adaptations and collaborates with intellectual property owners.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Fiery Angel is an independent theatrical production company that produces and presents live drama, comedy, musicals, and event theatre for West End London venues, UK-wide touring circuits, and international tours. The company licenses theatrical adaptations from intellectual property owners (e.g., Agatha Christie Ltd) and partners with acclaimed directors, writers, and performers to stage award-winning productions such as Kinky Boots, Murder on the Orient Express, Death on the Nile, Animal Farm, The Hollow, and The Boy at the Back of the Class.

Product overview

Fiery Angel is an independent theatrical production company producing quality drama, comedy, musicals and event theatre. The company operates as a portfolio of live productions rather than a unified software platform. Current active productions include Kinky Boots (London Coliseum), The Hollow, The Boy at the Back of the Class, Death on the Nile, Animal Farm, and Murder on the Orient Express. The company also maintains an extensive catalogue of past productions spanning West End, UK tours, and international venues. Fiery Angel functions as part of the Fiery Group, which includes sister companies Fiery Entertainment, Fierylight, Children's Theatre Partnership, and Fiery Dragons.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinky Boots Olivier, Tony and Grammy Award-winning musical currently playing at the London Coliseum in a brand-new production, featuring music and lyrics by Cyndi Lauper and book by Harvey Fierstein, directed by Nikolai Foster. Targeted at West End theatregoing audiences seeking award-winning musical theatre.
• The Hollow Agatha Christie mystery featuring detective Hercule Poirot, presented as a darkly seductive new staging touring UK theatres, reuniting Fiery Angel with director Lucy Bailey. Targeted at UK theatre audiences seeking Agatha Christie adaptations.
• The Boy at the Back of the Class Olivier Award-winning family play based on the best-selling novel, celebrating friendship, kindness and compassion, touring UK venues. Targeted at family audiences with children seeking high-quality, age-appropriate theatrical content.
• Death on the Nile Brand-new adaptation of the Agatha Christie story presenting the European premiere, reuniting Lucy Bailey, Ken Ludwig and Fiery Angel following sell-out tours of And Then There Were None and Murder on the Orient Express. Targeted at Agatha Christie fans and UK and European theatre audiences.
• Animal Farm George Orwell's world-famous fable about revolution and its aftermath, re-imagined by an award-winning creative team with puppetry by Toby Olié and design by Bunny Christie, directed by Robert Icke. Targeted at UK theatre audiences seeking contemporary literary adaptations.
• Murder on the Orient Express Stage adaptation of Agatha Christie's classic by Ken Ludwig, currently touring internationally, featuring world-famous detective Hercule Poirot solving an impossible case on a snowbound train. Targeted at international theatre audiences and Agatha Christie fans.
• Past Productions Portfolio Extensive catalogue of past productions including King Lear, Kathy and Stella, And Then There Were None, Hairspray, Touching The Void, Fleabag, Home I'm Darling, Long Day's Journey Into Night, The 39 Steps (Olivier, Tony and Moliere winner), To Kill a Mockingbird, and numerous other West End and touring productions. Targeted at theatre audiences and prospective licensing/collaboration partners.
• Production Management Services End-to-end theatrical production services including production coordination, tour booking, finance management, marketing liaison, and casting administration for drama, comedy, musicals and event theatre in the West End, across the UK, and internationally. Targeted at intellectual property holders, venues, and creative collaborators needing producing expertise.

