NRG International

What NRG International does

NRG International (legal name אנרג'י אינטרנשיונל בע"מ, also operating as NRG1) is an Israeli specialty chemical company founded in 1980, headquartered in Aminadav in the Jerusalem hills. The company develops and commercializes a proprietary chemical lubrication technology — formulated in the early 1980s — that bonds to engine and machinery surfaces and continues to provide lubrication even when conventional oil is absent or being changed. The product portfolio has expanded to eight SKUs covering engine treatments (1540 NRG, gasoline additive 5530, diesel additive 5532), transmission fluid (90 NRG), hydraulic system treatment (2000 H.S.T), bearing treatment (BT 600 NRG), marine grease (H.D.M. Heavy Duty Marine), and an engine flush solution (5535). One liter of the core product treats engines for up to 50,000 km or one year. The technology has been independently validated by over $7 million in laboratory testing at institutions including the University of Houston, University of Colorado, Rust Caterpillar, BOSCH (Germany), the Israeli Air Force, the Israeli Military Industry, the Israeli Aerospace Industry, the Israeli Standards Institute, the Volcani Agricultural Research Institute, CLIP (France), the Japanese Police, and the China Ministry of Transportation. The company received a Gold Medal for product quality at the Nuremberg Trade Fair in Germany in 1989.

NRG's business model centers on one-time product sales of its lubricant and fuel additive SKUs, distributed primarily through Delek Israel Fuel Company at fuel stations across Israel, with active pursuit of international distribution partners — particularly in Asia and Africa — to scale globally. The end-customer base spans consumer vehicle owners (via Delek retail), heavy industry and manufacturing, transportation and fleet operations (truck, bus, taxi), agriculture, military and defense, auto depot chains, and workshop networks. The company is privately held with 1–10 employees, no disclosed funding rounds, no headcount growth signals, and no reported revenue, indicating a small, founder-led specialty chemical operation that has sustained its core technology for over 40 years without visible commercial scaling.

Name

NRG International

Legal name

אנרג'י אינטרנשיונל בעמ

Website

https://nrg1.co.il

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

NRG International is an Israeli specialty chemical company, founded in 1980, that develops proprietary engine lubrication treatments and fuel additives for automotive, industrial, agricultural, military, and marine applications, distributed primarily through Delek fuel stations in Israel and via international distribution partners.

Ownership category

akta.pro rank

Product category

Automotive Lubricant Additives

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Fuel Additives & Lubricant Additives (IMAEAMAL)

akta.pro secondary industries

Industrial & Heavy-Duty Lubricants (IMAEAMAB), Gear Oils & Transmission Fluids (IMAEAMAE), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Engine lubricant additives
• Fuel additives
• Transmission treatments
• Hydraulic system treatments
• Marine grease products

Headquarters

HQ city

Moshava

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Lubricant and Fuel Additive Sales: Sale of proprietary chemical formulations including engine treatments, transmission preparations, hydraulic system treatments, bearing preparations, and marine greases. One liter treats engines up to 50,000 km or one year.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

NRG International develops and manufactures proprietary chemical lubricant and fuel additive formulations that integrate with conventional motor oils to create an advanced engine and machinery lubrication system. The product line includes engine treatments, transmission treatments, hydraulic system treatments, bearing treatments, marine greases, and engine flushing solutions sold under sub-brands such as 1540 NRG, 90 NRG, 2000 H.S.T, BT 600 NRG, and H.D.M. Heavy Duty Marine.

Product overview

NRG International (Energ'ey International Ltd.) is a lubricant and fuel additive technology company established in 1980. The product portfolio consists of a proprietary lubrication technology that integrates with conventional motor oils to create an enhanced lubrication system. The product line includes engine treatments (1540 NRG, gasoline and diesel engine additives), transmission treatments (90 NRG), hydraulic system treatments (2000 H.S.T), bearing treatments (BT 600 NRG), marine grease (H.D.M. Heavy Duty Marine), and engine flushing solution. One liter of NRG product covers up to 50,000 km or one year. The products are sold at Delek gas stations in Israel and through various distributors globally.

