Robbie Hale Homes
Robbie Hale Homes is a privately held, Dallas/Fort Worth-area home builder founded in 1970 that designs, builds, and sells new single-family custom and Quick Move-In spec homes to individual homebuyers across eight communities in the DFW metroplex.
- Company typePrivate
- Founded-
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Robbie Hale Homes does
Robbie Hale Homes (legal entity Shepherd Place Homes, Inc.) is a privately held, single-family home builder founded in 1970 and headquartered in Dallas, Texas. The company designs, builds, and sells new construction homes to individual homebuyers and families across the Dallas/Fort Worth metroplex, with an active footprint of eight communities spanning Dallas, Glenn Heights, Josephine, Lancaster, Terrell, and Wills Point. Cumulative production exceeds 5,000 homes since inception.
The business operates a direct-to-consumer model combining custom home builds (with flexible plan modifications) and a Quick Move-In / spec home program in established neighborhoods. Sales are conducted through four staffed physical offices — a Dallas headquarters and additional offices in Dallas, Josephine, and Lancaster — supported by model homes in each community. Pricing is not publicly disclosed and is determined by home size, features, lot location, and selected finishes, with base prices communicated only after a sales consultation. Revenue is generated as one-time transactions on each delivered home, and the company offers a standardized 1-2-10 builder warranty (1 year craftsmanship, 2 years systems, 10 years structural) with 100% of new builds marketed as energy-efficient.
Operationally, Robbie Hale Homes is a small, conservatively run organization with 11-50 employees and no disclosed institutional ownership, external funding rounds, partnerships, or M&A activity. Self-reported operational metrics include an 89% customer satisfaction rate and an 85% on-time build rate. There is no proprietary technology platform, software stack, or AI/ML capability underlying the business; the product is the physical home itself, and customer testimonials emphasize superintendent attention to detail and responsive post-sale service as the principal differentiators versus other local builders.
Robbie Hale Homes firmographics
Firmographics- Name
- Robbie Hale Homes
- Legal name
- Shepherd Place Homes, Inc.
- Website
- https://robbiehale.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Robbie Hale Homes is a privately held, Dallas/Fort Worth-area home builder founded in 1970 that designs, builds, and sells new single-family custom and Quick Move-In spec homes to individual homebuyers across eight communities in the DFW metroplex.
- Ownership category
- akta.pro rank
Robbie Hale Homes industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), Residential Building Construction (23611)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
Keywords
Where Robbie Hale Homes is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Robbie Hale Homes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- New Home Sales: One-time transaction revenue from building and selling new single-family homes to homebuyers. Revenue is generated from base home prices plus customization/modification options. The company builds spec homes (Quick Move-In) as well as custom homes built to buyer specifications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom and spec homes with variable pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Robbie Hale Homes product offering
Product offeringCore offering
Robbie Hale Homes builds and sells new single-family homes in the Dallas/Fort Worth metroplex through both custom home designs and Quick Move-In (spec) inventory. The company offers personalized home plans with flexible modification options on existing floor plans, constructing each home with attention to craftsmanship and delivering it with a 1-2-10 builder warranty. Homes are sold directly to individual homebuyers across multiple master-planned communities in Dallas, Forney, Glenn Heights, Josephine, Lancaster, Terrell, and Wills Point, Texas.
Product overview
Robbie Hale Homes is a single-brand home building company offering new construction homes across the Dallas/Fort Worth metroplex. The company provides three interconnected services: Custom Home Designs (personalized home plans), Flexible Modification Options (plan modifications), and Quality Construction (craftsmanship with a 1-2-10 builder warranty). Homes are built in various master-planned communities across multiple Texas cities including Dallas, Forney, Glenn Heights, Josephine, Lancaster, Terrell, and Wills Point.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Single-Family Homes (Custom and Quick Move-In) Newly built single-family homes offered for sale across master-planned communities in the Dallas/Fort Worth metroplex, including both custom homes built to buyer specifications and Quick Move-In (spec) inventory homes available for faster occupancy. Intended for individual homebuyers and families.
- Custom Home Design Service Personalized home design service that tailors home plans to the buyer's unique lifestyle and preferences, delivered as part of the custom home build process.
- Flexible Floor Plan Modification Service Modification service allowing buyers to alter existing Robbie Hale Homes floor plans to better suit their family's needs, quoted separately from the base home price.
