What Bulder Bank does

Bulder is a Norwegian digital consumer bank brand operated by Sparebanken Norge, headquartered in Bergen and founded in 2019. It serves Norwegian retail customers with fee-free residential mortgages, flexible credit lines, credit cards, savings accounts, mutual funds, and stock savings accounts, distributed exclusively through a mobile app and the self-service portal lan.bulder.no. Onboarding is digital-first, including QR-code sign-up and Apple Pay card provisioning.

The product set is built around three structural differentiators: (1) a flat, non-negotiable mortgage price with no establishment or ongoing fees, (2) an automatic interest-rate reduction mechanism that passes through market improvements without customer action, and (3) an annual customer dividend (kundeutbytte) distributed from the bank's profitability, which Bulder has paid for seven consecutive years through 2026. The mobile app layers on property-value tracking, savings goals, receipt capture, micro-savings automation, and a mortgage calculator, with a public product roadmap signaling ongoing development.

Commercial economics are interest-driven: net interest income on the residential mortgage book is the primary revenue stream, supplemented by credit-card transaction and interest income, deposit spreads on savings, and fund/asset-management fees. Distribution is purely direct-to-consumer across a single geography (Norway), with no physical branches. Bulder reports more than 100,000 customers and has been ranked by EPSI as Norway's most satisfied bank customers for three consecutive years (2023-2025), a metric it actively markets across owned social, blog content, and earned media in outlets such as VG, NRK, and TV2.

Name

Bulder Bank

Legal name

Bulder (a brand of Sparebanken Norge)

Website

https://bulderbank.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Bulder is a Norwegian digital consumer bank brand of Sparebanken Norge, offering fee-free residential mortgages, savings, credit cards, and funds to Norwegian retail customers via a mobile app. It differentiates on transparent flat pricing, automatic rate reductions, and an annual customer dividend.

Ownership category

akta.pro rank

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Mortgage lending: Interest income from residential mortgages (boliglån). Offers fee-free mortgages with automatic interest rate reductions. Sample loan of 2M NOK at 5.17% effective rate over 25 years generates approximately 1.5M NOK in total interest.
2. Credit card services: Credit card products (kredittkort) generating transaction fees and interest income
3. Savings accounts: Deposit-taking with savings accounts, including micro-saving features and fund investment options (fond)
4. Customer dividend program: Returns value to customers through annual dividend distributions, funded from the bank's profitability

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bulder Bank is a Norwegian digital bank brand of Sparebanken Norge that provides fee-free residential mortgages (Boliglån) with automatic interest rate reductions, flexible credit lines (Rammelån), credit cards, savings accounts, and fund and equity savings products to Norwegian consumers via a mobile-first platform. The bank differentiates itself through transparent uniform pricing, no hidden fees, automatic rate pass-throughs, an annual customer dividend program, and a smart mobile banking app that consolidates all banking activities.

Product overview

Bulder Bank is a Norwegian digital bank offering a unified banking platform centered on fee-free mortgages (Boliglån) with automatic rate reductions and customer dividend distribution. The product portfolio includes mortgage products for general customers (Boliglån) and young customers under 35 (Boliglån Ung), flexible credit lines (Rammelån), and credit cards. On the savings side, Bulder provides savings accounts with dividend benefits, micro-savings features, mutual funds, and stock savings accounts. The bank also offers standard banking services including cards with Apple Pay integration, children's and youth accounts, and mortgage calculation tools. The platform is accessible via mobile app and positions itself as an innovative digital bank with over 100,000 customers.

Differentiator

Problem solved

Functional benefit

Brands

• Boliglån Ung: A mortgage product for applicants under 35 years of age, offering potentially lower interest rates.

