BOENING-CONSULT

What BOENING-CONSULT does

BÖNING CONSULT GmbH is a Frankfurt am Main-based executive coaching and management consulting firm, founded in 1984 by Dr. Uwe Böning and co-led since 1985 by Brigitte Fritschle. The firm sells business coaching, change management, leadership development, and potential analysis to boards, top executives, entrepreneurs, and senior leaders at large German corporations and Mittelstand firms. Its go-to-market is consultative and referral-driven, with a free 'Erstgespräch' (initial consultation) used to qualify prospects, and engagement scope is tailored and quote-based rather than productized.

Service delivery is entirely human-expert based with no proprietary technology platform; the firm instead competes on the founders' 30+ years of experience, a 'Shadowing' methodology for continuous leadership development, and a sizable body of published books, academic work, and podcast content. Its visible customer base spans automotive (Volkswagen, Porsche, BMW, Continental, ZF, Getrag), banking and insurance (Deutsche Bank, Commerzbank, KfW, AXA, R+V, HDI), consulting (BCG, KPMG, EY, Accenture), energy (E.ON, RWE, Uniper), technology (SAP, Fujitsu, Motorola, ABB, o2), healthcare (Bayer, Stada, Teva, Merz), manufacturing (Linde, Festo, Würth, Brenntag), and public institutions (Deutsche Bundesbank). Revenue is generated through project-based and retainer arrangements with DACH clients, and the firm operates with two named managing shareholders and a small, undisclosed total headcount (1–10 employees per public firmographics).

Name

BOENING-CONSULT

Legal name

BÖNING CONSULT GmbH

Website

https://boening-consult.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

BÖNING CONSULT GmbH is a Frankfurt-based executive coaching and management consulting firm, founded in 1984, serving boards, top executives, and large DACH enterprises with business coaching, change management, leadership development, and potential analysis delivered by its two founding partners.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Leadership Development & Executive Coaching (BPAHAGAD)

akta.pro secondary industries

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Performance Management & Productivity Consulting (BPAHAGAL)

Keywords

• Executive business coaching
• Change management consulting
• Leadership development
• Potential analysis
• Management consulting

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Business Coaching & Management Consulting: Professional services revenue generated through individual coaching engagements, organizational consulting projects, leadership development programs, and change management initiatives. Revenue is project-based and retainer arrangements for ongoing advisory relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

BÖNING CONSULT provides business coaching and management consulting services for executives, boards, and organizations. Its core offerings center on individual executive coaching, organizational change management, leadership development programs, and potential analysis assessments, delivered through project-based and retainer engagements to senior leadership across DAX companies and large Mittelstand firms in German-speaking markets.

Product overview

BÖNING CONSULT is a management consulting and business coaching firm offering a portfolio of professional services including Business Coaching for executives, Change Management consulting, Leadership Development (Führung), and Potential Analysis (Potenzialanalyse). These core services are complemented by content products including three podcasts (Oldies for Goldies, Mein Freund CATO und ich, and AI Driven Leadership) and research publications such as their study on leadership at upper and middle management levels. The company targets boards, top executives, entrepreneurs, and leaders with special responsibility, primarily serving large corporations and mid-sized companies across industries including energy, automotive, banking, insurance, high-tech, and manufacturing.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Coaching Individual coaching services for executives, top managers, board members, entrepreneurs, and leaders with special responsibility, focusing on complex decision-making, personal positioning, and confident presence.
• Change Management Professional change management consulting that accompanies organizations from initial idea through to real change in everyday operations, with structured approaches combining hard structural and soft human factors for sustainable results.
• Führung (Leadership Development) Leadership development services that help organizations build a leadership culture creating clarity, engaging people, and enabling confident steering even in challenging circumstances, including the proprietary Shadowing approach for continuous leadership development.
• Potenzialanalyse (Potential Analysis) Assessment services that evaluate and develop potential across all organizational levels, putting individuals to the test in a structured evaluation process for talent identification and development.

Quantifiable outcome

• High-impact development in months rather than years
• +1 more outcomes

Named customers57 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• StartMiUpminorStrategic or Co-development PartnerMittelhessisches Startupnetzwerk (startup network) - A network of Justus-Liebig-Universität Gießen, Philipps-Universität Marburg, and Technische Hochschule Mittelhessen for strengthening entrepreneurial culture. Supported by BMWi through EXIST-Potentiale (2020-2024).
• BRANDMARKERminorImplementation/ SI/ Consulting PartnerMarketing and branding agency providing communication and brand leadership services. Has collaborated for over 15 years delivering marketing, design, and website services.
• Rexer & RothcoreStrategic or Co-development PartnerChange management consultancy led by Simone Roth and Thorsten Rexer, former long-time employees of BÖNING CONSULT. Operates with the motto 'Verändern heißt Handeln' (Changing means acting) and provides support on leadership, communication, and collaboration topics.
• DBVC (Deutscher Coaching Verband)minorStrategic or Co-development PartnerOne of the leading coaching associations in German-speaking countries focused on business coaching and leadership. Members include renowned coaching experts who are pioneers in coaching in Germany. Committed to professionalism, quality standards, and professional standards.
• Universität Osnabrück (FG Arbeits- und Organisationspsychologie)minorStrategic or Co-development PartnerClose exchange with the Work and Organizational Psychology department at University of Osnabrück. Academic collaboration for research and knowledge development.
• Philipps-Universität Marburg (AG Technologie- und Innovationsmanagement)minorStrategic or Co-development PartnerClose exchange with the Technology and Innovation Management working group at Philipps-Universität Marburg. Academic collaboration for research and knowledge development.

Scale indicators2 records

Recent moves8 records

Expansion highlights3 records

Direct peers

• Egon Zehnder: Global executive search and leadership advisory firm with strong executive coaching and board advisory practices; comparable in serving top-executive clientele, though with much greater international scale.
• Korn Ferry: Global organizational consulting firm with a major leadership and talent development practice — competes for the same C-suite coaching and transformation mandates.
• Spencer Stuart: Global executive search and leadership advisory firm providing board advisory, executive coaching, and leadership development — overlapping in DAX-level executive clientele.
• Metaplan: German management consulting firm specializing in organizational development, strategy workshops, and change processes — closely comparable methodology (structured facilitation, leadership dialogue) and DACH enterprise client base.
• ifp (Institut für Personalpsychologie): Munich-based executive coaching and leadership assessment firm serving DAX clients with potential analysis and executive coaching — directly comparable niche and target segment in the German executive coaching market.
• Kienbaum: German-headquartered leadership and executive consulting firm offering executive coaching, leadership development, and organizational consulting — the closest direct peer in the DACH market for C-suite coaching and change work.
• Russell Reynolds Associates: Global executive search and leadership advisory firm with executive coaching and succession practice — competes for similar senior-executive mandates in DACH.
• Heidrick & Struggles: Global leadership advisory and executive search firm with dedicated leadership coaching and development services, overlapping with BÖNING CONSULT in senior executive coaching engagements.

Broad incumbents

• Simon-Kucher & Partners: German-headquartered global consulting firm focused on commercial strategy and pricing; an indirect comparable as another major German private consulting brand serving enterprise clients, though its core offering is not coaching.
• Roland Berger: German-origin global strategy and management consultancy with organizational and leadership offerings; overlaps in serving DAX clients on transformation but is a much broader strategy house rather than a coaching specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b-ning-consult-gmbh
• Xx.com/boeningconsult

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOENING-CONSULT