Terra Nova Counseling

What Terra Nova Counseling does

Terra Nova Counseling is a private, Sacramento-based provider of court-ordered and DMV-mandated DUI education and treatment programs. It operates two physical locations in Sacramento — Downtown (2012 H Street, Suite 102) and the Main Office in Natomas (4700 Northgate, Suite 122) — and delivers live virtual sessions via Zoom. The organization is licensed and monitored by the California Department of Health Care Services (DHCS) and Sacramento County Substance Abuse and Treatment Services, and completion of its programs results in the issuance of a DMV Notice of Completion (DL-101) within 10 days, the regulatory credential that drives participant enrollment.

Its core offerings are tiered by offense type and duration: a 6-week Wet & Reckless program ($630), 3-, 6-, and 9-month First Offender programs ($1,050–$1,785), and an 18-month Multiple Offender program ($2,750). Each combines group sessions, education classes, and individual counseling, with a required MADD Victim Impact Panel component for most tracks. Supporting sub-services include Alcohol and Drug Assessment, Financial Assessment, Intake and Reinstatement processing, and Leave of Absence administration. Revenue is generated almost entirely through one-time program fees paid by individual participants via money order or PayPal only.

The business is sales-led via institutional referral from Sacramento Superior Court, the California DMV, and the Sacramento County Probation Department, supplemented by phone/email intake and a basic website. The organization is governed by a five-member volunteer board chaired by Michael Hamersley (since 2014) and including William 'Bill' Pacheco (since 2018), Katie Riley, Roxanne Luppino, and Devon Carr. There are no disclosed funding rounds, M&A activity, headcount figures, or revenue figures in the source material.

Name

Terra Nova Counseling

Legal name

Terra Nova Counseling

Website

https://terranovacounseling.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Terra Nova Counseling is a private, Sacramento-based provider of court-ordered and DMV-mandated DUI education and treatment programs, licensed by California DHCS and Sacramento County, delivered at two physical locations and via Zoom to first-time and repeat DUI offenders.

Ownership category

akta.pro rank

Product category

DUI Treatment and Education Programs

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

akta.pro secondary industries

Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• DUI education programs
• Substance abuse counseling
• Court-ordered treatment
• Driver license reinstatement
• Behavioral health services

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. DUI Program Fees: Participants pay program fees for DUI education and treatment programs. Fees vary by program length and offense type. The organization is licensed and monitored by California DHCS and Sacramento County Substance Abuse and Treatment Services. Fees are payable by money order or PayPal only.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Terra Nova Counseling delivers state-licensed, court- and DMV-mandated DUI education and treatment programs at two Sacramento locations (Downtown and Natomas) and via Zoom. Programs are tiered by offense: a 6-week Wet & Reckless program, 3-, 6-, and 9-month First Offender programs, and an 18-month Multiple Offender program, each combining group sessions, education classes, and individual counseling. Ancillary services include Alcohol and Drug Assessments, Intake/Enrollment, Financial Assessments, Reinstatement, Leave of Absence, and the MADD Victim Impact Panel; successful completion and payment results in a DMV Notice of Completion (DL-101) within 10 days.

Product overview

Terra Nova Counseling offers confidential DUI programs licensed and monitored by the California Department of Health Care Services (DHCS) and Sacramento County Substance Abuse and Treatment Services. The core offering consists of tiered DUI programs differentiated by duration and offender status: 3, 6, and 9-month programs for First Offenders ($1,050-$1,785), an 18-month program for Multiple Offenders ($2,750), and a 6-week Wet & Reckless program ($630). Each program combines group sessions, education classes, and individual counseling sessions. Supporting services include Alcohol and Drug Assessment, Financial Assessment, Enrollment/Intake processing, Reinstatement services for terminated participants, Leave of Absence accommodations, and MADD Victim Impact Panel sessions. Programs are delivered at two Sacramento locations (Downtown and Natomas) with virtual/Zoom options available. Upon completion and full payment, participants receive a DMV Notice of Completion (DL-101).

