Novaprax

What Novaprax does

Novaprax GmbH is a German specialist distributor of medical products, hygiene articles, and care supplies, founded in 2000 and headquartered in Neuenkirchen. The company operates an e-commerce platform at shop-novaprax.de as its primary channel, stocking a broad catalog of disposable gloves (nitrile, latex, vinyl, sterile), disinfection and cleaning agents, practice and dental supplies, protective clothing, wound care, medical instruments, and hygiene consumables. Its assortment combines third-party premium brands such as Hartmann, B. Braun, MaiMed, Meditrade, Tork, Akzenta, and AMPri with its own private-label glove line (Novaprax Nitril PF, Novaprax Vinyl PF).

The business model is direct e-commerce distribution on a transactional, unit-priced basis, complemented by a call-off (Abruf-System) service in which Novaprax stores bulk customer purchases and delivers on demand. Standard customer-facing terms include an online discount from €50, free shipping from €150, multiple payment options (invoice, prepayment, Klarna, PayPal), and short-lead delivery within Germany. The company also offers personal phone-based consultation as a complement to self-service ordering.

Novaprax targets a horizontally diversified set of professional and consumer segments, with primary verticals being medical and dental practices plus care facilities (nursing homes, hospices, mobile care), and secondary segments including cleaning companies, wellness and personal-care businesses, the food industry, rescue services and physiotherapy, social institutions, and private individuals. Marketing is conducted through the online storefront, an email newsletter via rapidmail, and a Facebook page, with no evidence of funding, acquisitions, international expansion, or proprietary technology.

Name

Novaprax

Legal name

Novaprax GmbH

Website

https://novaprax.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Novaprax GmbH is a German specialist e-commerce distributor founded in 2000, selling medical consumables, hygiene articles, and care equipment to medical practices, care facilities, and other SMB buyers across Germany through shop-novaprax.de.

Ownership category

akta.pro rank

Product category

Medical Supplies Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Medical Supplies & Consumables Wholesale (Non-Device) (CRAOAHAE)

akta.pro secondary industries

Hand Sanitizers & Antibacterial Personal Care (CRADANAI), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH)

Keywords

• Medical supplies distribution
• Hygiene products
• Disposable gloves
• Disinfection products
• Medical e-commerce

Headquarters

HQ city

Neuenkirchen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Novaprax generates revenue through direct online sales of medical products, hygiene supplies, and care equipment. The business model is based on one-time product transactions with customers purchasing items as needed, supplemented by a call-off system (Abruf-System) where larger quantities are purchased at fixed prices and stored for customers until needed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Novaprax distributes medical supplies, hygiene products, disposable gloves, and care equipment through its e-commerce platform (shop-novaprax.de) in Germany. The company sells both its own-brand products (Novaprax Nitril PF, Novaprax Vinyl PF) and third-party premium brands (MaiMed, Hartmann, Meditrade, Akzenta, Frosch, Tork, AMPri, ZARYS), offering personal customer consultation, flexible call-off ordering (Abruf-System) for bulk storage and just-in-time delivery, and continuous product availability.

Product overview

Novaprax is a specialized medical supplies and hygiene products distributor offering a comprehensive portfolio of disposable gloves (nitrile, latex, vinyl, sterile), disinfection and cleaning products, practice supplies, wound care, protective clothing, dental supplies, medical instruments, and hygiene articles. The company operates primarily as an e-commerce platform (shop-novaprax.de) with own-brand products (Novaprax Nitril PF, Novaprax Vinyl PF) alongside third-party premium brands including Akzenta, Frosch, Hartmann, MaiMed, Meditrade, Tork, AMPri, ZARYS, B. Braun, and others. Product categories include single-use gloves, disinfection wipes and solutions, hand sanitizers, surface disinfectants, washing lotions, cold compresses, patient towels, saliva ejectors, safety gloves, medical devices (blood pressure monitors, emergency blankets, urine bottles), and room fresheners. The company serves diverse sectors including general practitioners, dental practices, nursing homes, veterinary practices, wellness/spa, cleaning companies, food industry, and gastronomy.