Quantifiable outcome

• The 39 Steps ran for 9 years at the Criterion Theatre in the West End, 3 years on Broadway, and has been presented in over 40 territories worldwide
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Second StagecoreStrategic or Co-development Partner · 1 January 2025Second Stage was co-founded by Edward Snape in 2025 as a partnership between prison leavers and the UK theatre and live events industries. This initiative represents a social impact partnership focused on rehabilitation and employment in the theatre sector.
• Agatha Christie LtdcoreStrategic or Co-development PartnerFiery Angel collaborates with Agatha Christie Ltd to stage adaptations of Agatha Christie's works including Murder on the Orient Express, And Then There Were None, and Death on the Nile. The partnership involves licensing theatrical adaptations of the author's literary works.
• Lucy BaileycoreStrategic or Co-development PartnerDirector Lucy Bailey has a recurring partnership with Fiery Angel on Agatha Christie productions including Murder on the Orient Express, Death on the Nile, and The Hollow. She previously directed the West End production of Witness for the Prosecution.
• Robert IckecoreStrategic or Co-development PartnerDirector Robert Icke (known for West End and Broadway smash-hit version of 1984) directed the award-winning creative team for Animal Farm. His involvement brings acclaimed contemporary staging to the production.
• Bunny ChristiecoreStrategic or Co-development PartnerFour-time Olivier award-winner Bunny Christie designed the production for Animal Farm, bringing award-winning visual design to the theatrical adaptation.
• Toby OliéminorStrategic or Co-development PartnerPuppeteer Toby Olié (with credits including War Horse, Running Wild, and Goodnight Mister Tom) created puppetry for Animal Farm.
• Nikolai FostercoreStrategic or Co-development PartnerAward-winning director Nikolai Foster (Grease, The Wizard of Oz) directs Kinky Boots for Fiery Angel's new production at London Coliseum.
• Fiery EntertainmentcoreOthersPart of Fiery Group, Fiery Entertainment is a sister company producing entertainment content alongside Fiery Angel.
• FierylightcoreOthersPart of Fiery Group, Fierylight is a sister company specializing in lighting and production services.
• Children's Theatre PartnershipcoreOthersPart of Fiery Group, the Children's Theatre Partnership focuses on theatrical productions for younger audiences.
• Fiery DragonsminorOthersPart of Fiery Group, Fiery Dragons is a sister company within the entertainment group.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Sonia Friedman Productions: One of the UK's leading independent theatrical producers, responsible for many West End and touring productions. Directly comparable as an independent, founder-led producer operating at the same tier of West End and touring work as Fiery Angel.
• Bill Kenwright Ltd: Long-established UK theatrical producer with a large West End and touring portfolio. Comparable as an independent producer focused on drama, musicals and touring productions across the UK and internationally.
• PW Productions: Independent UK theatrical producer producing West End and touring shows. Comparable in operating model and as a similarly-sized independent producing entity competing for talent, IP and venue slots.
• Selladoor Productions: Independent UK theatrical producer with a portfolio spanning musicals, drama and family touring productions. Comparable operating model and production slate breadth to Fiery Angel.
• Michael Harrison Entertainment: Independent UK theatrical producer active in West End and touring musicals and drama. Comparable in scale and focus on producing (rather than operating venues) at the same tier of work as Fiery Angel.
• Trafalgar Entertainment: UK-based theatrical production and venue company producing and touring West End and regional shows. Comparable as an independent producer-tour operator competing for similar IP, talent and venue access.

Emerging players

• Jamie Lloyd Company: Director-driven West End production company behind contemporary hit revivals and new productions. Comparable as an independent producer competing for similar talent, IP and West End venue access, though more focused on director-led marquee revivals.

Broad incumbents

• ATG (Ambassador Theatre Group): Largest theatre operator in the UK combining venue ownership with in-house and partner-produced shows. Comparable as a major counterparty on both the venue and production sides, though with broader scale.
• Really Useful Group: Andrew Lloyd Webber's production and licensing company, a much larger incumbent operating across West End, Broadway and global licensing. Comparable as a producer-licensor with a much broader portfolio and greater capital base.
• Cameron Mackintosh Ltd: Legendary independent UK producer of musicals with global reach. Comparable as an independent producer at the very top of the UK theatre market, competing for marquee IP and West End slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fieryangel3085
• Facebookfacebook.com/FieryAngelHQ
• Instagraminstagram.com/fieryangelhq
• Xx.com/fieryangelhq
• LinkedInlinkedin.com/company/fiery-angel-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fiery Angel