Muse Arts

What Muse Arts does

Muse Arts is a Singapore-based performing arts education company that delivers music, movement, and musical theatre programmes to children aged 6 months to 9 years. The company operates three physical locations: two studios in Singapore (Hillion Mall in the West and Tampines Central Community Complex in the East) and one branch in Pasig, Metro Manila, Philippines. Its core technology is an ABRSM-aligned curriculum combined with original compositions spanning themes such as Home, Under The Sea, Jungle, and Pirates, delivered through a progressive five-tier studio programme (Musical Babies, Musical Toddlers, Musical Juniors, Musical Stars, Musical Stars Advanced) supplemented by 1-to-1 and group piano/keyboard/ukululele lessons. The business model is hybrid: it monetizes direct-to-consumer term tuition ($300-$400 per 10-session term), private instrument lessons ($180-$240 for 4 sessions), retail sales of musical instruments ($1.20-$90 per item), and B2B corporate services including teachers' workshop training, event activations, and stage performances. A distinctive operational feature is the From Studio to Stage methodology, which culminates in annual original theatrical productions at professional venues such as Gateway Theatre and the KC Arts Centre.

The company serves two primary customer segments: parents of young children who enroll in studio programmes (the consumer base), and preschools and corporations that purchase on-site programmes, teacher training, and event services (the B2B base). The B2B channel is anchored by 150+ preschool partnerships across Singapore, including well-known operators such as My First Skool, Mulberry Learning, Agape Little Uni, and Genesis Child Care. Headcount is in the 51-100 range, and the company maintains a workforce of dual-skilled instructors branded as 'Museducators' who both teach and perform in productions. Marketing combines owned digital channels (website, YouTube channel A-Muse-Me), a referral programme (10% discount), earned media (Channel NewsAsia feature), and flagship events as bottom-of-funnel conversion. The company is privately held with no disclosed funding rounds and operates as a bootstrapped regional education business.

Name

Muse Arts

Legal name

Muse Arts

Website

https://muse-arts.com.sg

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Muse Arts is a Singapore-based performing arts education company that delivers ABRSM-aligned music, movement, and musical theatre programmes to children aged 6 months to 9 years through studio classes, 150+ preschool partnerships, and corporate training, with branches in Singapore and the Philippines.

Ownership category

akta.pro rank

Product category

Early Childhood Performing Arts Education

NAICS

Fine Arts Schools (61161), Other Performing Arts Companies (711190)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Early Childhood Music Education (Ages 0–7) (EDAMANAD), Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

Keywords

• Early childhood music education
• Preschool performing arts
• Children music lessons
• Musical theatre productions
• Corporate preschool workshops

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Studio Programmes - Term Packages: Recurring term-based tuition fees for structured music and movement classes. Pricing varies by programme level: Musical Babies ($300/10 sessions), Musical Juniors ($320/10 sessions), Musical Stars ($350/10 sessions), Musical Stars Advanced ($400/10 sessions). Trial sessions available at $33-$45 per session.
2. Private Instrument Lessons: 1-to-1 piano/keyboard/ukulele lessons at $180-$240 for 4 sessions (30-45 min each). Individual trial lessons at $50-$66.
3. Group Instrument Classes: Group ukulele/keyboard classes at $140-$160 for 4 sessions of 60 minutes each.
4. Retail - Musical Instruments & Accessories: E-commerce sales of musical instruments and accessories including ukuleles, keyboards, percussion instruments, resonator bells, and classroom props. Prices range from $1.20 (egg shakers) to $90 (roll-up keyboard).
5. Corporate Training & Events: B2B services including teachers' workshop training for preschool educators, event activations with interactive booths, and stage performance entertainment for corporate events.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Muse Arts is a Singapore-based performing arts education company that teaches music, movement, dance, and musical theatre to children aged 6 months to 9 years through progressive studio programmes (Musical Babies through Musical Stars Advanced), private and group instrument lessons (piano, keyboard, ukulele), corporate teacher-training and event services for preschools and businesses, and original theatrical productions staged at professional Singapore venues. The curriculum follows the ABRSM syllabus and is supported by an in-house original compositions library and an e-commerce shop for children's musical instruments.

