360-Steel

What 360-Steel does

360-Steel is a privately held, Fulton, Illinois-based custom metal art manufacturer founded in 2018. The company designs, fabricates, and sells CNC plasma-cut steel products across more than 40 themed collections and 244+ SKUs, including wall signs, name and monogram signs, address signs, custom clocks, fire pits (including portable collapsible vehicle-styled fire pits), garden décor and gnomes, automotive and man-cave pieces, custom bottle openers, engraved drinkware, dry-erase boards, and seasonal/Halloween decorations. Underlying production capability rests on in-house CNC plasma cutting machines rated for up to 3/4 inch plate steel, supported by laser engraving for personalization and powder-coat finishing in roughly fifteen color options. The company positions itself around heavy-gauge, American-made construction intended to outlast cheap imported alternatives.

The business operates a direct-to-consumer model through a Shopify e-commerce storefront, supported by a physical retail showroom at 19698 Waller Rd (per the storefront text the retail address sits on Hwy 84 north of Hwy 136), plus phone (815-589-4484) and email ([email protected]) intake for custom orders. Personalization options (names, dates, monograms, themes) typically add $8–$30 per option; powder-coat upgrades add $10–$30; unit prices range from $4 bottle openers to $530 custom fire pits, with most SKUs in the $10–$150 range. GOVX ID verification offers discounts to military, first-responder, nurse, and government segments. Customer segments span individual gift/occasion buyers, local businesses and sports teams needing signs and awards, and an emerging industrial/component customer base served by CNC plasma cutting services.

The company is bootstrapped (no funding rounds disclosed), has 1–10 employees, operates only in the USA, and has no disclosed management team, revenue, or AI/technology platform beyond physical fabrication. Adjacent promotional links (One-Legger Cane Company, Twisted Shifterz, Mainstreet Patriotic) and a Fulton Steamers fundraising partnership hint at an emerging small owned-brand ecosystem rather than a single-store business.

Name

360-Steel

Legal name

360-STEEL

Website

https://threesixtysteel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

360-Steel is a Fulton, Illinois-based custom metal art manufacturer producing CNC plasma-cut steel signs, fire pits, garden décor, personalized gifts, and engraved drinkware for individual consumers, small businesses, and hobby segments, sold direct through a Shopify storefront and a single physical retail showroom.

Ownership category

akta.pro rank

Product category

Custom Metal Art Décor

NAICS

Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812)

SIC

Sheet Metal Work (3444), Miscellaneous Fabricated Metal Products (3490), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Architectural & Miscellaneous Metals (Stairs, Railings, Ladders) (IMADACAE)

Keywords

• Custom metal fabrication
• CNC plasma cutting
• Steel wall signs
• Custom metal decor
• Powder coated signs

Headquarters

HQ city

Fulton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sale of custom steel products including signs, fire pits, garden decor, automotive items, and personalized gift items. Revenue generated through e-commerce and physical retail sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

360-Steel manufactures custom steel metal art décor, signs, fire pits, clocks, lamps, and personalized gift items using CNC plasma cutting, laser engraving, and powder coating. Products are sandblasted and powder coated for indoor and outdoor durability, with personalization options for names, dates, and themes. The company also offers CNC plasma cutting services for industrial, structural, commercial, construction, and decorative projects in steel, aluminum, stainless steel, and other materials.