Differentiator

Problem solved

Functional benefit

Brands

• 1540 NRG: Engine preparation product for engines
• 90 NRG
• 2000 H.S.T
• BT 600 NRG
• H.D.M. (Heavy Duty Marine)

Products and services

• 1540 NRG Engine Preparation (תכשיר למנוע 1540 NRG)
• 90 NRG Transmission Treatment (תכשיר לממסרות 90 NRG) Transmission treatment that extends transmission life, improves performance, enhances startup, reduces wear and friction, reduces fuel consumption, lowers operating temperature, and reduces vibrations and noise. Product code 5551.
• Gasoline Engine Additive (תוסף למנוע בנזין) Additive for gasoline engines that improves engine performance, valve and injector operation, compression and cylinder head performance, releases stuck rings, maintains gasket flexibility, and dissolves varnish, carbon and sulfur deposits. Product code 5530.
• Diesel Engine Treatment (תכשיר למנוע דיזל) Treatment for diesel engines that dissolves resin deposits in the carburetor, intake manifold and valves, keeps fuel system and valves clean, improves compression ratio and engine RPM, enhances fuel efficiency, and reduces pollutant emissions. Product code 5532.
• 2000 H.S.T Hydraulic System Treatment (תכשיר למערכות הידראוליות 2000 H.S.T) Hydraulic system treatment that improves performance of components, pumps and valves, enhances system lubrication, reduces wear and varnish buildup, and saves maintenance hours. Product code 5560.
• BT 600 NRG Bearing Treatment (תכשיר למיסבים BT 600 NRG) Bearing treatment that extends bearing life, reduces wear and energy consumption, reduces noise and oil temperature, and dissolves resin and varnish. Product code 5552.
• H.D.M. Heavy Duty Marine Grease (גריז גם לציוד ימי H.D.M.) Long-lasting marine grease that coats metals with a dry lubricant film, resistant to salt water, chlorine and caustic soda, effective in temperature range of -20°F to 550°F, reduces grease consumption and maintenance costs. Product code 5570.
• Engine Flushing Solution (תכשיר לשטיפת מנוע) Engine flushing solution that removes dirt and soot buildup, improves compression ratio, reduces maintenance costs, and extends engine life. Product code 5535.

Quantifiable outcome

• Fuel and oil consumption reduced by up to 12%
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered minor and core.

• University of Houston, Texas, USAminorOthersIndependent laboratory testing partner. Testing confirmed that NRG products save energy costs up to 12% and reduce operating and maintenance costs for vehicles.
• University of Colorado, USAminorOthersIndependent laboratory testing partner. Testing confirmed that NRG products reduce air pollution up to 34.6%.
• Rust Caterpillar, USAminorOthersIndependent laboratory testing partner. Testing confirmed 35% reduction in serious metal wear in engines, significant reduction in gearbox component temperatures, and improved fuel efficiency 8-12%.
• CLIP, FranceminorOthersIndependent laboratory testing partner for product validation.
• Israeli Air ForceminorOthersMilitary testing and validation of NRG product performance.
• Israeli Military IndustryminorOthersDefense industry testing and validation of product effectiveness.
• Israeli Aerospace IndustryminorOthersAerospace industry testing and validation of product performance.
• Israeli Standards InstituteminorOthersStandards institute testing and product certification.
• Volcani Agricultural Research InstituteminorOthersAgricultural research institution testing for farming equipment applications.
• Japanese PoliceminorOthersInternational testing partner for vehicle fleet applications.
• China Ministry of TransportationminorOthersGovernment transportation ministry testing and validation.
• BOSCH, GermanyminorOthersMajor automotive technology company testing and validation.
• Delek (Delek Israel Fuel Company)coreChannel Partner/ Reseller/ DistributorDelek is the primary retail distribution partner for NRG products in Israel, selling NRG formulations at Delek fuel stations throughout the country.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NRG International