Yara
Yara International ASA is a Norwegian multinational fertilizer and industrial chemicals producer founded in 1905, serving agricultural and industrial customers across 60+ countries with nitrogen fertilizers, biostimulants, and DEF/SCR solutions, complemented by Atfarm and N-Sensor digital farming tools.
- Company typePublic
- Founded1905
- HeadquartersRegina, Canada
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Yara does
Yara International ASA is a Norwegian multinational founded in 1905 and publicly listed on the Oslo Stock Exchange under ticker YAR, operating as one of the world's largest nitrogen fertilizer producers with a sales and distribution footprint spanning 60+ countries and a workforce of 10,000+. Its core product portfolio is organized around two pillars: crop nutrition, including nitrogen fertilizers, calcium nitrate, biostimulants and foliar nutrition products (notably the YaraAmplix line), and industrial chemicals, including diesel exhaust fluid (DEF), selective catalytic reduction (SCR) systems, ammonium nitrates, and civil explosives. The company layers a digital farming stack on top of these physical products, offering Atfarm (a field-level agronomic decision tool) and the N-Sensor optical sensor platform for variable-rate nitrogen application, which together support precision agriculture across its customer base.
Yara makes money primarily through the production and sale of fertilizers and industrial chemicals via direct sales teams and established distribution networks in 60+ countries, supplemented by recurring revenue from specialty biostimulant programs and digital farming services. Its go-to-market combines global key-account industrial partnerships with region-specific agronomic advisory for agricultural customers. The company's most notable recent strategic moves include a binding 15-year offtake agreement with ACME Group for 100,000 tonnes per annum of green ammonia, parallel negotiations with Air Products & Chemicals for low-emission ammonia, expansion of the YaraAmplix specialty product line, and continued buildout of the Atfarm and N-Sensor digital platforms under dedicated leadership including JP Mohanty as Head of Digital Farming Growth and Commercialization based in India.
Yara firmographics
Firmographics- Name
- Yara
- Legal name
- Yara International ASA
- Website
- https://saskferco.com
- Company type
- Public
- Founded year
- 1905
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Yara International ASA is a Norwegian multinational fertilizer and industrial chemicals producer founded in 1905, serving agricultural and industrial customers across 60+ countries with nitrogen fertilizers, biostimulants, and DEF/SCR solutions, complemented by Atfarm and N-Sensor digital farming tools.
- Ownership category
- akta.pro rank
Yara industry classification
Industry- Product category
- Agricultural Fertilizers and Crop Nutrition
- NAICS
- Nitrogenous Fertilizer Manufacturing (325311)
- akta.pro primary industry
- Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate) (AFABABAA)
- akta.pro secondary industries
- NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending) (AFABABAD), Fertilizer Production & Granulation Services (Tolling, Compaction, Prilling) (AFABABAI), Nitrogen Fertilizers (Ammonia/Urea/UAN) (IMAEAEAA)
Keywords
Where Yara is headquartered
LocationHeadquarters
- HQ city
- Regina
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Yara business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Fertilizer and Crop Nutrition Products: Sale of fertilizers including nitrates, urea, micronutrient fertilizers, biostimulants, and specialty crop nutrition products to farmers and agricultural distributors
- Industrial and Environmental Chemicals: Sale of industrial chemicals including ammonium nitrates (electronics and medical grade), diesel exhaust fluid, process chemicals, and environmental solutions for water treatment and emissions control
- Civil Explosives and Mining Solutions: Supply of explosives and drilling fluids for civil construction and oil/gas exploration
- Green Ammonia Offtake: Long-term offtake agreement for purchasing green ammonia produced from renewable hydrogen projects to support decarbonization goals
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Yara product offering
Product offeringCore offering
Yara manufactures and sells nitrogen-based crop nutrition products, specialty fertilizers, biostimulants, and industrial chemicals globally. The company operates across two segments: Crop Nutrition (fertilizers, biostimulants, digital agronomy tools) and Industrial/Chemical (industrial chemicals). It also develops digital farming decision-support tools for precision agriculture.
Product overview
Yara is a diversified crop nutrition and industrial chemical company offering a comprehensive portfolio of fertilizer products, digital farming tools, and industrial chemical solutions. The crop nutrition portfolio comprises specialized sub-brands including YaraAmplix (biostimulants), YaraLiva (calcium nitrate), YaraVita (foliar nutrition), YaraBela (premium nitrates), and YaraVera (urea products), complemented by PROCOTE fertilizer coating technology. Digital tools include Atfarm, Tankmix, N-Sensor, Megalab, ApplyIT, Conversion Calculator, and Yara Analytical Services for precision agriculture. The industrial segment provides ammonium nitrates (electronics and medical grades), civil explosives, diesel exhaust fluid, SCR systems for marine and stationary applications, concrete accelerators, latex coagulants, odor control solutions, drilling fluids, process chemicals, and solar power molten salt for renewable energy applications.
Differentiator
Problem solved
Functional benefit
Brands
- YaraAmplix: Portfolio of biostimulant technology designed to improve nutrient use efficiency, support soil health, and amplify natural crop processes and resilience to adapt to stress in changing climate conditions.
- YaraLiva
- YaraVita
- YaraBela
- YaraVera
- PROCOTE
Products and services
- PROCOTE Polymer-coated fertilizer product line developed for controlled-release crop nutrition applications.