- 1-2-10 Builder Warranty Builder warranty program delivered with each home: 1 year of craftsmanship coverage, 2 years of systems coverage, and 10 years of structural coverage.
Quantifiable outcome
- 89% customer satisfaction rate
- +2 more outcomes
Companies that use Robbie Hale Homes
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Robbie Hale Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Robbie Hale Homes partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
Robbie Hale Homes competitors and assessment
Company assessmentDirect peers
- Perry Homes: Texas-based regional homebuilder serving Dallas-Fort Worth, Houston, Austin, and San Antonio with single-family homes in master-planned communities. Comparable on custom-design flexibility, geographic overlap in DFW, and family-buyer focus.
- Highland Homes: Long-established Dallas-Fort Worth-based homebuilder focused on entry-level through move-up single-family homes in master-planned communities. Closely matches Robbie Hale on geography (DFW), product type (spec + semi-custom single-family), and buyer segment (individual families and move-up buyers).
- Bloomfield Homes: Family-owned Dallas-Fort Worth homebuilder of single-family homes in suburban DFW communities. Comparable private regional builder competing for similar first-time and move-up buyers in overlapping Dallas, Josephine, and surrounding submarkets.
- David Weekley Homes: Texas-rooted private homebuilder operating across Dallas-Fort Worth, Houston, Austin, and San Antonio. Comparable in custom-design emphasis, customer-service orientation, and 1-2-10 warranty positioning to Robbie Hale.
- Trophy Signature Homes: DFW-based private homebuilder focused on move-up single-family homes in suburban communities. Closely comparable on regional footprint, customization options, and target buyer profile.
- Meritage Homes: Public homebuilder with strong Texas presence and a longstanding brand around energy-efficient home design. Comparable on energy-efficiency standard offering and single-family focus in Texas markets including DFW.
- First Texas Homes: DFW-focused private homebuilder delivering single-family homes across suburban Dallas-Fort Worth communities. Comparable regional scale, customization options, and buyer segment focus.
Broad incumbents
- D.R. Horton: Largest US homebuilder, headquartered in Arlington, TX, with dominant DFW market share across entry-level, move-up, and luxury segments. Broad incumbent competing with Robbie Hale across essentially all of its communities and price points.
- Lennar Corporation: National homebuilder with significant operations across the DFW metroplex, offering entry-level through luxury single-family homes. Broad incumbent providing scale-based competition to Robbie Hale's communities and price ranges.
- PulteGroup: National homebuilder operating Centex, Pulte, and Del Webb brands with substantial Texas and DFW presence. Broad incumbent serving overlapping buyer segments with similar single-family product offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Robbie Hale Homes social profiles
Digital presenceRobbie Hale Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Robbie Hale Homes leadership team
Management profileNumber of profiles
Robbie Hale Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Robbie Hale Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Robbie Hale Homes
What does Robbie Hale Homes do?
Robbie Hale Homes builds and sells new single-family homes in the Dallas/Fort Worth metroplex through both custom home designs and Quick Move-In (spec) inventory. The company offers personalized home plans with flexible modification options on existing floor plans, constructing each home with attention to craftsmanship and delivering it with a 1-2-10 builder warranty. Homes are sold directly to individual homebuyers across multiple master-planned communities in Dallas, Forney, Glenn Heights, Josephine, Lancaster, Terrell, and Wills Point, Texas.
Is Robbie Hale Homes a public or private company?
Robbie Hale Homes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Robbie Hale Homes founded?
Robbie Hale Homes was founded in -1. It employs 11 to 50 people.
Where is Robbie Hale Homes based?
Robbie Hale Homes is headquartered in Dallas, United States, in the North America region.
How does Robbie Hale Homes make money?
One revenue line is on record: new Home Sales.
Who are Robbie Hale Homes's main competitors?
Direct peers on record are Perry Homes, Highland Homes, Bloomfield Homes, David Weekley Homes, Trophy Signature Homes, Meritage Homes and First Texas Homes. Broad incumbents are D.R. Horton, Lennar Corporation and PulteGroup.
Does Robbie Hale Homes have an API?
No public API is recorded for Robbie Hale Homes.
What industry is Robbie Hale Homes in?
Robbie Hale Homes's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAC, Custom Home Building. Its NAICS code is 236117.