Mortalis Brewing Company
Mortalis Brewing Company is a craft brewery founded in 2017 in Western New York operating three taprooms in Avon, Buffalo, and Rochester plus a DTC online shop shipping to NY, OH, OR, and PA, specializing in fruit smoothie sours, DDH IPAs, and novelty craft beer styles.
- Company typePrivate
- Founded2017
- HeadquartersAvon, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mortalis Brewing Company does
Mortalis Brewing Company is a privately-held craft brewery founded in 2017 in Western New York and operating as an LLC. The company opened its original Avon taproom and working brewhouse in August 2018 and has since expanded to three owned-and-operated taprooms: the FLX Avon flagship (5660 Tec Dr., which houses brewing operations and seating among tanks), Buffalo (1250 Niagara St., opened October 2023, with 70+ person capacity and 20+ draft beers), and The Richmond in downtown Rochester (21 Richmond St., with multiple event spaces including a rooftop patio and sunken biergarten). The company's product portfolio is organized into distinct series — Hydra fruit smoothie sours using a proprietary tri-ratio blending technique, Monster Series sours inspired by tiki and mad-scientist concepts, the Gods & Goddesses double dry-hopped IPA line (Zeus, Juno, Gemini, Venus), the 8-Bit classic-styles series (Scotch Ales, German Pilsners), and a stout range (milk, imperial, golden, coffee, barrel-aged) — packaged in 16oz cans and 500ml bottles. Mortalis holds first-to-market credit for the everything bagel DIPA and strawberry cheesecake milkshake IPA.
The business model is direct-to-consumer across multiple channels with no public keg or wholesale distribution. Revenue streams comprise taproom beer sales at three locations, food service at Avon and Buffalo, private and semi-private event bookings at all locations, an online beer shop shipping to NY, OH, OR, and PA with weekly Monday 10AM releases, and ancillary non-alcoholic beverage sales (Fizz sodas from Rochester). Pricing is pay-as-you-go with no disclosed tiered structure, and growler fills are explicitly not offered. Marketing relies on Untappd, Facebook, Instagram, an email newsletter for release early access, and community engagement through brewery tours. The company is led by co-founder and CEO Paul Grenier, with 1–10 employees, and has been financed to date via a Kickstarter campaign and the 2017 Brew in Livingston County business plan competition win, with no disclosed institutional funding rounds.
Underlying production technology is conventional craft brewing equipment augmented by specialty techniques: double dry hopping for IPAs, New England style juice-saturated hazy brewing, hand-selected fruit sourcing, and barrel aging for stouts. There is no disclosed AI, software, or proprietary technology platform beyond brewing know-how and brand identity. The company operates under a "human connection" community narrative and runs an Elixir Society membership program, suggesting an emerging subscription or loyalty tier. Geographic operations are concentrated in New York State with shipping extensions to three additional states, and expansion appetite is explicitly stated in the company's FAQ ("we look forward to adding additional states in the future").
Mortalis Brewing Company firmographics
Firmographics- Name
- Mortalis Brewing Company
- Legal name
- Mortalis Brewing Company LLC
- Website
- https://mortalisbrewing.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mortalis Brewing Company is a craft brewery founded in 2017 in Western New York operating three taprooms in Avon, Buffalo, and Rochester plus a DTC online shop shipping to NY, OH, OR, and PA, specializing in fruit smoothie sours, DDH IPAs, and novelty craft beer styles.
- Ownership category
- akta.pro rank
Mortalis Brewing Company industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Breweries (312120)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)
Keywords
Where Mortalis Brewing Company is headquartered
LocationHeadquarters
- HQ city
- Avon
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Mortalis Brewing Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Taproom Beer Sales: Direct beer sales to consumers at three taproom locations (Avon, Buffalo, Rochester). Over 20 beers on draft available at Buffalo location.
- Online Beer Sales: Direct-to-consumer online beer sales shipped to residents of NY, Ohio, Oregon, and Pennsylvania. Beer releases go live every Monday at 10AM.
- Food Service: Food sales at Avon and Buffalo taproom locations with full food menus incorporating beer as an ingredient.
- Private Events: Private and semi-private event bookings at all three locations, providing staffing, tables, seating, and music for various group sizes.
