What IT Geeks does

IT Geeks Sdn Bhd. (legal entity AJ GEEKS SDN BHD), operating as IT Geeks or ITGEEKS MY, is a Malaysian privately-held laptop retailer and recommerce operator founded in 2016 by Aman in Johor Bahru. The company sells new and secondhand laptops across major brands (HP, Dell, Asus, Acer, Lenovo, MSI, MacBook, Samsung, Microsoft, Honor, Illegear), along with computer accessories, desktops and monitors, Chromebooks, printers, and tablets. It also offers laptop repair, RAM and storage upgrades, software installation, and recycling services. The trade-in and resale function is formalized through the LapTukar platform, enabling buyback of used laptops and 30-day-warranty secondhand resale.

The business runs on a WordPress/WooCommerce e-commerce storefront (itgeeks.my) supplemented by two physical retail locations in Johor: the headquarters at Bandar Baru Uda and a campus branch inside the UTM Student Union in Skudai. Operations span Malaysia via Extra Care postage, an open affiliate program, and active social channels on Instagram and TikTok. Differentiators include pre-configured laptops delivered ready-to-use with essential software pre-installed, tiered warranty terms (30 days for secondhand, 365 days for new), and the ITGeeksupport membership — a recurring subscription offering Basic, Premium, and VIP tiers for remote support, device check-ups, on-site visits, data recovery, and IT consultations.

Revenue is generated primarily through one-time retail transactions on hardware and accessories priced in Malaysian Ringgit, supplemented by professional services (repairs and upgrades) and a smaller but strategically important recurring subscription stream from ITGeeksupport memberships. Go-to-market combines direct-to-consumer e-commerce, walk-in retail, university campus presence, and an affiliate referral channel. The customer base is dominated by individual gaming, student, and office buyers across Malaysia, with collaborative institutional relationships with Malaysian public universities including UTM, UNIMAS, UMS, and UMT. The company employs roughly 9-50 staff and operates without external investors or parent company ownership.

Name

IT Geeks

Legal name

AJ GEEKS SDN BHD

Website

https://itgeeks.my

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

IT Geeks is a Malaysian privately-held laptop retailer selling new and secondhand laptops, accessories, printers, and tablets via WooCommerce e-commerce and two Johor physical stores, serving individual gaming, student, and office buyers with repair, trade-in, and subscription support services.

Ownership category

akta.pro rank

Product category

Laptop Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Computers & Laptops Retail (CRACABAA)

akta.pro secondary industries

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC), Consumer Laptops (Mainstream & Premium) (HDACAAAF)

Keywords

• Laptop retail
• Secondhand laptops
• Computer repair services
• IT support subscriptions
• Computer accessories

Headquarters

HQ city

Selangor

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Laptop Sales: Sale of new and secondhand laptops, including gaming laptops (Asus ROG, HP Victus, Acer Nitro, MSI Cyborg) and office/student laptops (HP, Dell Latitude, Lenovo ThinkPad, MacBook). Prices range from approximately RM799 to RM11,499. Revenue is generated per-transaction with no recurring component for the customer.
2. Accessories Sales: Sale of laptop accessories including mice, keyboards, cables, adapters, USB hubs, laptop bags, cooling pads, printers, and printer ink. Prices range from RM4 to RM899.
3. Laptop Repair and Service: Laptop repair services with a stated 50% discount promotion. Includes RAM upgrades, storage upgrades, and software installation.
4. ITGeeksupport Membership: Monthly subscription membership plans (Basic, Premium, VIP) offering tiered technical support including remote support, on-site visits, data recovery, and IT consultations. Billed monthly, non-refundable.
5. Trade-In and Recycling: Buyback and trade-in of used laptops. Resale value determined after 3 months of use. Laptops are also recycled through the company.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

IT Geeks is a Malaysian retailer that sells new and refurbished laptops from brands such as HP, Dell, Asus, Acer, Lenovo, MSI, and MacBook, alongside computer accessories, desktops, monitors, Chromebooks, tablets, and printers through its WooCommerce store and two physical outlets. Beyond product sales, the company provides laptop repair and upgrade services, a tiered ITGeeksupport membership for ongoing technical assistance, and trade-in plus recycling services that let customers resell and dispose of used laptops through the LapTukar platform.

Product overview

IT Geeks is a Malaysian laptop reseller and recycler offering a comprehensive suite of products and services centered on laptops and computing equipment. The core business operates as a multi-brand laptop retail store selling new and secondhand laptops across major brands (HP, Dell, Asus, Acer, Lenovo, MSI, Macbook, Samsung, Microsoft), complemented by computer accessories (mice, keyboards, cables, USB hubs), desktops/monitors, Chromebooks, printers, and tablets. Beyond retail, IT Geeks provides value-added services including ITGeeksSupport (tiered technical support memberships: Basic, Premium, VIP), laptop repair and upgrade services, and the LapTukar platform for laptop trade-in and exchange. The company positions itself as a 'Laptop Secondhand Jackpot' while also offering new devices, with a 12-month warranty on products and various service level commitments.

Differentiator

Problem solved

Functional benefit

Brands

• ITGeeksupport: Technical support and IT consultation membership service offering remote support, in-store troubleshooting, and on-site support (VIP members) with plans including Basic, Premium, and VIP tiers.

