Mama Sana Vibrant Woman

What Mama Sana Vibrant Woman does

Mama Sana Vibrant Woman (MSVW) is a nonprofit maternal health organization founded in 2016 and headquartered in Austin, Texas, that serves Black and Brown birthing people and their families across Central Texas. The organization operates under a shared leadership model led by Co-Executive Directors Ana Maria Rea Arias (Operations and Finance) and Cherelle VanBrakle (Development), and delivers care through a wraparound model built on the midwifery model of care and a reproductive justice lens. Programs and services are provided free of charge to participants.

The core product offering centers on 8-week prenatal and postnatal support circles paired with continuous birth companion (doula) services across pregnancy, childbirth, and up to six weeks postpartum. These are supplemented by add-on modules including bilingual childbirth preparation workshops, lactation consulting, individual therapy, and a partnered in-home childcare portfolio (postpartum respite, appointment-based, and on-call emergency childcare) delivered through the Maternal Health Equity Collaborative. Sub-brands include MSVW Wraparound Care (the core program bundle), Project Connect (perinatal housing stabilization with the City of Austin), and the B4: Better Black and Brown Births assessment (a 2024 community-based research initiative).

MSVW's business model is a nonprofit, grant- and donation-funded operating structure. Revenue streams comprise a City of Austin maternal health services contract at a prior level of approximately $900k, individual donations (including the Birthkeepers Collective monthly giving program at $15/month and $60/month tiers), and grant funding from foundation partners. Distribution is regional, delivered directly to participants across Austin and Travis County via community-based referrals, partner channels (Black Mamas ATX, GALS, therapists, healthcare providers), social media (Facebook, Instagram), and email newsletters. The technology stack is minimal: the organization operates a Wix-based website, uses Network for Good for donation processing, and partners with Connxus (Central Texas HIE) for data interoperability; no proprietary technology, apps, or AI/ML capabilities are disclosed.

Name

Mama Sana Vibrant Woman

Legal name

Mama Sana Vibrant Woman

Website

https://msvwatx.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Mama Sana Vibrant Woman is a nonprofit founded in 2016 in Austin, Texas, that delivers free, culturally congruent prenatal and postnatal support circles, doula services, and wraparound care to Black and Brown birthing people and families across Central Texas.

Ownership category

akta.pro rank

Product category

Community Maternal Health Services

NAICS

Child Care Services (6244), Child Care Services (624410)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN), Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Maternal health services
• Prenatal support programs
• Postnatal care services
• Doula birth support
• Community perinatal care

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. City of Austin Funding: Primary government funding from City of Austin contracts for maternal health services and perinatal housing stabilization supports. Partnership established since 2016. Current funding is approximately $900k prior level.
2. Individual Donations: Sustained monthly donations from individual donors supporting maternal health services. Donation tiers include $15/month, $60/month, and annual giving options.
3. Grant Funding: Funding from grant partners supporting maternal health programs and services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Mama Sana Vibrant Woman is a nonprofit organization providing free, culturally congruent maternal health services to Black and Brown birthing people in Central Texas. Its core offerings include 8-week prenatal and postnatal support circles, continuous birth companion (doula) support, and wraparound care such as childbirth prep workshops, lactation consulting, therapy, perinatal housing stabilization, and partnered in-home childcare. Programs are delivered using the midwifery model of care under a shared leadership structure led by caregivers of color.

Product overview

Mama Sana Vibrant Woman offers a wraparound care model centered around a core program of prenatal and postnatal support groups, supplemented by birth companion (doula) services and additional support modules. The organization provides culturally congruent maternal health services to Black and Brown communities in Central Texas using the midwifery model of care. Core offerings include 8-week prenatal/postnatal support circles, birth companions providing continuous labor and postpartum support, and add-on services such as childbirth prep workshops, lactation consulting, and therapy. Additional programs include the B4 perinatal research assessment, Project Connect housing stabilization, MHEC childcare partnership, and community events. Programs are primarily available in English and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• B4: Better Black and Brown Births: A community-based, mixed-methods perinatal assessment focused on improving maternal health outcomes in Central Texas for Black and Brown birthing people and their families.
• MSVW Wraparound Care
• Protect Project Connect
• Birthkeepers Collective