Products and services

• Boliglån (Residential Mortgage) Fee-free Norwegian residential mortgage with automatic interest rate reductions when market conditions allow, offered at the same transparent price to all customers without negotiation. Example: 2,000,000 NOK loan over 25 years at 5.17% effective rate. Targeted at Norwegian homeowners and prospective homebuyers.
• Boliglån Ung (Mortgage for Under 35) Mortgage product targeted at Norwegian residents under 35 (or with a co-borrower under 35) that offers potentially lower interest rates than the standard Boliglån to address affordability for younger homebuyers.
• Rammelån (Flexible Credit Line) Flexible credit line product that allows Norwegian consumers to manage and self-fix their loans with repayment flexibility. Targeted at existing customers seeking flexible revolving credit.
• Kredittkort (Credit Card) Credit card product issued by Bulder Bank that generates transaction fees and interest income, supporting Apple Pay contactless payments. Targeted at Norwegian consumers.
• Sparekonto (Savings Account) Deposit savings account with customer dividend benefits for savers, part of Bulder's deposit-taking offering for Norwegian retail customers.
• Fond (Mutual Fund Products) Fund investment products available through Bulder with a published pricing list, providing Norwegian consumers access to pooled investment vehicles.
• Aksjesparekonto (Stock Savings Account) Tax-advantaged stock savings account allowing Norwegian consumers to hold and trade equity investments through Bulder.
• Bank Cards (Debit and Credit Cards with Apple Pay) Bank-issued debit and credit cards with Apple Pay integration enabling secure, contactless mobile payments for Norwegian consumers.
• Barne og ungdomskonto (Children and Youth Account) Banking account product designed for children and youth customers in Norway, extending Bulder's offering to younger retail segments.
• Boliglånskalkulator (Mortgage Calculator) Online mortgage calculator tool enabling Norwegian consumers to estimate loan payments, total interest, and compare mortgage options before applying.

Quantifiable outcome

• Customer dividend paid for seven consecutive years
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• Sparebanken NorgecoreOthersSparebanken Norge is the parent organization of Bulder. Bulder operates as a digital banking brand under Sparebanken Norge, with branding as 'Bulder™ fra Sparebanken Norge'. The parent company provides regulatory framework, capital, and institutional backing for Bulder's operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Resurs Bank: Nordic niche bank offering credit cards, consumer loans and savings via digital channels; competes with Bulder in cards and unsecured lending while having lighter mortgage exposure.

Broad incumbents

• SpareBank 1: Alliance of Norwegian savings banks offering mortgages, deposits, cards, and insurance through regional brands and digital channels; key incumbent competitor to Bulder in the Norwegian mortgage market.
• Nordea: Major Nordic universal bank with a significant Norwegian retail franchise offering mortgages, savings, cards, and investment products; broad incumbent competing across Bulder's product set.
• Handelsbanken: Nordic relationship-led bank with Norwegian retail and mortgage operations; broader portfolio but overlaps with Bulder on residential mortgages and savings.
• DNB: Largest Norwegian bank with full retail and corporate product suite including mortgages, cards, savings, and funds; competes with Bulder in mortgages while offering much broader services.

Direct peers

• Sbanken (DNB): Originally Norway's pure online bank, now a DNB brand, offering mortgages, savings, funds, and credit cards to Norwegian consumers via digital channels — a near-twin in model and market.
• YA Bank: Norwegian digital challenger bank providing mortgages, savings accounts, and credit cards online; competes head-to-head with Bulder for the same digital-first Norwegian retail customer.
• Komplett Bank: Norwegian digital bank (part of the Komplett retail group) providing mortgages, savings and credit products online; overlaps Bulder's digital distribution and mortgage-led proposition.
• Instabank: Norwegian mobile-first bank offering mortgages, car loans, savings accounts and credit cards; same product mix, distribution model, and Norwegian retail target as Bulder.
• Bank Norwegian (Nordax Bank): Norwegian/Scandinavian digital bank offering residential mortgages, credit cards, and savings accounts through a mobile-first channel — directly comparable to Bulder's product set and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bulderbank
• Facebookfacebook.com/BulderBank
• LinkedInlinkedin.com/company/bulderbank
• Instagraminstagram.com/bulder_app

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bulder Bank