Product overview

Muse Arts is a Singapore-based performing arts education company offering a comprehensive portfolio of programmes for preschoolers aged 6 months to 9 years. The core offering consists of five progressive studio programmes (Musical Babies, Musical Toddlers, Musical Juniors, Musical Stars, and Musical Stars Advanced) that teach performing arts through music, dance, and musical theatre. These programmes are supplemented by specialised instrument lessons (1-to-1 and Group Piano/Keyboard/Ukulele) and corporate training services (Teachers' Workshop Training, Events Activation, and Stage Performance & Entertainment). The company also produces original musical theatre productions ('DREAMS', 'Super Star Kingdoms', 'Wow Wow West', 'Musey and the Four Elements', 'Up In The Sky') and operates a retail shop for musical instruments and accessories. With over a decade of experience and collaborations with 150+ schools across Singapore, Muse Arts delivers a 'From Studio to Stage' educational model combining classroom instruction with live production opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Musical Babies (Studio Programme) Term-based music and movement programme for children aged 6 to 18 months, focusing on musicality, physical development, social-emotional bonding, and early language through rhythm, tempo, and voice-pitch activities using Muse Arts' original compositions. Parent-accompanied sessions. Term package: $300 for 10 sessions of 45 minutes; trial: $33.
• Musical Toddlers (Studio Programme) Term programme for children aged 1.5 to 3 years blending music with movement and expression through rhythm instruments and ensemble play. Introduces Hip-hop, Jazz, and Cultural dance, plus musical theatre basics including stage movement, voice projection, and singing while dancing.
• Musical Juniors (Studio Programme) Term programme for children aged 3 to 5 years introducing instruments (ukulele, keyboard, cajon, marimba), Hip-hop/Jazz/Modern Contemporary dance styles with choreography, and musical theatre with scene changes, script recitation, and singing. Term package: $320 for 10 sessions of 45 minutes; trial: $35.
• Musical Stars (Studio Programme) Term programme for children aged 5 to 7 years teaching melodies on ukulele and keyboard, orchestral ensemble skills, multiple dance styles (Hip-hop, Jazz, Modern Contemporary, Broadway), and refined musical theatre performance techniques. Term package: $350 for 10 sessions; trial: $38.
• Musical Stars Advanced (Studio Programme) Advanced term programme for children aged 7 to 9 years focusing on music theory foundation, singing, harmony on instruments, multiple dance styles, and main production roles in musical theatre. Term package: $400 for 10 sessions; trial: $45.
• 1-to-1 Private Instrument Lessons (Piano/Keyboard/Ukulele) One-on-one instrumental lessons for children aged 4 years and above covering Piano, Keyboard, or Ukulele. 4 sessions of 30 minutes: $180; 4 sessions of 45 minutes: $240. Trial sessions: $50 (30 min) / $66 (45 min).
• Group Keyboard/Ukulele Classes Group instrumental lessons for children aged 4 years and above on Keyboard or Ukulele, in 60-minute sessions. 4 sessions: $140 term / $160 trial; single session: $38.
• Teachers' Workshop Training Professional development workshops for preschool educators equipping them with skills to manage classrooms through music and movement. Delivered to preschools and early childhood education centres.
• Events Activation Interactive booth setups and trial classes for corporate events, providing hands-on music and movement experiences for young audiences. 100+ booths and event activations conducted.
• Stage Performance & Entertainment Live performances featuring engaging music, movement, and interactive elements for corporate events across Singapore. 300+ shows and performances delivered to date.
• Original Musical Theatre Productions (From Studio to Stage) Original children's musical theatre productions featuring Muse Arts' original compositions, performed by students and instructors at professional Singapore venues. Includes Up In The Sky with Musey Dehsey (2017), Musey and the Four Elements (2023), Wow Wow West (2024), Super Star Kingdoms (2025), and the upcoming DREAMS (4 September 2026 at Gateway Theatre).
• Musical Instruments & Accessories Shop Online retail store at muse-arts.com.sg/shop selling children's musical instruments and accessories including Rainbows Jingles, Scarves, Guiro, Tambourines, Ukuleles, Castanets, Keyboards, Wristbells, Drums, Shape Shakers, Claves, Resonator Bells, Maracas, Rattles, and Egg Shakers. Prices range from $1.20 (egg shakers) to $90 (roll-up keyboard), with member discounts available.