Differentiator

Problem solved

Functional benefit

Brands

• Novaprax: Private label brand for Novaprax including nitrile gloves (Novaprax Nitril PF) and vinyl gloves (Novaprax Vinyl PF)

Products and services

• Disposable Gloves (Einmalhandschuhe) A core product category offering single-use nitrile, latex, vinyl, and sterile examination/protective gloves, including own-brand (Novaprax Nitril PF, Novaprax Vinyl PF) and third-party brands (MaiMed, Meditrade, ZARYS). Targeted at medical practices, care facilities, dental/veterinary practices, cleaning companies, food industry, and individual consumers.
• Disinfection & Cleaning Products (Desinfektion- & Reinigungsmittel) Product category covering disinfection wipes, hand/skin disinfectants, rapid surface disinfectants, instrument and surface disinfectants, washing and cleaning agents, and related accessories from brands such as Hartmann, MaiMed, Meditrade, and Rösch. Targeted at healthcare, care, dental, food industry, and cleaning-sector buyers requiring hygiene compliance.
• Practice Supplies (Praxisbedarf) Product category covering single-use articles, wound care, protective clothing, dental supplies (including saliva ejectors, patient towels, X-ray measurement rolls, kidney dishes), medical instruments, and dispensers/containers. Targeted at general practitioners, dental practices, veterinary clinics, rescue services, and physiotherapists.
• Hygiene Products (Hygieneprodukte) Product category covering hand creams, body lotions, washing lotions, soaps, toilet paper, hygiene articles, paper towels, hygiene underlays, dispensers, and storage solutions from brands including Frosch and MaiMed. Targeted at care facilities, social institutions, and individual consumers.
• Call-Off Ordering System (Abruf-System) A bulk ordering service in which Novaprax purchases larger quantities at fixed prices and stores goods for customers, releasing them on demand. Aimed at customers with recurring or high-volume consumption needs such as medical practices, care facilities, and cleaning companies.

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• McKesson: One of the world's largest healthcare distribution companies. Relevant as a public-market comparable at the upper end of scale for medical supply wholesale and home to comparable private-label strategies.
• Henry Schein: Global, large-scale distributor of dental and medical supplies with a substantial German and European footprint. Sells overlapping product categories (gloves, disinfectants, instruments, PPE) to the same end customers at greater scale.
• Paul Hartmann AG: German-headquartered manufacturer and distributor of medical and hygiene products (Sterillium hand disinfectant, wound care, PPE). Both a key supplier partner to Novaprax and a partial competitor as it expands downstream into distribution.
• Medline Industries: Large global private manufacturer and distributor of medical supplies with expanding European operations. Provides a comparable medical-supply distribution model at significantly greater scale, increasingly relevant in Germany.
• Mediq: Major European medical supplies distributor and homecare provider with significant operations in Germany. Competes in overlapping categories of medical consumables and hygiene products distributed to healthcare providers.

Direct peers

• Praxisdienst: Germany-based e-commerce specialist in medical and dental supplies serving practices, clinics and care facilities with the same disposable gloves, disinfectant, and consumable categories as Novaprax. The closest direct competitor in the German market.
• DocCheck Shop: Online retailer targeting German medical professionals with practice supplies, instruments, and consumables. Operates a similar direct-to-customer e-commerce model in overlapping product categories.
• Praxishop: Smaller German medical supplies e-commerce specialist serving practices and care facilities with overlapping consumable categories. Closely comparable in business model and target segments to Novaprax.

Emerging players

• Engelbert Strauss: German workwear and PPE specialist with adjacent product overlap (disposable and reusable gloves, protective clothing) sold to professional and trade buyers. An adjacent competitor for some of Novaprax's protective-equipment SKUs.
• Amazon Business (Germany): Marketplace increasingly used by German SMB and institutional buyers to source medical, hygiene, and PPE supplies at aggressive pricing. A growing cross-channel competitor for the same transactional demand Novaprax captures.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NovapraxGmbH

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaprax