What Better Now does

Better Now Tecnologia LTDA is a privately held Brazilian IT company, founded in 2015 and headquartered in Alphaville (Barueri), São Paulo. The company focuses on digital resilience and software quality assurance for mission-critical operations, primarily serving Brazilian payment processors, financial institutions, large retailers, telecom operators and pharmaceutical distributors. Its stated client roster includes Santander, Itaú, Cielo, Fiserv, Crefisa, BMG, Alelo, Nuclea, Claro, CVC, Cleartech, Cervello and Grupo Profarma, and it claims a team of 90+ specialists.

The company operates a hybrid business combining proprietary software products with expert consulting and staff augmentation. Its core product portfolio includes DataProof (automated data, file and message validation across APIs and ISO 8583 financial messaging), Test Data Management (TDM) for the full test data lifecycle, an SLC (ISO 8583 BACEN) Simulator for payment settlement testing against Nuclea's environment, and an IVR/URA automated voice-channel testing solution. These are complemented by consulting practices in quality assessment, continuous-delivery CoE, end-to-end test automation, performance and chaos testing, service virtualization, regulatory compliance (BACEN, PCI, SLC, LGPD) and AI/LLM governance. Better Now also resells and integrates global testing platforms through partnerships with TestMu AI, Perforce (Perfecto & BlazeMeter), Parasoft, OpenText and DerScanner.

The go-to-market is consultative enterprise field sales with quote-based, multi-year contracts and no publicly disclosed pricing. Revenue is generated through professional services, proprietary software subscriptions, and staff allocation. The company is bootstrapped with no disclosed funding rounds, M&A activity, or external institutional investors, and is led by a four-CXO team: CEO José Renato Silvestre, CTO Raphael Milani, COO Guilherme Bonaroti and CGO Nilton Barioto. The company is LGPD-compliant, operates only in Brazil, and maintains multilingual (PT/EN/FR) digital channels and a podcast, "BetterNow Talks," for thought-leadership engagement.

Name

Better Now

Legal name

Better Now Tecnologia LTDA

Website

https://betternow.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Now is a Brazilian IT company providing digital resilience and software quality assurance — combining proprietary testing tools (DataProof, TDM, SLC Simulator, IVR/URA) with consulting and staff augmentation — to payment processors, banks, and large enterprises in Brazil.

Ownership category

akta.pro rank

Product category

Software Quality Assurance

NAICS

Custom Computer Programming Services (541511), Other Computer Related Services (541519), Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

Enterprise Application Testing & QA Services (BPAEAGAI)

akta.pro secondary industry

Quality Engineering & Test Automation (QE/QA) (BPAEAFAJ)

Keywords

• Software quality assurance
• Payment testing solutions
• Test data management
• Performance testing services
• Digital resilience platforms

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: Specialized consulting combining human capital with proprietary tools to deliver operational shielding and business intelligence. Expert consultants provide assessments, architecture, quality maturity, pipelines, and continuous delivery CoE.
2. Proprietary Platforms/Tools: Software platforms including DataProof, TDM, SLC Simulator, and IVR testing tools offered as part of comprehensive solutions or potentially as standalone products.
3. Staff Allocation: Professional allocation services placing qualified specialists in client organizations, with cultural alignment, specialized selection, and continuous support throughout the engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Better Now provides digital resilience and software quality assurance solutions for enterprises operating critical business processes, combining proprietary testing platforms (DataProof for data/transaction validation, Test Data Management, ISO 8583 SLC Simulator, and IVR/URA automated testing) with expert consulting services. The company delivers end-to-end testing, validation, performance, and compliance services targeted at payment processors, financial institutions, insurance providers, retail/e-commerce, and pharmaceutical distribution clients in Brazil, emphasizing measurable operational outcomes such as 100% test coverage, zero production errors, and 40-500x capacity improvements.

