Yorokobu
Yorokobu is a Spanish-language cultural magazine, founded in 2009 and based in Madrid, publishing long-form editorial on creativity, sustainability, science, and ways of living across print, digital, newsletter, and e-commerce channels for culturally curious Spanish readers.
- Company typePrivate
- Founded2009
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yorokobu does
Yorokobu is a Spanish-language magazine publication operating as a project of parent company YorokobuPlus, headquartered at Calle Acebo 13 in Madrid. Founded in 2009, it targets culturally curious Spanish readers with long-form editorial content across six thematic verticals: creativity, ideas, entertainment, sustainability, science, and ways of living. The publication is positioned around a "slow journalism" editorial philosophy and serves both consumer subscribers and brand advertisers seeking engagement with a culturally-aware audience. The company maintains a small core team of approximately ten editorial, creative, and digital staff, including a Director (Juanjo Moreno), Subdirector and Strategy Director (Fermín Abella), Art Director, Editor-in-Chief, writers, and a Branded Content Strategist.
The core product is a periodic print magazine — with issue #147 ("Verano 2026") as the most recent edition — paired with a free web content preview model at yorokobu.es and a premium digital subscription tier called Yorokobu Plus. The technology stack is a standard digital publishing platform built on WordPress-style CMS infrastructure with a BunnyCDN-backed content delivery network, supplemented by Mailchimp for newsletter distribution, a proprietary e-commerce storefront at tienda.yorokobu.es, and a separate archive ("hemeroteca") area for subscribers. Distribution is omnichannel within Spain: direct e-commerce, physical retail locations, and inclusion in the Ministry of Culture's Bono Cultural Joven youth cultural voucher program.
Yorokobu generates revenue through four streams: annual subscriptions for print and digital magazine access, single-issue sales, branded content sponsorships (a dedicated editorial category), and newsletter subscriptions. Pricing is not publicly disclosed but is structured as annual billing via the proprietary store. The company has not raised any external funding and is privately operated by YorokobuPlus, with no disclosed financial metrics.
Yorokobu firmographics
Firmographics- Name
- Yorokobu
- Legal name
- Yorokobu
- Website
- https://yorokobu.es
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yorokobu is a Spanish-language cultural magazine, founded in 2009 and based in Madrid, publishing long-form editorial on creativity, sustainability, science, and ways of living across print, digital, newsletter, and e-commerce channels for culturally curious Spanish readers.
- Ownership category
- akta.pro rank
Where Yorokobu is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Yorokobu business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Magazine Subscriptions: Annual and potentially monthly subscription plans for the print and digital magazine, available through the online store at tienda.yorokobu.es
- Single Issue Sales: Individual magazine copies sold through the online store
- Branded Content: Sponsored content articles integrated into editorial sections, labeled as 'Branded content' category
- Newsletter: Newsletter subscription service, possibly with premium tiers for exclusive content
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual subscription with digital and print options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yorokobu product offering
Product offeringCore offering
Yorokobu is a Spanish-language magazine published in both print and digital formats covering creativity, ideas, entertainment, sustainability, science, and ways of living. The publication operates a periodic print magazine with themed issues (e.g., #147 'Verano 2026'), a free content website with previews, a premium digital subscription service (Yorokobu Plus), an online store for subscriptions and merchandise, and a Mailchimp-based email newsletter.
Product overview
Yorokobu is a Spanish magazine publication available in both print and digital formats, covering topics across creativity, ideas, entertainment, sustainability, science, and ways of living. The publication operates as a unified brand offering the core magazine (both print issues and online content), supplemented by Yorokobu Plus subscription service for premium digital access, a merchandise e-commerce store, and email newsletter delivery. The portfolio includes periodic themed issues such as #147 'Verano 2026' and #146 'Primavera 2026', distributed through subscriptions, newsstands, and the online store.
Differentiator
Problem solved
Functional benefit
Brands
- Yorokobu Plus: Subscription service and related digital platform
Products and services
- Yorokobu Magazine A Spanish-language print and digital magazine covering creativity, ideas, entertainment, sustainability, science, and ways of living. Published periodically with themed issues available by subscription or individual purchase for adult readers interested in cultural journalism.
- Yorokobu Plus Premium digital subscription service providing access to full articles and exclusive subscriber-only content from Yorokobu magazine.
- Yorokobu Store Online store for purchasing Yorokobu magazine subscriptions, individual issues, and branded merchandise.
- Yorokobu Newsletter Email newsletter service delivering curated content updates and magazine highlights to subscribers, managed through Mailchimp.
Companies that use Yorokobu
Customer profileSegments2 records
Ideal customer profiles2 records
Yorokobu technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yorokobu partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ministerio de Cultura y Deporte (Bono Cultural Joven)minorYorokobu is registered with the Spanish Ministry of Culture and Sport's youth cultural voucher program (Bono Cultural Joven), allowing young cardholders to access the magazine as part of their cultural allowance.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Yorokobu competitors and assessment
Company assessmentMarket position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Yorokobu social profiles
Digital presenceYorokobu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yorokobu leadership team
Management profileNumber of profiles
Profiles10 records
Yorokobu funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yorokobu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yorokobu
What does Yorokobu do?
Yorokobu is a Spanish-language magazine published in both print and digital formats covering creativity, ideas, entertainment, sustainability, science, and ways of living. The publication operates a periodic print magazine with themed issues (e.g., #147 'Verano 2026'), a free content website with previews, a premium digital subscription service (Yorokobu Plus), an online store for subscriptions and merchandise, and a Mailchimp-based email newsletter.
Is Yorokobu a public or private company?
Yorokobu is a private company. It is classified as unknown and is currently operating.
When was Yorokobu founded?
Yorokobu was founded in 2009. It employs 1 to 10 people.
Where is Yorokobu based?
Yorokobu is headquartered in Madrid, Spain, in the Europe region.
How does Yorokobu make money?
Four revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales, branded Content and newsletter.
Does Yorokobu have an API?
No public API is recorded for Yorokobu.