Roots Human Resources CIC

What Roots Human Resources CIC does

Roots Human Resources CIC (trading as Roots HR) is a UK-based social enterprise HR consultancy founded in 2009, structured as a Community Interest Company and registered at c/o Locke Williams Associates LLP in Birmingham. The company is the self-described "UK's specialist consultancy for human resources for the social sector," serving charities, social enterprises, and other not-for-profit organisations that lack affordable access to qualified HR support. The team is small (1-10 employees) under CEO and Lead Consultant Alison Smith.

The company's offering is built around three branded service lines — COMPLY (HR advice and support on recruitment, documentation, and salary benchmarking), PERFORM (project-managed one-off HR projects including pay and benefits, organisational change, workplace investigations, and disciplinaries/grievances), and GROW (learning and development programmes on topics such as equality, diversity and inclusion, mental health, discipline and grievance, and performance management). These are supplemented by Roots Academy, a free resource hub of toolkits, webinars, factsheets, and an employment law bulletin, which functions as a content marketing and lead-generation layer.

Roots HR operates on a professional services / consultancy revenue model with fees charged for advisory, project, and training engagements, and explicitly prices with "no long-term commitments." It uses a freemium entry point — a free one-hour HR consultancy session — to convert small charities and social enterprises into paid work. Distribution is direct to UK social sector buyers, supported by content marketing, an email newsletter, and Trustpilot reviews. The competitive positioning is domain specialisation: all consultants have previously worked inside the social sector, and the CIC / social-enterprise model signals alignment with the values and budget constraints of charity clients.

Name

Roots Human Resources CIC

Legal name

Roots HR CIC

Website

https://rootshr.org.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Roots Human Resources CIC is a UK-based social enterprise HR consultancy providing affordable HR advice, project management, and learning and development services to charities, social enterprises, and other social sector organisations through three branded lines: COMPLY, PERFORM, and GROW.

Ownership category

akta.pro rank

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE)

akta.pro secondary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• HR consultancy services
• Charity HR support
• Social sector HR
• HR project management
• Learning and development

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

Revenue model

1. HR Consultancy Services: Fees charged for HR advice, project management, and learning and development services provided to charities, social enterprises and social sector organisations. Services are priced affordably with no long-term commitments required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Roots HR CIC provides specialist human resources consultancy services tailored to the UK social sector. Its offering is structured around three branded service lines: COMPLY (HR advice and support for everyday people management), PERFORM (HR project management for one-off initiatives such as pay, change programmes and investigations), and GROW (learning and development for managers and leaders). The firm also runs Roots Academy, providing free toolkits, webinars, factsheets and a one-hour free consultancy session.

Product overview

Roots HR CIC is a UK-based social enterprise HR consultancy providing services tailored to the social sector. Their offering consists of three integrated service lines: COMPLY (HR advice and support), PERFORM (HR project management), and GROW (learning and development). These services are complemented by free resources under Roots Academy, including toolkits, webinars, factsheets, and a free one-hour consultancy offer. The company positions these services as a comprehensive suite for charities, social enterprises, and social sector organisations seeking affordable, expert HR support without long-term commitments.

Differentiator

Problem solved

Functional benefit

Brands

• COMPLY: HR advice service provided by Roots HR consultants to help managers and leaders navigate everyday people management issues.
• PERFORM
• GROW

Quantifiable outcome

• Free one-hour HR consultancy available to social sector organisations as part of social impact work

Named customers3 records

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RootsHR
• Facebookfacebook.com/135232016525773
• LinkedInlinkedin.com/company/roots-hr-cic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roots Human Resources CIC