Product overview

360-Steel is a custom steel metal sign and décor company based in Fulton, IL, offering a diverse portfolio of over 40 product categories. The company operates as a single unified e-commerce platform built on Shopify, selling made-in-America heavy-duty steel products primarily for home décor, outdoor/garden use, automotive/enthusiast themes, and specialty occasions. Core offerings include Custom Steel Metal Signs (wall art, welcome signs, monogram signs, address signs), Steel Garden Products (gnomes, animal stakes, plant hangers), Automotive Steel Signs (man cave, garage, Route 66 themed), Custom Steel Fire Pits (portable collapsible and custom stationary), Custom Clocks, Bottle Openers, and Custom Engraved Drinkware. The company also provides CNC Plasma Cutting Services as an add-on capability for custom industrial and decorative cutting up to 3/4 inch plate. Products are marketed through a Shopify e-commerce platform with GOVX ID military discount integration, and the company offers powder coat color customization across its entire product line.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Steel Metal Signs Heavy-duty custom metal wall décor and signs for indoor and outdoor use, made from thick steel with standard powder coating, available in many designs and customizable with names, dates, and themes.
• Steel Bigfoot Sasquatch Sculptures Steel Bigfoot Sasquatch sculptures ranging from small hangers and ornaments to 8-foot tall or larger heavy-duty steel yard decorations.
• Bow Hanger Racks American Made steel racks for hanging bows, including Deer Skull Bow Hanger Racks with optional custom name personalization.
• Custom Koozie Holders Custom can cooler holders with options for colors, lettering, and custom details for organizing bar spaces.
• Custom Engraved Drinkware Custom engraved stainless insulated cups, bottles, mugs, and more for everyday use, gifts, special occasions, wedding parties, and company promotions.
• Custom Steel Clocks Custom steel wall clocks made with high-grade steel, approximately 14 inches, available in multiple color choices and designed for indoor/outdoor use in home, business, or garage settings.
• Steel Garden Products Unique steel yard and garden animals, signs, and art for indoor and outdoor use, made in the USA with thick heavy-duty materials and powder coating.
• Garden Gnomes Steel garden gnomes in many styles for garden, landscaping, and decorative purposes.
• Custom Steel Bottle Openers Custom steel bottle openers including F Bomb openers, F100 truck openers, punisher skull openers, and state-shaped bottle openers with optional magnets, ranging from $4.00 up.
• Custom Restroom Signs Custom restroom signs for bars, pubs, breweries, cafes, clubs, restaurants, man caves, home bars, and wineries.
• Custom Magnetic Dry Erase Boards Custom magnetic dry erase boards with customized lettering, borders, and designs made from real steel with a specialty coating (not magnetic paint).
• Car Truck Jeep Portable Collapsible Fire Pits Portable collapsible fire pit grills styled after cars, trucks, Jeeps, and other vehicles, made of heavy-duty 10 gauge steel with optional grill top.
• Name & Monogram Signs Custom metal monogram signs with last name, monogram, and established date options in various shapes, sizes, and colors; each piece is prepped, sandblasted, and powder coated.
• Welcome Signs Custom signs for homes, businesses, ranches, farms, cabins, campsites, and man caves, including welcome, no trespassing, and personalized options.
• Custom Steel Fire Pits Custom steel fire pits including small collapsible portable fire pits and large custom fire pits with personalized and scenery options, priced up to $530.00.
• Yard Game Drink Holder Stakes Sturdy drink holder stakes for yard games, camping, and beach use. Holds 2 beverages and fits larger stainless can coozies with 4 cleats for ground stability.
• CNC Plasma Cutting Services CNC plasma cutting services for industrial, structural, commercial, construction, and decorative needs using machines capable of cutting up to 3/4 inch plate, with laser cut and waterjet cut options available in steel, aluminum, stainless steel, and other materials.
• Gift Cards Gift cards available for purchase to give recipients flexibility in choosing their own 360-Steel products.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Fulton Steamers Athletic BoostersminorGTM or Marketing PartnerPartnership for fundraising merchandise. 360-SteEL makes available Fulton Steamers branded products for purchase, with a percentage of all sales going to the Athletic Boosters to assist teams and athletes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Etsy: Global marketplace hosting thousands of independent artisans selling custom metal signs, decor, and personalized gifts. Competes for the same buyer demand and channels that 360-Steel targets via its own Shopify store.
• Wayfair: Mass-market online home goods marketplace carrying metal wall decor, signs, and personalized accents. Competes on selection and convenience for similar decor purchases.
• American Metalcraft: Established manufacturer of metal products for foodservice, retail display, and decor. A broader incumbent in fabricated metal goods with overlapping material and finishing capabilities.
• Pottery Barn: Large national home decor retailer selling metal wall art, signs, and personalized accents. Competes for the same decor buyer wallet with a wider assortment and brand reach.

Others

• Xometry: On-demand custom manufacturing marketplace offering CNC cutting, fabrication, and finishing. Represents the platform-style alternative to 360-Steel's CNC plasma cutting service for industrial/structural customers.
• OnlineMetals: Online retailer of small-quantity metal stock including steel, aluminum, and stainless steel. Adjacent ecosystem participant serving the same maker/fabricator buyer base that purchases 360-Steel's structural and custom products.

Direct peers

• Whitehall Products: Manufacturer of metal address plaques, signs, and home/garden decor. Directly comparable to 360-Steel's address signs, name & monogram signs, and personalized metal decor offerings.
• QualArc: Manufactures metal address plaques, mailboxes, and architectural metal accents. Comparable in material, personalization model, and architectural decor positioning.
• Montague Metal Products: Specializes in metal address signs, house numbers, and decorative outdoor metal products. Comparable product category, material base (metal), and customer use cases.
• River's Edge Products: Producer of metal wildlife, outdoor, and home decor including signs and sculptures. Directly overlaps with 360-Steel's wildlife metal art, garden, and decorative wall offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/360steelproducts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360-Steel