Product overview

Better Now offers a portfolio of proprietary testing and validation products designed to protect critical business operations. The core offerings include DataProof (intelligent data and transaction validation), Test Data Management (TDM - safe and realistic test data management), Simulador SLC (ISO 8583 simulator for Nuclea payment settlement testing), and URA/IVR (automated voice response testing). These products are complemented by professional services including quality assessment, continuous delivery CoE, end-to-end testing automation, infrastructure engineering, regulatory compliance (BACEN, PCI, SLC), and AI governance (LLMOps/MLOps). The company operates primarily in payment processing, financial institutions, insurance, and retail/e-commerce sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• DataProof DataProof is an intelligent data and transaction validation platform that automates the validation of data, files, and messages in different formats and flows. It operates on APIs, files, and messages, ensuring consistency, compliance, and quality from source to destination, and supports complex financial messaging scenarios including ISO 8583 file standard processing. It is used by payment processors, acquirers, and financial institutions to validate card transactions, interchange testing, and card network releases in non-production environments, validating 10+ million transactions per month for clients such as Cielo.
• Test Data Management (TDM) Test Data Management (TDM) manages, protects, and provides test data with agility and compliance, speeding up development cycles without exposing sensitive information. The product covers the entire test data lifecycle from generation and anonymization to provisioning and continuous management, and is used by enterprise software and QA teams that need reliable, compliant test data at scale.
• Simulador SLC (ISO 8583 BACEN Simulator) The Simulador SLC is an ISO 8583 BACEN simulator for payment systems testing developed in partnership with Nuclea. It simulates a real card settlement environment, validates critical scenarios, and accelerates integrations without depending on the production environment, supporting simulation of multiple operational scenarios including errors and exceptions. It is used by banks, acquirers, and fintechs that need to test integrations with the Nuclea SLC settlement system.
• URA (Interactive Voice Response / IVR) URA is an automated testing solution for IVR (Interactive Voice Response) systems that validates call flows, voice prompts, and integrations. It reduces operational risks while ensuring consistent and reliable customer experience through continuous monitoring and complete visibility, and is used by contact center operations and enterprises that depend on voice-based customer interactions.
• Software Quality and Testing Consulting Services Specialized consulting combining human capital with proprietary tools to deliver operational shielding and business intelligence. The offering includes quality assessment, architecture, quality maturity, pipelines, and continuous delivery Center of Excellence, end-to-end test automation, performance and chaos testing, service virtualization, RPA/automation testing, regulatory compliance (BACEN, PCI, SLC), and AI/LLM governance (LLMOps/MLOps). It is sold to enterprise clients in payment processing, financial services, insurance, retail/e-commerce, and pharmaceutical distribution.
• Specialist Staff Allocation Professional allocation service placing qualified QA, testing, and technology specialists within client organizations, with cultural alignment, specialized selection, and continuous support throughout the engagement. It is targeted at enterprises that need to augment internal teams with domain expertise in software quality, digital resilience, and payment/financial systems.

Quantifiable outcome

• R$10 million savings over 5 years for Brazil's largest payment processor with 100% test coverage and zero production errors
• +6 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• TestMu AIcoreTechnology or IntegrationPartnership with leading global cloud, multibrowser, and multi-device software testing platform. Enables validation of web and mobile applications in thousands of browser, device, and OS combinations without infrastructure requirements. Better Now operates from quality strategy definition to continuous platform operation.
• DerScannercoreTechnology or IntegrationApplication security analysis tool (SAST, DAST, SCA, SCS) offering wide coverage, high quality vulnerability checks, and advanced technology to minimize false positives. Supports 43+ programming languages including Java, JavaScript, COBOL, Delphi, and Solidity. Better Now is the trusted partner for DerScanner in Brazil.
• Perforce (with Perfecto & BlazeMeter)coreTechnology or IntegrationPerforce collaboration for development and DevOps excellence. Perfecto leads digital testing practices with continuous quality for companies worldwide. BlazeMeter unifies teams for comprehensive testing from performance to API testing with global reliability.
• ParasoftcoreTechnology or IntegrationComplete testing platform covering all development cycle stages from code to user interface. Products include C/C++test, Jtest, dotTEST, Insure++, DTP, CTP, Selenic, SOAtest, and Virtualize for automated testing across unit, functional, and API testing.
• NucleacoreTechnology or IntegrationSLC (Sistema de Liquidação de Cartões) settlement system integration. Better Now developed SLC Simulator for secure testing of integrations with Nuclea's card settlement environment without depending on production environment.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tricentis: Global leader in continuous testing and quality engineering with Tosca and qTest platforms. Competes with Better Now's automation and QA services offering for enterprise clients in financial services, though at much larger scale.
• Mphasis: IT services firm with deep payment processing and financial services testing practices. Competes with Better Now for enterprise testing and quality engineering deals in banking and payments.
• OpenText: Enterprise information management vendor with application testing and quality portfolio. A Better Now partner, but offers overlapping capabilities at global scale to enterprise customers.
• Perforce (Perfecto & BlazeMeter): Offers end-to-end testing platforms (Perfecto for digital testing, BlazeMeter for performance/API). A Better Now partner, but at significantly larger global scale and competes head-on for performance and digital testing engagements.

Direct peers

• Parasoft: Provider of automated testing tools (SOAtest, Virtualize, Selenic) that overlap with Better Now's service virtualization and API/functional testing capabilities. Already a Better Now partner, indicating tight product overlap.
• QualityKiosk Technologies: Independent digital quality assurance and testing services firm with banking, financial services, and payments focus. Comparable services-led model to Better Now, particularly in emerging markets.
• Cigniti Technologies: Pure-play independent software testing services firm with strong presence in financial services and payments. Closest pure-services comparable to Better Now's quality engineering consulting motion.
• Qualitest: Large independent QA and software testing services company with deep financial services practice. Directly comparable to Better Now's quality assurance and digital resilience services portfolio.
• LambdaTest (TestMu AI): Cloud-based cross-browser and device testing platform (formerly TestMu AI). A Better Now partner, but also competes for the underlying testing infrastructure layer used by Brazilian enterprises.

Others

• Nuclea: Brazilian card settlement system operator (SLC) and Better Now customer/partner for the SLC Simulator. Represents the ecosystem counterpart enabling Better Now's payment testing niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/better-now
• Instagraminstagram.com/betternowtecnologia
• Facebookfacebook.com/betternowtecnologia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Now