Natura y Ecosistemas Mexicanos

What Natura y Ecosistemas Mexicanos does

Natura y Ecosistemas Mexicanos A.C., operating commercially as "Natura Mexicana," is a nonprofit civil association founded in 2005 and headquartered in San Ángel, Mexico City, that works to preserve natural areas and humid tropical forests in the Selva Lacandona region of Chiapas, Mexico. The organization operates three field stations—at Chajul, Tzendales, and Lacanjá—and delivers five core service lines: consolidation of protected natural areas (monitoring more than 250,000 hectares of Lacandon territory inside the Montes Azules Biosphere Reserve through community guards and geospatial tools), sustainable productive projects (including five social ecotourism enterprises that have benefited 650 families), indicator species monitoring (camera-trap-based assessment of jaguar, tapir, and white-lipped peccary populations), scarlet macaw recovery (more than 200 chicks reintroduced to the wild), and capacity building (training of 655+ ejidatarios, 2,900+ children in environmental education, and 400+ biology professionals).

The underlying technical platform combines satellite-based early wildfire detection (operated jointly with CONAFOR and CONANP), geospatial land-use change monitoring corroborated by fluvial, terrestrial, and aerial patrols, and community-operated camera-trap networks. The organization also produces scientific publications and technical manuals, including an ecological restoration manual (2021), an organic gardens manual, and a 36-chapter reference book on 25 years of conservation activity in the Selva Lacandona (2023).

As a nonprofit civil association, Natura Mexicana generates revenue through donations (a PayPal-enabled donation page is hosted on its website) and project-based grants. It does not sell commercial products or services; its "products" are conservation outcomes, environmental education, and community capacity building. Revenue figures are not publicly disclosed. Key institutional partners include SEMARNAT, CONABIO, CONANP, WCS, The Macaw Society, Pronatura, Conservation International, CEMDA, FMCN, WWF México, and academic institutions such as the Universidad Autónoma de Nuevo León, alongside earned-media coverage from National Geographic.

Name

Natura y Ecosistemas Mexicanos

Legal name

Natura y Ecosistemas Mexicanos A.C.

Website

https://naturamexicana.org.mx

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Natura y Ecosistemas Mexicanos (Natura Mexicana) is a nonprofit civil association founded in 2005 that preserves natural protected areas and supports sustainable community development in Mexico's Selva Lacandona through field stations, community-based programs, satellite monitoring, and species recovery initiatives.

Ownership category

akta.pro rank

Product category

Environmental Conservation Services

NAICS

Support Activities for Forestry (1153), Nature Parks and Other Similar Institutions (71219)

SIC

Forestry (800)

akta.pro primary industry

Community Forestry & Indigenous Land Stewardship Services (IMAMAJAM)

akta.pro secondary industries

Native Species & Restoration Plant Nurseries (AFAMADAF), Rainforest & Jungle Lodges (THAGAIAD)

Keywords

• Tropical forest conservation
• Wildlife protection services
• Environmental education programs
• Community-based conservation
• Sustainable ecotourism enterprises

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others

Distribution channels3 records

Marketing channels4 records

Core offering

Natura y Ecosistemas Mexicanos A.C. is a nonprofit civil association that preserves and restores the Selva Lacandona humid tropical forest in Chiapas, Mexico, through five integrated conservation programs covering protected natural areas, sustainable productive projects, indicator species monitoring, scarlet macaw recovery, and community capacity building. The organization delivers these services directly through field stations at Chajul, Tzendales, and Lacanjá, working alongside indigenous Lacandon communities, ejidos, and federal agencies, and also accepts donations through its website.

Product overview

Natura y Ecosistemas Mexicanos (Natura Mexicana) is a non-profit civil association working in the Selva Lacandona region since 2005. The organization offers a portfolio of conservation and sustainable development services rather than a unified tech product. Core services include Protected Natural Areas conservation with community ranger programs and satellite monitoring, sustainable productive projects with five social ecotourism enterprises, indicator species monitoring using camera traps, scarlet macaw conservation with reintroduction programs, and capacity building for local communities. Additionally, the organization produces educational publications including books and technical manuals on ecological restoration and organic gardening. The services are integrated through field stations in Chajul, Tzendales, and Lacanjá, where monitoring, research, and environmental education activities are conducted.

