What Locarmor does

Locarmor is a privately held, 100% Breton equipment rental company founded in 1970 in Quimper by Georges Crenn and Maurice Bouché. The company operates a dense regional network of 28 agency locations spanning five Breton departments (Finistère, Côtes-d'Armor, Morbihan, Ille-et-Vilaine) plus Loire-Atlantique, positioning itself so that no construction site in Brittany is more than 40 minutes from an agency. Locarmor is a subsidiary of Groupe BERTO, a strategic operating company headquartered in Avignon.

The company provides rental, sales, and repair of construction, public works, and industrial equipment across 1,000+ equipment references. Core product categories include aerial work platforms (nacelles), telescopic handlers, mini-excavators (600kg to 10 tonnes), compact loaders, generators (2–220 kVA), compaction equipment, modular structures, compressors, dumpers, and small tools. The Elevation & Handling department alone manages 1,100+ machines. New equipment sales leverage exclusive manufacturer partnerships with Yanmar, DIECI, AUSA, and AMMANN; used equipment becomes available as the rental fleet is regularly renewed. The Saint-Nazaire/Montoir-de-Bretagne agency holds exclusive SEVESO certification for serving high-risk industrial sites (TotalEnergies Donges, GNL Montoir-de-Bretagne, Chantiers de l'Atlantique).

The business model combines three revenue streams: recurring equipment rental (daily, weekly, or monthly contracts delivered or picked up at agencies), one-time sales of new and used equipment with financing options, and professional repair/maintenance services with specialized departments. Pricing is publicly disclosed across equipment categories (e.g., nacelle 18m from €192/day ex-VAT, generator 30 kVA from €98/day). GTM is sales-led via the physical agency network supplemented by website quote requests, phone sales, and dedicated e-commerce sites for new equipment (vente.locarmor.bzh) and small tools (petits-materiels.locarmor.bzh). Customer segments split between B2B primary (BTP professionals, industrial companies including SEVESO sites, public works majors Colas and Eurovia, event organizers) and B2C secondary (individuals, DIY enthusiasts, local authorities).

Name

Locarmor

Legal name

Locarmor

Website

https://locarmor.bzh

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

251–500 employees

Short description

Locarmor is a Breton equipment rental, sales, and repair company operating 28 agencies across Brittany and Loire-Atlantique, serving BTP professionals, industrial companies, and individuals with 1,000+ equipment references.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Street Sweeper & Municipal Service Vehicles Leasing & Rental (TLABAEAK), Site Services & Temporary Infrastructure Rental/Leasing (Portable Toilets, Fencing, Storage Containers) (TLABAFAH), Industrial Cleaning & Environmental Equipment Rental/Leasing (Vacuum Trucks, Dust Control, Dehumidifiers) (TLABAFAK)

Keywords

• Construction equipment rental
• Industrial machinery leasing
• BTP equipment services
• Modular structure rental
• Generator rental services

Headquarters

HQ city

Quimper

HQ country

France

HQ region

Europe

Offices32 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction and industrial equipment including aerial platforms (nacelles), telescopic handlers, compact loaders, excavators, generators, compressors, modular structures, and various tools. Rental is available daily, weekly, or monthly. The company has specialized departments for Elevation & Handling (1,100+ machines), Generators (with event expertise), Modular Structures, and Road Milling/Sweeping.
2. Equipment Sales: Sale of new and used construction equipment. New equipment sales benefit from volume purchasing terms with suppliers. Used equipment becomes available as the rental fleet is regularly renewed with newer technology. Sales team of approximately 10 people provides brand representation and client follow-up. Financing options are available.
3. Repair and After-Sales Services: Full repair and maintenance services for rented and owned equipment. Specialized departments include Elevation, Handling, Modular Structures, and Verification & Controls. Service after-sale support for equipment sold to customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Locarmor rents, sells, and repairs construction, public works, and industrial equipment through a network of 28 agencies across Brittany and Loire-Atlantique. The rental fleet includes aerial platforms, telescopic handlers, mini-excavators, compact loaders, generators, compactors, modular structures, compressors, dumpers, and small tools, available on daily, weekly, or monthly contracts with delivery to construction sites. The Saint-Nazaire agency is uniquely certified to serve SEVESO-classified industrial sites with specialized safety-equipped machines.

Product overview

Locarmor is a 100% Breton equipment rental company founded in 1970, operating 28 agencies across Brittany (Finistère, Côtes-d'Armor, Morbihan, Ille-et-Vilaine, Loire-Atlantique). The company offers a unified platform of equipment rental, sales, and repair services for building, public works, and industry. The core offering centers on the Location rental service with equipment categories including elevating work platforms (nacelles), telescopic handlers, mini-excavators, compact loaders, generators, compactors, modular structures, compressors, dumpers, and tools. Supporting services include sales of new and used equipment, on-site repair, and specialized services for SEVESO industrial sites. The product portfolio is organized around the main rental platform supplemented by Vente (sales), Réparation (repair), and specialized departments for Modulaires (modular structures), Groupes électrogènes (generators), and Rabotage-balayage (milling and sweeping).

