Garden Party Events

What Garden Party Events does

Garden Party Events is a Belgian event equipment company headquartered in Hérinnes (Wallonia) that rents and sells tents, flooring, furniture, lighting, and heating for outdoor events. Its product portfolio spans four core tent types — foldable tonnelles/barnums (2.5x2.5m to 4x8m), pagoda tents (3x3m to 6x6m), star tents (10m to 16m diameter, including a 21.85x13.85m double variant), and flexible stretch tents (6.5x5m to 10x20m) — supported by wooden flooring, tables, chairs, LED and heated lamps, terrace heaters, and complete event packages. Materials carry M2/M1 French/European fire-resistance certifications, and a modular system allows tents to be physically connected to expand covered surface area without limit.

The company operates a direct-to-consumer go-to-market: customers browse the e-commerce catalog at gardenpartyevents.be, request a quote or place an order, and the in-house team handles delivery, professional installation, and dismantling across Wallonia (Tournai, Mouscron, Leuze, Ath) and northern France (Lille). Pricing is unit-based, with all amounts excluding VAT (HTVA); rental rates range from €1.50 for a basic chair to €1,200 for a 10x15m stretch tent, with complete packages priced €275–€500 and installation/dismantling included in rental fees. The company also sells equipment — including an inflatable tent line, ballast weights, wall kits, transport bags, and advertising elements (beach flags, printed covers) — to individuals and professionals seeking permanent installations.

Revenue mechanics are split between rental (the primary stream, sold as pay-as-you-go event contracts) and one-time equipment sales. Customer segments include private individuals planning weddings, anniversaries, and baptisms; corporate and professional event organizers; and sports/cultural organizations (the latter eligible for a free branded promotional tent). The business is privately held with no institutional investors or funding events disclosed, and is supported by Facebook and Instagram channels alongside the website for top-of-funnel awareness.

Name

Garden Party Events

Legal name

Garden Party Events

Website

https://gardenpartyevents.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Garden Party Events is a privately held Belgian company based in Hérinnes that rents and sells event tents (foldable, pagoda, star, stretch), flooring, furniture, lighting, and heating equipment, serving private celebrations, corporate events, and sports/cultural organizations across Wallonia and northern France with delivery and professional installation.

Ownership category

akta.pro rank

Product category

Event tent and equipment rental

NAICS

General Rental Centers (5323)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tent & Canopy Rentals (HSACAFAA)

akta.pro secondary industries

Corporate Event Rentals (Furniture, Staging, Tents) (HSACADAI), Event Furniture Rentals (Tables, Chairs, Lounge) (HSACAFAB), Temporary Flooring & Ground Protection Rentals (HSACAFAI), Climate Control Rentals (Heaters, Fans, Misting, AC) (HSACAFAG)

Keywords

• Event tent rental
• Party equipment hire
• Outdoor event setup
• Event furniture rental
• Tent installation services

Headquarters

HQ city

Pecq

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Tent and Equipment Rental: Rental of event tents (folding canopies, pagoda tents, star tents, stretch tents), flooring, tables, chairs, lighting, heating, and accessories. Pricing includes installation and dismantling. Delivery fees may apply.
2. Tent and Equipment Sales: Sale of tents, heating, lighting, advertising elements, covers, anchoring/ballast products, and accessories to individuals and professionals for permanent installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Garden Party Events rents and sells event tents — foldable barnums, pagoda tents, star tents (including a double 21.85x13.85m configuration), stretch tents, and inflatable tents — plus complementary equipment such as wooden flooring, tables, chairs, LED/heated lighting, and terrace heaters. Pricing on rentals includes professional installation and dismantling; the company also bundles tents with furniture in fixed-price event packages and sells matching accessories (ballast weights, transport bags, wall kits, advertising elements) to individuals and professionals for permanent installation. Service coverage spans Wallonia (Tournai, Mouscron, Leuze, Ath) and northern France (including Lille).

