The HIVE Sports Complex

What The HIVE Sports Complex does

The HIVE Sports Complex (DBA "The HIVE") is a rental-only indoor sports facility located at 14402–14414 N. Lincoln Blvd in Edmond, Oklahoma, operating daily from 6am to 11pm. The main venue comprises five basketball courts, eight volleyball courts, two training areas, and concessions; a second private facility branded The Annex supports events at $100–$135/hour. The HIVE is the home venue for parent non-profit Oklahoma Swarm Basketball Club, one of Oklahoma's most established girls' competitive basketball programs with 50+ collegiate-level alumni, and is described as the largest sports venue in the North OKC/Edmond corridor, hosting 175,000+ visitors annually.

The business runs on a strict reservation-only model — no open play, no day passes — with all bookings routed through the third-party My Sport Space platform (web and mobile app). The product surface spans hourly court rentals ($75–$85/hour for the main facility's three-court party configuration), birthday parties and team-building events, weekly skills camps (including a Train and Play Camp led by professional and Olympian Obi Emegano), Open Skills Training ($10/session, beginner and intermediate), private and semi-private training, and Oklahoma Swarm competitive teams. Every game is live-streamed via LiveBarn with 30-day replay and downloadable highlights. Customer segments include Edmond/Deer Creek/OKC youth-sports families, club and competitive basketball organizations, YMCA and home-school groups, and local/regional business sponsors; six partner hotels (Marriott and Choice Hotels brands across Edmond and OKC Quail Springs) extend the venue into a tournament-travel ecosystem.

Revenue mechanics are diversified but undisclosed in total: per-hour rental fees, per-session training fees, party/event packages, tournament hosting, and an actively sold sponsorship program pitched against the 175,000-visitor audience. The company does not disclose revenue, funding, or headcount; it operates under a non-profit parent structure via Oklahoma Swarm rather than as a venture-backed entity.

Name

The HIVE Sports Complex

Website

https://hivehoops.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

The HIVE Sports Complex is a rental-only indoor basketball and volleyball facility in Edmond, Oklahoma — the largest venue in North OKC/Edmond with 13 courts, two training areas, 175,000+ annual visitors, and bookings handled via the My Sport Space platform for youth-sports families, tournaments, and camps.

Ownership category

akta.pro rank

Product category

Indoor Sports Facilities

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAH

Multi-Sport Complexes & Community Sports Parks

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYMPAKAJAA

Youth Multi-Sport Camps (General Athletics, Summer Camps)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Indoor sports facility
• Basketball court rental
• Volleyball court rental
• Youth sports tournaments
• Sports training camps

Headquarters

HQ city

Edmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Court Rentals: Hourly rental of basketball and volleyball courts to teams, groups, and organizations. Rental-only facility — no open play or day passes.
2. Parties and Events: Birthday party and event bookings at The Hive main facility ($75-$85/hour for three courts with activity) or The Annex private facility ($100-$135/hour). Parties typically two hours and include food allowance.
3. Camps and Skills Classes: Weekly skills camps and classes offered through My Sport Space. Open Skills Training sessions at $10 per session, beginner and intermediate levels.
4. Private and Semi-Private Training: Individual and small-group training sessions for all ages and positions, arranged via training questionnaire.
5. Sponsorships: Sponsorship agreements targeting businesses wanting to reach Edmond/Deer Creek/OKC families attending tournaments. Includes on-site demonstrations and email/brochure opportunities. The venue hosts over 175,000 visitors annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

The HIVE is a rental-only indoor sports complex in Edmond, Oklahoma, offering hourly basketball and volleyball court rentals to teams, groups, and organizations. The venue includes five basketball courts, eight volleyball courts, two training areas, and concessions, and is supplemented by camps, private and semi-private training, birthday parties and events (including the private Annex facility), and team programs run through parent non-profit Oklahoma Swarm. All reservations are processed through the My Sport Space platform, with no open play or day passes.