- YaraAmplix Biostimulant product range designed to improve nutrient use efficiency and crop resilience.
- YaraLiva Calcium nitrate-based specialty fertilizer line for high-value crops.
- YaraVita Foliar applied micronutrient and specialty fertilizer product line for crop nutrition.
- N-Sensor Field-mounted optical sensor that measures crop nitrogen status in real time to support variable-rate fertilizer application.
- Atfarm Digital agronomy platform that uses satellite imagery to support nitrogen fertilizer decision-making for farmers and agronomists.
Quantifiable outcome
- 100,000 tonnes per annum green ammonia commitment under 15-year offtake agreement
Companies that use Yara
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Yara technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Yara partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Air Products & ChemicalscoreAir Products and Yara are in advanced negotiations to partner on low-emission ammonia projects. Air Products focuses on gases manufacturing and marketing with emphasis on hydrogen and ammonia, while Yara is a major fertilizer producer seeking to decarbonize its operations through green ammonia initiatives.
- ACME GroupcoreACME Group is developing India's first commercial-scale green hydrogen project at Oman's Special Economic Zone at Duqm, with Phase 1 commissioning targeted for Q4 2026. Yara has a binding 15-year offtake agreement to purchase 100,000 tonnes per annum of green ammonia starting early 2027, fully committed to the European market.
Scale indicators3 records
Expansion highlights5 records
Yara competitors and assessment
Company assessmentDirect peers
- Nutrien: World's largest fertilizer producer headquartered in Canada, with overlapping nitrogen, potash, phosphate, and specialty fertilizer product lines serving the same global agricultural customer base. Both companies operate integrated crop nutrition platforms combining commodity fertilizers with digital agronomy tools.
- CF Industries Holdings: Major North American nitrogen fertilizer manufacturer producing ammonia, urea, and UAN with a comparable global distribution footprint. Directly competes with Yara in commodity nitrogen markets and increasingly in low-carbon ammonia.
- OCI Global: Dutch-based nitrogen fertilizer and methanol producer with European production assets, similar product portfolio to Yara's nitrogen and industrial chemicals segments, and overlapping decarbonization strategy in low-carbon ammonia.
- ICL Group: Israel-based specialty fertilizer producer offering phosphate, potash, and specialty plant nutrition products. Comparable in the specialty crop nutrition segment where Yara competes with YaraLiva and YaraVita.
- K+S AG: German potash and salt producer with a fertilizer portfolio targeting agricultural customers globally. Comparable European-headquartered crop nutrition company with overlapping geographic reach and customer base.
- LSB Industries: US-based nitrogen chemical producer of industrial and agricultural ammonia, urea ammonium nitrate, and specialty chemicals. Competes with Yara in both crop nutrition and industrial chemicals segments in North America.
- Compass Minerals International: US-based producer of specialty plant nutrition products including sulfate of potash and micronutrient fertilizers. Comparable in the specialty crop nutrition segment, particularly for high-value crops requiring premium inputs.
Broad incumbents
- The Mosaic Company: One of the world's largest producers of phosphate and potash crop nutrients with broader agricultural input operations. Overlaps with Yara in serving global farmers but focused on different nutrient chemistry (P/K vs. Yara's N strength).
- Corteva: Global agricultural inputs company spanning seeds, crop protection, and digital agronomy services. Overlaps with Yara in serving farmers and in the digital farming platform space, though focused on seeds and chemistry rather than fertilizer.
Others
- Air Products & Chemicals: Industrial gases giant actively partnering with Yara on low-emission ammonia projects. Comparable in hydrogen and ammonia infrastructure investment, adjacent as an industrial customer, and increasingly a competitor in green ammonia markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yara social profiles
Digital presenceYara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yara leadership team
Management profileNumber of profiles
Profiles1 record
Yara subsidiaries and ownership
Company hierarchySubsidiaries1 record
Yara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yara
What does Yara do?
Yara manufactures and sells nitrogen-based crop nutrition products, specialty fertilizers, biostimulants, and industrial chemicals globally. The company operates across two segments: Crop Nutrition (fertilizers, biostimulants, digital agronomy tools) and Industrial/Chemical (industrial chemicals). It also develops digital farming decision-support tools for precision agriculture.
Is Yara a public or private company?
Yara is a public company. It is classified as public and is currently operating.
When was Yara founded?
Yara was founded in 1905. It employs 5,001 to 10,000 people.
Where is Yara based?
Yara is headquartered in Regina, Canada, in the North America region.
How does Yara make money?
Four revenue lines are on record. Fertilizer and Crop Nutrition Products are the primary driver. The others are industrial and Environmental Chemicals, civil Explosives and Mining Solutions and green Ammonia Offtake.
Who are Yara's main competitors?
Direct peers on record are Nutrien, CF Industries Holdings, OCI Global, ICL Group, K+S AG, LSB Industries and Compass Minerals International. Broad incumbents are The Mosaic Company and Corteva. Air Products & Chemicals is listed as an others.
Does Yara have an API?
No public API is recorded for Yara.
What industry is Yara in?
Yara's product category is Agricultural Fertilizers and Crop Nutrition. Its primary akta.pro industry code is AFABABAA, Nitrogen Fertilizers (Ammonia, Urea, UAN, Ammonium Nitrate/Sulfate), with a secondary code of AFABABAD, NPK/Compound & Blended Fertilizers (Granular Blends, Bulk Blending). Its NAICS code is 325311.