Product overview

Garden Party Events is a Belgian event equipment company offering both rental and sales of tents and event furnishings. The rental portfolio centers on four main tent types: foldable tonnelles/barnums (2.5x2.5m to 4x8m), elegant pagoda tents (3x3m to 6x6m), distinctive star tents (14m diameter with modular configurations), and flexible stretch/nomad tents (6.5x5m to 10x20m). Supporting accessories include wooden floors, tables (rectangular, round, standing), chairs (basic and comfort), LED and heated lighting, and terrace heaters. The company also offers bundled event packages combining tents with furniture. The sales division mirrors the rental offerings with purchasable versions including an innovative inflatable tent line, plus specialized accessories like ballast weights, transport bags, wall kits, and advertising elements (beach flags, printed table covers). Services include delivery and professional installation across Wallonia (Tournai, Mouscron, Leuze, Ath) and northern France (Lille).

Differentiator

Problem solved

Functional benefit

Products and services

• Tonnelles / Barnums (Folding Canopy Tent) Rental Rental of collapsible aluminum/steel-frame party tents in multiple sizes (3x3m, 3x4.5m, 4x4m, 3x6m, 4x6m, 4x8m), combinable to expand coverage, intended for outdoor receptions, cocktail events, welcome areas, and event-village stands.
• Star Tent (Tente étoile) 14m Rental Rental of an elegant 14m-diameter star-shaped tent accommodating 45-55 seated or 75 standing guests, with M2 fire-resistant canvas, optional lateral walls, and ballast available for hard-surface anchoring, intended for weddings, anniversaries, and corporate receptions.
• Stretch / Nomad Tent (Tente stretch) Rental Rental of flexible stretch fabric tents in multiple sizes (6.5x6.5m, 8.5x10m, 10x15m) with UV protection and weather resistance that adapt to irregular terrain for a custom aesthetic, intended for private celebrations and corporate events.
• Double Star Tent 21.85x13.85m Rental Rental of an oversized double-configuration star tent accommodating 80-150 persons, constructed with UV-resistant, waterproof, fire-resistant polyester 420D 270 g/m² PU-coated canvas, available in white with optional lateral walls.
• Pagoda Tent (Tente pagode) Rental Rental of luxurious pagoda tents with distinctive pointed roofs available in sizes 3x3m to 6x6m, with M2 fire resistance and optional side walls, combinable to expand space, intended for upscale receptions and events.
• Advertising Tent (Tente publicitaire) — Free Promotional Program Free 4x4m foldable tent provided in Garden Party Events branding colors for pickup by qualifying sporting and cultural events, used as a promotional program with one tent available per event.
• Wooden Flooring (Planchers) Rental Rental of wooden flooring systems in blocks of 25m2 to 100m2 with installation and dismantling included, providing comfortable event surfaces under tents.
• Tables Rental (Rectangular, Round, Standing) Rental of rectangular tables (6-8 persons, €7), round tables (10 persons, €10), standing tables (€10), and standing tables with black tablecloth (€20) for seated meals and cocktail events.
• Chairs Rental (Basic and Comfort) Rental of basic plastic chairs (€1.50) and comfort black chairs (€5.00) for event seating.
• LED and Event Lighting Rental (Éclairage) Rental of LED lamps (€10), pagoda-specific LED lighting (€10), string lights (€15), and heated lamps (€10) for ambiance and event illumination.
• Electric Terrace Heater Rental Rental of an electric terrace heater with halogen lamps offering three heating settings (900/1200/2100W), touch control, splash-proof IP24 steel housing, and remote control for outdoor events in cool weather.
• Gas Terrace Heater Rental Rental of 13kW gas-powered terrace heaters (€75), including mobile units with wheels, for heating events in cooler weather.
• Event Packages (Pack Formules) Bundled rental packages combining tents with furniture, including Star Tent Pack (€500: 14m tent, 5 standing tables, 1 inflatable castle), Pagoda Pack (€475: 5x5m pagode, 25 basic chairs, 4 rectangular tables), and Tonnelle Packs (€275-€350: tent with 12 chairs and 3 tables, or tent with furniture for 25).
• Inflatable Tents (Tentes Gonflables) — Sale Sale of airspace inflatable tents in 3x3m to 6x6m sizes, made of lightweight Dacron fabric with a one-pump inflation system, customizable colors and printing, and including electric pump and pressure gauge for rapid deployment.
• Star Tent Structure + Roof Canvas — Sale Sale of star tent structures with 75mm aluminum masts and polyester 420D PU-coated roof, available in 10m, 12m, 14m, and 16m diameters, in white, black, or gray/sand colors, with optional lateral wall kits for permanent installation.
• Star Tent Lateral Wall Kits — Sale Sale of complete lateral wall kits for star tents including 2 closed walls, 2 doors, and 2 panoramic windows, with scratch tape and YKK zipper double-attachment system.
• Pagoda Tents — Sale Sale of pagoda tents in 3x3m to 6x6m sizes with 63.5mm-diameter 3mm-thick aluminum frames and PVC/PES 820g/m² M2 fire-certified canvas for permanent installation.
• Stretch Tent — Sale Sale of stretch tents in sizes from 6.5x5m to 10x20m with polymer-coated waterproof canvas, M2 fire certification, and UV protection; kit includes canvas, corner attachments, stakes, poles, and PVC bags for permanent installation.
• Folding Tents/Tonnelles — Sale Sale of folding tents/tonnelles in aluminum/polyester or steel/polyester construction from 2x3m to 5x5m, with multiple color options and custom printing for permanent installation.
• Barnum / Folding Tent Wall Kits — Sale Sale of side wall kits for foldable tents from 2x3m to 4x8m in polyester and PVC-light materials, with each kit containing 2 windows, 2 doors, and 2 solid panels.
• Ballast Weights / Anchoring (Lestage) — Sale Sale of tent anchoring products including sand bags (15kg), water-filled weights (15L), galvanized steel weights (15kg/30kg), plastic weights with concrete (15kg/30kg), and concrete blocks (45kg).
• Transport Bags (Housses de transport) — Sale Sale of rigid PVC transport bags with wheels for tents with roof installed, and polyester bags for foldable tents, featuring YKK zippers and secure closures.
• Advertising Elements (Éléments publicitaires) — Sale Sale of advertising elements including beach flags (Teardrop, Eclipse, Solar models), flag poles, banner attachments for tents, umbrella bases, and printed stretch table covers for event branding.

