NXA Studios
NXA Studios is a privately held art outsourcing firm founded in 2011 that provides 2D/3D art, animation, VFX, and engine integration services to AAA game publishers, VR/AR developers, and mobile studios, employing 120+ artists across four studios on three continents.
- Company typePrivate
- Founded2011
- HeadquartersBeijing, China
- Headcount51–100
- GTM typeB2B
- OfferingServices
What NXA Studios does
NXA Studios is a privately held art outsourcing and production company founded in 2011 that supplies 2D and 3D art content, animation, VFX, and game engine integration services to AAA console and PC game publishers, VR/AR developers, and mobile game studios. The company operates out of four studios across three continents (Beijing and Ningbo in China, Buenos Aires in Argentina, and a Phoenix, Arizona sales office in the USA) and employs 120+ artists, with stated capability to deliver 24/7 follow-the-sun production. Its service portfolio spans 2D concept and illustration, high-end 3D characters and creatures, photo-realistic props, vehicles and weapons, full 3D environments, a PBR texture pipeline with cloth simulation and hair/fur shader development, 2D and 3D animation, rigging and weighting, head-scan and blendshape processing, and in-engine asset setup within Unreal Engine and Unity 3D.
The company's revenue model is professional services: project-based, quote-priced contracts with enterprise clients, with multi-year engagement cadence. Named customers include Activision, Capcom, Ubisoft, Warner Bros., Blizzard Entertainment, EA, Bethesda, Square Enix, Remedy Games, Psyonix, Wargaming, SandboxVR, Oculus Studios, and others, with credits on franchises such as Call of Duty, Devil May Cry, Street Fighter, Assassin's Creed, Injustice, Mortal Kombat, Starfield, Horizon Forbidden West, Rocket League, and Iron Man VR. NXA claims 50+ established clients and 100+ completed projects spanning AAA console, PC, AR/VR, mobile, and CG render productions.
NXA's go-to-market is direct enterprise sales through its Phoenix business office, supplemented by industry event participation (e.g., XDS2017) and a portfolio-driven website. The company is founder-owned and operated with no disclosed institutional investors, funding rounds, parent company, or acquisitions. Pricing is quote-based and not publicly disclosed. The legal entity is not explicitly stated, though the primary operational hubs are in China and the US sales office is the primary client contact point.
NXA Studios firmographics
Firmographics- Name
- NXA Studios
- Legal name
- NXA Studios
- Website
- https://nxastudios.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NXA Studios is a privately held art outsourcing firm founded in 2011 that provides 2D/3D art, animation, VFX, and engine integration services to AAA game publishers, VR/AR developers, and mobile studios, employing 120+ artists across four studios on three continents.
- Ownership category
- akta.pro rank
NXA Studios industry classification
Industry- Product category
- Game Art Outsourcing Services
- NAICS
- Graphic Design Services (54143)
- akta.pro industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO)Media, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Gaming Operations & Services (QA, Localization, LiveOps, Customer Support)Co-Development, Porting & Remaster StudiosMedia, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)VR/AR/XR Game StudiosMedia, Entertainment & Sports/Gaming & Interactive Entertainment (Video Games, Esports)/Game Development Studios (PC/Console/Mobile)
Keywords
Where NXA Studios is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices4 records
Markets served
NXA Studios business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Art Outsourcing Services: B2B art production services providing 2D and 3D art content for game publishers and VR/AR developers. Services include character design, environment art, animation, and game engine integration. Revenue generated through project-based contracts with major publishers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom Project Pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
NXA Studios product offering
Product offeringCore offering
NXA Studios is a B2B art outsourcing studio that produces high-quality 2D and 3D game art content for AAA game publishers, VR/AR developers, and mobile game developers. Services span 2D concept and illustration, 3D character/creature/environment/prop production, animation, PBR texturing, VFX, and full engine integration within Unreal Engine and Unity 3D. The company delivers these services through 120+ artists across four studios on three continents.
Product overview
NXA Studios is a service-based art development and production company (not a software product company). Founded in 2011, it provides comprehensive game art outsourcing services across 4 studios globally. The company's offerings span 2D Design/Concept/Illustration Services, 3D Art Services (including characters, creatures, assets, environments, and PBR pipeline), Animation Services (2D keyframe, Spine, and 3D animation with rigging and blendshape work), Game Engine Asset Integration & VFX Services, AR & VR Development Services, and Mobile Games Development Services. These services are delivered through a workforce of 120+ artists across studios in Beijing and Ningbo (China), Buenos Aires (Argentina), and Phoenix (USA).
