Lungarno

What Lungarno does

Lungarno is a Florence-based cultural magazine and online publication operated by the non-profit Associazione Culturale Lungarno. Founded in 2012 and registered with the Press Register of the Tribunal of Florence (n. 5892 del 21/09/2012), the publication covers Florentine and Tuscan cultural life across verticals including events, music, cinema, theater, art, books, fashion, design, food, and environmental topics. The editorial team is led by editor and newsroom coordinator Fabio Ciancone, with named collaborators and freelance contributors such as Lorenzo Hofstetter, Michele Baldini, Francesca Raffagnino, Gaia Carnesi, Irene Tempestini, Pietro Mini, Erica Fialà, and Caterina Liverani. The magazine is published by LAMA Società Cooperativa Impresa Sociale, a social cooperative.

The product surface consists of a core print magazine, an online browser/archival platform ("Sfoglia Online") hosted on lungarnofirenze.it, and recurring themed content sections including a monthly Artist of the Month ("Artista del mese"), a horoscope section ("Oroscopo"), and a curated Events Calendar. The underlying technology is a WordPress-based content platform with commodity third-party integrations (Google Analytics, Google Maps, Facebook, Twitter); there is no mobile app, no proprietary API, and no disclosed AI/ML capability. The organization is GDPR-compliant under EU Regulation 2016/679, with the publication's data controller registered at Via Antonio Scialoja 33, 50136 Firenze.

Lungarno's business model is a reader-supported, community-funded membership operation. Three subscription programs — AMACI (monthly print delivery plus cover collection), CREDICI (monthly print delivery), and SOSTIENICI (digital PDF preview access) — form the primary revenue stream, with no publicly disclosed pricing, no advertising inventory visible, and no B2B or institutional sales. Distribution is purely domestic (Florence and Tuscany), supported by a WordPress website, an Instagram presence, a monthly email newsletter, and physical print pickup locations. The publication is actively publishing as of July 2026.

Name

Lungarno

Legal name

Associazione Culturale Lungarno

Website

https://lungarnofirenze.it

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Lungarno is a Florence-based cultural magazine and online publication covering Florentine and Tuscan arts, music, cinema, theater, literature, food, and events, serving local cultural enthusiasts and the Florence community through a WordPress platform, print subscriptions, and social channels.

Ownership category

akta.pro rank

Product category

Local Cultural Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Consumer Lifestyle & Fashion Magazines (MPAJAEAA)

Keywords

• Cultural magazine publishing
• Local arts journalism
• Event calendar coverage
• Print magazine subscription
• Community cultural media

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription/Membership: Reader support through membership programs offering monthly delivery of print magazine, digital PDF previews, and cover collections for supporters

Distribution channels2 records

Marketing channels3 records

Core offering

Lungarno publishes a Florence-based cultural magazine covering local events, arts, music, cinema, theater, books, fashion, food, and environmental topics, available in both print and digital editions. The publication operates subscription and membership programs (AMACI, CREDICI, SOSTIENICI) that deliver monthly print magazines, cover collections, and digital PDF previews to supporters in the Florence area.

Product overview

Lungarno is a Florence-based cultural magazine and digital publication operated by Associazione Culturale Lungarno. The offering consists of a core magazine product available both in print and through an online browsing platform (Sfoglia Online), supplemented by themed content sections including arts, music, cinema, theater, books, fashion, food, and horoscopes. Key editorial features include monthly artist spotlights (Artista del mese) and an events calendar covering cultural happenings in Florence and Tuscany.

Differentiator

Problem solved

Functional benefit

Products and services

• Lungarno Magazine
• Lungarno Subscription and Membership Programs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• La Nazione Firenze: Florence edition of the major Italian national newspaper La Nazione, covering local news and culture. A larger incumbent with overlapping Florence cultural coverage but a much wider geographic and topical scope.
• Edizioni Master: Italian local magazine publisher producing multiple regional titles across Italy. Operates at significantly greater scale than Lungarno with a portfolio of local publications, including in Tuscany.
• Corriere Fiorentino: Florence edition of Corriere della Sera, Italy's leading national newspaper, providing cultural coverage and local news. Operates at significantly larger scale with overlapping subject matter.
• Italia Magazine: Italian lifestyle and culture magazine covering regions including Tuscany. A larger-scale alternative that competes for cultural and tourism-oriented readers interested in Florence and broader Italian culture.

Regional players

• Toscana Eventi: Tuscany events and cultural calendar portal overlapping with Lungarno's events coverage. Addresses a similar regional cultural audience but functions primarily as an events directory rather than a full editorial magazine.
• Intoscana: Tuscany regional portal covering culture, tourism, food, and lifestyle across the broader region. Comparable to Lungarno at a larger regional level rather than a Florence-specific focus.

Direct peers

• Zero Firenze: Florence local magazine and online publication covering city events, culture, and lifestyle, with a comparable hyper-local editorial mission to Lungarno.
• The Florentine: English-language cultural magazine covering Florence and Tuscany with similar local arts, events, and culture editorial focus. Directly comparable to Lungarno as a Florence-focused cultural publication serving both residents and international visitors.
• FirenzeToday: Local Florence news and events portal covering city happenings, culture, and lifestyle. Competes for the same local Florence readership and digital advertising inventory.

Emerging players

• Controradio: Florence-based independent radio station with associated cultural editorial content and event programming. Shares overlap with Lungarno's cultural coverage and contributor network — a Lungarno collaborator also works at Controradio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/17841401217045704
• Xx.com/LungarnoFirenze

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lungarno