The Good Company
The Good Company is a France-based subsidiary of Bonum Group operating a portfolio of branded service offerings under a consistent "The Good..." naming convention, including The GoodWalk, The GoodWork, The GoodAwards, The GoodNews, and The GoodGroup.
- Company typePrivate
- Founded2019
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Good Company firmographics
Firmographics- Name
- The Good Company
- Legal name
- The Good Company
- Website
- https://thegoodco.fr
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Good Company is a France-based subsidiary of Bonum Group operating a portfolio of branded service offerings under a consistent "The Good..." naming convention, including The GoodWalk, The GoodWork, The GoodAwards, The GoodNews, and The GoodGroup.
- Ownership category
- akta.pro rank
The Good Company industry classification
Industry- Product category
- Marketing and Communications Services
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Consulting, Audits & Research (Brand Health, Equity, Competitive) (BPAFAEAJ)
Keywords
Where The Good Company is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
The Good Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Marketing channels4 records
The Good Company product offering
Product offeringCore offering
The Good Company offers a portfolio of branded service offerings under the "The Good..." product line, including The GoodWalk, The GoodWork, The GoodAwards, The GoodNews, and The GoodGroup. Each is presented as a service offering within the company's portfolio, visible through its website navigation. Specific functional details, deliverables, and pricing for these services are not described in the available source material.
Product overview
The Good Company offers a portfolio of branded service offerings under the 'The Good...' product line, including The GoodWalk, The GoodWork, The GoodAwards, The GoodNews, and The GoodGroup. The company is a subsidiary of Bonum Group. The source data provides limited detail on the specific features, pricing, or technical specifications of individual products.
Differentiator
Problem solved
Functional benefit
Products and services
- The GoodWalk A service offering under The Good Company brand, listed in the website navigation menu as part of the company's portfolio.
- The GoodWork
- The GoodAwards
- The GoodNews
- The GoodGroup
Companies that use The Good Company
Customer profileIdeal customer profiles1 record
The Good Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Good Company partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
The Good Company competitors and assessment
Company assessmentDirect peers
- BETC: Paris-based creative and advertising agency known for purpose-driven campaigns. Directly comparable as a French creative agency pursuing brand-led work for major cultural and nonprofit clients.
- DDB Paris: Paris office of global creative agency network DDB. Comparable as a French creative agency delivering brand campaigns, integrated communications, and creative strategy for consumer and nonprofit clients.
- Marcel (Publicis): Paris-based creative agency within Publicis. Comparable as a mid-sized French creative agency focused on brand-led campaigns, cultural relevance, and integrated communications.
- TBWA\Hakuhodo-style TBWA Paris: Paris office of global creative network TBWA. Comparable as a French-headquartered creative agency offering brand strategy, campaign development, and integrated communications services.
- Anomaly: Independent creative agency operating across multiple markets. Comparable as a brand-led creative agency offering integrated advertising, brand strategy, and campaign work, with a similar scale and positioning to a boutique French agency.
- BBDO Paris: Paris office of BBDO Worldwide. Comparable as a French creative agency providing brand strategy, advertising, and integrated campaign work for major brands.
Broad incumbents
- Havas Paris: Paris-headquartered global advertising and communications group. Comparable as a much larger French creative and brand communications player with a portfolio of service lines structurally similar to The Good Company's Good* offerings.
- Publicis Groupe: French global advertising, marketing, and communications holding company. Comparable as a large Paris-based parent that houses multiple creative, PR, and brand service agencies serving international clients.
Regional players
- Serviceplan Group: Largest independent German-European agency group. Comparable as an independent, family-owned creative and communications group operating multi-service brand offerings, structurally analogous to Bonum Group's holding pattern.
- Wieden+Kennedy (European presence): Independent global creative agency known for brand-led campaigns for Nike and other major clients. Comparable as a creative agency brand whose campaign-driven positioning mirrors The Good Company's homepage-led campaign approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights4 records
Customer concentration
The Good Company social profiles
Digital presenceThe Good Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Good Company leadership team
Management profileNumber of profiles
The Good Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Good Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Good Company
What does The Good Company do?
The Good Company offers a portfolio of branded service offerings under the "The Good..." product line, including The GoodWalk, The GoodWork, The GoodAwards, The GoodNews, and The GoodGroup. Each is presented as a service offering within the company's portfolio, visible through its website navigation. Specific functional details, deliverables, and pricing for these services are not described in the available source material.
When was The Good Company founded?
The Good Company was founded in 2019. It employs 11 to 50 people.
Where is The Good Company based?
The Good Company is headquartered in Paris, France, in the Europe region.
Who are The Good Company's main competitors?
Direct peers on record are BETC, DDB Paris, Marcel (Publicis), TBWA\Hakuhodo-style TBWA Paris, Anomaly and BBDO Paris. Broad incumbents are Havas Paris and Publicis Groupe. Regional players are Serviceplan Group and Wieden+Kennedy (European presence).
Does The Good Company have an API?
No public API is recorded for The Good Company.
What industry is The Good Company in?
The Good Company's product category is Marketing and Communications Services. Its primary akta.pro industry code is BPAFAEAJ, Brand Consulting, Audits & Research (Brand Health, Equity, Competitive). Its NAICS code is 541890 and its SIC code is 7311.