Spanish Association of Professionals in the Swimming Pools sector

What Spanish Association of Professionals in the Swimming Pools sector does

ASOFAP (Asociación Española de Profesionales del Sector Piscinas) is the Spanish employers association (patronal) for the swimming pool sector, operating as a private non-profit headquartered in Madrid at C/ Agustín de Betancourt 21. The association brings together approximately 2,500 companies across the full pool value chain — construction, maintenance, equipment and chemical supply, water treatment, wellness, and public pool operations — representing a sector with around 64,000 direct and indirect employees and €864 million in national market volume (2014). ASOFAP is the Spanish member of EUSA, the European Federation of Pool and Spa Associations, and participates in CEN technical committees for pool standards.

Core offerings include a searchable member directory organized by autonomous community, province, and 20+ product/service categories; weekly public tender intelligence reports (€273M+ in opportunities channeled to members in H1 2026); the official Certificado Profesional de Mantenimiento de Piscinas certification and training-center accreditation service; the Pooljobs employment platform; the Pool Finder geolocation application; and sectoral training events and technical jornadas. The association negotiates the sector collective agreement (Convenio Colectivo) and represents members in legislative and regulatory processes, including RD 742/2013 for public pools.

The business model is membership-fee driven on an annual subscription basis, supplemented by professional services revenue from tender intelligence reports and certification/training programs. Go-to-market is community-led and event-driven: Piscina & Wellness Barcelona (with a dedicated 77 sqm ASOFAP stand), EUSA Awards, technical jornadas, and digital channels (LinkedIn, Facebook, Twitter, Instagram, blog, newsletter) drive member acquisition and retention. Pricing for membership is not publicly disclosed; prospective members apply through a contact form.

Name

Spanish Association of Professionals in the Swimming Pools sector

Legal name

ASOCIACIÓN ESPAÑOLA DE PROFESIONALES DEL SECTOR PISCINAS (ASOFAP)

Website

https://asofap.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ASOFAP is the Spanish employers association for the swimming pool sector, representing approximately 2,500 companies across construction, maintenance, equipment supply, water treatment, and wellness through membership services, certification, tender intelligence, and regulatory representation.

Ownership category

akta.pro rank

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Fees: ASOFAP generates revenue through annual membership fees from pool sector companies. Members receive information, technical and legal advice, training, business opportunities, visibility, and regulatory representation in exchange for their membership fees.
2. Public Tender Intelligence Reports: ASOFAP provides weekly reports on public tenders related to pools to member companies. This service helps companies identify business opportunities in public procurement, saving them the cost of searching for tenders themselves.
3. Training and Certification Services: ASOFAP offers professional certification services including the official Pool Maintenance Professional Certificate (Certificado Profesional de Mantenimiento de Piscinas) and accreditation as a training center for professional certificates.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ASOFAP is the Spanish employers association for the swimming pool sector, providing member companies with a searchable business directory, weekly public tender intelligence reports, official Pool Maintenance Professional Certification services, training programs and technical events, the Pooljobs employment platform, the Pool Finder geolocation app, legal and technical advisory, and representation in legislation, CEN standards, and collective bargaining. The association serves approximately 2,500 companies in Spain across construction, maintenance, equipment supply, and chemical product categories.

Product overview

ASOFAP operates as a sectoral employer association rather than a traditional product company. Its service portfolio centers on a comprehensive member business directory searchable by geographic region and product/service categories, professional certification programs for pool maintenance qualifications, weekly public tender intelligence reports for members, the Pooljobs employment platform, the Pool Finder geolocation application, and organized training events and technical documentation. The association represents approximately 2,500 companies employing 64,000 people in Spain's pool sector, with a national market volume of 864 million euros and 247 million euros in exports.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Directory / Buscador de Empresas Searchable online directory allowing users to find ASOFAP member companies by name, geographic region (Comunidad Autónoma and province), and 100+ product/service categories covering pool construction types, filtration systems, cleaning equipment, wellness installations, water treatment, and safety devices. Used by customers and procurement entities to locate qualified pool professionals in Spain.
• Professional Certification Service (Certificado Profesional de Mantenimiento de Piscinas) Official certification service enabling pool maintenance professionals to obtain the recognized Certificado Profesional de Mantenimiento de Piscinas and accreditation as a training center for professional certificates. Targeted at pool maintenance companies and individuals seeking recognized qualifications.
• Public Tender Intelligence Reports Weekly reports providing member companies with public tender opportunities related to swimming pools in Spain, valued at over 273 million euros in the first half of 2026. The service helps member companies identify business opportunities in public procurement that would otherwise require individual monitoring effort and cost.
• Pooljobs Platform Employment platform allowing pool sector companies to register as employers and candidates to upload CVs for job placement in the pool sector. Targeted at member companies seeking qualified personnel and professionals seeking employment in the pool industry.
• Pool Finder Online geolocation application for identifying and mapping swimming pools in Spain. Used by consumers seeking pool professionals and by member companies to generate leads from users searching for pool-related services.
• Training Programs and Events Sectoral training programs, technical webinars, 'píldoras formativas' educational content, and events including FORO PISCINA & WELLNESS, EXPOLAZER Brasil 2026, technical jornadas, and general assemblies. Targeted at member companies and pool professionals seeking continuing education and networking.