- Non-Alcoholic Beverages: Soda options from Rochester Local Company Fizz offered for non-alcoholic alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No tiered pricing structure publicly disclosed |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Mortalis Brewing Company product offering
Product offeringCore offering
Mortalis Brewing Company crafts and sells a diverse lineup of craft beers including the Hydra and Monster Series fruit smoothie sours, the Gods & Goddesses double dry-hopped IPA series, the 8-Bit classic styles series, and a rotating stout lineup (milk, imperial, golden, coffee, and barrel-aged). The company operates three company-owned taprooms in Western New York (Avon, Buffalo, and The Richmond in Rochester), serves food at two locations, hosts private events, and ships 16oz cans and 500ml bottles direct-to-consumer to residents of New York, Ohio, Oregon, and Pennsylvania.
Product overview
Mortalis Brewing Company is a craft brewery operating three taproom locations (FLX Avon in Avon NY, Buffalo NY, and The Richmond in Rochester NY) plus an online shop for direct-to-consumer beer sales. The company produces multiple beer product lines including the Hydra and Monster Series fruit smoothie sours, the Gods & Goddesses IPA series (featuring named varieties like Zeus, Juno, and Gemini), the 8-Bit classic styles series, and various stouts. Their flagship offerings include Strange Philosophies, OldManBearma, Hydra, Venus, and Gemini, which rotate through their taproom locations. Beer is available in 16oz canned and 500ml bottle formats, with over 20 drafts at their Buffalo location. The company also offers food at both taproom locations, private event hosting, and non-alcoholic options including Fizz sodas.
Differentiator
Problem solved
Functional benefit
Brands
- Hydra: Fruit Smoothie Sours product line featuring hand-selected fruits blended in a tri-ratio for sour and tart complexity.
- Monster Series
- Gods & Goddesses
- 8-Bit Series
- Strange Philosophies
- OldManBearMA
- Gemini
- Venus
Products and services
- Hydra Fruit Smoothie Sours Signature fruit smoothie sour beer line that blends carefully selected fruits in a tri-ratio (sour, tart, sweet) for balanced flavor complexity. Sold in 16oz cans and 500ml bottles at taprooms and online.
- Monster Series Fruit Smoothie Sours Enhanced fruit smoothie sour line that layers additional ingredients beyond fruit, inspired by tiki drinks and experimental brewing. Sold in 16oz cans and 500ml bottles.
- Gods & Goddesses IPA Series Double dry-hopped IPA series named after mythological figures, featuring Pale Ales, IPAs, DIPAs, and TIPAs brewed with hand-selected hops from around the world. New England style variants emphasize juice saturation, cloudy appearance, and low bitter addition.
- 8-Bit Series Classic traditional brewing styles honoring brewing roots, including Scotch Ales and German Pilsners with traditional ingredients and techniques, themed for nostalgic gaming enjoyment.
- Stouts Range of stout varieties including Milk Stouts, Imperial Stouts, Golden Stouts, Coffee Stouts, and Barrel Aged Stouts. Always available on draft at taproom locations.
- Strange Philosophies Flagship Beer Flagship Mortalis beer brand rotating through taproom locations throughout the year.
- Online Beer Shop Direct-to-consumer e-commerce storefront (mortalisbrewing.shop) shipping Mortalis beers to residents of New York, Ohio, Oregon, and Pennsylvania, with new releases going live every Monday at 10AM.
- FLX Avon Taproom Original taproom and headquarters brewhouse at 5660 Tec Dr, Avon, NY 14414. Offers taproom seating among brewing tanks, seasonal outdoor patio, and a rotating food menu incorporating beer as an ingredient.
- Buffalo Taproom Taproom at 1250 Niagara St, Buffalo, NY 14213 opened in October 2023. Features open floor plan seating for 70+ people, over 20 draft beers, and a full food menu with open kitchen concept.
- The Richmond Taproom Downtown Rochester taproom at 21 Richmond St, Rochester, NY 14607 with multiple event spaces including the Diamond Dog Room, Rooftop Patio, and Sunken Biergarten.
- Private Event Hosting Private and semi-private event bookings at Avon, Buffalo, and Richmond taprooms, including bus brewery tours, with staffing, tables, seating, music, and food service provided for various group sizes.
- Elixir Society Membership Community-focused membership program offering early access to Mortalis Brewing news and beer releases via the company's mailing list.