Products and services

• Laptops New and secondhand laptops from brands including HP, Dell, Asus, Acer, Lenovo, MSI, MacBook, Samsung, Microsoft, Honor, and Illegear, sold with pre-installed essential software and warranty protection (30 days for refurbished, 365 days for new).
• Computer Accessories Computer peripherals and accessories including mice, keyboards, HDMI/VGA/power cables, USB hubs, laptop sleeves, bags, cooling pads, and external storage enclosures for individual consumers and small offices.
• Desktops and Monitors Desktop computers, monitors, and PC bundles from brands such as Dell and Philips, sold alongside the laptop catalog for individual consumers and small offices.
• Chromebooks Chromebook laptops including the HP Chromebook 11 G3, targeted at students and budget-conscious individual buyers seeking lightweight computing devices.
• Printers and Ink Printers including the Brother DCP-T720DW, together with HP and Canon ink cartridges, sold to individual consumers and small offices needing printing hardware and consumables.
• Tablets Tablet devices available for individual consumer purchase through the online store.
• ITGeeksupport Membership Monthly recurring technical-support membership for individual consumers and small offices, offering remote troubleshooting, in-store support, device check-ups, IT consultations, and (VIP tier) on-site support and data recovery.
• Laptop Repair and Upgrade Service Laptop repair, RAM and storage upgrades, and software installation services delivered at IT Geeks' physical stores for individual customers who purchased or use laptops elsewhere.
• LapTukar Trade-In and Recycling Service Platform and service for buying, selling, and recycling secondhand laptops, enabling individual customers to trade in used devices for resale value and dispose of end-of-life hardware responsibly.

Quantifiable outcome

• 4.9 out of 5 stars on Google with 302 five-star ratings

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• UNIMAS (Universiti Malaysia Sarawak)minorStrategic or Co-development PartnerListed under 'We Collaborated With' on the About page. The company has partnered with the university for institutional collaborations.
• Universiti Malaysia SabahminorStrategic or Co-development PartnerListed under 'We Collaborated With' on the About page.
• Universiti Malaysia Terengganu (UMT)minorStrategic or Co-development PartnerListed under 'We Collaborated With' on the About page.
• MARA (Majlis Amanah Rakyat)minorStrategic or Co-development PartnerMARA award logo displayed under Awards & Achievements section. Nature of collaboration not detailed.
• BNI (Business Network International)minorStrategic or Co-development PartnerBNI award/recognition logo displayed under Awards & Achievements section. Nature of collaboration not detailed.
• Universiti Teknologi Malaysia (UTM)minorChannel Partner/ Reseller/ DistributorUTM Skudai branch located within university campus, indicating an institutional sales presence and campus store partnership.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Courts Malaysia: Established Malaysian big-box retailer of electronics, IT products, and home appliances with national store coverage and online sales. Overlaps with IT Geeks on laptops, accessories, and printers, but serves a much broader consumer durables category.
• Harvey Norman Malaysia: Large multi-category consumer electronics and appliance retailer in Malaysia operating physical big-box stores and an online storefront. Carries laptops, desktops, accessories, and printers at scale, overlapping with IT Geeks' product mix but with vastly broader assortment and geographic reach.
• Lazada Malaysia: Major Malaysian e-commerce marketplace selling new laptops, accessories, and printers from multiple sellers. Represents the dominant online channel against which IT Geeks' direct-to-consumer e-commerce storefront competes on price, selection, and logistics.
• Lenovo Malaysia: OEM brand site for Lenovo laptops (ThinkPad, LOQ, IdeaPad) in Malaysia. A principal supplier whose direct channel competes with IT Geeks on price, availability, and warranty terms for Lenovo-branded units.
• HP Malaysia: OEM brand site for HP laptops, Chromebooks, and printers in Malaysia. Comparable because HP is a leading brand in IT Geeks' catalog and competes via its own online storefront for the same Malaysian buyers.

Direct peers

• Illegear: Malaysian gaming laptop specialist selling prebuilt high-performance notebooks via its own e-commerce site. Directly comparable to IT Geeks' gaming laptop segment (Asus ROG, MSI, Acer Nitro, Lenovo LOQ) and is also listed as a brand IT Geeks retails.
• PC Dream: Malaysian multi-brand retailer of laptops, desktops, and IT accessories serving consumers and SMBs online and via showrooms. Closely matches IT Geeks' new-laptop, accessory, and peripherals mix with a similar multi-brand, multi-category positioning.
• Viewnet Computer System: Malaysian IT retailer providing laptops, desktops, accessories, and repair/services. Comparable to IT Geeks because of its combined retail-plus-service model and Malaysian footprint.
• Thunder Match Technology: Malaysian IT retailer offering laptops, desktops, and accessories across consumer and business segments via physical stores and online channels. Comparable to IT Geeks in product breadth, multi-brand laptop assortment, and Malaysian market focus.
• All IT Hypermarket: Malaysian IT-focused retailer selling laptops, desktops, components, printers, and accessories. Highly comparable to IT Geeks' core multi-brand laptop and accessory offering, with overlapping customer segments of students, gamers, and SMB buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/it.geeksmalaysiaa
• Instagraminstagram.com/itgeeks.my
• TikToktiktok.com/@itgeeks.my
• Xx.com/itgeeksmy
• LinkedInlinkedin.com/company/it-geeks-sdn-bhd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IT Geeks