Quantifiable outcome

• 273 million euros in public tender opportunities reported to members in first half of 2026
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Inquide-Grupo FluidracoreStrategic or Co-development Partner · 13 July 2015Inquide-Grupo Fluidra, represented by José Manuel Aquilué Ferrer, presides over ASOFAP's Water Treatment Committee. The committee provides information and training on pool water treatment through ASOFAP's platform.
• ErcrosminorStrategic or Co-development Partner · 13 July 2015Chemical company participating in ASOFAP's Water Treatment Committee focused on pool water treatment information and professional training.
• QP (Chemical Company)minorStrategic or Co-development Partner · 13 July 2015Chemical company participating in ASOFAP's Water Treatment Committee focused on pool water treatment information and professional training.
• Bundesverband Schwimmbad & Wellness (BSW) - GermanyminorStrategic or Co-development Partner · 5 May 2015German pool and wellness association representing approximately 800 professionals including 150 manufacturers and distributors. ASOFAP publishes international market data on the German market with 720,000 private pools.
• Fédération des Professionnels de la Piscine (France)minorStrategic or Co-development Partner · 21 April 2015French pool association representing 930 companies. ASOFAP publishes international market analysis reports including French market data with 1.76 million private pools.
• EUSA (Unión de Asociaciones Europeas de Piscinas y Spas)flagshipStrategic or Co-development Partner · 14 April 2015ASOFAP is the Spanish representative in EUSA, the European Federation of Pool and Spa Associations. Through this membership, ASOFAP coordinates European EUSA Awards competitions, works on regulatory harmonization across Europe, and represents approximately 2,000 companies in the European pool sector with annual market volume exceeding 10 billion euros.
• Fira BarcelonacoreGTM or Marketing Partner · 24 March 2015Partnership agreement with Fira Barcelona for Piscina & Wellness Barcelona trade show. ASOFAP members receive exclusive economic advantages on exhibition space rental and other benefits. ASOFAP has its own stand (77 sqm) at the show serving as a networking hub.
• Escura Law FirmminorImplementation/ SI/ Consulting Partner · 15 September 2014Collaboration agreement with Escura law firm for legal consulting, fiscal advice, and accounting services for ASOFAP members.
• Federación de Servicios Privados de Comisiones ObrerascoreStrategic or Co-development Partner · 1 September 2014ASOFAP signed the Collective Agreement for Maintenance and Conservation of Aquatic Installations with this workers' federation, representing employers in the sector and negotiating labor standards.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Others

• Fluidra: Global pool equipment manufacturer and a major ASOFAP member/committee leader (via Inquide-Grupo Fluidra). Not a peer association but a critical ecosystem participant whose engagement materially shapes ASOFAP's water treatment agenda.
• Confederación Española de Organizaciones Empresariales (CEOE): Spanish confederation of employers' associations. ASOFAP is affiliated with this parent body, which provides CEOE-level labor and policy representation — analogous to how ASOFAP aggregates member companies into collective bargaining.
• Fira Barcelona: Trade fair organizer hosting Piscina & Wellness Barcelona. Comparable ecosystem participant as the venue through which ASOFAP engages its members at the sector's flagship show, with mutual commercial partnership.
• EUSA (European Union of Swimming Pool and Spa Associations): The European federation of national pool and spa associations of which ASOFAP is the Spanish member. Directly comparable as the umbrella organization that coordinates ASOFAP's European engagement, EUSA Awards, and standards harmonization initiatives.

Regional players

• Association of Pool & Spa Professionals (APSP/PHTA): Largest US pool and hot tub trade association offering certification, training, standards, and advocacy. Mirrors ASOFAP's combination of certification, training, and collective sector representation, but operating in the US market.
• Australian Swimming Pool & Spa Association (ASPA): Australian peak body for the pool and spa industry, providing advocacy, training, and technical resources to members. Operates the same membership-based association model as ASOFAP in the Australian market.
• Fédération des Professionnels de la Piscine (FPP): French pool professionals federation representing 930 companies. Same association business model as ASOFAP (membership, sector representation, public tender/regulatory work) but serving the French market (1.76M private pools).
• Bundesverband Schwimmbad & Wellness (BSW): German pool and wellness association representing approximately 800 professionals and 150 manufacturers. Directly comparable operating model — sectoral employer association — but in a different national market (Germany, 720,000 private pools) rather than competing in Spain.
• British Swimming Pool & Hot Tub Association (BISH): UK trade association for pool and hot tub professionals, providing technical standards, training, and member business support. Direct model analog to ASOFAP for the UK market.
• Italian Pool & Spa Association (AIPASP / IPHA): Italian pool and spa industry association offering sector representation, training, and standards alignment. Comparable employer association model in another European national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/asofap_piscinas
• Facebookfacebook.com/ASOFAP
• LinkedInlinkedin.com/company/asofap
• Instagraminstagram.com/asofap_piscinas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spanish Association of Professionals in the Swimming Pools sector