Products and services

• MSVW Wraparound Care Comprehensive maternal health support program providing free programs and resources to members, including intake assessment, needs assessment, and enrollment in core prenatal, postnatal, and birth support services.
• Prenatal Support Groups 8-week prenatal support circles connecting expecting parents with peers, creating personalized birth plans, and exploring key topics around pregnancy and childbirth in a supportive environment.
• Postnatal Support Groups 8-week postpartum support circles providing community building, self-care practices, and peer support for new parents navigating the postpartum period.
• Birth Companions (Doulas) Continuous emotional, physical, and informational support throughout pregnancy, childbirth, and up to 6 weeks postpartum, including pain management techniques and advocacy.
• Childbirth Prep Workshops Educational workshops in English and Spanish covering labor preparation, postpartum recovery, and newborn care led by expert facilitators.
• Lactation Consulting English and Spanish-speaking lactation consultant services providing guidance, support, and practical techniques for successful bodyfeeding.
• Therapy Services Individual therapy support sessions with bilingual clinical support therapists for mental health care during the perinatal period.
• MHEC Childcare Program Free, short-term, culturally congruent, high-quality in-home childcare for Black, Brown, and Indigenous parents in Central Texas during the perinatal period, offered in partnership with the Maternal Health Equity Collaborative.
• Postpartum Respite Care Short-term, in-home, recurring respite care for infants 0-12 months when parents are on bedrest, immediate postpartum, or have limited childcare support.
• Appointment-Based Childcare In-home childcare up to 3 hours for children whose parent is attending medical or doula-related appointments such as prenatal visits, baby well-visits, or therapy.
• On-Call Emergency Childcare Emergency childcare available for those giving birth or navigating a perinatal-related medical emergency.
• B4: Better Black and Brown Births Community-based, mixed-methods perinatal assessment focused on improving maternal health outcomes in Central Texas, involving community listening sessions, focus groups, interviews, surveys, and provider convenings.
• Project Connect Housing Stabilization Perinatal housing stabilization supports providing rental assistance to prevent displacement during pregnancy and the first two years postpartum, in partnership with the City of Austin.
• Community Events Community wellness events, gatherings, and social activities for MSVW families including summer wellness events, community wellness events, and group sessions.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Community Speaks ConsultingcoreStrategic or Co-development PartnerBlack-woman-led boutique consulting firm dedicated to amplifying community voices through equitable research, engagement, and education. Leads the B4: Better Black and Brown Births assessment project alongside MSVW.
• Connxus - Central Texas Health Information ExchangecoreStrategic or Co-development PartnerRegional data and interoperability organization supporting secure data sharing across healthcare, public health, and social services. Partner in the B4: Better Black and Brown Births assessment to enable coordinated, person-centered care.
• Maternal Health Equity Collaborative (MHEC)coreStrategic or Co-development PartnerProvides free, short-term, culturally congruent, high quality in-home childcare for Black, Brown, and Indigenous parents in Central Texas during the perinatal period. MSVW serves as a referral partner for families needing childcare support.
• Black Mamas ATXcoreStrategic or Co-development PartnerPartner organization in the maternal health ecosystem in Central Texas. MSVW works with Black Mamas ATX as part of the collaborative network serving perinatal families.
• GALScoreStrategic or Co-development PartnerPartner organization in the maternal health ecosystem in Central Texas. Part of the collaborative network of organizations receiving City of Austin funding for maternal health services.
• Network for GoodminorOthersDonation processing platform used by MSVW for online donations and recurring giving programs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commonsense Childbirth: National midwifery model of care organization serving birthing people of color, founded by Jennie Joseph. Comparable in its midwifery-based approach and focus on improving outcomes for underserved communities.
• Maternal Health Equity Collaborative (MHEC): Central Texas partner organization providing free, culturally congruent in-home childcare to Black, Brown, and Indigenous perinatal families. Functions both as MSVW's collaborator and a directly comparable community perinatal support provider.
• Ancient Song Doula Services: Community-based doula and birth equity organization serving Black and Brown birthing people in New Jersey/New York. Closely comparable to MSVW's wraparound prenatal/postpartum support model and reproductive-justice lens.
• Giving Austin Labor Support (GALS): Austin-area doula collective providing labor support to underserved families, including a focus on equity-centered care. Shares MSVW's Central Texas geography, doula model, and City of Austin funding ecosystem.
• Mothering Justice: Michigan-based Black-led organization providing doula and perinatal support to BIPOC mothers through policy advocacy and direct service. Highly comparable community-based, reproductive-justice-centered model to MSVW.
• Black Mamas ATX: Central Texas-based community organization serving Black birthing people in the same perinatal ecosystem as MSVW. Both groups are part of the City of Austin maternal health funding collaborative and refer families to one another.
• Jamaa Birth Village: Ferguson, MO-based Black-led midwifery and doula center providing perinatal support to Black families. Highly comparable community-rooted, culturally congruent model addressing maternal health disparities.

Broad incumbents

• Every Mother Counts: National maternal health nonprofit focused on improving pregnancy and birth outcomes globally through grants, advocacy, and direct service. Larger, better-capitalized organization addressing overlapping maternal-health-equity goals.
• National Birth Equity Collaborative (NBEC): National organization focused on birth equity research, policy, and community-based solutions for Black maternal health. Operates at a much broader scale than MSVW but in the same problem space and funder ecosystem.
• Black Mamas Matter Alliance: National cross-sector alliance advancing Black maternal health policy, research, and care. Operates upstream of MSVW through advocacy and convening but serves the same community and competes for similar philanthropic funding.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/msvwatx
• Instagraminstagram.com/mamasanavibrantwoman
• Xx.com/mamasanatx
• LinkedInlinkedin.com/company/mama-sana-vibrant-woman

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mama Sana Vibrant Woman