What Brauerei Jos. Baumgartner does

Brauerei Jos. Baumgartner GmbH is an independent, privately-held Austrian brewery headquartered in Schärding, Austria, operating with approximately 400 years of brewing heritage. The company produces a portfolio of beers and lemonades (Biere & Limonaden), with award-winning sub-brands including Märzen, Export, and Junghopfenpils, the latter three of which earned silver medals at the 2025 Austrian Beer Challenge. Production is anchored at a single Schärding site that the company describes as one of Austria's most modern breweries, featuring a newly installed KEG filling facility that increased throughput from 60 to 100 barrels per hour using robotic automation supplied by KEG Gruber, Heger Edelstahl, and Profipack.

The brewery monetizes through a multi-channel model: direct-to-consumer sales via the on-site Braushop (which also sells merchandise and gift baskets), wholesale distribution through selected retail (Handel) and gastronomy partners across Austria, an event venue rental service (Bierapotheke), and audiovisual brewery tours. A mobile loyalty app on iOS and Android supports repeat Braushop purchases through a points-collection system, and a Bierfinder tool helps consumers locate partner retailers and hospitality venues. Pricing is unit-based (e.g., Märzen case at €14.50 for 20 × 0.5L, Braushop only); no online shop is operated due to logistical constraints.

The company positions itself as "unabhängig und konzernfrei" (independent and free of corporate affiliation), targeting beer enthusiasts who value regional Austrian quality, retail buyers seeking a regional supplier, hospitality operators, and event organizers. Geographic operations are confined to Austria with no disclosed export activity. Headcount is 51-100 employees, no parent company or external funding is reported, and revenue figures are not publicly disclosed.

Name

Brauerei Jos. Baumgartner

Legal name

Brauerei Jos. Baumgartner GmbH

Website

https://brauerei-baumgartner.at

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Brauerei Jos. Baumgartner is an independent Austrian brewery in Schärding with approximately 400 years of heritage, producing beers and lemonades for Austrian consumers via direct Braushop sales, selected retail and gastronomy partners, event venue rental, and brewery tours.

Ownership category

akta.pro rank

Product category

Regional Craft Beer Brewery

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industry

Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer production
• Regional brewery Austria
• Beer and lemonade manufacturing
• Brewery tours
• On-site brew shop

Headquarters

HQ city

Schärding

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Beer and Beverage Sales: Sale of beers and lemonades through Braushop direct sales and retail/gastronomy partners across Austria.
2. Bierapotheke Event Venue Rental: Rental of Bierapotheke venue for private events, company celebrations, workshops, and birthdays.
3. Merchandise and Gift Baskets: Sale of merchandise articles and ready-made gift baskets through Braushop.
4. App Loyalty Program: Mobile app with loyalty points system - customers collect points with each purchase at Braushop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Brauerei Jos. Baumgartner is an independent Austrian brewery in Schärding that produces and sells a portfolio of regional beers and lemonades. It operates the Braushop on-site retail shop, an audiovisual brewery tour experience, and the Bierapotheke event venue, complemented by a mobile loyalty app and the Bierfinder retail locator for partner outlets across Austria.

Product overview

Brauerei Jos. Baumgartner is an independent, traditional Austrian brewery with approximately 400 years of history, offering a portfolio of beers and lemonades. The core products consist of Biere & Limonaden, with award-winning varieties including Märzen, Export, and Junghopfenpils. The company operates a direct retail channel through its Braushop on-site in Schärding, complemented by a retail locator tool (Bierfinder) for finding products at selected retailers and hospitality venues. Additional services include brewery tours, an event venue (Bierapotheke), and a mobile loyalty app. The brewery has invested in modern KEG-filling technology to increase production capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Biere & Limonaden (Beers & Lemonades) Core product portfolio consisting of a diverse selection of regional Austrian beers (including Märzen, Export, Junghopfenpils) and lemonades sold through the Braushop, retail, and gastronomy partners across Austria.
• Braushop (Brewery Shop) Direct-from-brewery retail shop located at the Schärding brewery, selling beer and lemonade specialties, merchandise items, and gift baskets to walk-in customers.
• Brauereibesichtigungen (Brewery Tours) Audiovisual guided brewery tours that give visitors a behind-the-scenes view of the brewing process at the Schärding facility.
• Bierapotheke (Event Venue Rental) Event venue rental service at the brewery suitable for corporate events, workshops, birthdays, and casual gatherings.