Quantifiable outcome

• Star tent 14m accommodates 45-55 seated or 75 standing guests
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Pro-Tent: Swiss-headquartered European manufacturer and supplier of folding tents and event canopies with dealer/distributor network. Comparable on folding-tent/barnum category and broader scale, though more focused on supply to rental companies than direct rental to end customers.
• Röder Zelt- und Veranstaltungsservice: Large German event-tent and marquee rental/sales group operating across Europe. Comparable on tent rental and modular structures for events, but at significantly larger scale than Garden Party Events' regional operation.

Regional players

• FRANPARTY: French event-equipment rental company providing tents, furniture, lighting and heating for weddings and corporate events. Comparable product breadth and rental-plus-installation service model to Garden Party Events, primarily in the French market.
• Eurostretch: French stretch-tent specialist active in Northern France and Paris region. Comparable product (stretch tents, modular configurations) to Garden Party Events' stretch-tent range, with overlapping service territory in Lille/northern France.

Direct peers

• Staltent: German stretch-tent manufacturer and rental specialist active across Europe. Highly comparable to Garden Party Events' stretch-tent and modular star-tent offering, serving both event-rental and permanent-installation customers.
• Tentoo: Benelux event-tent rental and sale brand offering folding, pagoda and stretch tents with installation. Closely comparable to Garden Party Events' product mix and direct-to-customer rental model in the same geographic region.
• Tentwereld: Dutch event-tent rental and sales company offering folding tents, pagodas, star tents and accessories. Operates a similar D2C rental-plus-sales model in the Benelux market as Garden Party Events.
• Stretchtent.com: Dutch stretch-tent company renting and selling stretch/nomad tents across Northern Europe. Directly comparable to the stretch-tent rental/sale line at Garden Party Events, with overlapping customer base of private and corporate event organizers.
• Tentes Bastin: Belgian family-owned tent rental and event-infrastructure company. Comparable regional competitor offering folding tents, marquees and accessories with installation services across Wallonia/Brussels.
• Partyspace: Belgian event-equipment rental company based in Belgium offering tents, furniture and party infrastructure. Directly overlaps with Garden Party Events' Belgian D2C offering and target private/corporate event customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GardenPartyEvents.be
• Instagraminstagram.com/garden_party_events_
• LinkedInlinkedin.com/company/garden-party-events

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Party Events