Landmetzgerei Hoffmann

What Landmetzgerei Hoffmann does

Landmetzgerei Hoffmann is a traditional German family butcher (Landmetzgerei) founded in 1969 in Pleckhausen, Rhineland-Palatinate, and operated since 2000 by Peter Hoffmann as sole proprietor. The company produces handcrafted fresh and preserved meat products, dry-aged beef, sausage conserves, lard spreads, and a curated range of international gourmet meats (Wagyu, American Beef, Irish Beef, Bison, Charolais, Porco Iberico, Simmentaler, Irish Salt Meadow Lamb) at an EU-certified production facility (DE RP 01012 EG). Technical infrastructure includes DRY AGER DX 1000 dry-aging cabinets (40-day maturation), modified atmosphere packaging (MAP), and autoclave canning at over 100°C producing sausage conserves with 2-year unrefrigerated shelf life. Inputs are sourced primarily from the Hoffmann family farm in Neustadt/Hombach and regional farmers, with veterinary inspection provided by Dr. med. vet. Klaus Schifferings. The business model is multi-channel direct-to-consumer: 2 owned retail branches (Fernthal and the EDEKA Horhausen counter), 4 weekly market locations (Flammersfeld, Asbach, Raubach, Betzdorf), a 24/7 unmanned sausage vending machine, a mobile sales van, an event catering pavilion, plus wholesale supply into 3 EDEKA supermarket banners (Hoffmann's Frischemarkt, Osterkamp, aktiv-Markt). Customer segments include regional Westerwald households, EDEKA retail partners, premium/gourmet meat buyers served via pre-order, and local event organizers. Marketing is conducted through the company website, Facebook, a YouTube image film, in-store video displays at EDEKA Horhausen, and community engagement such as the "Unner Pänz" school co-creation project with Grundschule Unnau and Oktoberpumpkin drawing competitions. The company carries no external funding and operates as a private sole proprietorship with no parent, subsidiaries, or M&A activity; revenue is not publicly disclosed.

Name

Landmetzgerei Hoffmann

Legal name

Landmetzgerei Hoffmann

Website

https://hoffmann-metzgerei.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Landmetzgerei Hoffmann is a family-owned German craft butcher in Pleckhausen (est. 1969), producing handcrafted sausages, dry-aged beef, canned conserves, and gourmet meats at an EU-certified facility, distributed through 2 retail branches, 4 weekly markets, a 24/7 vending machine, and 3 EDEKA supermarket partners serving Westerwald households and regional event organizers.

Ownership category

akta.pro rank

Product category

Traditional Butcher and Sausage Manufacturing

NAICS

Food Manufacturing (311), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro industry

PRIMARYAFANAEAK

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAC

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYAFANAEAJ

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

SECONDARYCRAHAHAB

Butcher Shops & Meat Markets

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Fresh meat products
• Regional sausage specialties
• Dry aged beef
• Canned sausage conserves
• Butcher retail

Headquarters

HQ city

Pleckhausen

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales (Fresh Meat & Sausages): Core revenue from selling freshly produced meat and sausage products directly to consumers through owned retail stores, weekly market stalls, and the 24/7 vending machine. Products include fresh sausages, cured meats, gourmet steaks, and specialty items.
2. EDEKA Distribution: Supplying fresh meat and sausage products to EDEKA retail stores in Horhausen (Hoffmann's Frischemarkt), Bad Marienberg (Osterkamp), and Höhn. Products sold through EDEKA supermarket chains.
3. Canned & Preserved Products: Sale of sausage conserves (full canned goods and glass jars) with extended shelf life. Products available in all company branches and at www.waeller-wurst.de online shop.
4. Catering & Events: Event catering services using the mobile sales van and steakhouse pavilion (lavastone grill, hot and cold counters). Services provided at local festivals, the 800-year Steebach celebration, Zukunftstage NRW, and other regional events.
5. Gourmet Meat Pre-Orders: Premium gourmet meats (Wagyu Kobe Beef, American Beef, Irish Beef, Bison, Charolais, Porco Iberico, Simmentaler, Irish Salt Meadow Lamb) sold exclusively by pre-order.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Landmetzgerei Hoffmann is a traditional German butcher (Metzgerei) that produces and sells fresh and processed meat products, including handmade grill sausages (Wäller Griller), regional sausage specialties under the Wäller Landwurst brand, canned sausage conserves (Westerwälder Brotzeit), flavored lard spreads (Schmalz Variationen), dry-aged beef (Wäller-BEEF), ready-to-eat meals (Currywurst im Glas, Leberknödel), and an assortment of premium gourmet meats (Wagyu, American Beef, Irish Beef, Bison, Charolais, Simmentaler, Porco Iberico, Irish Salt Meadow Lamb). All products are manufactured in-house at the EU-certified Pleckhausen production facility and distributed through owned retail branches, weekly markets, EDEKA supermarket partners, a 24/7 vending machine, and event catering.

Product overview

Landmetzgerei Peter Hoffmann is a traditional German family butcher (Metzgerei) founded in 1969 in Pleckhausen, offering a diverse portfolio of fresh and preserved meat products. The core offering centers on handcrafted Westerwälder Wurst- und Schinken-Spezialitäten produced in-house at the Pleckhausen production facility, including the flagship Wäller Griller grill sausages and Wäller Landwurst regional brand. Product lines span fresh sausages and meats, canned/jarred preserved products (Westerwälder Brotzeit), flavored lard spreads (Schmalz Variationen), and ready-to-eat items like Currywurst im Glas and Leberknödel. The company operates a growing gourmet segment with Dry Aged Wäller-BEEF and imported specialty meats (American Beef, Wagyu Kobe Beef, Irish Beef, Bison, Charolait, Simmentaler Rind, Porco Iberico, Irisches Salzwiesen Lamm). Sales channels include multiple retail branches, weekly markets, a 24/7 vending machine, EDEKA retail partners, gift baskets, and event catering services. The company is EU-certified for meat processing.

