Groove Music Marketing

What Groove Music Marketing does

Groove Music Marketing, LLC is a privately-held, founder-operated marketing agency founded in 2016 by Michael Grosvenor and based in Longview, Washington. The firm targets independent musicians, bands, and podcasters with a horizontal services stack comprising six offerings: social media management (Facebook, Twitter, Instagram), podcast production and marketing, online sales and digital distribution, merchandising (CD/vinyl/apparel), graphic design, and web design and content management. Technology is described as 'industry-standard tools' with no proprietary platform, patents, or integrations; the distribution offering leverages third-party storefronts (iTunes, Apple Music, Amazon, Spotify, Bandcamp, Pandora, Google Play) and at least one Shopify-powered artist storefront.

The business model is professional-services revenue: engagements are quote-based with no publicly disclosed pricing, and the firm does not sell SaaS, software, or licensed product. Customer acquisition is sales-led direct outreach through the firm website (contact form, email, phone), with light organic social presence (Facebook, Twitter). The client base is exclusively SMB/individual creators — approximately 30 named independent artists and one podcast — including Tom Paxton, Colin Hay, The Verve Pipe, Taj Mahal, Liberty DeVitto, and the 'Glass Houses – A Billy Joel Podcast.' The company is founder-owned with no institutional funding, no parent entity, no subsidiaries, and headcount is stated as 1–10.

Name

Groove Music Marketing

Legal name

Groove Music Marketing, LLC

Website

https://groovemusicmarketing.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Groove Music Marketing is a founder-owned agency based in Longview, WA, providing social media management, podcast production, digital distribution, merchandising, graphic design, and web design services to independent musicians, bands, and podcasters across the United States.

Ownership category

akta.pro rank

Product category

Music Marketing Services

NAICS

Record Production and Distribution (512250)

SIC

Services-Advertising (7310)

akta.pro primary industry

Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)

Keywords

• Music marketing services
• Social media management
• Podcast production
• Digital music distribution
• Merchandising design

Headquarters

HQ city

Longview

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Music Marketing Services: Providing comprehensive marketing services to musicians and podcasters including social media management, podcast production, online sales and distribution, merchandising, graphic design, and web design services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Groove Music Marketing is a music marketing agency that delivers a comprehensive suite of services to independent musicians, bands, and podcasters. Its core offerings include social media management (Facebook, Twitter, Instagram), podcast production and marketing, online sales and digital distribution to major stores (iTunes, Apple Music, Amazon, Spotify, Bandcamp, Pandora, Google Play), merchandising design and manufacturing, graphic design, and web design and content management. These services are bundled and delivered as an integrated marketing solution for artists seeking to build and monetize their music presence.

Product overview

Groove Music Marketing is a music marketing agency offering a comprehensive suite of services for musicians and podcasters. The company provides six core service offerings: Social Media Management (Facebook, Twitter, Instagram), Podcast Production & Marketing, Online Sales & Distribution (digital and physical), Merchandising Services, Graphic Design, and Web Design & Content Management. These services are designed to work together as an integrated marketing solution for artists seeking to build their presence and monetize their music.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Management of an artist's Facebook, Twitter, Instagram, and other social media accounts to deliver content that excites current audiences and helps build fanbases. Targeted at independent musicians, bands, and podcasters.
• Podcast Production & Marketing End-to-end podcast support including research, hosting, production (recording and editing), and promotion services for independent podcasters.
• Online Sales & Distribution Facilitates physical and digital music distribution to major digital stores including iTunes, Apple Music, Amazon, Spotify, Bandcamp, Pandora, and Google Play; also creates online stores for physical albums and merchandise.
• Merchandising Services Design and manufacturing of artist merchandise including CDs, Vinyl Records, Digital Downloads, T-Shirts, Hoodies, Stickers, Decals, Buttons, Pins, Posters, Bags, Hats, Patches, and more.
• Graphic Design Services Professional design services for album cover artwork, full album package layouts, band/artist logos, merchandise designs, Facebook cover images, media/press kits, and promotional materials.
• Web Design & Content Management Services ranging from domain and hosting registration to full website design and content management, helping artists maintain a professional web presence with up-to-date music, video, tour dates, and information.

Named customers19 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• UnitedMasters: Tech-driven artist services platform providing distribution, marketing tools, and promotional services to independent artists at scale. Broader and better-capitalized than Groove but overlaps directly on digital distribution and marketing services for indie musicians.
• AWAL: Artist services platform offering distribution, marketing, and label services to independent artists, now part of Sony Music. Directly competes in the digital distribution and artist marketing space where Groove operates, but at significantly larger scale.
• Believe: Global digital music company offering distribution, marketing, and artist development services to independent artists and labels. Broad incumbent in the same end-to-end artist services category that Groove addresses at the SMB level.
• TuneCore: Established digital music distribution and artist services platform owned by Believe. Provides distribution and some marketing services to independent musicians, overlapping with Groove's distribution offering at much larger scale.
• The Orchard: Global music distribution and artist services company (Sony Music subsidiary) offering distribution, marketing, and rights management to independent labels and artists. Larger-scale competitor in distribution and artist marketing services.

Emerging players

• DistroKid: Low-cost self-service digital music distribution platform serving independent artists. Overlaps with Groove's digital distribution service line but competes primarily on price and DIY convenience rather than bundled marketing services.
• LANDR: AI-powered music production, mastering, and distribution platform serving independent musicians. Overlaps with Groove's distribution service and increasingly competes on production-adjacent services at lower price points.

Direct peers

• Aristo Media Group: Music marketing and publicity agency serving independent artists and labels, particularly in the country/Americana space. Direct peer offering comparable bundled marketing, PR, and promotional services to artists similar to Groove's client base.
• Greenlight Marketing & Publicity: Independent music marketing and publicity firm offering PR, social media, and promotional services to artists and labels. Closely comparable in scope, target customer (independent musicians), and service bundle to Groove Music Marketing.
• Milk & Honey Music: Music management and marketing firm representing independent artists and providing promotional, branding, and marketing services. Comparable in serving independent musicians with relationship-driven marketing support.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights5 records

Customer concentration

• Xx.com/GrooveMusicMkt
• Facebookfacebook.com/groovemusicmarketing
• LinkedInlinkedin.com/company/groove-music-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groove Music Marketing