Todd & Associates

What Todd & Associates does

Todd & Associates CPAs (DBA Todd CPAs, formerly Dorsey & Company) is a privately-held full-service accounting firm founded in 1986 and headquartered in Little Rock, Arkansas. Following its February 2024 merger with Bailey & Thompson Tax & Accounting P.A., the combined firm operates with 27 accounting professionals across six offices in Arkansas (Little Rock, Hot Springs, Stuttgart, Newport, Rogers) and Texas (Dallas/Duncanville), serving thousands of small and mid-market businesses, individuals, and selected industry verticals including agriculture, construction, home health care, restaurants, dental/physician practices, and real estate. The firm is led by Mark Todd (Managing Partner, former CFO of Rock Dental Brands with Windstream/Alltel/Arthur Andersen lineage) and Katie Todd (Partner, former CFO of Grass Roots Farmers' Co-Op).

The core product set spans bookkeeping, payroll, tax preparation and planning, CFO consulting, QuickBooks services, and business formation. The proprietary offering is MAPS (Monthly Accounting & Payroll Solutions), a cloud-based three-tier subscription program (GPS, Road Map, Globe) priced monthly on transaction volumes and bundling bookkeeping, payroll, financial statements, bill pay, and HR support. Underlying technology includes QuickBooks ProAdvisor certification (with desktop and cloud hosting), the ADP payroll platform, a secure client portal for document exchange, and Microsoft-stack support via partner Rock City Data Group. Service delivery combines in-person engagement at the six physical offices with virtual delivery to clients nationwide.

The business model blends recurring monthly subscriptions (MAPS, QuickBooks hosting) with project- and engagement-based fees for tax, CFO consulting, valuation/transaction support, forensic accounting, and capital-raise work. Pricing is predominantly quote-based for professional services, with published unit rates for QuickBooks training ($150-$700 per session) and tune-ups ($300 per session, $1,000 annual package). Go-to-market is sales-led and relationship-driven, anchored in the Arkansas/Texas regional footprint, supplemented by client referrals, industry-specific content, chamber/community involvement, and a website funnel. The firm is privately owned by its working partners with no disclosed external institutional capital or PE backing.

Name

Todd & Associates

Legal name

Todd & Associates CPAs

Website

https://toddcpas.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Todd & Associates CPAs is a privately-held full-service accounting firm offering bookkeeping, payroll, tax preparation, CFO consulting, and QuickBooks services to small and mid-market businesses across Arkansas, Texas, and the broader United States.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Offices of Certified Public Accountants (541211)

SIC

Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

Keywords

• Accounting services
• Tax preparation
• Bookkeeping services
• Payroll processing
• CFO consulting

Headquarters

HQ city

Little Rock

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Professional Accounting Services: Full-service accounting firm providing bookkeeping, payroll processing, tax preparation and planning, CFO consulting, and business formation services. Revenue is generated through recurring monthly service packages and project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Todd & Associates CPAs is a full-service accounting firm providing outsourced bookkeeping, payroll processing, tax planning and preparation, CFO consulting, business formation, and QuickBooks services (setup, hosting, training, tune-up) to small and mid-size businesses and individuals across multiple industries. The flagship offering is MAPS (Monthly Accounting & Payroll Solutions), a proprietary cloud-based program that bundles bookkeeping and payroll into three tiered monthly packages (GPS, Road Map, Globe) priced by transaction volume.

Product overview

Todd & Associates CPAs operates as a full-service accounting firm offering a comprehensive suite of services centered on bookkeeping, payroll, tax planning/preparation, and CFO consulting. The core product is MAPS (Monthly Accounting & Payroll Solutions), a cloud-based program with three tiers (GPS, Road Map, Globe packages) that bundles bookkeeping and payroll services into monthly service packages. QuickBooks services (setup, hosting, tune-up, training) are offered as add-on modules through ProAdvisor certification. The firm provides specialized CFO consulting including valuation & transaction support, litigation & forensic accounting, and capital raises support. Additional services include tax planning/preparation, business formation & continuity, and a secure client portal for document exchange. The February 2024 merger with Bailey & Thompson Tax & Accounting P.A. expanded the firm's footprint across Arkansas and the DFW metroplex.

Differentiator

Problem solved

Functional benefit

Products and services

• MAPS (Monthly Accounting & Payroll Solutions)

Quantifiable outcome

• Serving over 50 farm families across the Delta region
• +2 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Bailey & Thompson Tax & Accounting P.A.coreStrategic or Co-development PartnerStrategic merger announced February 1, 2024. Bailey & Thompson Tax & Accounting P.A., serving Central and Northwest Arkansas for over fifty years, merged into Todd & Associates. The combined firm operates as Todd CPAs with 27 accounting professionals. BTTA owners A.W. Bailey and Brian Thompson continue to provide client services, bringing over 80 combined years of public accounting experience.
• ADPcoreTechnology or IntegrationTodd & Associates leverages the ADP platform for payroll services, providing real-time access to payroll documents for employers and employees. The ADP platform also serves as an off-the-shelf HR department solution including employee policy manuals, hiring and termination forms.
• Intuit (QuickBooks ProAdvisor)coreTechnology or IntegrationCertified QuickBooks ProAdvisors with direct line to Intuit for higher-level support. Firm offers ProAdvisor Certification training classes and consultations with access to QuickBooks product discounts.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dorseycpas
• Facebookfacebook.com/CPADorsey
• LinkedInlinkedin.com/showcase/dorsey-&-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Todd & Associates