Differentiator

Problem solved

Functional benefit

Brands

• Wäller Landwurst: Brand for homemade sausage and lard specialties from the butchery, featuring resealable 400g canned products and 200g glass portions.
• Wäller-Beeef
• Wäller Griller
• Westerwälder Brotzeit
• Schmalz Variationen

Products and services

• Wäller Griller

Quantifiable outcome

• 2-year unrefrigerated shelf life for canned sausage products (processed at >100°C in autoclave, >105°C in core)
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EDEKA Hoffmann's Frischemarkt, Horhausen (Stefan Hoffmann)coreChannel Partner/ Reseller/ Distributor · 30 August 2010Landmetzgerei Hoffmann operates a modern butcher counter inside the EDEKA Hoffmann's Frischemarkt at Im Landblum 1, Horhausen. The store opened in August 2010 with 1,250 m² sales area. Stefan Hoffmann (brother of Peter Hoffmann) operates the EDEKA store while Peter Hoffmann manages the meat and sausage counter. The partnership provides Hoffmann's products with significant retail exposure to ~35 employees and 90 parking spaces.
• EDEKA Osterkamp (Bad Marienberg and Höhn)minorChannel Partner/ Reseller/ Distributor · 1 January 2010Hoffmann's sausages and Wäller Griller products are sold in the EDEKA Osterkamp markets in Bad Marienberg and Höhn. These stores also participated in the 2018 'Unner Pänz' children's bratwurst launch. Products include Dry Aged beef sold since March 2018.
• Lothar Seifen (Farmer, Schürdt)minorOthers · 1 January 2009Regional livestock farmer supplying cattle to Landmetzgerei Hoffmann. The company sources exclusively from local farmers in the region, with the majority of cattle from their own family farm in Neustadt/Hombach.
• EDEKA aktiv-Markt Horhausen (Stefan Hoffmann)coreChannel Partner/ Reseller/ Distributor · 1 January 2000Landmetzgerei Hoffmann has operated a meat and sausage counter inside the EDEKA aktiv-Markt in Horhausen since 2000. This was the first EDEKA partnership location under Stefan Hoffmann's management. Features modern self-service packaging using modified atmosphere technology.
• Family Farm Neustadt/HombachcoreOthers · 1 January 2000The family's own farm in Neustadt/Hombach supplies the majority of cattle used in Hoffmann's meat production. This is a core part of the company's regional sourcing strategy and quality control.

Scale indicators9 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• EDEKA Group: Germany's largest supermarket cooperative and Hoffmann's primary retail channel partner. Relevant as both a major wholesale customer (3 stores) and as a competitive incumbent in regional fresh-food retail that shapes shelf-space and pricing dynamics.
• Vion Food Group: International meat processor with significant German operations across pork, beef, and sausage production. Competes in overlapping product categories at a scale that defines commodity sausage pricing for retailers like EDEKA and REWE.
• Westfleisch eG: German farmer-owned meat cooperative covering slaughter, cutting, and sausage production at industrial scale. Operates in the same sausage and fresh-meat categories as Hoffmann but at vastly larger scale, setting wholesale price benchmarks for the regional supply chain.
• Tönnies Lebensmittel GmbH & Co. KG: One of Germany's largest meat processors, producing sausages, fresh pork, and beef at industrial scale across multiple retail brands. Comparable product categories but represents the industrial pricing pressure that Hoffmann's craft operation must navigate.
• REWE Group: Major German supermarket group operating REWE and Penny banners. Competes with EDEKA for regional fresh-meat retail customers and represents both a competitive incumbent and a potential future wholesale channel for Hoffmann's products.
• Kaufland (Schwarz Group): German hypermarket chain (part of Schwarz Group) with a strong fresh-meat offering. Competes for regional fresh-food customers in many of the same Rhineland-Palatinate and North Rhine-Westphalia catchments served by Hoffmann.
• Lidl (Schwarz Group): German discount supermarket (part of Schwarz Group) with expanding premium and fresh-meat ranges. Drives price compression in regional sausage and meat categories where Hoffmann's craft products compete.

Others

• METRO AG: German food-service and hospitality wholesaler. Relevant as a potential B2B channel for Hoffmann's catering and event business, and as a comparable foodservice distribution model for moving butcher products into HoReCa customers.

Direct peers

• Wiesbauer GmbH: Austrian craft sausage and meat specialty producer with strong regional brand positioning and a comparable product mix of fresh sausages, dry-aged beef, and regional cured meats. Closely mirrors Hoffmann's combination of craft identity, multi-channel retail, and premium specialty SKUs.
• Kofler Fleischwaren GmbH: South Tyrolean/regional Austrian meat processor and butcher group with traditional craft focus, fresh and cured meat lines, and regional specialty branding. Comparable as a craft-driven meat company selling premium regional products across multiple retail formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=XpoUh0TBURY
• Facebookfacebook.com/LandmetzgereiHoffmann

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landmetzgerei Hoffmann