Quantifiable outcome
- 500% expansion in brewing capacity since founding
- +2 more outcomes
Companies that use Mortalis Brewing Company
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Mortalis Brewing Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mortalis Brewing Company partnerships and signals
Strategic signalScale indicators8 records
Recent moves8 records
Expansion highlights6 records
Mortalis Brewing Company competitors and assessment
Company assessmentDirect peers
- Tree House Brewing: Massachusetts craft brewery with cult status built on hazy IPAs and limited-release beers sold primarily through taprooms and online ordering. Mirrors Mortalis' novelty-beer innovation and direct-to-consumer scarcity model.
- WeldWerks Brewing Co. Colorado craft brewery recognized for IPAs, pastry stouts, and limited online releases. Similar in scale, haze/sour/stout portfolio, and taproom-plus-DTC e-commerce strategy.
- Other Half Brewing: NYC-based craft brewery famous for hazy IPAs, fruited sours, and taproom/DTC sales. Highly comparable to Mortalis in style focus (DDH IPAs, fruit smoothie sours), NYC-region cult brand status, and taproom-led DTC distribution.
- Bissell Brothers Brewing: Portland, Maine craft brewery focused on hazy IPAs with a taproom and regional distribution. Comparable product mix, cult craft following, and taproom-anchored retail model.
- Toppling Goliath Brewing Co. Iowa craft brewery known for high-scoring IPAs and stouts with taproom and online shipping. Comparable in novelty-beer positioning, premium cult status, and direct-to-consumer emphasis.
- Trillium Brewing: New England craft brewery known for hazy IPAs and fruited sours with multiple taproom locations and strong DTC fanbase. Directly comparable product portfolio (juicy IPAs, smoothie-style sours) and taproom-plus-online GTM.
- Aslin Beer Company: Virginia/DC-area craft brewery with a strong hazy IPA and pastry stout portfolio, plus taproom and online distribution. Comparable in style focus, novelty branding, and DTC-first distribution.
Regional players
- Prison City Brewing: Western/Upstate NY craft brewery with taproom and distribution; competes for the same Western NY craft drinker and offers comparable hop-forward and fruited sours, making it a regional head-to-head peer.
- Big Ditch Brewing Company: Buffalo, NY craft brewery with taproom and pub presence. Directly overlaps with Mortalis in the Buffalo market the latter just entered (October 2023), competing for similar Western NY beer enthusiasts.
Broad incumbents
- Russian River Brewing Company: Established California craft brewery with a broader portfolio (sours, IPAs, Belgian-style ales) and well-known flagship brands (Pliny the Elder). A larger, more mature craft peer whose brand-led model Mortalis aspires to emulate.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Mortalis Brewing Company social profiles
Digital presenceMortalis Brewing Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mortalis Brewing Company leadership team
Management profileNumber of profiles
Profiles1 record
Mortalis Brewing Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mortalis Brewing Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mortalis Brewing Company
What does Mortalis Brewing Company do?
Mortalis Brewing Company crafts and sells a diverse lineup of craft beers including the Hydra and Monster Series fruit smoothie sours, the Gods & Goddesses double dry-hopped IPA series, the 8-Bit classic styles series, and a rotating stout lineup (milk, imperial, golden, coffee, and barrel-aged). The company operates three company-owned taprooms in Western New York (Avon, Buffalo, and The Richmond in Rochester), serves food at two locations, hosts private events, and ships 16oz cans and 500ml bottles direct-to-consumer to residents of New York, Ohio, Oregon, and Pennsylvania.
Is Mortalis Brewing Company a public or private company?
Mortalis Brewing Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mortalis Brewing Company founded?
Mortalis Brewing Company was founded in 2017. It employs 1 to 10 people.
Where is Mortalis Brewing Company based?
Mortalis Brewing Company is headquartered in Avon, United States, in the North America region.
How does Mortalis Brewing Company make money?
Five revenue lines are on record. Taproom Beer Sales are the primary driver. The others are online Beer Sales, food Service, private Events and non-Alcoholic Beverages.
Who are Mortalis Brewing Company's main competitors?
Direct peers on record are Tree House Brewing, WeldWerks Brewing Co., Other Half Brewing, Bissell Brothers Brewing, Toppling Goliath Brewing Co., Trillium Brewing and Aslin Beer Company. Regional players are Prison City Brewing and Big Ditch Brewing Company. Russian River Brewing Company is listed as a broad incumbent.
Does Mortalis Brewing Company have an API?
No public API is recorded for Mortalis Brewing Company.
What industry is Mortalis Brewing Company in?
Mortalis Brewing Company's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.