Quantifiable outcome

• KEG filling capacity increased by 67% (from 60 to 100 barrels per hour)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor.

• DIGITAL GRAFIXminorGTM or Marketing PartnerBetreuende Werbeagentur (managing advertising agency) for Brauerei Baumgartner. Located at haus-am-see.agency.
• KapsreiterminorOthersTrademark/traditionsmarke (traditional brand) mentioned as part of Baumgartner Traditionsmarken portfolio. Separate brewery website: kapso.at
• Schaerdinger GranitminorOthersRegional brand mentioned as part of Baumgartner Traditionsmarken portfolio. Website: schaerdinger-granit.at

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Stieglbrauerei zu Salzburg GmbH: Austrian regional brewery headquartered in Salzburg with a long heritage, broad beer portfolio, on-site restaurant/museum, and direct retail operations. Closely comparable to Baumgartner as a heritage Austrian brewer with diversified brand and experience offerings.
• Ottakringer Brauerei: Vienna-based Austrian brewery producing mainstream and craft beer lines, including the Ottakringer Brauwerk craft range. Comparable mid-sized Austrian brewer with on-premise retail and a regional brand focus.
• Schlossbrauerei Kaltenberg: Bavarian castle brewery with strong heritage positioning, on-site dining/events, and traditional German Märzen/Export styles. Closely comparable to Baumgartner in combining heritage brewing with on-site hospitality and event venue operations.
• Trumer Pils / Brauerei Trumer: Austrian craft pilsner specialist based in Salzburg with strong regional identity and traditional brewing positioning. Directly comparable as a regional Austrian brewery emphasizing quality and authenticity over mass-market volume.
• Schneider Weisse (G. Schneider & Sohn): Family-owned Bavarian wheat beer brewery with heritage brand, on-site restaurant, and craft positioning. Comparable family-owned, tradition-led regional brewer competing against larger German/Austrian incumbents.
• Kapsreiter Brauerei: Austrian brewery already listed as part of Baumgartner's "Traditionsmarken" portfolio. Directly comparable Austrian regional brewer under shared brand umbrella, providing a near-perfect operational and geographic peer reference.
• Weihenstephan Brauerei: German brewery claiming to be the world's oldest, with heritage branding, on-site retail/tours, and a strong premium export presence. Comparable heritage-anchored brewer monetizing both beer and experience/tourism layers.

Broad incumbents

• Hofbräu München: Iconic German heritage brewery with global brand recognition, brewery-owned restaurant, merchandise, and large-scale distribution. Comparable in leveraging centuries-old brewing history for premium brand equity and experience revenue.
• Gösser Brauerei (Brau Union Österreich): One of the largest Austrian breweries, owned by Heineken's Brau Union Österreich. Competes directly in Austrian beer retail and gastronomy but at much larger scale and with broader geographic reach than Baumgartner.

Emerging players

• August Schell Brewing Company: Family-owned US craft brewery founded in 1860 with heritage positioning, on-site tours/tastings, and broad craft beer portfolio. Comparable heritage-anchored, family-run brewer monetizing tours and retail as a parallel to Baumgartner's Braushop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brauereibaumgartner
• Xx.com/baumgartnerbier
• Facebookfacebook.com/brauerei.baumgartner
• LinkedInlinkedin.com/company/brauerei-jos-baumgartner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brauerei Jos. Baumgartner