Differentiator

Problem solved

Functional benefit

Products and services

• Conservation of Protected Natural Areas (Conservación de ANP) Conservation and sustainable development service in the middle basin of the Usumacinta River, Selva Lacandona, Chiapas, focused on protecting and monitoring more than 250,000 hectares of Lacandon territory within the Montes Azules Biosphere Reserve through community rangers, geospatial tools, and satellite monitoring.
• Sustainable Productive Projects (Proyectos Productivos Sustentables) Consolidation of sustainable productive projects in ejidos of Marqués de Comillas, Selva Lacandona, including five social ecotourism enterprises, conservation of 4,898 hectares of jungle, organic greenhouse food production units, aquaponics modules, and wildlife breeding facilities that benefit 650 families.
• Indicator Species Monitoring (Especies Indicadoras) Evaluation of conservation status of ecosystems and indicator species in protected areas of Selva Lacandona, including monitoring of terrestrial mammals using camera traps, jaguar, tapir, white-lipped peccary populations, and scarlet macaw tracking.
• Scarlet Macaw Conservation (Conservación de la Guacamaya Roja) Conservation and recovery program for the last viable wild population of scarlet macaw (Ara macao cyanoptera) in Mexico, including reintroduction of over 200 chicks to the wild, artificial nest placement, and a community monitoring network.
• Capacity Building (Fortalecimiento de Capacidades) Strengthening individual and collective capabilities of inhabitants in Marqués de Comillas ejidos, including training for sustainable productive projects, environmental education for over 2,900 children, university scholarships for 5 local youth, and professional training for over 400 biologists.
• Conservation and Sustainable Development in the Selva Lacandona: 25 Years of Activities and Experiences (book) Book in 36 chapters organized in six sections, systematizing the organization's work for conservation and sustainable development in the Selva Lacandona.
• Ecological Restoration Manual with Native Trees in Marqués de Comillas, Selva Lacandona Technical manual systematizing knowledge and experience from ecological restoration projects, including technical sheets for 17 native species useful for ecological restoration in Marqués de Comillas.
• Organic Gardens Manual (Manual de Huertos Orgánicos) Guide for establishing and managing organic home gardens, covering crop management, pest control using natural elements, nutrient recycling, and moisture retention.

Quantifiable outcome

• Over 200 scarlet macaw chicks reintegrated to the wild, representing more than 20% of the monitored wild population in the Lacantún river basin
• +8 more outcomes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• SEMARNAT (Secretaría de Medio Ambiente y Recursos Naturales)coreStrategic or Co-development PartnerSEMARNAT is Mexico's federal environmental authority. Natura Mexicana collaborates with SEMARNAT on conservation and sustainable development initiatives in the Selva Lacandona region, including the Montes Azules Biosphere Reserve.
• CONABIO (Comisión Nacional para el Conocimiento y Uso de la Biodiversidad)coreStrategic or Co-development PartnerCONABIO is Mexico's national commission for biodiversity knowledge and use. Collaborates with Natura Mexicana on biodiversity research and monitoring in the Selva Lacandona.
• CONANP (Comisión Nacional de Áreas Naturales Protegidas)coreStrategic or Co-development PartnerCONANP is Mexico's federal agency for natural protected areas. Natura Mexicana works closely with CONANP to consolidate and protect five natural protected areas in the Selva Lacandona, including the Montes Azules Biosphere Reserve, through community guard programs and monitoring.
• WCS (Wildlife Conservation Society)coreStrategic or Co-development PartnerWCS is an international wildlife conservation organization. Listed as a key collaborator on Natura Mexicana's donors and collaborators page, with WCS Guatemala specifically mentioned alongside Natura Mexicana.
• The Macaw SocietycoreStrategic or Co-development PartnerThe Macaw Society is a dedicated organization focused on macaw conservation worldwide. Listed as a collaborator supporting Natura Mexicana's scarlet macaw conservation program in the Selva Lacandona.
• PronaturamajorStrategic or Co-development PartnerPronatura is one of Mexico's leading environmental NGOs. Listed as a collaborator alongside Natura Mexicana in conservation activities in the Selva Lacandona.
• Pronatura VeracruzmajorStrategic or Co-development PartnerPronatura Veracruz is a regional branch of Pronatura focused on Veracruz state conservation. Listed as a collaborator alongside Natura Mexicana.
• Conservación Internacional (Conservation International)coreStrategic or Co-development PartnerConservation International is a global environmental NGO. Listed as a collaborator alongside Natura Mexicana, supporting conservation and sustainable development efforts.
• CEMDA (Centro Mexicano de Derecho Ambiental)majorStrategic or Co-development PartnerCEMDA is the Mexican Center for Environmental Law. Listed as a collaborator alongside Natura Mexicana for environmental advocacy and legal frameworks.
• Universidad Autónoma de Nuevo León (UANL)majorStrategic or Co-development PartnerUANL is a major public university in Nuevo León. The university expressed mourning over the passing of Javier de la Maza Elvira (a biologist associated with Natura Mexicana), indicating a collaborative relationship in conservation research and training.
• WWF MéxicomajorStrategic or Co-development PartnerWWF Mexico is the Mexican office of the global conservation organization WWF. WWF Mexico expressed mourning over the passing of Javier de la Maza Elvira, indicating a collaborative relationship with Natura Mexicana.
• Terra Habitus, A.C.minorStrategic or Co-development PartnerTerra Habitus A.C. is a civil association focused on sustainable habitats. The organization expressed mourning over the passing of Javier de la Maza Elvira, indicating a collaborative relationship with Natura Mexicana.
• Espacios Naturales y Desarrollo SustentableminorStrategic or Co-development PartnerEspacios Naturales y Desarrollo Sustentable is a civil organization focused on natural spaces and sustainable development. The organization expressed mourning over the passing of Javier de la Maza Elvira, indicating a collaborative relationship with Natura Mexicana.
• IETD (Instituto de Estudios para la Transición Democrática)minorStrategic or Co-development PartnerIETD is an institute for democratic transition studies. The organization expressed mourning over the passing of Rosaura Cadena González, indicating a collaborative relationship with Natura Mexicana.
• Mujeres Organización y Territorios MOOTSminorStrategic or Co-development PartnerMujeres Organización y Territorios MOOTS is a women's organization working on territorial rights. Collaborates with Natura Mexicana on women's issues in the southern border region, particularly with Las Mujeres Rurales de la Frontera Sur.
• National GeographicmajorGTM or Marketing PartnerNational Geographic published an article on Natura Mexicana's unorthodox method for saving baby parrots from extinction, featuring the organization's scarlet macaw conservation work in Mexico. The article URL is nationalgeographic.com/animals/article/scarlet-macaws-mexico-poaching-conservation.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• WWF Mexico: Mexican office of WWF operating broadly across forest conservation, sustainable livelihoods, and species protection with global funding reach. Listed as a Natura Mexicana collaborator; broader portfolio and significantly larger donor base make it a benchmark rather than direct competitor.