Differentiator

Problem solved

Functional benefit

Products and services

• Wet & Reckless Program

Quantifiable outcome

• DMV Notice of Completion (DL-101) issued within 10 days of program completion and payment
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• California Department of Health Care Services (DHCS)coreOthersTerra Nova Counseling is licensed and monitored by the California Department of Health Care Services (DHCS). The organization's DUI programs are approved by DHCS, and completion of the program results in DMV Notice of Completion (DL-101) issuance.
• Sacramento County Substance Abuse and Treatment ServicescoreOthersThe organization is licensed and monitored by Sacramento County Substance Abuse and Treatment Services as part of the county's network of approved DUI treatment providers.
• California Highway Patrol (CHP)minorOthersListed as a resource partner on Terra Nova's website, providing information about California Highway Patrol services and programs.
• Department of Motor Vehicles (DMV)coreOthersThe DMV is the key referral source and completion reporting entity. Upon program completion and payment, Terra Nova issues a DMV Notice of Completion (DL-101) within 10 days.
• MADD Victim Impact Panel (VIP)minorOthersMADD Victim Impact Panel is a required component for most DUI programs (except Wet Reckless). Sacramento County requires participants to attend this session, recommended within the first 60 days of enrollment.
• Sacramento Superior CourtcoreOthersSacramento Superior Court is a key referral source for court-ordered DUI participants. Terra Nova provides services to individuals ordered by the court to complete DUI education and treatment programs.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HealthRIGHT 360: San Francisco-based nonprofit running a broad continuum of outpatient substance use treatment, mental health, and reentry programs across California. Comparable in operating model, regulatory oversight, and government-referred population.
• Adept DUI Programs: California-based DUI education and treatment provider offering court-mandated programs comparable to Terra Nova's first-offender and multiple-offender tiers. Direct competitor in the DHCS-licensed DUI program market.
• Didi Hirsch Mental Health Services: Southern California-based nonprofit providing outpatient mental health and substance use treatment, including court-mandated programs. Comparable in mission, licensing model, and California county-contracted service delivery.
• Behavioral Health Services (BHS) Inc. Los Angeles County-based provider of outpatient substance use, mental health, and court-mandated treatment programs. Comparable in DHCS licensing, county contract structure, and offender population served.
• SPIRITT Family Services: Los Angeles County nonprofit providing outpatient substance use treatment, mental health, and court-ordered programs. Operates a comparable DHCS-licensed outpatient model with court and probation referral pipelines.
• Tarzana Treatment Centers: Large California-based nonprofit providing outpatient and residential substance use treatment with significant court-referred and county-contracted program volume. Operates a comparable tiered outpatient model for DUI and substance use clients in Southern California.
• PROTOTYPES Centers for Innovation in Health, Education and Research: California-based nonprofit that provides outpatient substance use treatment, mental health services, and education programs including court-mandated behavioral health programming. Shares the same DHCS-licensed outpatient model serving court-referred populations.
• CLARE Foundation: Santa Monica-based nonprofit operating outpatient and residential substance use treatment programs with court-referred and county-funded participants. Directly comparable in DHCS-licensed outpatient substance use treatment model.

Broad incumbents

• Acadia Healthcare: Large national behavioral health operator with a substantial outpatient substance use treatment footprint. Represents the broader incumbent landscape that surrounds smaller DHCS-licensed providers like Terra Nova, though it does not directly compete in Sacramento County DUI programs.

Others

• MADD (Mothers Against Drunk Driving): National nonprofit that delivers Victim Impact Panel (VIP) sessions—a required component of Terra Nova's DUI programs. Functions as a required program partner rather than a competitor, but is a key ecosystem participant in the DUI program value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TerraNovaOrg
• LinkedInlinkedin.com/company/terra-nova-counseling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Terra Nova Counseling