Product overview

The HIVE Sports Complex is a rental-only sports facility — not a single unified product but a multi-court venue offering basketball and volleyball court rentals plus ancillary programs. The core offering is Court Rentals, supported by add-on modules including Birthday Parties/Events, Camps (skills and pro-camps), Private and Small Group Training, and Team Programs (via parent non-profit Oklahoma Swarm). The facility also offers Open Skills Training for walk-in public participants. All scheduling is managed through the My Sport Space reservation platform, and games are live-streamed via LiveBarn.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 175,000+ annual visitors

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Oklahoma Swarm Basketball ClubcoreStrategic or Co-development PartnerOklahoma Swarm is the parent non-profit of The HIVE. It offers club and competitive basketball teams for girls from 2nd grade through High School. Oklahoma Swarm is noted as one of the most successful basketball organizations in Oklahoma, with over 50 players playing at the collegiate level.
• Fairfield Inn - EdmondminorGTM or Marketing PartnerPartner hotel offering discounted rates for teams playing at The HIVE. Includes free hot breakfast and indoor pool. Located in Edmond, approximately near The HIVE.
• Sleep Inn - EdmondminorGTM or Marketing PartnerPartner hotel offering special HIVE rates approximately 2 miles from The HIVE. Includes free breakfast buffet and indoor heated pool.
• Avid - Quail Springs (Oklahoma City)minorGTM or Marketing PartnerPartner hotel in Oklahoma City (Quail Springs) offering discounted rates for teams playing at The HIVE.
• Aloft - Quail Springs (Oklahoma City)minorGTM or Marketing PartnerPartner hotel in Oklahoma City (Quail Springs) offering discounted rates for teams playing at The HIVE.
• Marriott Fairfield Inn - Quail Springs (Oklahoma City)minorGTM or Marketing PartnerPartner hotel in Oklahoma City (Quail Springs) offering discounted rates for teams playing at The HIVE.
• Marriott Courtyard - Quail Springs (Oklahoma City)minorGTM or Marketing PartnerPartner hotel in Oklahoma City (Quail Springs) offering discounted rates for teams playing at The HIVE.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• DICK'S House of Sport: Retail-anchored large-format sporting goods stores with in-store experiences including basketball courts, soccer simulators, and training areas. Comparable to The HIVE in the youth/family sports engagement and experience economy, though anchored in retail rather than facility rental.
• Chelsea Piers: Large multi-sport complex offering court rentals, training, camps, leagues, and events across multiple sports. Comparable to The HIVE in its rental/programming model and family/youth demographic, but broader in sport coverage and located in a major metro.
• Life Time Fitness: National operator of large fitness and recreation centers that include basketball courts, group training, youth programming, and family events. Overlaps with The HIVE's recreational sports center positioning but with far broader fitness/health footprint.
• Spooky Nook Sports: One of the largest indoor sports complexes in North America, hosting basketball, volleyball, and dozens of other sports with tournaments, camps, and training. Directly comparable to The HIVE as a multi-court destination venue with sponsorship and event-driven revenue, but at materially larger scale.

Direct peers

• The St. James: Premium sports and wellness complex combining courts, training, camps, and tournaments for youth athletes. Closely comparable to The HIVE in its emphasis on elite youth programming, court rentals, and tournament-style event hosting.
• National Sports Center: Large multi-sport campus in Minnesota hosting tournaments, camps, and league play across multiple sports. Comparable to The HIVE as a regional tournament destination with youth sports focus and sponsorship-driven economics.
• Parisi Speed School: Franchised sports performance training network focused on speed, agility, and sport-specific training for youth athletes. Comparable to The HIVE's training and camps offerings, particularly for basketball and volleyball skill development.

Regional players

• YMCA of Greater Oklahoma City: Regional community recreation operator that hosts youth sports including basketball and volleyball, and is explicitly referenced as a The HIVE customer. Comparable to The HIVE in its youth sports programming and family demographic, but competes more on membership than rental.

Emerging players

• Athletes in Motion: Multi-sport training and event facility operator offering court rentals, camps, and tournaments for youth athletes. Comparable to The HIVE in its rental/camp/training mix and youth sports targeting, though smaller in scale.
• i9 Sports: Youth sports league franchise organization offering basketball, volleyball, and other sports programs for kids. Comparable to The HIVE's youth sports family demographic and tournament/league use cases, though i9 Sports is a league operator rather than a venue owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hivehoopsok
• LinkedInlinkedin.com/company/hive-sports-complex

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The HIVE Sports Complex