Direct peers

• Wildlife Conservation Society (WCS): International wildlife conservation organization with explicit collaboration in the Selva Lacandona and WCS Guatemala programs spanning the Petén-Lacandona corridor. Directly comparable for jaguar, tapir, scarlet macaw, and community-based monitoring.
• Conservation International Mexico: Global conservation NGO with active programs in Mexico focused on protected areas, indigenous community partnerships, and sustainable development. Listed as a Natura Mexicana collaborator and shares the same community-based tropical forest conservation approach.
• Pronatura: Mexico's largest domestic conservation NGO, operating across multiple biomes with community-based conservation, sustainable productive projects, and protected-area management. Directly comparable to Natura Mexicana's community-forestry and sustainable-livelihoods model, and already listed as a collaborator.
• The Macaw Society: Specialist organization dedicated to macaw conservation worldwide, listed as a Natura Mexicana collaborator on the scarlet macaw program. Highly relevant for species-specific recovery work and shared monitoring protocols.

Emerging players

• Sociedad Audubon de México: Mexican affiliate of National Audubon Society working on bird and habitat conservation including community-based monitoring in southern Mexico. Comparable mission on community engagement, education, and species monitoring with overlap on scarlet macaw habitat.

Others

• Fondo Mexicano para la Conservación de la Naturaleza (FMCN): Mexico's principal environmental fund that channels donor capital to conservation NGOs including Natura Mexicana. Functions as both peer institution and likely financial partner in the same Mexican conservation ecosystem.
• Centro Mexicano de Derecho Ambiental (CEMDA): Mexico's leading environmental law NGO, listed as a Natura Mexicana collaborator. Not a direct field-operations peer but provides the legal and policy framework within which Natura Mexicana's protected-area work operates.

Regional players

• Pronatura Veracruz: Regional branch of Pronatura focused on Veracruz state conservation, listed as a Natura Mexicana collaborator. Operates the same community-based conservation model in a different Mexican geography, making it a regional rather than direct competitor.
• Defensores de la Naturaleza: Guatemalan conservation NGO managing the Maya Biosphere Reserve adjacent to the Selva Lacandona, with community forestry concessions and ecotourism enterprises. Directly comparable community-based tropical forest model on the other side of the border Natura Mexicana's forest connects to.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NaturaMexicana
• YouTubeyoutube.com/channel/UC0G7KjTEMtIo24AgPUSIeOw
• Facebookfacebook.com/NaturaMexicanaAC
• LinkedInlinkedin.com/company/71370643/admin
• Instagraminstagram.com/natura_mexicana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Natura y Ecosistemas Mexicanos