Quantifiable outcome

• 2000+ students trained per annum
• +3 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Gateway TheatrecoreStrategic or Co-development PartnerVenue partner for theatrical productions. Hosted Super Star Kingdoms 2025 and DREAMS 2026 at Gateway Theatre, 3615 Jalan Bukit Merah, Singapore 159 461.
• Singapore Repertory Theatre (SRT)coreStrategic or Co-development PartnerVenue partner at KC Arts Centre - Home of Singapore Repertory Theatre, 20 Merbu Road, Singapore 239 035. Hosted Musey and the Four Elements 2023 production.
• Aliwal Arts CentreminorStrategic or Co-development PartnerVenue partner for Up In The Sky 2017 production at 28 Aliwal St, Singapore 199 918.
• 150+ Preschools (Singapore)coreChannel Partner/ Reseller/ DistributorSchool partnership network delivering music and movement programmes on-site at partner preschools. Includes schools such as Genesis Child Care, Kiddiwinkie Schoolhouse, My First Skool, Agape Little Uni, Mulberry Learning, and 145+ others.
• Channel NewsAsia (CNA)minorGTM or Marketing PartnerMedia feature partnership resulting in news coverage showcasing the company's performing arts programmes.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Others

• ABRSM (Associated Board of the Royal Schools of Music): UK-based music examination and curriculum body whose syllabus Muse Arts explicitly aligns to for its early-childhood tier. Relevant as the standards-setting incumbent whose framework underpins Muse Arts' curriculum claims and lends external credibility.

Direct peers

• Aureus Academy: Singapore-based music school offering 1-to-1 and group lessons across instruments for children and adults. Directly comparable in geography, target customer (Singapore parents of school-age children), and lesson-based subscription pricing model.
• Cristofori Music School: Long-standing Singapore music education group with multiple branches and a broad curriculum covering early childhood through graded instrumental studies. Closely comparable in geography, age-segment coverage, and institutional scale.
• The Music Classroom: Singapore music education provider focused on group and private lessons for children. Comparable in target demographic, lesson-based subscription model, and multi-location studio footprint within Singapore.
• Kindermusik: Internationally licensed early-childhood music and movement programme for ages 0-7. Directly comparable to Muse Arts' Musical Babies and Musical Toddlers tiers in age targeting, parent-accompanied format, and music-with-movement pedagogy.

Emerging players

• Stage Focus Performing Arts: Singapore performing arts school offering dance, drama, and musical theatre classes for children. Comparable in the musical theatre and dance portion of Muse Arts' curriculum and in the Singapore family demographic, with overlap on stage performance training.
• Litttle Professors (Singapore): Singapore preschool enrichment provider offering music, dance, and creative programmes for early-childhood centres and parents. Comparable in B2B preschool programme delivery model and in the parent-accompanied early-childhood class format.

Broad incumbents

• Yamaha Music School: Global music education brand offering structured instrumental programmes (including Junior Music Courses for preschoolers). Directly comparable to Muse Arts in curriculum-led early-childhood music instruction, though operating at significantly greater scale and with a broader franchise model.
• School of the Arts, Singapore (SOTA): Singapore's pre-tertiary specialist arts institution offering formal performing arts training for adolescents. Comparable as a Singapore-based performing arts education provider, though serving an older, audition-entry segment rather than preschool enrichment.

Regional players

• Hokey Pokey (Singapore): Singapore-based early-childhood enrichment provider offering music, movement, and creative programmes for preschoolers. Comparable in geography, age segment, and parent-accompanied class format, though with a broader arts-enrichment menu rather than a performing-arts specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/A-Muse-Me

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muse Arts