Circus Marketing Communications

What Circus Marketing Communications does

Circus Marketing Communications is an independent marketing agency founded in 1992 and headquartered in Madrid, Spain. The firm provides integrated marketing communications services to enterprise clients across diverse sectors, including automotive (Lexus, Mitsubishi Motors), pharmaceutical (Roche, Laboratorios Normon), financial services (Santander, Aviva, Cofares, Dunas Capital), retail (El Corte Inglés), beauty (L'Oréal, L'Oréal Luxe), energy (BP), technology (Facebook, LG), and food & beverage (La Tagliatella, La Española, Wabi), as well as spirits brands (Larios, DYC, Terry White) and NGO clients (UNICEF). The agency operates from Calle Padilla 82 in Madrid, where it co-locates with a sister service company, Takeaway.es, both working in coordination from project inception.

The service offering is organized into three integrated divisions: Strategies (consulting, marketing analysis, campaign planning, SEO, advertising campaigns including display, AdWords, Social Ads, and Retargeting, content blogging, community engagement, and lead conversion), Studio (graphic design, web programming, digital and offline design, packaging, dynamic outdoor advertising, video content, advergaming, and interactive presentations), and Relations (public relations, press office, event management, celebrity/personality management, social media mentions, and trade show support). All three divisions operate under a proprietary "100% ONF" (Online-Offline) philosophy that treats digital and traditional channels as a single integrated surface rather than separate disciplines. The agency's competitive proposition is its multi-disciplinary under-one-roof model combined with independent status, positioning it as an alternative to network holding companies.

The business model is professional services: revenue is generated through project-based engagements and ongoing client relationships on a quote-based pricing model tailored to individual client needs. The agency targets enterprise buyers seeking integrated on/offline marketing solutions, with a horizontal segmentation strategy across multiple verticals rather than vertical specialization. The firm has accumulated a portfolio of over 50 named clients and engages in corporate social responsibility, collaborating at zero cost with NGOs and foundations including the ISANA project (ecological products commercialized by people with intellectual disabilities) and the Tengo Hogar Foundation (families at risk of exclusion). Circus Marketing Communications is privately held with no public ticker, no disclosed funding rounds, no M&A activity, and no disclosed leadership changes.

Name

Circus Marketing Communications

Legal name

The Circus Marketing Communication

Website

https://cmc.es

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Circus Marketing Communications is an independent Madrid-based marketing agency founded in 1992, providing integrated strategy, creative, design, and PR services to enterprise brands across automotive, pharmaceutical, financial, retail, and consumer sectors via a proprietary online-offline (ONF) methodology.

Ownership category

akta.pro rank

Product category

Marketing Communications Agency Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketplace & Retail Media Advertising (Amazon/Walmart/Instacart, etc.) (MPAAACAJ)

akta.pro secondary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Marketing communications
• Advertising agency
• Creative strategy
• Brand marketing
• Public relations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: The company generates revenue through providing integrated marketing communications services including consulting, strategy, creative services, design, production, and public relations to enterprise clients. Revenue is derived from project-based engagements and ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Circus Marketing Communications is an independent marketing communications agency that delivers integrated on/offline (ONF) campaigns to enterprise clients. Services span three disciplines under one roof: Strategies (consulting, strategy, SEO, advertising campaigns—display, AdWords, Social Ads, Retargeting—and community/lead conversion), Studio (graphic/digital design, web programming, packaging, dynamic outdoor advertising, video content, advergaming), and Relations (public relations, press office, events, personality management, trade show stands). The agency serves mid-market and enterprise brands across automotive, pharmaceutical, financial services, retail, beauty, food & beverage, energy, technology, and nonprofit sectors.

Product overview

Circus Marketing Communications is a unified independent marketing agency that operates as a single integrated offering, combining Strategies, Studio, and Relations under one umbrella. The agency brings together complementary disciplines to connect brands with consumers through the ON-OFF (ONF) philosophy, where online and offline boundaries no longer exist. The Strategies division provides consulting, strategy, creativity, SEO, advertising campaigns (display, AdWords, Social Ads, Retargeting), content blogging, community engagement, and lead conversion. The Studio division handles design, programming, web development, digital/print design, packaging, dynamic outdoor advertising, video content, and interactive presentations. The Relations division delivers public relations, press office services, events, personality management, and trade show support. Additionally, the agency operates a complementary brand called TAKE (takeaway.es) for additional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategies Marketing strategy, consulting, SEO, paid media campaign planning (display, AdWords, Social Ads, retargeting), content and community management, and lead capture/conversion, sold as an integrated offering to enterprise brand clients seeking unified strategic direction across on/offline channels.
• Studio Creative design and production services covering graphic design, web programming, packaging, dynamic outdoor advertising, video content, advergaming, and digital/offline production for enterprise brand clients needing integrated on/offline creative assets.
• Relations Public relations, press office, events and conventions, celebrity/personalities management, and trade show support for enterprise brand clients, delivered in alignment with the agency's Strategies and Studio output.

Named customers22 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Takeaway.escoreStrategic or Co-development PartnerTakeaway.es operates under the same roof at Calle Padilla 82, Madrid. Both companies are complementary service providers that work together from the beginning of each project, providing improved service quality, efficiency, and agility for clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• &Beyond (now Accenture Song): Spanish creative/digital agency that merged into Accenture Song, historically serving major Spanish and multinational brands with digital and brand experience work — adjacent competitor that exited the indie category.
• Cheil Spain: Spain-based operations of Cheil Worldwide, providing digital and integrated marketing to enterprise clients — serves similar multinational clients (Samsung ecosystem) but with different geographic strengths.

Broad incumbents

• McCann Worldgroup Spain: IPG-owned global agency network's Spanish operations offering advertising, digital, and PR services — overlaps with Circus's integrated offering but competes primarily on scale and multinational coordination.
• Dentsu Spain: Spanish operations of Dentsu Creative, offering integrated advertising and digital services to enterprise clients — competes in the same Madrid market with significantly greater resources.
• Havas Spain: Spanish arm of Havas Creative Network, providing creative, media, and communications services to enterprise clients across the same verticals Circus serves.
• Ogilvy Spain: Madrid office of WPP's global advertising network offering advertising, PR, digital, and consulting — competes for the same enterprise clients as Circus but with vastly greater scale and global reach.

Direct peers

• La Despensa: Madrid-based independent creative agency known for integrated brand campaigns and shopper marketing — competes for the same Spanish enterprise brand budgets as Circus with a similar mid-sized indie profile.
• HerraizSoto & Co: Madrid-based independent creative/branding agency offering strategy, design, and communications — similar size, geography, and full-service indie positioning to Circus.
• Lola Mullenlowe: Madrid-headquartered creative agency within the MullenLowe network, serving large Spanish and international brands with integrated creative and digital work — closest multinational-network competitor in the local market.
• Roman: Independent Spanish creative agency of comparable size, also serving major Spanish and multinational brands with integrated creative and digital campaigns — most direct structural peer in the Madrid indie scene.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-circus-marketing-communication

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circus Marketing Communications