Differentiator
Problem solved
Functional benefit
Products and services
- 2D Design, Concept & Illustration Services
- 3D Art Services
- Animation Services
- Game Engine Asset Integration & VFX
Companies that use NXA Studios
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
NXA Studios technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NXA Studios partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
NXA Studios competitors and assessment
Company assessmentDirect peers
- Virtuos: Largest pure-play game art outsourcing and co-development company, headquartered in Singapore with studios across Asia and Europe. Directly comparable to NXA Studios in offering 2D/3D art, animation, and engine integration services to AAA publishers. Significantly larger scale (~3,500+ employees) makes it the benchmark competitor.
- Lemon Sky Studios: Malaysia-based AAA game art outsourcing studio with a comparable service portfolio spanning 2D concept, 3D character/environment production, animation, and Unreal/Unity integration. Similar size band and client overlap (AAA publishers) make Lemon Sky a directly comparable competitor, particularly in the Asian delivery tier.
- Mindwalk Studios: Beijing-based game art outsourcing and co-development studio serving AAA publishers. Closely comparable to NXA in delivery geography (China-based core) and service scope (3D character/environment, animation, engine integration). Direct competitor for both AAA accounts and Chinese delivery capacity.
- Room 8 Group: Ukraine-based game art outsourcing and co-development group with operations across Eastern Europe. Offers full-cycle art production, animation, and engineering services comparable to NXA's portfolio. Primary direct competitor for AAA publisher outsourcing work and a key scale benchmark.
- Streamline Studios: Malaysia-based game art outsourcing and co-development studio with deep AAA publisher relationships. Directly comparable to NXA in delivery model (multi-studio, follow-the-sun capabilities) and service portfolio (full-scope 2D/3D, animation, VFX, engine integration).
- Amber: AAA game art outsourcing and co-development studio with offices across Latin America and Europe. Closely comparable to NXA in service offering (full-scope 2D/3D art, animation, VFX) and target client (AAA publishers). Direct competitor for cross-continental delivery of premium art production.
- d3t: UK-based game co-development and art outsourcing studio, part of the Keywords Studios group. Provides art services, animation, and full co-development support for AAA publishers, directly overlapping with NXA's offerings and competing for the same European publisher accounts.
- Pineapple Works: Poland-based game art outsourcing and co-development studio serving AAA and AA publishers. Comparable in service scope (2D, 3D, animation, Unreal/Unity) and target segment. Smaller than NXA but a credible competitor in the same outsourcing tier.
Broad incumbents
- Keywords Studios: Ireland-based, publicly listed global leader in game services with 70+ studios. Provides art services alongside localization, QA, and functional game support. While offering overlapping art outsourcing capabilities, Keywords operates at much larger scale and serves as the broader incumbent against which NXA competes for AAA publisher wallet share.
Emerging players
- Plastic Wax: Australia-based game animation, cinematics, and pre-vis production studio. Comparable to NXA's animation and VFX capability focus, serving AAA publishers. More specialized than NXA but a credible competitor for premium animation and VFX work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NXA Studios social profiles
Digital presenceNXA Studios financial estimates
Financial estimateRevenue estimate
Valuation estimate
NXA Studios leadership team
Management profileNumber of profiles
NXA Studios funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NXA Studios M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NXA Studios
What does NXA Studios do?
NXA Studios is a B2B art outsourcing studio that produces high-quality 2D and 3D game art content for AAA game publishers, VR/AR developers, and mobile game developers. Services span 2D concept and illustration, 3D character/creature/environment/prop production, animation, PBR texturing, VFX, and full engine integration within Unreal Engine and Unity 3D. The company delivers these services through 120+ artists across four studios on three continents.
Is NXA Studios a public or private company?
NXA Studios is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NXA Studios founded?
NXA Studios was founded in 2011. It employs 51 to 100 people.
Where is NXA Studios based?
NXA Studios is headquartered in Beijing, China, in the Asia region.
How does NXA Studios make money?
One revenue line is on record: art Outsourcing Services.
Who are NXA Studios's main competitors?
Direct peers on record are Virtuos, Lemon Sky Studios, Mindwalk Studios, Room 8 Group, Streamline Studios, Amber, d3t and Pineapple Works. Keywords Studios is listed as a broad incumbent. Plastic Wax is listed as an emerging player.
Does NXA Studios have an API?
No public API is recorded for NXA Studios.
What industry is NXA Studios in?
NXA Studios's product category is Game Art Outsourcing Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of MPAFAAAM, Co-Development, Porting & Remaster Studios. Its NAICS code is 54143.