Minnie Pearl Cancer Foundation

What Minnie Pearl Cancer Foundation does

Minnie Pearl Cancer Foundation is a 501(c)(3) tax-exempt charitable organization that provides free oncology nutrition support to cancer patients and caregivers, delivered primarily through the Nutrition Education Services Center now operating under the Blood Cancer United brand (formerly The Leukemia & Lymphoma Society). The core offering is free one-on-one consultations — by phone or email — with registered dietitians who specialize in oncology nutrition, accompanied by a deep library of educational resources including a Nutrition Handbook, Caregiver Handbook, recipe collection (e.g., Smoupies, Frozen Pear Pops), sample menus, food-safety guidance, meal-planning tools, webinars, and survivorship content. The organization also serves healthcare professionals with a referral pathway and printable brochures, creating a clinician-mediated distribution channel in addition to direct-to-patient acquisition.

The business model is donation-funded rather than transactional: all patient services are provided at no cost, monetary contributions are tax-deductible, and no pricing schedule, paid tier, or commercial offering is disclosed. Distribution is digital-first — a WordPress-based content hub at bloodcancerunitednutrition.org with phone/email consultation scheduling, social presence on Pinterest and YouTube, and recently added Spanish-language access. Revenue, headcount beyond a 1-10 range, fundraising totals, and quantified service volumes are not disclosed in the source materials, which limits any operating-scale assessment. The entity completed a corporate rebrand in 2025, absorbing the Nutrition Education Services Center under the Blood Cancer United master brand while continuing to deliver the same dietitian-led content and consultation portfolio.

Name

Minnie Pearl Cancer Foundation

Legal name

Blood Cancer United

Website

https://pearlpoint.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Minnie Pearl Cancer Foundation is a 501(c)(3) nonprofit that provides free oncology nutrition education and one-on-one dietitian consultations to cancer patients and caregivers, supported by a content library of handbooks, recipes, and survivorship resources. It also offers referral pathways for healthcare professionals serving cancer patients.

Ownership category

akta.pro rank

Product category

Oncology Nutrition Education and Patient Support Services

NAICS

Offices of Other Health Practitioners (6213), Voluntary Health Organizations (813212)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Oncology nutrition services
• Cancer patient support
• Dietitian consultation programs
• Caregiver nutrition resources
• Survivorship nutrition education

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels1 record

Core offering

The foundation provides free oncology-focused nutrition education and one-on-one consultations with registered dietitians for cancer patients and caregivers of all cancer types, delivered by phone or email. It supplements these consultations with an online library of nutrition handbooks, caregiver handbooks, recipes, sample menus, food-safety and meal-planning guidance, booklets, fact sheets, worksheets, webinars, and videos. A separate information specialist service supplies blood cancer patients and caregivers with personalized support, information, and resources.

Product overview

The Nutrition Education Services Center is a non-profit service offering under Blood Cancer United (formerly The Leukemia & Lymphoma Society) that provides free nutrition education and consultations for cancer patients and caregivers. The service operates as a unified program offering one-on-one dietitian consultations, educational resources including handbooks, recipes, and fact sheets, caregiver support materials, survivorship guidance, and healthcare professional resources. The portfolio centers on oncology nutrition expertise delivered through digital content and personalized consultation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Education Services (one-on-one dietitian consultations) Free one-on-one consultations by phone or email with registered dietitians who have expertise in oncology nutrition, providing nutrition education for patients and caregivers of all cancer types.
• Blood Cancer United Information Specialist Support Direct support service in which Blood Cancer United Information Specialists provide blood cancer patients and caregivers with personalized support, information, and resources.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• National Cancer Institute: NCI is the federal government's principal agency for cancer research and education, offering extensive patient-facing educational content. It is a broader incumbent operating in cancer education for patients and caregivers, with overlapping scope in patient education resources.
• American Cancer Society: ACS is the largest US cancer nonprofit, providing broad cancer education, patient support, and research funding. It is comparable as a broader incumbent operating in the same mission space with overlapping patient education and survivorship content, though nutrition is only one of many focus areas.
• Academy of Nutrition and Dietetics: The Academy is the professional organization for registered dietitians and nutritionists, producing consumer-facing nutrition education and resources. Comparable as a broader incumbent that produces general nutrition education, recipes, and guidance that overlaps with the anchor's nutrition and meal-planning content.

Direct peers

• CancerCare: CancerCare is a nonprofit that provides free professional support services including counseling, education, and financial assistance to anyone affected by cancer. Comparable in operating model (free services, donor-supported, education-focused) and target audience (cancer patients, survivors, caregivers).
• American Institute for Cancer Research: AICR is a nonprofit focused specifically on the link between diet, nutrition, and cancer prevention/survivorship. It is highly comparable because it provides free evidence-based nutrition guidance, recipes, and survivorship resources for cancer patients and survivors — overlapping the core mission of the Nutrition Education Services Center.
• Livestrong Foundation: Livestrong provides free education, navigation, and survivorship support programs to cancer patients and survivors. It is comparable because it serves the same patient population, offers similar free educational services, and overlaps in survivorship and quality-of-life content areas.
• Cook for Your Life: Cook for Your Life is a nonprofit that teaches healthy cooking to people touched by cancer, with a heavy recipe, video, and how-to-cook content focus. It directly overlaps with the recipe collection, meal planning, and food prep tips resources offered by the anchor company.

Emerging players

• Savor Health: Savor Health provides oncology-specific nutrition services and meal recommendations to cancer patients. It overlaps with the anchor's oncology nutrition focus but is a smaller commercial entity rather than a free nonprofit program.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/user/LeukemiaLymphomaSoc
• Pinterestpinterest.com/llsorg
• Xx.com/mypearlpoint
• Facebookfacebook.com/81806813365
• LinkedInlinkedin.com/company/minnie-pearl-cancer-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minnie Pearl Cancer Foundation