Differentiator

Problem solved

Functional benefit

Products and services

• Construction, Public Works and Industrial Equipment Rental Rental of construction, public works, and industrial equipment covering categories including aerial platforms (nacelles), telescopic handlers, mini-excavators, compact loaders, generators, compactors, modular structures, compressors, dumpers, and tools. Available daily, weekly, or monthly with delivery to construction sites. Serves both BTP professionals and individuals.
• New and Used Construction Equipment Sales Sale of new and used construction equipment including Yanmar mini-excavators (600 kg to 10 tonnes), DIECI telescopic handlers (6m to 25m reach, ~30 models), AUSA dumpers, AMMANN compaction equipment. Volume purchasing terms with suppliers enable competitive pricing. Financing options available.
• Equipment Repair and After-Sales Services
• Road Milling and Sweeping Services
• Modular Structures and Site Welfare Units
• Power Generator Rental for Construction Sites and Events

Quantifiable outcome

• No construction site in Brittany is more than 40 minutes from a Locarmor agency.

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered notable, core and secondary.

• ColasnotableStrategic or Co-development PartnerNational public works company partnered with Locarmor for specialized road milling and sweeping services. Collaboration enables Locarmor's road services department to serve major infrastructure projects through Colas's national network.
• EurovianotableStrategic or Co-development PartnerNational public works company partnered with Locarmor for specialized road services. Eurovia represents another key partnership for Locarmor's road milling and sweeping department serving large-scale public works projects.
• YanmarcoreTechnology or IntegrationExclusive collaboration for Yanmar mini-excavator sales (from 600 kg to 10 tonnes). Yanmar is a French design and manufacturing brand. The mini-excavator range represents an important part of Locarmor's sales activity.
• DIECIcoreTechnology or IntegrationPartnership for telescopic handler sales representing approximately 30 models ranging from 6m to 25m reach. DIECI is a key brand in Locarmor's handler product line.
• AUSAcoreTechnology or IntegrationPartnership for dumper sales. AUSA is a reference brand with over 50 years of experience in dumpers. Represents an important part of Locarmor's product range.
• AMMANNsecondaryTechnology or IntegrationPartnership for compaction equipment. AMMANN is represented by Locarmor as part of their compaction product offering.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Petit Forestier: France-based commercial vehicle and refrigerated truck rental specialist with similar geographic roots and industrial customer base. Adjacent but comparable in fleet-rental business model and reliance on B2B industrial accounts.
• Kiloutou: French national construction and industrial equipment rental leader with a comparable multi-category fleet (aerial platforms, mini-excavators, generators, modular structures) and similar daily/weekly/monthly rental structure. Directly competes with Locarmor in Brittany and across France.
• Boels Rental: Pan-European equipment rental group with strong French operations, offering construction machinery, aerial platforms, and tools on short- and long-term rental. Overlaps directly with Locarmor's product categories and customer base.
• Loxam: European leader in equipment rental with deep presence in France, offering aerial platforms, telescopic handlers, mini-excavators, and modular structures. Loxam competes directly with Locarmor across BTP and industrial customer segments in western France.
• Algeco: European modular structures and site-services specialist providing portable buildings, storage, and welfare units. Directly comparable to Locarmor's modular structures service line within its rental platform.

Others

• Groupe BERTO: Parent company of Locarmor and one of France's largest industrial vehicle rental and logistics operators. Provides strategic, capital, and operational context for Locarmor but operates in adjacent rental segments rather than competing directly with Locarmor's construction-equipment focus.
• Point.P: Leading French distributor of building materials and construction supplies serving professional artisans and contractors. Shares Locarmor's BTP customer base and Breton geographic footprint but is an enabling/supply ecosystem peer rather than a direct rental competitor.
• Fraikin: Major European commercial vehicle and truck leasing/rental group with French operations. Comparable multi-asset rental model and B2B industrial customer overlap, particularly for Locarmor's tipper-truck and dumper lines.
• Manitou: Global OEM of telehandlers, aerial platforms, and rough-terrain material handling equipment. Serves as both a potential supplier to Locarmor's fleet and an adjacent competitor in product categories where Locarmor rents (DIECI/JLG/MULTITEL equipment).
• Arval: BNP Paribas-owned fleet leasing and vehicle rental provider serving corporate clients across France. Comparable B2B rental model and asset-management discipline, though focused on light commercial vehicles rather than construction equipment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/locarmor

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locarmor